))
To Niche or Not to Niche?
Manage episode 436366727 series 2864318
Content provided by Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the advantages and disadvantages of niching. There are applications for individuals and businesses as we seek to balance deep expertise and a wide offering. Niche expertise can be valuable in industries that require specific knowledge, such as healthcare or financial services, but a more generalized skillset is organizations that need someone who can see the forest through the trees. Different personality types--and organizational structures--fit niching better than broad knowledge, and vice versa. Join the conversation as we dive in!
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices
240 episodes
Share
