The podcast about DRTV, marketing on television/internet, tv shopping networks, infomercials, hosted by 30 year veteran of the television shopping industry, Shawn Wilsie.
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Script to Screen is a direct response agency with a 30-year legacy of unrivaled experience. Join Ken Kerry, Executive Creative Officer and Co-Founder of Script to Screen, for a behind the scenes download on the insights and wisdom from our agency and our clients.
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The FIT Fundraising Podcast will help your fundraising program achieve transformational results through learning innovative solutions. FIT Fundraising interviews and insightful discussions provide non-profit leaders and fundraisers with the tools they need to get their fundraising programs in top shape. FIT Fundraising will transform your passion for those you serve into proven strategies to energize your donors and rejuvenate your organization. FIT Fundraising will get your fundraising prog ...
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The explosive rise of Invicta on ShopHQ (ShopNBC)
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In the thrilling premiere of Season 4, we dive into a seismic shift shaking the TV shopping world: Invicta's dramatic departure from ShopHQ after 22 years to join forces with JTV. Join Shawn Wilsie as he unravels the captivating story behind Invicta's meteoric rise and explores how this high-stakes move could spell major changes for the future of a…
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LEGENDS of Fit Fundraising, Interview with Dr. Candace Gregory, president of the Open Door Mission in Omaha, Nebraska, details how to Raise More Funds through Teamwork and Ministering To Your Donors
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13:48
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In this episode, Roy Jones talks with Dr. Candace Gregory, from the Heartland of America, Omaha, NE. Candace lays out what is required to be a successful frontline fundraiser and the characteristics needed to procure MEGA gifts for your nonprofit. She announced in our podcast a $65 million capital campaign. Over the last two decades the ministry ha…
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After nearly two decades of dazzling audiences on ShopHQ, ShopNBC, and ValueVision, Invicta Watches is shaking things up by shifting their shows and dazzling timepieces to JTV. In this episode of "Are We On the Air?©," we dive into the potential impact of this big move on both networks and explore the intriguing reasons behind Invicta's decision. B…
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LEGENDS of Fit Fundraising, Interview with Phil Altmyer, Union Gospel Mission Spokane, WA, Using Technology for Impact to Raise More Funds
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22:26
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In this episode, Roy Jones talks with Phil Altemyer, from the streets of Spokane, Washington. Phil Altmyer outlines how he is transforming lives by using modern technology to demonstrate impact to drive more income for his programs. Phil tells the secrets about how he grew his budget from $365,000 to over $24 million annually.…
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LEGENDS of Fit Fundraising, Interview with Herb Smith, A Heart for the Donor from Skid Row serving Los Angeles’ Homeless
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18:31
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In this episode, Roy Jones talks with Herb Smith from the streets of skid row and his decades of service at the Los Angeles Mission. Herb Smith outlines why having a heart for the donor is just as important as having a heart for the people you serve. Herb outlines critical techniques and characteristics for becoming a great frontline fundraiser.…
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On the thrilling season finale of "Are We On The Air?©," Shawn delves deep into the burning questions that have kept listeners on the edge of their seats. Amidst tackling these queries, the discussion evolves into a lively exploration of what truly defines a stellar QVC/HSN host, while shining a spotlight on the pivotal role of the producer. This e…
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Being a show host on QVC or HSN might seem glamorous—just a few hours on-air, then off to relax, right? Not quite! On this podcast, we peel back the curtain to reveal everything viewers don't see. It's these behind-the-scenes moments that determine who thrives and who falters in the business. Later, we'll play a clip from HSN showing how the price …
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LEGENDS of Fit Fundraising, Interview with Tony Marciano, President Emeritus of the Charlotte Rescue Mission
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17:35
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In this episode, Roy Jones talks with 28 year nonprofit legend, Tony Marciano, President Emeritus of the Charlotte Rescue Mission, about nonprofit leadership and the challenges facing frontline fundraisers in America today. With emphasis on human services and work with homeless shelter guests; connecting to the emotions of the donor, learn strategi…
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If you've ever watched a TV shopping network and suddenly your favorite host has vanished. It can leave you wondering what happened and no explanation is usually given. In this episode, we look at the hows and whys of show hosts disappearing from your favorite networks. Video of Mary Beth Roe announcing her retirement from QVC…
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ShopHQ comings/goings and part II of the forgotten shopping networks
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30:58
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Step into the intriguing world of retail drama with our podcast as we kick off with the jaw-dropping antics of a QVC host, rumored to have uttered something utterly absurd. But that's just the tip of the iceberg! Next, we whisk you through the bustling corridors of ShopHQ, catching you up on all the latest buzz, before delving into the sales saga o…
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Power to the Middle: Creating Champions for DEI at Your Nonprofit
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Find out how to advocate for opportunity and equity at your nonprofit. Learn the importance of empowering middle donor managers to apply DEI in the day to day activities. How to build community and advocate for people in your organization through coaching, mentoring and meaningful conversation. Amira Barger is one of the nation’s leading specialist…
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QVC/HSN Q1 results, Shop HQ happenings, what the host says vs what the viewer hears
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24:04
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Step into the captivating world of retail dynamics as we dive headfirst into the latest buzz swirling around QVC/HSN, revealing the intriguing results stemming from its parent company, Qurate. But hold onto your seats, folks, because this isn't just your average rundown – it's a rollercoaster ride of analysis that'll leave you on the edge of your s…
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Building Unity Through Diversity at Your Nonprofit
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20:36
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Find out how to create a climate that helps individuals benefit from the diversity of people, ideas, knowledge and experience will bring success at your nonprofit. DEI is about providing access, opportunity and support to your organization and the people you serve. Learn how you can build unity in your nonprofit organization through embracing diver…
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The obscure TV shopping networks of the 80s
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Once upon a time, there were daring networks that boldly proclaimed, "We've got this!" Armed with ambition and determination, they ventured into the ever-evolving landscape of television commerce. Yet, despite their valiant efforts, their journeys ultimately led them to fade into the abyss of oblivion. Some bid farewell with a resounding fanfare, w…
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Day-to-Day Diversity: How nonprofits apply DEI everyday
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African American leaders discuss the day-to-day challenges of implementing DEI practices in nonprofit organizations. Guests: Rev. Micheal Woods, of Western Carolina Rescue Ministries, is Asheville North Carolina’s chief advocate for the unhoused and underserved. Dr. Robert Loggins, is a mentor and minister to hundreds of African-American pastors an…
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Embracing DEI: A Mandate and Responsibility to Empower ALL
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African American leaders challenge the nonprofit industry to train, equip and empower people of color in fundraising and nonprofit management. Guests: Rev. Micheal Woods, of Western Carolina Rescue Ministries, is Asheville North Carolina’s chief advocate for the unhoused and underserved. Dr. Robert Loggins, is a mentor and minister to hundreds of A…
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Step into the mesmerizing world of salesmanship as we embark on a thrilling exploration of the greatest pitchmasters to ever grace the stage. Breaking barriers and defying stereotypes, these titans of persuasion transcended gender norms, leaving an indelible mark on the fabric of advertising history. From the bustling boardwalks of Atlantic City to…
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The Shawn Show, AKA shameless promotion of his YouTube page
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7:48
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This show is all about the "Are We On The Air?" YouTube page, and some new content which is now there. The page now features more clips from obscure shopping networks. Ever hear of STN Shop Television Network? How about USA Direct?By Shawn Wilsie
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Infomercial and Shopping Network's Sales Tricks They Use
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29:30
Step into the captivating world where the time-honored traditions of Infomercial and TV Shopping networks echo the charismatic pitchmen of Atlantic City's bustling boardwalks in the glamorous 1940s. Unveil the secrets behind the enduring allure of phrases like "but wait, there's more!" and the tantalizing dance of price drops, as we delve into the …
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Are You Ready to Grow Your Nonprofit the Shriner’s Way?
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Shriner’s Children’s has developed a fully integrated fundraising program by creating unique donor journey’s based upon giving level and giving capacity. They call their process omni-channel communications. Today they pull back the curtain to show small to mid-size nonprofits how to use they’re innovative techniques to increase giving through build…
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Shriners Children’s has used a DRTV strategy to build a mega charity to help children with health care. Today they pull back the curtain to show small to mid-size nonprofits how to use regional TV and Radio to acquire new donors. Adding DRTV, radio and radiothons is no longer out of reach for nonprofits. The explosive growth of streaming both TV an…
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How to Use Direct Response to Generate Big Gifts and Lots of Them
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23:58
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The Nightbirde Foundation tells how they launched a nonprofit that has more than one million followers and raised millions of dollars in just 18 months to provide hope and healing to women going through the cancer journey. You will find out how to use email and direct mail to generate support and specifically identify funders with capacity to make …
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The Nightbirde Foundation tells how they launched a nonprofit that has more than one million followers and raised millions of dollars in just 18 months to provide hope and healing to women going through the cancer journey. You will find out what to do to start your foundation and obstacles you should avoid.…
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The Role of the Board Inside Your Nonprofit
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21:13
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Our conversation continues with Penny Kievet, Former Executive Director of the Jacksonville Rescue Mission, as she shares specifics on strategic board development and their role. This episode takes a deep-dive on what the board’s role is and isn’t and how to maximize the working relationship between the board and the C-level staff.…
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Embark on a journey through the riveting highs, heart-wrenching lows, and cinematic "creations" (????) birthed by the powerhouse trio of QVC, HSN, and ShopHQ in the exhilarating year of 2023. From dazzling successes to humbling setbacks, we dissect the strategies that soared and those that stumbled. As the curtain rises on 2024, what lies on the ho…
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Revitalizing Board Governance for Strategic Growth
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18:22
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18:22
Hear from Former Executive Director of the Jacksonville Rescue Mission, Penny Kievet, as she shares insights on board governance and staffing responsibilities in this episode of the FitFundraising Podcast.By Fit Fundraising
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It's the late 1980s and the attitude is "TV shopping is easy to do", so everyone does it. What happens when the "Playboy Channel" cable network decides to try a tv shopping show? I think you know the answer...By Shawn Wilsie
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Roy Jones continues his discussion with Dr. Candace Gregory on Capital Campaign Donors. You’ll learn some big secrets to success in working with capital campaign donors: getting the meeting, scripting the conversation, determining the ask amount and making the ask.By Fit Fundraising
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In this episode, Roy Jones talks with decorated professional, Janet Copland about major gift development and how direct mail has changed. With emphasis on connecting to the emotions of the donor, learn strategies for campaigns that get results.By Fit Fundraising
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Roy Jones is back with special guest Janet Copland to dive deeper into the science of getting donor results. This episode will outline the strategy for direct mail campaigns and how to integrate digital media.By Fit Fundraising
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Roy Jones talks with Dr. Candace Gregory about how to get a capital campaign started. You’ll learn quick start tips for setting goals, building your gift table and developing a winning script for landing capital campaign leadership gifts.By Fit Fundraising
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FIT Fundraising interviews and insightful discussions will provide nonprofit leaders and fundraisers with the tools they need to get their fundraising programs into top shape to make the most of the work they do to help others.By Fit Fundraising
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The show begins with a tribute to the recent passing of one of the industry pioneers, then the conversation turns to a stream of consciousness chat about what happened to ValueVision/ShopNBC/ShopHQ/EvineLive/Evine/ShopHQ which caused the bankruptcy of its parent company, iMedia.By Shawn Wilsie
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Addressing QVC comments, and a look at Sune.
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29:59
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29:59
This show is dedicated to addressing the comments left, and questions asked about the TV shopping industry on social media, after episodes of this podcast. From drinking wine, to shipping costs, to the dress codes, many different topics are touched on. Then a look at the new shopping app Sune, which might be doing it right, before closing with two …
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QVC Q1, TV Shopping and the Law, and much more
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24:21
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24:21
A busy show today as a series of podcasts about TV shopping and the law begins, QVC/HSN results, ShopHQ stock, and the death of the professional broadcaster in TV shopping and on television in general.By Shawn Wilsie
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Could this really be it? The press release and CEO call regarding the iMedia results for fiscal year 2022?By Shawn Wilsie
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It's the big day, when iMedia FINALLY announces their 2022 sales. Are you a betting person?By Shawn Wilsie
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The Infomercial Star who is out of jail, and starting a cult?
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Jailed infomercial star Kevin Trudeau is out of jail, but managing to stay in the news. On this episode of "Are We On The Air" the present and future plans of Mr. Trudeau are examined. Then a presently popular infomercial is in the spotlight, and on the radar of at lest one Attorney General. Did I mention I've fallen and I can't get up?…
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It's the second attempt at the numbers coming out for iMedia, the parent company of ShopHQ. Plus before it was ShopHQ/Evine/Evine Live/ShopHQ/ShopNBC it was ValueVision, and it's time for a look back at how it all started, on the TV station which launched "Mystery Science Theatre". Shawn will play some audio from ValueVision which hasn't been playe…
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ShopHQ was scheduled to release their yearly numbers on March 22, so the show begins with a discussion of that. Following that is a look at why taking on-air phone calls can be a terrible idea, and when a show concept goes wrong. The remainder of the show looks at how marketing can affect a brands image, as several podcast listeners have asked abou…
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Part 2 on the state of QVC/HSN with Marvin Segel
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28:01
Continuing the conversation about the bad news at QVC/HSN and what can be done, if anything, to right the ship. Son of QVC founder Joseph Segel, Marvin Segel, joins the show.By Shawn Wilsie
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2022 closes for QVC/HSN with terrible sales and layoffs
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26:16
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26:16
Nothing but bad news for TV shopping networks QVC and HSN, as they close their fiscal year. Special guest Marvin Segel, son of QVC founder Joseph Segel, joins the show to unpack the disappointing sales numbers, and discuss the sad layoffs of 400 employees. Joan Rivers salutes Joseph Segel The Wellness Kitchenista…
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TV Shopping meets Bingo, after the success of Home Shopping Club
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In the 1980s, television experienced a renewed interest in "Bingo" because of the direct-response connections. Once Home Shopping Club (later known as HSN) took off, it was almost inevitable that someone merged the two ideas together, in this pre-QVC world. For three months in late 1986, "Money Mania" was broadcast into 40 million homes. What went …
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Qurate (QVC/HSN) stock his a new low, plus what some networks are doing right.
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39:30
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39:30
The planned show, what some shopping networks are doing right, will begin after a very deep dive into what's going on with Qurate stock, the owner of QVC and HSN. Plus, what might be a contender for worst holiday commercial of all-time. The show closes with a sad farewell to a small business who tried very hard to make a go of it on Facebook Live.…
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QVC makes a Christmas movie, ShopHQ news, more host school
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28:36
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28:36
QVC is getting into making movies, could this be a mistake? Plus a listen to a QVC host selling an iPad after telling you not to buy one before. The ShopHQ numbers are out and they finally tell us where Shaq is. All wrapped around a theme of Christmas and Santa is waiting for you to call him.By Shawn Wilsie
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TV host school, QVC news, and so much more
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29:21
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29:21
This show is an entertaining jumble of what hosts of tv shopping networks should and shouldn't do, hosts leaving the industry, where some of your favorite hosts are going, a look at a small network out of Georgia doing big things, all bookended by children's TV shows. We On The Air Podcast facebook page…
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Why Digital Brands Are Trying Traditional Media
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4:14
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Why Digital Brands Are Trying Traditional Media by Script To ScreenBy Script To Screen
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Analyzing an infomercial, a new FB page, and much more
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22:59
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In this latest edition, a look at a brilliant hire by Qurate, one of the successful infomercials of 2022 is analyzed to show why it's successful, and the reveal of the podcasts new facebook page. link to Are We On The Air Podcast facebook pageBy Shawn Wilsie
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The latest news from QVC, HSN, and ShopHQ
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Season two kicks off with a look at how the sales are going at QVC, HSN, and ShopHQ in the second quarter of their fiscal years. QVC is making some changes, many of which were suggested on this very podcast in season one. There are new hosts at QVC, one fewer at ShopHQ, and where is Shaq? Plus a quick tribute to an amazing pet, for whom the product…
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What Is Your Company's Side Door? by Script To ScreenBy Script To Screen
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