Welcome to Behind The Shelf! A podcast for the curious. Have you ever wondered how the things we see and use everyday are made? Then this podcast is for you! Every episode, we dive into the manufacturing process of every products in a way that’s fun and easy to understand. To stay up to date on all the latest episodes and news, follow us on our socials: IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.tiktok.com/@behindtheshelfpodcast YouTube: https://www.youtube.com/@ ...
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Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder ...
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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
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Taking Stock with Shelley Bransten, spotlights the life stories and journeys of leaders, influencers, and disruptors at the intersection of brands, retail, and technology.
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Allowlist is a weekly podcast taking you behind the scenes with disruptive founders and the consumer companies they’re building, hosted by Stef Caldwell and Lauren Tierney,
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From Alloy.ai, Shelf Life gives leaders across the consumer goods industry a forum their expertise on the urgent topics facing companies today. Their insights will help you drive growth across your retail and ecommerce business, and grow your career — whether you're in Sales, Supply Chain, Marketing or Finance. Learn more at Alloy.ai/podcast
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Jake and Micah Hurwitz discuss, rate, and review everything from Water Bottles to Karaoke Songs on their search for the greatest everything of all time.
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Healthcare, technology, energy, consumer goods, and more. Every day, Motley Fool analysts break down a specific industry and the stocks making headlines. Questions? Comments? Email us at IndustryFocus@fool.com.
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This weekly show covers an in-depth conversation with observers, analysts and experts decoding the movements in the stock markets. This is a Mint production, brought to you by HT Smartcast.
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The Loose Threads Podcast explores the new consumer economy. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest that spans a range of topics, lasting about an hour. The unifying thread is always the rapid change facing the consumer, retail and commerce industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice: iTunes, Soundcloud, Overcast, Google Play. If you'd like to recommend ...
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#341 - Amazon DSP Advertising: What Every Brand Needs to Know
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Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands. In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its f…
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Why We're Launching Web Concierge For Pneuma Clients
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CEO and Founder of Pneuma David Riggs discusses the launch of Web Concierge at Pneuma and the reasons why we believe this service offering can help you find your next customer in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team…
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EP 13 - Cereal. The role of the seventh-day adventist church, the Kellogg Brothers, and how each of the flakes are made?
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Cereal is a very popular part of our breakfast culture. In fact, over 70% of households in America consume Cereal. But when did that start? Where did it start? How long have humans been consuming Cereal? What’s the role of the Kellogg brothers? And what kind of innovations took place to get it to the shape, and variety that currency exists. And mos…
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The Power of a Well Recognized Brand in The Search Economy with Viola Eva of Flow Agency
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In this week's episode of The Search Economy podcast Viola Eva, Founder at Flow Agency discusses the steps to take to build your brand in The Search Economy. Viola discusses the changes with Google, the power of consistency, and how to continue to evolve your SEO strategy to positively impact the brand you're building. Subscribe to The Search Econo…
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#340 - AI Meets Skincare: Unicorn Beauty Powerhouse Dermalogica’s Formula for Global Success
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Aurelian Lis is the CEO of Dermalogica, a global skincare brand rooted in skin treatment expertise. With a background in atomic physics, laser optics, and extensive experience in the cosmetics industry, Aurelian has led Dermalogica to significant growth and innovation since taking the helm post-acquisition by Unilever. In this episode of DTC Pod, A…
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EP12 - Matchbox. The problem they solved. Who invented them, and what makes them ignite!
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Ever since the advent of fire, humans have been trying to harness fire. Matchboxes are small fire starters that can fit in our pockets. Have you ever wondered how they were made? Join us on this podcast journey as we walk through the manufacturing process of matchboxes & its rich innovative history. _____________________________________ IG: https:/…
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Why Quality Content Really Matters in The Search Economy
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In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss editorial. They discuss why quality content matters and how having a great editorial process can help elevate your position in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece…
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#339 - The Zen of Branding and Growth: How Recess Became the Chill Generation’s Go-To Beverage
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Benjamin Witte is the founder and CEO of Recess, a beverage brand focused on creating products that promote relaxation and mental wellness. Inspired by the rise of functional ingredients like CBD, nootropics, and adaptogenic herbs, Benjamin saw an opportunity to pioneer a category of beverages that could help people unwind in a healthy way. In this…
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The Not Sexy, But Essential Side of SEO in The Search Economy
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In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss recode. They discuss why the technical side of SEO matters and ways we should avoid tanking our website performance before we even get started. Subscribe to The Search Economy Newsletter for the companion piece to…
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EP11 - Light Bulbs. Their true inventor, the physics of how they work, and Tungsten and why it was chosen.
27:42
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Let there be light they said. Life is so much better with easy to use lights that we can turn on with a simple switch. Ever wonder how this invention came to be? What were they using for light before the lightbulb? In this episode, we will dive into the history of the lightbulb and the importance of 2 key individuals: Joseph Swan & Thomas Edison. S…
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The CEO's Perspective on The Search Economy #1 with David Riggs
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CEO and Founder of Pneuma David Riggs shares an update on Pneuma's position on the INC 5000 list and how it helps validate the strategies we use to help our clients find their next customer. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check o…
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#338 - Growth Strategies from Co-founder of Unicorn Ro
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Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. …
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EP10 - Chocolate Part 2. The making of bars, Mars candy, and Snickers. How the Nougat and Caramel are made.
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Welcome to the world of chocolate. This is the 2nd part of our 2-part series. Listen closely as we reveal how different chocolates are manufactured. There is so much to talk about. Sit back, grab a chocolate bar, and let’s get into it. This is our 10th episode! Tareq & I at Behind the Shelf Podcast want to thank everyone for their support. Please c…
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How To Do Backlink Outreach the Right Way in The Search Economy
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In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss outreach. They discuss what a winning backlink strategy looks like and why a personalized outreach process is the primary way to begin to see results. Subscribe to The Search Economy Newsletter for the companion p…
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#337 - From Amazon to TikTok: Navigating the Next E-Commerce Frontier
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Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the e…
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EP09 - Chocolate Part 1. The role of Central and South America. How it went global, and the european innovations.
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Welcome to the world of chocolate. Listen as we describe the rich history of chocolate, and how this delicious mouth watering treat is manufactured. There is so much to talk about. Sit back, grab a chocolate bar, and let’s get into it. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.tiktok.com/@behindtheshelfpodcast YouTube:…
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Why Conversion is Everything in The Search Economy
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In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss conversion. They discuss how to overcome the challenges of earning the click, definitions around conversion, and share customer examples. Subscribe to The Search Economy Newsletter for the companion piece to this …
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#336 - Crowdsource Everything: How GORGIE Built a Brand with Community Power
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Michelle Cordeiro Grant is an accomplished entrepreneur with a passion for creating innovative, community-based businesses. In 2016, she founded the intimates brand LIVELY and sold it three years later for $105 million. Following this successful exit, she pivoted to her next venture: GORGIE, a wellness energy drink. In this episode of DTC Pod, Mich…
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EP08 - Toothpaste. Early versions. Why does it have Flouride, and the purpose of adding stripes.
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How long has toothpaste been around? How did it evolve over the centuries to get to this tasty, refreshing, and easy to use form? What about those stripes that some brands have? What do they do? More interestingly, how come the stripes maintain their shape all the way from the factory to when you use the product? We cover all of those questions and…
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The 5 Strategies We Use To Help Our Clients Win in The Search Economy
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David and Brett kick off the podcast series on SCORE, the methodology that Pneuma uses to help their customers find their next customer. The series kicks off discussing strategy. David discusses Google ranking factors, quick wins, competitor strategies, and more. Subscribe to The Search Economy Newsletter for the companion piece to this episode del…
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#335 - Affiliate Marketing 2.0: Trends, Tools, and Tactics for E-commerce Success
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Noah Tucker is the founder of Social Snowball, an automated affiliate and referral marketing platform for e-commerce that drives significant revenue for over 2,000 brands, including Solawave, Obvi, and Javy Coffee. In this episode of the DTC POD, Noah shares powerful strategies for brands to supercharge their affiliate programs and drive significan…
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EP07 - Tissue Box. Who invented tissue, how do you get 3ply, and what makes modern tissue so soft?
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In this episode, you will truly learn what being “beaten to a pulp” means, and even how this phrase came about. We will also cover what Kleenex had in mind when they launched the first ever version of tissues and how it became into the product that we see today on the shelf. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.ti…
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How to Avoid Wasting Time with Vanity Metrics in The Search Economy
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In this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked in order to learn more about finding your next customer. Subscribe to The Search Economy Newsletter for the…
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#334 - The Fabric of a Brand: Hedley & Bennett’s Founder on Community, Finance, and Growth
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Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett, a culinary lifestyle brand that started as a B2B company, offering high-quality aprons to professional chefs, and later expanded both its product line (to include other kitchen items) and customer base (now largely DTC). In this episode of DTC Pod, Ellen shares her jour…
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EP06 - Milk. The Standard of Identity. How 1%, 2%, Skim are made. Why Canada uses milk bag?
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Did you know there is a statement of identity for Milk? There is criteria that needs to be met for a product to be labelled as Milk. In this episode, we will walk you through the process of how milk is produced and processed. We will also talk about how Skim, 1%, 2% milks are made. But most of all, we will answer the question, why is Canada being d…
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Educating the Market on the Impact of The Search Economy with Jim Brown
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In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated …
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#333 - Investing in Organic Growth: Why, When & How with SEO Expert Josh Piepmeier
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Josh Piepmeier helps challenger brands outperform their fiercest competitors by targeting the highest-volume, most profitable keywords in their industry. With his company Meriwether, he crafts strategic SEO campaigns that drive immediate profits and build long-term, sustainable growth. Josh’s SEO approach has successfully gone head-to-head with gia…
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How to Gain Executive Buy In for SEO with Crystal Carter, Head of SEO Communications at Wix
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In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO. She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth. Subscribe to The Search Economy Newsletter for the companion piece to …
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EP05 - Dry Pet Food. History of the kibbles. How are they shaped? What happens if you eat it?
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Around 64 million households in America own a dog, and 25 million own cats. They are a big part of our culture and, let’s face it, great cuddling friends. In this episode of Behind The Shelf, we explore the dry pet food manufacturing process and how those crunchy kibbles are made. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://…
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#332 - Amazon Growth Tips from a Multi 7-Figure Seller: How to Increase Traffic, Clicks, and Conversions
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Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace. In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: tr…
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The Role of Great Content in The Search Economy
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We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead. Subscribe to The Search Economy Newsletter for the companion piece to thi…
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EP04 - Hot Dogs. Their origin, the difference between wieners and frankfurters, and the cleaning process of a meat factory.
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Hot dogs can be extremely yummy. Put that on the grill, and with the right condiments, your tastebuds will enjoy themselves. But how is it made? What goes into it? Is it as disgusting as the rumors say it is? In this episode, we'll explore the end to end manufacturing process of hot dogs. Sit back, relax, and enjoy the episode. IG: https://www.inst…
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#331 - Reimagining Creator Commerce with Fourthwall's Will Baumann
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Will Baumann is the co-founder and CEO of Fourthwall, a company that empowers creators to sell products online without needing to be e-commerce experts. At Fourthwall, they handle sales tax, supply chain, customer support, and more so creators can focus on making content and growing their community. In this episode of DTC Pod, Will shares his insig…
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How Business Owners and CEOs Can Grow in The Search Economy with Steve Van Diest of Acumen
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In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow. Subscribe to The Search Ec…
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EP01 - Liquid Hand Soap. The Babylonians, how does it clean your hands? what exactly makes it foam?
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Soap has been around since ancient civilizations. In this episode of Behind The Shelf, we dive into the manufacturing process of how liquid hand soap is made! We talk about what makes a soap, ‘soapy’, and what makes it clean your hands. Join us as we bring you on this journey. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.…
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EP03 - Mayonnaise. How was it invented? How old is it? and what you can legally call mayo.
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Let’s talk about one of the most popular condiments in the world! Mayonnaise! It has its own Statement of Identify, that makes Real Mayonnaise, well…real. In this episode of Behind The Shelf, we will dive into how this delicious, popular condiment was invented and how it gets made! So tune in, and enjoy! IG: https://www.instagram.com/behindtheshelf…
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EP02 - Ready To Heat Rice. The diverse sources of rice, IQF technology, and the use of temp-sensitive ink.
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Microwavable rice pouches are made for convenience and ease! We are talking about stuff like Ben's Original Pouch or the Knorr flavored rice with veggies. In this episode of Behind the Shelf, we talk about Ready to Heat Rice. We uncover how they make this stuff and how it is made so it cooks so quickly! IG: https://www.instagram.com/behindtheshelfp…
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The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens
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Colin Flood is the Vice President of Marketing at Unreal Snacks, a better-for-you chocolate brand with widespread distribution across numerous retailers in the United States and an established direct-to-consumer platform. At Unreal, Colin plays a pivotal role in scaling e-commerce and D2C operations, as well as in expanding their presence into majo…
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Welcome to Behind The Shelf! A podcast for the curious. Have you ever wondered how the things we see and use everyday are made? Then this podcast is for you! Every episode, we dive into the manufacturing process of every products in a way that’s fun and easy to understand. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.tikt…
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How Individual Brands Can Thrive in The Search Economy with Eric Hinman
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In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences go on to interact with his brands in The Search Economy. S…
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#329 - The Crystal Ball of Commerce: Predicting Trends with Next Big Shop’s Founders
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David Hoffman and Samir Rayani co-founded Next Big Shop, where they leverage their expertise to analyze and interpret publicly available but hard-to-access e-commerce data for insights into retail success and product trends. As partners, they collaborate on developing data products that inform and guide direct-to-consumer strategies for various bra…
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Summer 2024: State of Retail and Consumer Demand
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Consumers are behaving weirdly. Retailers are responding. In this special bonus episode, our hosts, Joel Beal and Logan Ensign, dive deep into the latest earnings reports and economic trends. Joel, a recovering economist, brings his expertise to decode the complex relationship between consumer spending, inflation, and market reactions. Discover why…
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How CEOs Can Best Prepare for The Search Economy
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In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss why CEOs should care about search. They discuss the importance of CEOs making SEO a part of the broader company strategy and ways that we can communicate the value to leaders who might not understand the potential growth impact. Subscribe to The Search Economy Newsletter fo…
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#328 - The Mastermind Behind Seed’s Supply Chain & How to Design DTC Ops for Hypergrowth
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John Morgan is the founder of Pelagic, a unique agency of top tier operators that helps brands tackle supply chain, logistics & operations. Prior to starting Pelagic, he served as VP of Ops at Seed Health where he built the infrastructure behind one of the fastest growing modern health brands. Before getting into DTC he worked on the Falcon 9 rocke…
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How to Navigate Being a DTC Brand in The Search Economy with Amanda Liew Hill at First Day
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In the latest episode of The Search Economy, David talks with Amanda Liew Hill, Director of Ecommerce & Lifecycle for First Day. Amanda shares how she thinks about helping her DTC brand stand out, get attention, and create new customers. Today's conversation is about tactics, mentality, and philosophies for getting found by your next customer. Subs…
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#327 - How Good Girl Snacks Captured Gen Z’s Heart (and Stomach) with Hot Girl Pickles
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Leah Marcus and Yasaman Bakhtiar are the co-founders of Good Girl Snacks, a company that has made a name for itself in the snack industry with a focus on creating modern, female-oriented branding, particularly with their product "Hot Girl Pickles." Leah and Yasaman launched their brand by leveraging social media, especially TikTok, identifying a ga…
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The Candiani Code—Leadership with Vision and Purpose
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Join Shelley as she talks with Silvia Candiani, Global Vice President, Telco & Media Industries at Microsoft. Listen in as Silvia talks about her journey from Vodafone to Microsoft Italia and the lessons learned along the way. As well as the importance of vision and purpose in leadership and how she’s bringing to life her mission to utilize technol…
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The Key to Retailer-Supplier Collaboration with Peter Smith
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What if all companies worked toward creating a transparent, efficient, and ethical supply chain landscape? In this episode, we welcome Peter Smith, a seasoned executive with a rich background working for major companies such as Carters, Party City, and VF Corporation. Joined by our hosts Logan Ensign and Joel Beal, we're diving deep into the evolvi…
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The Roles of Social Media and SEO in The Search Economy
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In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the roles of both SEO and Social Media in getting your next customer's attention. They discuss the intent of each discipline and why it's important to understand how each discipline can impact the types of conversations that are happening about your brand. Subscribe to The …
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#326 - Disruptive Sips: Building Iconic Beverage Brands from Scratch with Christopher Hunter
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Christopher Hunter is a seasoned entrepreneur best known for creating Four Loko, a caffeinated alcoholic beverage that caused a stir across college campuses and beyond. Currently, he serves as the CEO of Koia, a leading plant-based protein drink company that has achieved over $100 million in annual retail sales nationwide. In this episode of DTC Po…
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