Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the ...
…
continue reading
Season 5: Finding Mr Fox. Investigating a plot to smuggle around a hundred million dollars’ worth of cocaine. Also: Al Fayed, Predator at Harrods. Women accuse Mohamed Al Fayed of rape. And: The Abercrombie Guys. Investigating sexual exploitation claims against the former CEO of fashion giant Abercrombie & Fitch. Delve into a World of Secrets: the global investigations podcast from the BBC. Uncovering stories around the world and telling them, episode by episode, with gripping storytelling. ...
…
continue reading
A police chief in Brazil investigates Fox. He spends months overseeing surveillance of Fox’s yacht, then months more investigating how more than a tonne of cocaine ended up on board. For Andre Gonçalves, it begins with a tipoff from Britain’s National Crime Agency. He’s determined to fix what he sees as a grave injustice for the sailors after their…
…
continue reading
The sailors are imprisoned in a country known as a “motorway service station” for cocaine cartels. Among certain police forces and crime agencies, the shortest sailing route from Latin America to Africa is known as drug traffickers’ Highway 10. Cape Verde lies at one end of it. The West African nation is used as a handy stop off point for smugglers…
…
continue reading
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established in the 1960s well before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this fourth and final episode of a fo…
…
continue reading
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this third episode of a four part series, we move to th…
…
continue reading
Daniel and Rodrigo’s dream voyage soon becomes a nightmare. Days into their Atlantic crossing, the boat’s motor stops working, one of their crewmates becomes too sick to get out of bed and cabin fever sets in. They’re forced to make an emergency stop in Cape Verde, the archipelago of islands off the coast of West Africa known for its natural beauty…
…
continue reading
1
Finding Mr Fox: 1. The adventure of a lifetime
28:11
28:11
Play later
Play later
Lists
Like
Liked
28:11
Two Brazilian sailors prepare for a transatlantic voyage that will change their fortunes forever in ways they can’t imagine. Daniel and Rodrigo sign up for a life changing opportunity to crew a yacht from Brazil to Europe and gain the experience they both crave. But before they even set off, police and their sniffer dog raid the boat and spend hour…
…
continue reading
Sailors, smugglers and millions of dollars of cocaine. A transatlantic trip of a lifetime goes wrong and lives change forever. It’s a journey from Brazil, which ends up in Cape Verde and prison. The question is: where is Fox? The new season is coming soon. Subscribe or follow now, so you get Finding Mr Fox and new episodes of previous seasons autom…
…
continue reading
1
The Abercrombie Guys: 11. Mike Jeffries Under Arrest
25:04
25:04
Play later
Play later
Lists
Like
Liked
25:04
"Anyone who thinks they can exploit others by using the so-called casting couch system... prepare to trade that couch for a bed in federal prison." Prosecutors in New York send a stern message, as The Abercrombie Guys, Mike Jeffries and Matthew Smith, are arrested on charges of sex trafficking and interstate prostitution, along with their alleged f…
…
continue reading
1
Al Fayed, Predator at Harrods: 6. The ripple effect
25:50
25:50
Play later
Play later
Lists
Like
Liked
25:50
Many more women have made allegations of abuse and rape against Mohamed Al Fayed – including Margot, who was hired as his children’s nanny. We hear her story and find out about developments in the investigation since we published the first five episodes. Harrods says it is in the process of settling over 250 claims from women who say they were abus…
…
continue reading
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this second episode of a four part series, we move to t…
…
continue reading
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this first episode of a four part series, we kick off t…
…
continue reading
1
How Quickly Will This Replace Product-Market Fit?
20:57
20:57
Play later
Play later
Lists
Like
Liked
20:57
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution from product-market fit to promise-market fit. We must understand our customers' specific pain points and how a strong brand promise can differentiate businesses in a competitive market. If product-market fit was easy for service businesses to shr…
…
continue reading
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge take a deeper dive into autonomy bias. It starts with a foundation of transparency and progresses into productization to provide customers with a clear menu of services. Successful marketers understand and play into humanity's default of craving control. We want to fin…
…
continue reading
1
Improve Your Marketing Today with Behavioral Science | Nancy Harhut
53:41
53:41
Play later
Play later
Lists
Like
Liked
53:41
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Nancy Harhut, a leading expert in applying behavioral science to marketing. She shares how marketers can leverage insights from behavioral science to improve their strategies, focusing on concepts like the magnetic middle, autonomy bias, and the importanc…
…
continue reading
1
Al Fayed, Predator at Harrods: 5. Silenced no more
26:06
26:06
Play later
Play later
Lists
Like
Liked
26:06
Mohamed Al Fayed sells Harrods and retreats into a world of luxury villas and yachts. But will the women continue to stay silent about their allegations? Their stories weren’t all heard before his death but now they come together to speak out.Would the past catch up with a man who had now been portrayed in The Crown, the drama about the reign of Qu…
…
continue reading
1
Al Fayed, Predator at Harrods: 4. Surveillance state
29:28
29:28
Play later
Play later
Lists
Like
Liked
29:28
Security cameras were everywhere - in Harrods and in a luxury apartment used by staff. There’s an atmosphere of paranoia. Vanity Fair magazine was investigating the rumours swirling around Mohamed Al Fayed. Would the truth about him be exposed, even as potential witnesses say they were intimidated? This season of World of Secrets is about sexual ab…
…
continue reading
Work trips to “the city of lights” turn dark, as the extent of Mohamed Al Fayed’s power and control becomes clear. Staying in the historic Villa Windsor in Paris should have been a dream come true, but the women are left terrified. This season of World of Secrets is about sexual abuse. And this episode contains some of the most graphic descriptions…
…
continue reading
1
Al Fayed, Predator at Harrods: 2. Executive suite
27:06
27:06
Play later
Play later
Lists
Like
Liked
27:06
Sophia is working in Harrods and is spotted by Mohamed Al Fayed. She’s handed an incredible career opportunity. Soon she moves to work with her billionaire boss in his executive suite. Not everything is as it seems. On the shop floor, Mohamed Al Fayed is known for the way he makes a dramatic entrance, flanked by security guards. “He’s coming, he’s …
…
continue reading
1
Al Fayed, Predator at Harrods: 1. Golden opportunity
29:05
29:05
Play later
Play later
Lists
Like
Liked
29:05
A dream job offer arrives from Harrods, to the surprise of debutante teenager, Cheska. Why is one of the world’s most famous luxury shops interested in her? How do they know where she lives - where to send the letter? It’s the 1990s in London. Cheska and other rich girls are being introduced to high society, as part of an centuries old tradition. W…
…
continue reading
1
Is Your Unique Experience Actually a Trend?
19:10
19:10
Play later
Play later
Lists
Like
Liked
19:10
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the dangers of projecting personal preferences onto larger groups and the impact it can have on marketing strategies--and performance. How do we recognize actual buyer trends and avoid getting stuck in the echo chamber? As marketers, we need to stay close to cu…
…
continue reading
"I thought I was gonna die." A man fears for his life after attending an Abercrombie Guys event. Mike Jeffries time as Abercrombie and Fitch CEO comes to an abrupt end, marking the end of an era. Meanwhile, in 2024 the allegations against him and Matthew Smith continue to mount. "The courtroom is where we will deal with this matter," say their lawy…
…
continue reading
1
The Abercrombie Guys: 9. The FBI is at my door
41:03
41:03
Play later
Play later
Lists
Like
Liked
41:03
The FBI is investigating following allegations made in World of Secrets. The Abercrombie Guys vehemently deny wrongdoing and an old acquaintance comes to their defence, with a different side of the story. "Which one’s true? The audience will have to decide," he says. Meanwhile another man reports what happened when he went on a luxury cruise with M…
…
continue reading
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recognize that marketing teams often struggle with differentiating themselves from competitors and catching up to the status quo. This conversation explores the challenges of innovation and go-to-market strategy in marketing. It's important to identify what truly sets …
…
continue reading
1
Do Customer Relationship Managers (CRMs) Manage Relationship?
19:13
19:13
Play later
Play later
Lists
Like
Liked
19:13
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge challenge the acronym "Customer Relationship Manager." Does a CRM actually manage relationships? At this point in history, a single genuine relationship is dramatically less valuable than hundreds of pseudo-relationships. Balancing one-to-one and one-to-many interactio…
…
continue reading
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the advantages and disadvantages of niching. There are applications for individuals and businesses as we seek to balance deep expertise and a wide offering. Niche expertise can be valuable in industries that require specific knowledge, such as healthcare or fin…
…
continue reading
1
The Apartheid Killer: 6. Faces at the Window
39:12
39:12
Play later
Play later
Lists
Like
Liked
39:12
How many people did Louis van Schoor really kill? We reveal he carried out many more shootings than he was tried for. He said the police knew about them and supported him – that he had been made a scapegoat. Did he feel any remorse? What of the family of Edward Soenies, murdered by van Schoor? After 35 years, how have they tried to re-build their l…
…
continue reading
1
Marketing Takeaways from the Paris Olympics
16:08
16:08
Play later
Play later
Lists
Like
Liked
16:08
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recap the viral moments and media highlights of the Paris Olympics. We saw speed-to-social come in clutch for many brands as the power of storytelling was on full display. In a world where audiences are segmented and divided every which way, having a few weeks of solid…
…
continue reading
The reckoning of Louis van Schoor. Can justice be done or would he be cleared of the killings? This is the inside story of what was one of South Africa’s biggest criminal trials – van Schoor faces multiple charges of murder. We hear the original audio tapes from the courtroom. The police said that he was justified in using maximum force. Since this…
…
continue reading
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the expanding responsibilities of marketers and where leaders should draw a line in the sand. Depending on the structure and lifecycle stage of the organization in question, there are countless challenges and consequences to navigate as the marketing department…
…
continue reading
1
The Apartheid Killer: 4. The Hunter Becomes the Hunted
33:56
33:56
Play later
Play later
Lists
Like
Liked
33:56
Can the reign of terror of Louis van Schoor be stopped? There was a state of emergency in South Africa and resistance to the apartheid regime had intensified. A coalition of activists had him in their sights. African National Congress supporters, lawyers and journalists were fighting to bring the apartheid system to an end and, in turn, bring mass …
…
continue reading
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should we be thinking about cutting spend and allocating budgets? As marketing leaders, we must balance cutting costs with maintaini…
…
continue reading
1
The Apartheid Killer: 3. The Killing Machine
24:28
24:28
Play later
Play later
Lists
Like
Liked
24:28
The making of mass murderer Louis van Schoor. The “apartheid killer” was part of a system which enabled the shootings as “justifiable homicide”. As we investigate one of his most horrific crimes, we begin to expose the web of lies surrounding the killings and ask: how were they covered up? Since this episode was recorded, it has been announced that…
…
continue reading
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? They explore the need for unique opinions and engaging content, rather than just posting facts. They also highlight brands th…
…
continue reading
Who killed Edward and so many others? His name was Louis van Schoor and we found him. Some people see one of South Africa’s most prolific mass killers as a hero. Would the “apartheid killer” admit to the multiple shootings and killings?Hosted by Ayanda Charlie and Charlie Northcott. Since this episode was recorded, it has been announced that Louis …
…
continue reading
1
How Is Your Emotional Understanding? | Ian Baer
50:28
50:28
Play later
Play later
Lists
Like
Liked
50:28
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance between data and emotional relatability. He recounts the evolution of the advertising industry and the role of data and technolog…
…
continue reading
Who was Edward and how did he die? His body is exhumed in East London, South Africa. His heartbroken family has waited decades to find out what happened to him. Edward Soenies wasn’t the only one killed in East London after dark in apartheid South Africa in the 1980s. We have spent years investigating.Hosts Ayanda Charlie and Charlie Northcott begi…
…
continue reading
Four more seasons of World of Secrets will be released in 2024, starting with The Apartheid Killer. All the victims were black and the youngest was just 12 years old. Some relatives are still searching for the graves. During a three-year bloodbath in the 1980s, at least 39 people were killed in the South African city of East London – by one person.…
…
continue reading
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo chamber can limit growth and innovation, and how seeking out different viewpoints often leads to better ideas and opportunities…
…
continue reading
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target …
…
continue reading
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and exper…
…
continue reading
1
The Future of SEO, Part IV: Capturing Video
22:44
22:44
Play later
Play later
Lists
Like
Liked
22:44
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Goog…
…
continue reading
1
The Future of SEO, Part III: Are We Back to Backlinking?
22:50
22:50
Play later
Play later
Lists
Like
Liked
22:50
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments…
…
continue reading
1
The Future of SEO, Part II: Getting the Picture
22:22
22:22
Play later
Play later
Lists
Like
Liked
22:22
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the import…
…
continue reading
1
The Future of SEO, Part I: Technical (on-page) SEO
21:49
21:49
Play later
Play later
Lists
Like
Liked
21:49
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO bei…
…
continue reading
1
Your Key to Career Advancement with Peggy Klaus
52:40
52:40
Play later
Play later
Lists
Like
Liked
52:40
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning o…
…
continue reading
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors…
…
continue reading
1
How Curiosity is a Key to Revenue Growth | Dennis Devlin and Jeff Jones
36:15
36:15
Play later
Play later
Lists
Like
Liked
36:15
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys. The guests speak to how understanding customer behavior is crucial for developing effective marketing strategies. This is founded in empathy and actively listening. This relentless pursuit of c…
…
continue reading
Inside the investigation – the story of the journalism behind The Disciples. Hear from the journalists and the whistleblowers about the investigation into TB Joshua. A special episode with season 2 presenters Charlie Northcott and Yemisi Adegoke, producer Rob Byrne, and whistleblowers Rae and Ajoke. Hosted by Hannah Ajala, presenter of "Love, Janes…
…
continue reading
1
Unpredictability in This Presidential Election Year
18:44
18:44
Play later
Play later
Lists
Like
Liked
18:44
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we s…
…
continue reading
1
The Better Track for Your Career: Agency Side or Brand Side?
21:26
21:26
Play later
Play later
Lists
Like
Liked
21:26
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, w…
…
continue reading