Best Custom College Recruiting Podcasts (2024)

1
Jobs to be Done as a Framework for Customer Insights 11:06

4M ago11:06

11:06

In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move beyond a superficial understanding of customer needs.…

1
What Really Drives Brand Connection? The Power of Authenticity. 39:03

5M ago39:03

39:03

Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This episode explores the critical role authenticity plays in building lasting connections between brands and their customers. Drawing on psychological research…

1
From Basic to Bold: AI Adoption Scenarios for Market Research & Insights Professionals 11:53

6M ago11:53

11:53

What is your team's position on the continuum from basic to bold of AI so far? Is the status on the basic end, with AI used for personal productivity but not much else? Or is your team looking to leapfrog conventional methods with new AI-driven customer insights-driving products and services? Hint: your team is more on the bold end if it is already…

1
Avoiding Analysis Bias in Global Research Studies 8:05

6M ago8:05

8:05

Learn how to avoid analysis bias in global market research studies. Conducting global studies requires careful planning and data collection, but analyzing the results can be even more challenging. Human beings have inherent biases that can impact data analysis, compromising the quality and accuracy of research reports. In this video, we share three…

1
Finding Authentic B2B Online Sample with Sharekh Shaikh 22:40

8M ago22:40

22:40

As professional market researchers, one of our biggest challenges is access to quality sample. We have all had the experience of having to toss out 10% or even 20% or more of research respondents because they were likely bots, fakes, or otherwise low-quality responses. While online sample is problematic for both B2B and B2C studies, the "solutions"…

1
Socializing Insights for Optimizing Impact with Kory Grushka 37:28

8M ago37:28

37:28

Newer researchers may not realize how much of the work in Market Research and Insights is in socializing the results. We don't just send a report out by email and nothing else... not unless we want the research to be ignored. Successful researchers help their clients/stakeholders socialize the research results to influence and persuade. In this epi…

1
AI & The Future of Market Research with Jim Newswanger & Kathryn Korostoff 41:19

9M ago41:19

41:19

How will AI impact the work, and careers, of Market Research & Insights Professionals? Is it doom and gloom, a welcome revolutionary advancement, or does it lie somewhere in the middle? Enjoy this video of instructors Jim Newswanger and Kathryn Korostoff for a discussion about AI's current, and potentially future, impact on the entire cycle of mark…

1
Recruiting Tactics for Ethnographic Research 18:58

10M ago18:58

18:58

When making methodology recommendations, many market researchers find ethnography desirable but intimidating. The biggest worry is often about recruiting: how do we find qualified people from the target population of interest and motivate them to participate in ethnographic research? Join Instructor Kathryn Korostoff as she shares 5 specific ways t…

1
Are Your Market Research Data Visualizations Client Ready? 10:26

11M ago10:26

10:26

In the world of professional-quality market research, data visualizations are not just aesthetics; they are critical to research success. You don't need to be a graphic designer, but knowing how to ensure your data captivates and convinces does reduce risk. Join us in this enlightening episode of Conversations for Research Rockstars, where Instruct…

1
Top-Line Reporting: Create with Confidence 8:43

12M ago8:43

8:43

Qualitative research professionals often create top-line reports as a key deliverable. Sometimes the top-line is the only deliverable, and in other cases, it is a preliminary one (followed later by a more thorough, full report). Unfortunately, the term “top-line” is often misused. But as a Research Rockstar, we want you to know the correct use, and…

1
Beyond Surface-Level Insights: Practical Neuroscience Applications in Consumer Behavior Research 38:22

12M ago38:22

38:22

When confronted with superficial research participant responses, how can market researchers dig deeper? How do we design questionnaires so they uncover deeper insights without becoming lengthy? Using neuroscience-based understandings of human behavior can help uncover non-superficial demand drivers and help researchers prioritize questionnaire desi…

1
The Enduring Appeal of Slide-style Reports in Qualitative Research 11:09

1y ago11:09

11:09

Surprise! Contrary to popular belief, many clients LIKE slide-deck style reports. In this Conversations episode, Research Rockstar Lead Instructor Kathryn Korostoff shares two important reasons why many clients like slide-style reports, and insider tips for how to structure a slide-style report (including 3 options for structuring qualitative resea…

1
Using Market Research for Thought Leadership Programs (with Lilah Raynor) 29:31

1y ago29:31

29:31

Have you ever conducted market research in support of Thought Leadership (TL) programs? Thought Leadership programs are used by companies in many industries, especially in B2B, and can be used to establish or strengthen their visibility in their market. Within TL programs, conducting survey research is very popular, as it provides a quick and compe…

1
Handling Contradictory and Over-Rationalized Responses in IDIs 12:42

1+ y ago12:42

12:42

How do you handle over-rationalized and contradictory responses in research interviews? For the sake of high-quality qualitative data, we strive to recognize and resolve these issues, but doing so in a real-time conversation can be tricky. In this Conversation, Lead Instructor Kathryn Korostoff shares some tips and tricks to turn these sticky situa…

1
Setting Useful Objectives 19:51

1+ y ago19:51

19:51

What makes a market research objective "good"? What makes it precise enough to guide a project such that, at the conclusion, the project will be likely to be perceived as successful? In this video, Research Rockstar Lead Instructor Kathryn Korostoff teaches the 4 components used to assess objectives. Too often, market research projects start with v…

1
Insights Democratization with Guest Thor Olof Philogène 26:30

2y ago26:30

26:30

As a Market Research & Insights professional, you have likely heard the term "insights democratization." The phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and between various functional areas in a friction-free manner. Everyone with appropriate permissions has ac…

1
And so it ends... 18:36

2y ago18:36

18:36

In this episode, Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter say goodbye to the JobBoardGeek podcast. You'll have to listen to find out why it's ending but (hint) it's not because we didn't have fun! We did! Occasionally, so did our guests. Jeff talks with Steven about his new podcasts - that's right, two! - and t…

1
From Wall Street to a job board network that helps a diverse audience 18:14

2y ago18:14

18:14

In this episode of JobBoardGeek, we talk to Roy Baladi of JobsForHumanity. Roy's start as a Wall Street quant gave little hint of his eventual role in founding JobsForHumanity, a network of job boards that target underserved and diverse candidates. Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter discover how Roy's ini…

1
A multi-national job board software company that gives customers the high touch treatment 24:45

2y ago24:45

24:45

In this episode of JobBoardGeek, we talk to Martin Lenz of Jobiqo, a job board software platform. Martin's dual background in computer science and project management has helped Jobiqo grow to over 50 employees and dozens of countries in the past 5 years. Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter discover how Job…

1
Which conferences should you attend - and why 25:26

2y ago25:26

25:26

In this episode, Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter talk about which conferences a job board owner or employee should attend - and why. They explain the differences between a HR-focused conference and a job board-specific conference, and why both can be valuable. Some of the conferences discussed include:…

1
Managing an empire of niche sites: how EuroJobSites does it 26:41

2y ago26:41

26:41

In this episode of JobBoardGeek, we talk to Lars Peter Svane of EuroJobSites. His multi-site company tackles different niches in the European job market, and has been successful for decades. Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter discover how Lars managed to turn a side venture into a full-time business by ex…

1
Is video worth a thousand job postings? 23:58

2y ago23:58

23:58

In this episode of JobBoardGeek, we talk to Brian Forrester of Lumina.co about how his company turns text job ads into videos - at scale. With job ads often running to 300 words or (much) more, candidate engagement can be difficult. Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter discover how Lumina turns those ads in…

1
How social media built this diversity job board's brand 21:34

2y ago21:34

21:34

In this episode of JobBoardGeek, we talk to Elizabeth Willetts of InvestingInWomen, an U.K. job board focused on part-time and flexible work for moms. Elizabeth was frustrated with employers that didn't support part-time positions, and so she built a site that focused on those companies that offered those types of jobs. Jeff Dickey-Chasins of JobBo…

1
Employee-owned, 20 years old, and thriving: Corridor Careers 20:46

2y ago20:46

20:46

In this episode of JobBoardGeek, we talk to Liz Kennedy and Dan Holterhaus of Corridor Careers. The site, which is 20 years old, is part of the Gazette, a regional media company in eastern Iowa. Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter discover how the site has weathered many changes in local and regional recru…

1
Two experts explain job board SEO 25:47

2y ago25:47

25:47

In this episode of JobBoardGeek, we talk to Peter Askew and Nick Leroy of SEOjobs and RanchWork about how to do SEO for job boards. SEO is a critical part - perhaps the most critical - for succeeding with your job board, and both Peter and Nick have excellent advice on how to do it right. Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of…

1
A job board software platform for start-ups, communities, and hubs 20:35

2y ago20:35

20:35

In this episode of JobBoardGeek, I talk to Olivier Breton of NiceBoard (Steven is out on a family medical emergency). Started during the pandemic and the output of his own job board, NiceBoard is a low-cost but full-featured job board platform for start-ups, non-profits, and communities. Jeff discovers that Olivier has built out the platform for ea…

1
An upside-down job board: flipping who pays 24:48

2y ago24:48

24:48

In this episode of JobBoardGeek, we talk to Ric Burley of BintlHire. Ric has flipped the normal job board model by having employers pay the candidate to see their resume. On the other hand, employers post jobs for free. Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter discover how Ric - with a background in health care…

1
Colorado, Ukraine, and some services that form the backbone of the job board industry 25:03

2y ago25:03

25:03

In this episode of JobBoardGeek, we talk to Mike Woodrow of Aspen Tech Labs. The company, which has staff in multiple locations including Colorado and Ukraine, provides key software for the job board industry: job feeds, job spidering, and job board software. Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter learn how t…

1
Everything you ever wanted to know about backfill and when to use it 20:47

2y ago20:47

20:47

In this episode of JobBoardGeek, Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter talk about a key element of almost any job board or recruiting site - backfill. We discuss the 4 most common types of backfill, the pros and cons of each, and how backfill can help a newly hatched job board get off the ground (or out of i…

1
How to Avoid 3 Newbie Mistakes in Multinational Survey Research 11:55

2y ago11:55

11:55

Planning your first multinational survey research project? Let's make sure you avoid 3 common newbie mistakes that can cost you money, time, and (frankly) credibility. These are three common, REAL WORLD mistakes-- let's help you to avoid them! Multinational market research projects are always fascinating learning opportunities, but they can be a bi…

1
How subscriptions built this job board into a niche leader 25:41

2y ago25:41

25:41

In this episode of JobBoardGeek, we talk to Andy Hibel of HigherEdJobs, the leading job board for careers in academia. Andy talks about how HigherEdJobs got started - including a number of revenue-free years. Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter learn about the role that annual subscriptions have played in …

1
Serge and Shelley said what?: all about the Canadian job board market 29:20

2y ago29:20

29:20

In this episode of JobBoardGeek, we talk to Serge Boudreau and Shelley Billinghurst of The Recruitment Flex podcast - the #1 HR podcast in Canada. Since Serge's day job is with Career Beacon and Shelley runs a recruitment ad agency, they are willing to dig deep into the Canadian job board market. Jeff Dickey-Chasins of JobBoardDoctor and Steven Rot…

1
Go public or go home: the job boards that have gone public and why 21:57

2y ago21:57

21:57

In this episode of JobBoardGeek, we decide to talk to each other about publicly-held job boards! What a concept! Jeff Dickey-Chasins of JobBoardDoctor and Steven Rothberg of College Recruiter dig into the list of publicly-held job boards reviewed on Jeff's recent blog post, and are amazed at how many there are. The move to public happened in two ph…

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Custom College Recruiting Podcasts

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