Best Colin Jeffries Podcasts (2024)

1
The Importance of Firing Good Customers 20:05

20h ago20:05

20:05

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target …

1
Are You Being Intentionally Inefficient? 16:46

7d ago16:46

16:46

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and exper…

1
The Future of SEO, Part IV: Capturing Video 22:44

15d ago22:44

22:44

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Goog…

1
The Future of SEO, Part III: Are We Back to Backlinking? 22:50

22d ago22:50

22:50

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments…

1
The Future of SEO, Part II: Getting the Picture 22:22

29d ago22:22

22:22

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the import…

1
The Future of SEO, Part I: Technical (on-page) SEO 21:49

1M ago21:49

21:49

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO bei…

1
Your Key to Career Advancement with Peggy Klaus 52:40

2M ago52:40

52:40

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning o…

1
Branding is a Verb 21:42

2M ago21:42

21:42

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors…

1
How Curiosity is a Key to Revenue Growth | Dennis Devlin and Jeff Jones 36:15

2M ago36:15

36:15

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys. The guests speak to how understanding customer behavior is crucial for developing effective marketing strategies. This is founded in empathy and actively listening. This relentless pursuit of c…

1
Unpredictability in This Presidential Election Year 18:44

2M ago18:44

18:44

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we s…

1
The Better Track for Your Career: Agency Side or Brand Side? 21:26

3M ago21:26

21:26

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, w…

1
Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver 40:02

3M ago40:02

40:02

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it ha…

1
Personalization vs. Segmentation 15:29

3M ago15:29

15:29

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation …

1
Is Catalytic Marketing Right for Your Business? 18:45

3M ago18:45

18:45

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and coura…

1
Welcome to the Content Revolution 18:35

4M ago18:35

18:35

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into fa…

1
Going All In on Exclusivity or Accessibility 15:14

4M ago15:14

15:14

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a small niche? Should exclusive brands care about market share? They explore the concept of exclusivity and how it can be achie…

1
When Should Marketers Stop Testing? 18:17

4M ago18:17

18:17

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where testing becomes excessive and whether or not perfection is actually attainable. How important is intentionality in testing? Ho…

1
Shhh... Should We Tell or Not? 20:17

4M ago20:17

20:17

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the increasing pressure from platforms like Google and Meta to identify content made using gen-AI. The delineate between content made with AI and that made by AI, and discuss whether or not marketers should be help accountable for transparency when AI is us…

1
Staying Relevant and Weathering the Social Network Effect 15:05

4M ago15:05

15:05

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the social multiplier effect in marketing. As marketers get better and share their learnings, it seems that marketing continues to improve. Competition is increasing, forcing marketers to get better--and, thereby, increase the competition! It can be a c…

1
Anchoring Influence in Empathy | Dr. Carolyn Goerner 48:53

5M ago48:53

48:53

One this episode of the Rethink Marketing Podcast, Colin Jeffries is joined by Dr. Carolyn Goerner, a negotiation, power, and imposter syndrome expert, as well as a clinical professor of management at the Kelley School of Business. She shares insights on power, vulnerability, empathy, negotiation, and influence. From understanding the underlying mo…

1
They Paid $7 million for 30 Seconds of Airtime! 18:05

5M ago18:05

18:05

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the winner's and losers from the 2024 lineup of the year's most expensive commercials! The conversation explores the role of on-screen and off-screen talent in Super Bowl commercials, the power of social media shareability, self-deprecating humor in ads, no…

1
More Engaging Chatbots and Hosting Better Events | Kris Olivo 49:08

5M ago49:08

49:08

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by co-founder of Helpful Human Franchising and Almost Magical Marketing, Kris Olivo. Kris explains the importance of systems and processes to create successful grand openings and events, including the development of compelling offers and a multi-channel app…

1
Asking for Less Word of Mouth 18:34

5M ago18:34

18:34

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the importance of optimizing word of mouth as a channel without becoming over-reliant on it. Having customers help you grow your business has tremendous benefits--and some dangerous drawbacks! They emphasize the need to diversify marketing efforts and de-risk …

1
Eliminate the Chief Marketing Officer Position 21:06

6M ago21:06

21:06

Summary On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge unpack the relatively recent trend of eliminating the Chief Marketing Officer (CMO) position. Many notable brands, including Walgreens, Etsy, Johnson & Johnson, UPS, and more have taken this step. This podcast episode explores whether removin…

1
Marketing Predictions for 2024 24:09

6M ago24:09

24:09

On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge pull out the crystal ball and speak to 2024 predictions! Will gen-AI really change the game within the next 12 months? How should brands differentiate if they aren't using AI? Is not using AI a cop out for marketing leaders who are intimidated by an …

1
Should We Be Creating Customer Ecosystems? 16:50

6M ago16:50

16:50

On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about advice to follow the leaders by creating end-to-end ecosystems for their customers. This mentality improves customer loyalty, expands share of wallet, boosts margins, and has countless other benefits. But if it's all that and a bag…

1
Seasons Greetings from the Rethink Marketing Podcast 0:30

7M ago0:30

0:30

This wraps up Season 4 of the Rethink Marketing Podcast! We are thrilled to kick off Season 5 on January 9, 2024! Until then, Merry Christmas, Happy New Year, and keep on rethinking those common assumptions! Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Colin Jeffries & Paul Frodge

1
How to Manage the Diderot Effect 18:49

7M ago18:49

18:49

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the needs and wants behind marketing and sales software upgrades. If we switch project management tools, do we need a new Digital Asset Manager? How does a new CRM impact our email tool? When we upgrade one system, do we really need to upgrade another? What are…

1
Try These Hacks for Webinar Success 18:30

7M ago18:30

18:30

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share some heard earned tips on making webinars even more successful. Too many of us think that webinars are a chance to sell or talk about our products/services. Spoiler alert: They are not! There are some important actions we can take before, during, and after the vi…

1
All These Hands in the Marketing Cookie Jar 21:16

7M ago21:16

21:16

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the benefits and drawbacks of having the executive team, finance, human resources, product, and other business units involved in making marketing decisions. This impacts crucial factors like advertising budget, sale pricing, marketing hires, growth goals, and b…

1
This is the Foundation of Machine Learning (and AI) for Marketers 13:03

8M ago13:03

13:03

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about the upcoming machine learning era in marketing. While AI has already dramatically impacted content creation, many marketers have yet to see much change in data analytics. We stand on the precipice of a massive shift away from one-to-many and into one…

1
Are You Thinking About Reputation Management Wrong? 21:09

8M ago21:09

21:09

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge exchange blows about the true meaning of reputation management. Reputation includes the value proposition, differentiating claims, word of mouth, online ratings, customer experience, and more. So why do so many marketers equate “reputation management” with simply beggi…

1
A New Perspective on Black Friday and Deep Discounts 18:56

8M ago18:56

18:56

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge rethink the traditional goals of Black Friday, Small Business Saturday, Cyber Monday, and the cadre of surrounding deep discounting days. How should we think about customer retention, customer experience, customer satisfaction, branding, and the myriad other aspects of…

1
Are These Certifications a Waste of Time? 23:02

8M ago23:02

23:02

On this episode of the Rethink Marketing Podcast, Colin Jeffries welcomes agency owner and marketing thought leader Paul Frodge to the show! Together they try to answer this pressing question: are free or low cost certifications worth it for marketers? They are available for everything in a mar-tech-stack from SalesForce or Hubspot to Hootsuite or …

1
When Should Sales Fail Fast + Eric Reed Sendoff 27:22

9M ago27:22

27:22

On this episode, Colin Jeffries and Eric Reed bust the myth of failing fast in sales. When do we rush to failure without giving success a chance? And when do we cling to a doomed relationship, process, or target too long? Instead of failing fast, what if we tried failing often? I’m addition to a great conversation, this is Eric Reed’s final episode…

1
When Does Customer Journey Mapping Matter? 22:06

9M ago22:06

22:06

Colin Jeffries and Eric Reed talk through 2024 planning and the importance of creating a journey map for your customers. What can you control and which factors are outside of your control? How can you prepare for small pivots and big navigational adjustments? Have confidence in your strategies. If you built the plan with purpose, you can stay the c…

1
The Latest on Protecting Your AI Intellectual Property 19:12

9M ago19:12

19:12

Colin Jeffries and Eric Reed talk through some of the recent developments in patent and copyright protection around artificial intelligence. What do marketing leaders need to know about using AI for their content? The laws are still being written, so marketers need to know how to earn and protect intellectual property protection for content created…

1
A New Take on SEO 14:15

10M ago14:15

14:15

Colin Jeffries and Eric Reed explore the intersection of website design and on-page search engine optimization. Instead of handing a website off to an SEO team, shouldn't the designers be on the hook for SEO performance at some level? Or are the two houses best kpt separate? When does it make sense to sacrifice performance at the altar of beauty, a…

1
Should Marketers be Channel Agnostic? 13:40

10M ago13:40

13:40

Colin Jeffries and Eric Reed talk through the resurgence of channel agnosticism. On the one hand, marketers try to build funnels anywhere customers are active. On the other hand, marketers leverage channel native content to build funnels only on specific channels. Which one is right: should marketers strive to provide a great experience across all …

1
Are There Disadvantages to Being Terminally Unique? 16:57

10M ago16:57

16:57

Colin Jeffries and Eric Reed explore the advantages and disadvantages of being unique. But first, they wrestle with the question of whether or not brands and businesses can truly be unique. After all, when we are leveraging the same technologies, talents, and customers as other organizations, how much can be truly different? Where should marketers …

1
Social Media Workers Are Burning Out. Here Are Some Solutions. 24:04

10M ago24:04

24:04

Colin Jeffries and Eric Reed discuss research from Sprout Social and Adweek about social media manager burnout. Are social media teams really overworked, underpaid, and unappreciated? How do we equip them to deal with the worst of people that comes out on social media. Should brands continue to hire entry-level employees or should these roles go to…

1
Is Branding a Waste of Time These Days? 16:13

11M ago16:13

16:13

Colin Jeffries and Eric Reed discuss modern branding on this episode of The Rethink Marketing Podcast! If reviews, channel selection, customer experience, and other factors drive decisions to switch between brands, how much does traditional branding still matter? From upstarts to knockoffs to instant quality comparisons, do the good ole days of Pep…

1
Why Out of Home is Back Big (You're Doing it Wrong!) 18:10

11M ago18:10

18:10

Colin Jeffries and Eric Reed chat about the reasons out of home advertising is roaring back on this episode of The Rethink Marketing Podcast! Mattel, Amazon Prime, Jacquemus and other brands are collaborating with experiential agencies and 3D artists to bring unique installments to life--in person and online. Is this type of sensationalist advertis…

1
Why You Should Stop Trying to Win Those Awards (And Win These Instead) 22:28

11M ago22:28

22:28

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss awards and recognition. Not all awards are created equal, so how do we determine which make sense to pursue and which don't? What about the earned media value of appearing on the Inc. 5000 or a Power 100 list? If an award is won, how should we go about buildin…

1
Does the World Really Need Another Online Community? 21:14

11M ago21:14

21:14

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat about the power and risks of creating online communities. How can companies shift away from simply selling products or services and into a lifestyle brand? Peloton presents an interesting case study with a few relevant takeaways for marketing and business leaders…

1
Will Generative Artificial Intelligence Replace Writers? 22:56

11M ago22:56

22:56

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries turn to artificial intelligence to write a script for today's episode about (you guessed it) generative AI. Fair warning, the duo goes off-script every few sentences to talk about current applications for marketers and salespeople to leverage AI. Generative artificial…

1
The Big Advantages of Embracing This Bias 16:47

12M ago16:47

16:47

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss another counterintuitive topic: the advantages of embracing bias! Specifically, how does understanding and reacting appropriately with recency bias help marketing and sales leaders outpace competition? Not every scenario demands embracing recency bias, but the…

1
What Rising Advertising Spend Means for You 23:13

1y ago23:13

23:13

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries unpack Magna's 2023 Global Advertising Spend Report. But don't be fooled by the headline! Our favorite marketing conversationalists take a deep-dive on where dollars are racing, where they are fleeing, and what it means for big and small brands alike. Marketers need t…

1
Why it Matters That Some People Bat 0.500 20:38

1y ago20:38

20:38

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through knowns and unknowns to arrive at optimal resource allocation. Marketing and sales leaders collect enough data to prove empirically which writer consistently gets more views on their blog posts; while salesperson has the highest ticket size per deal; which…

1
Why it Matters That Nobody Bats 1.000 20:59

1y ago20:59

20:59

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through the implications of acknowledging that nobody bats a thousand. Sometimes it's the wrong audience, a miss on the selected channel, poor timing, or just a disconnected message. Our co-hosts talk through examples of Gucci, Netflix, and Burger King knocking i…

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Colin Jeffries Podcasts

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