Have a subscription box idea, but not sure where to start? You are in the right place! Subscription Box Basics is a podcast for new and aspiring subscription box entrepreneurs. Hosts Julie Ball and Renae Gonzalez have been in the sub box game since 2016, shipping over 65,000 Sparkle Hustle Grow boxes equating to nearly $2.5 million in sales before selling the business for multiple six figures. Over the years, we've helped hundreds get their box idea off the ground and it's our passion to emp ...
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Emenac Packaging USA is helping thousands of businesses and product manufacturers get high-quality custom packaging boxes for their products and guide them in a distinctive way through audio and video streams.
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The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you. This show is sponsored by Merc ...
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YBY Boxes USA is your one-stop online destination for the complete range of custom packaging solutions. It all began with a mission to empower entrepreneurs across the country by providing them online packaging and printing solutions at highly competitive prices.
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Emenac Packaging Australia is offering premium quality custom printed packaging boxes for all type of businesses in the Australia. Now, you can learn all about custom printed packaging and printing services from this podcast.
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At Pot Printers, we offer a wide range of customizable packaging solutions for cannabis and smoke shop products, including mylar bags, product boxes, jars, vials, tubes, shipping boxes, and more. With wholesale prices available on our website and a commitment to quality and customer service, we're your trusted partner for all your packaging needs.
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Welcome to the Silver Edge Packaging Podcast, your go-to source for insights into the dynamic world of customized packaging solutions. Join us as we unravel the secrets behind crafting bespoke packaging that seamlessly blends creativity and quality. From innovative designs to sustainable solutions, each episode is a journey through the art and science of packaging. Whether you're a game developer, distributor, or packaging enthusiast, our podcast is your gateway to unboxing the possibilities ...
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Welcome to 'Packaged for Success'—the podcast where glass ceilings come with ladders, and success is part of the package. This is your go-to audio space celebrating the remarkable journeys of women leading the way in the consumer packaged goods industry. Every episode, we unwrap the stories of trailblazing women who are shaping the future of CPG. From groundbreaking startups to iconic brands, these leaders are innovating, inspiring, and pushing boundaries. Join us as we dive into the strateg ...
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📌 New here? Start at episode 1 and binge over 220 episodes! 🫶 In this bittersweet episode, we announce the sunset of the Subscription Box Basics podcast after an amazing 4.5 years. Reflecting on our journey, we discuss the seasons of change in both life and business, and encourage listeners to embrace pivots when necessary. 🎉 Celebrate milestones t…
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In this episode of Subscription Box Basics, Julie welcomes professional photographer Becca Bond, who shares valuable tips and insights on how to capture stunning images using simple tools and techniques. Becca discusses her journey into subscription box photography and introduces her new course, Snap for Success, which aims to help entrepreneurs el…
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Wondering what software you should use to run your subscription box business? Or maybe looking to switch as your business needs change? We got your answer in today's episode where Julie interview Stefan, founder of Subbly. Subbly is an all-in-one commerce platform allowing you to launch, run, and grow any subscription business model: sub boxes, sub…
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In this episode, we share the highlights of Sub Summit 2024. While everyone will have a different experience based on what sessions and events they go to, we thought you might want to hear a little behind the scenes of what we got into! Links mentioned: Nancy Harhut (HBT Marketing) Get 12 free custom boxes at BoxUp (just pay shipping) Subbly Get on…
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The Challenge of Investing and the Court Ruling Against “Fearless Fund”
59:18
59:18
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59:18
In this episode we delve into the financial hurdles facing small CPG brands, especially when it comes to raising funds. Navigating the funding landscape is tough, and it gets even tougher due to the government barring grants to Black women entrepreneurs via The Fearless Fund. We discuss these challenges openly, sharing personal experiences and the …
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Oh 💩 Moments with Katie of Year Cheer [Live from Sub Summit 2024]
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22:51
In this episode, we had the honor of podcasting LIVE at Sub Summit 2024 in Dallas, TX. Yes, that means we had actual people in the audience while we chatted. SO fun! We decided to take a different approach with our topic, focusing on when things go wrong! As entrepreneurs, we must be resourceful, figure it out and have Plan B, C, and D ready to rol…
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Rob Day - Founder of Better Crafted Business
28:05
28:05
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The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking f…
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Building and Leveraging Your Personal Brand Authority as a CPG Brand Owner
1:01:23
1:01:23
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Join us as we discuss building and leveraging your personal brand authority as a CPG owner. We’re talking about stepping into the public light, doing public speaking events, networking, and recognizing when you’re ready to elevate your personal profile as a CEO. Plus, we emphasize the importance of authenticity—keeping your brand as real as you are…
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🤩 Packaging that Pops! (FREE custom printed boxes)
28:11
28:11
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28:11
While we are OOO at Sub Summit, you can enjoy the re-airing of this popular episode and take advantage of the free custom printed box offer! While you are listening, we're probably hanging out at the BoxUp booth, checking out their new custom packing tape (launching soon!) Use code SBB12 for 12 free custom printed boxes (just pay shipping) at https…
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Claim Your Free Listing on A Year of Boxes
25:19
25:19
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In this episode of Subscription Box Basics, host Julie Ball is joined by Jessica Principe, founder of All Girl Shave Club and the new owner of A Year of Boxes. They discuss the tremendous benefits of being listed on third-party review sites like A Year of Boxes, including increased visibility, SEO advantages, and access to a new audience. Jess shar…
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In this episode of Subscription Box Basics, Julie Ball discusses the essential elements that your subscription box website needs to convert visitors into customers. She emphasizes the importance of having a professional website and covers five key components: offering an incentive, clear call-to-action, professional photos, social proof, and ways t…
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Burnout to Bailout: Navigating the Stress of Running a Full-time CPG Brand
1:01:38
1:01:38
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In this episode, we get real about the burnout that hits hard when you're hustling to grow your CPG brand. We're sharing our personal stories of burnout struggles and how we bounced back. Plus, we've got practical tips to help you recognize, manage, and prevent burnout while keeping your business thriving. Tune in for an honest and supportive chat …
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Avoiding PR Nightmares: How to Handle Difficult Customers With Emotional Intelligence
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In this episode we discuss how to handle customer service for your CPG brand, while remaining self-aware and using emotional intelligence to navigate conflicts with difficult customers. We're sharing our tips and personal stories to help you maintain your authenticity and professionalism. Tune in for a fun and insightful chat on balancing business …
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While many look forward to the fun adventures of summertime, it can present challenges for entrepreneurs. On this solo episode, Renae shares some of her own summer strategies as a busy mom of two and business owner. Have your own work life balance strategies? Share them on Instagram and tag us @subscriptionboxbasics. Support the Show.…
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Have you heard of mushroom coffee? Julie recently tested the new (to her) Ryze mushroom coffee subscription and shares her experience with Renae on this podcast episode. We LOVE trying subscriptions to experience the good, the bad and ugly...so we can all learn from other brands! For those more interested in Ryze mushroom coffee, its loaded with ad…
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John Morgan - Founder & Lead Operator at Pelagic
21:37
21:37
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The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking f…
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Here's a long overdue update on what's new in both the personal and business life of Julie & Renae, two years after selling Sparkle Hustle Grow. Resources mentioned: Get custom boxes at BoxUp - Use this link and code SBB12 at checkout for 12 free custom boxes Join the BoxUp affiliate program Subscription Box Bootcamp self-study program (price cut!)…
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The oatmeal subscription that created raving fans
24:50
24:50
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24:50
A subscription for protein oatmeal that you drink...soft of. In today's episode, Julie & Renae chat about a new (to us) subscription called Oats Overnight. Think oatmeal is boring? Think again! OO has created a large raving fanbase, all interested in eating oatmeal. We can all take notes from this brand on how to create an experience with a product…
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Surviving Retail - The Truth Behind Big Box Retail Stores
1:17:57
1:17:57
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In this episode, share our real experiences about getting into and operating within retail, personal horror stories, giving tough advice to people who want to go into retail, and questioning the business practices of big box retail brands. This is real talk about how we are surviving retail.By Twelve17 Media
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Julie sits down with Sub Summit co-founder Paul Chambers for a candid conversation about what to expect at this year's event. From the CUBE Awards to his most anticipated speakers and more, this laid-back chat between two friends is a great way to learn more about the event and hear about how you might be able to go for free. Julie tells her story …
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Behind the Scenes with Antoinette of The Ring Boxes
25:08
25:08
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Join me on a stroll down memory lane with the remarkable Antoinette Abrahamson, the entrepreneurial spirit behind The Ring Boxes and The Belly Bundle. Antoinette's passion for celebrations sparked the inception of her companies, offering brides-to-be and expectant mothers beautifully curated, cost-effective gifts. Our candid conversation takes us b…
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Power of the Pivot: How to Pivot Your CPG Brand Direction on Purpose
52:55
52:55
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Are you pivoting under pressure or pivoting on purpose? In this episode, we dive head-first into the transformative power of the pivot when it comes to operating, growing, and scaling your CPG brand, while still maintaining healthy self-care. Through candid discussions and personal stories, we uncover the risks and rewards involved in making strate…
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Freddy Cameron - Sr. Director of Retail Operations at Cookies
32:45
32:45
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32:45
The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking f…
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Add a subscription to your existing business
12:20
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Thinking of adding a subscription service to your existing business? We've got what you need! Learn the 5Ps of successful integration in our new podcast episode. You'll LOVE hearing how recurring revenue can change the trajectory of your business and how automatic shipments can be a HUGE win for your customers! Subscription Box pricing guide Oats O…
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Our Insider Stories from Shark Tank, Good Morning America & Tabitha Brown
1:12:05
1:12:05
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Tune in for an exclusive behind-the-scenes episode where we spill the tea on national exposure for your CPG brand. We share our firsthand experiences of how appearances on Shark Tank and Good Morning America impacted our businesses, offering insider insights on how to prepare for these opportunities. From the nerve-wracking pitches to the whirlwind…
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Spring Cleaning your Subscription Box Business
16:55
16:55
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Can you believe it's Q2 already? How about a little spring cleaning for your subscription box business? This episode is your guide to decluttering not just your physical space—be it a home office or a warehouse—but also your inventory and digital presence. You'll ditch the clutter, feel rejuvenated and ready to get back in the game. Support the Sho…
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The Truth About Influencer vs. Content Creator Marketing For CPG Brands
1:08:20
1:08:20
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Join us for an eye-opening episode where we delve into the world of influencer marketing. We dish out the real talk on leveraging influencers, navigating the slippery slope, and the good and bad sides of this marketing strategy for your CPG brand. With candid insights from our own experiences, we reveal how we've utilized influencers in the past to…
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From Fans to Friends: How We Met and Why We Started a Podcast
57:22
57:22
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57:22
In our debut episode, hear what the show is all about and how we became fast friends. We spill the tea on our friendship-turned-business partnership; and uncover a few secrets to maintaining our sanity in this crazy CPG industry. We also share a few of the ins and outs of our journey – the good, the bad, and the downright hilarious. From swapping f…
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Behind the Brand: How We Went From Our Kitchen to Million Dollar CPG Success
56:58
56:58
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56:58
Join us for a candid chat about the beginnings of how we started our national CPG companies—Vicky Cakes and Yum Crumbs. We talk about how we both started with our spouses, hustling through bootstrapping, overcoming imposter syndrome, and a lot more juicy details of our CPG journey. After hearing our stories, you’ll feel motivated, inspired and read…
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Facebook ads & napkin math with Josh Coffy (The Growth episode)
43:28
43:28
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43:28
Prepare to have your mind blown, as e-commerce whiz Josh Coffy from E-commerce Alley joins us to reveal the secrets behind his clients' staggering $70 million sales figures, all thanks to Facebook ads and email marketing. If you're a subscription box entrepreneur looking to sharpen your ad strategy, this episode is your golden ticket. We're not jus…
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Rosie Mattio - Founder & CEO of Mattio Communications
23:10
23:10
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23:10
The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking f…
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In this episode, Renae & Julie unpack the customer expeerience in our latest chit-chat, where we rave about the magic of subscription boxes like Universal Yums. You'll hear us gush over the immersive experiences Universal Yums create, not just through the savory bites but also through the cultural nuggets hidden within—think trivia, book suggestion…
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Are shipping costs plundering your subscription box profits? Anchors aweigh, my friends, because we have charted a course to treasure! Today's episode is like finding a secret map to shipping efficiency. We're talking about PirateShip.com, a resource that's going to help you trim those sails on expenses and navigate the choppy waters of logistics. …
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Crafting Imagination – Custom Toy Boxes by Silver Edge Packaging
3:06
3:06
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🚀 Greetings, packaging enthusiasts! Today, we embark on a fascinating journey into the world of innovation and creativity as we explore the captivating universe of custom toy boxes offered by Silver Edge Packaging. Buckle up as we unravel the secrets behind these exceptional containers, designed not just to hold toys but to elevate the entire playt…
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The Art of Subscription Box Offers with Liam Brennan
18:30
18:30
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18:30
Unlock the secret to irresistible subscription box offers as we welcome back Liam Brennan, co-founder of BusterBox. If you've ever been puzzled about why some subscription boxes seem to magnetize sign-ups while yours may fall flat, this episode is for you! Discover how to craft offers that convert. 📦 Liam is opening his Subscription Box Experts Aca…
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Pack Dynamics: Unveiling the Mysteries of Cigarette Packaging Worldwide
1:39
1:39
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In this episode of "Smoke Signals," we embark on an exploration of the intriguing world of cigarette packaging, focusing on the ubiquitous question: "How many cigarettes are in a pack?" To understand the origins, we journey back to the early 20th century when cigarettes started gaining popularity. The standardization of pack sizes emerged as a mark…
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Ever dreamt of launching your own subscription box business but found your wallet less than cooperative? Fear not, as Julie Ball spills the beans on 10 ways to fund your subscription box business. Ready to get a little scrappy to chase those dreams? Let's go! I see you checking out the list below...don't stop there! Listen to the whole episode for …
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Exclusive Hair Extension Boxes to Reflect Your Brand’s Vision!
7:02
7:02
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We understand the importance of branding. Yes, we know how it plays a great role in shaping your customers’ perceptions. Well then, you can count on us as our team is always here and is ready to assist you. Together, we can reflect your brand’s vision, values, and aesthetics through your hair extension boxes wholesale. With our trendy printing tech…
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In this episode, you'll get all the details about Sub Summit 2024, the largest conference dedicated to subscription and membership businesses. Julie gets the scoop from Sub Summit Director of Marketing, Jennifer Cline. Hope to see you there! - When: June 17 - 19, 2024 - Where: Dallas, TX - Pitch Competition $10k prize package, Applications close Ma…
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Renae is rolling solo today with a focus on social media. While this episode is geared towards the newbies, it's loaded with great reminders for even seasoned sub box entrepreneurs! Grab a pen and paper for your notes and let's get crackin' on optimizing your subscription box's social media strategy! Support the Show.…
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Meet Allison and Cat, the dynamic duo from the Ultimate Product Party, the GO-TO EVENT for product based businesses ready to sell, scale, and level up. The event is May 7-9, 2024 in southern California. Through the buzz and energy of in-person connections, they invite you on the path to business growth and visibility, all set against the picturesqu…
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Beginner Email List Strategies with Jo Harris
26:01
26:01
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26:01
New to email marketing? Feel empowered today with the wisdom of Jo Harris, professional conversion copywriter and the beautiful mind behind Virtual Mama. We cover 3 tangible tips to cultivate your email list—from garnering your first ten enthusiasts to hitting every milestone en route to your launch list goals. Join along as we brainstorm lead magn…
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Unveiling Elegance: The Art of Custom Playing Card Boxes with Silver Edge Packaging
1:19
1:19
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Welcome to another episode of "Creative Unboxings and Beyond," where we explore unique and fascinating packaging solutions that redefine the art of presentation. Today, we're diving into the world of Personalized custom playing card boxes, and our spotlight is on Silver Edge Packaging. Imagine a realm where every deck of cards is more than just a g…
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Ever dreamed of crafting your own subscription box business, one that weaves together passion and profit? From the thrill of personalizing your business to creating a flexible work-life balance, we reveal how subscription boxes can be a platform for both financial growth and individual expression. Why do YOU want to start a subscription box busines…
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Elevating Elegance: Unveiling the Magic of Custom EyeShadow and Eyeliner Boxes with Silver Edge Packaging
1:09
1:09
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Greetings, packaging aficionados! Today, we're immersing ourselves in the artistry of premium packaging, courtesy of Silver Edge Packaging. I'm Adrian Slackman, your host for this deep dive. Let's talk about leaving a lasting impression. Imagine your brand showcased in all its glory with our Custom EyeShadow Boxes. Beyond mere containers, these box…
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🎮 Elevate your gaming experience with Silver Edge Packaging's custom game packaging! Our top-notch, creatively designed boxes not only protect your game products but also enhance their appeal. Discover exclusive custom board game boxes, offering limitless customization options, various sizes, and fantastic finishing choices. From snug fits to added…
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New to entrepreneurship? That's okay! In this episode, Julie drops 5 tips to apply to your new entrepreneurial journey. Even if you aren't new to running a business, these tips serve as a great reminder that you are in control and have exactly what you need to succeed! PS - here'a link to that tea Julie drinks to calm her racing mind. (Amazon affil…
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Ever find yourself scribbling down New Year's resolutions, only to leave them behind like last year's forgotten leftovers? We've been there, and that's why this episode is all about forging a new path with the cue of a single guiding word. Join us as we dive into the transformative practice of setting intentions with a "word of the year." Forget th…
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As the holiday season approaches, we're setting aside our usual business chatter to welcome you into our cherished family traditions. Join us, your hosts Julie Ball and Renee Gonzalez, as we reveal our intimate holiday celebrations and the ways we keep our family traditions alive no matter the distance. Julie brings to life her family's long-standi…
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We've rounded up a few of our favorite gifts for subscription box owners. Use for yourself or a box bestie. And remember, qualified business purchases are a tax write-off so check with your accountant on how this saves you on taxes! Julie's wishlist for you: https://amzn.to/3SJMKSk Rollo printer: https://amzn.to/3SJMKSk Subscription Box Planner: ht…
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