))
Welcome to "Be Human," the definitive podcast for B2B leaders ready to catapult their 7-8 figure enterprises into new realms of growth through digital marketing. Hosted by Danny Murawinski, a seasoned digital marketing maven and former professional snowboard coach, "Be Human" offers a unique blend of insights that merge the art of relationship-driven sales with the science of digital scalability. In a world where authentic connections reign supreme, learn how to finesse the critical human ex ...
…
continue reading
1
Understanding Human-Centric SEO and Its Importance
27:12
27:12
Play later
Play later
Lists
Like
Liked
27:12
Summary In this episode, Danny discusses the concept of human-centric SEO and how it can be applied to improve SEO strategies. He emphasizes the importance of creating content that provides value to the audience and is relevant to their needs and interests. Danny explains the history of search engines and how they have evolved to prioritize relevan…
…
continue reading
1
How To Grow Word of Mouth and Referrals Using the Respect Ladder
23:32
23:32
Play later
Play later
Lists
Like
Liked
23:32
Summary In this episode, Danny discusses the concept of the respect ladder and how businesses can earn the respect of their customers to generate word-of-mouth referrals. He breaks down the respect ladder into several steps, including respecting the outcomes of the engagement, respecting the customer's process, respecting the customer's money, resp…
…
continue reading
1
Creating Digital Human Experiences that Nurture Your Leads
36:57
36:57
Play later
Play later
Lists
Like
Liked
36:57
Summary In this episode, Danny discusses the importance of nurture campaigns in driving conversions for businesses. He emphasizes the need to shift focus from solely driving sales to building relationships with potential customers. Danny shares examples of how nurturing leads can be done effectively, both in-person and digitally. He highlights the …
…
continue reading
1
Tik Tok Ban and Why You Might Want to Consider Starting an Account
18:07
18:07
Play later
Play later
Lists
Like
Liked
18:07
Summary In this episode, Danny discusses the controversy surrounding TikTok and why he decided to start a TikTok account. He explains that TikTok is owned by a Chinese company affiliated with the Chinese government, which raises concerns about foreign government ownership of a major media platform. The US government has found evidence of algorithm …
…
continue reading
1
Creating Ad campaigns Using the Law of Averages and Human Virtues
38:29
38:29
Play later
Play later
Lists
Like
Liked
38:29
Summary This episode explores the law of averages and how human virtues can impact it. The law of averages states that there is a 1% chance of closing a deal in sales and marketing. However, the human element can dramatically affect this outcome. The episode discusses the history of the law of averages, the impact of humanistic elements, and the im…
…
continue reading
1
High Value Offers that Actually Grow Businesses
41:32
41:32
Play later
Play later
Lists
Like
Liked
41:32
Summary In this episode, Danny discusses the importance of creating high-value offers that actually convert for B2B businesses. He emphasizes the need to build relationships with potential customers before jumping straight into a transactional offer. Danny suggests creating an environment where people can share their stories and be promoted, whethe…
…
continue reading
1
Digital Shaping in GovCon With Eric Gregory
1:26:31
1:26:31
Play later
Play later
Lists
Like
Liked
1:26:31
Summary In this episode, Danny introduces Eric Gregory, an experienced executive consultant and advisor in the government contracting industry. Eric shares his journey in the field of federal business development and proposal operations, highlighting the importance of continuous learning and the adrenaline rush of competing for federal business. He…
…
continue reading
1
Leveraging Search engine and Social Media Business Models
40:54
40:54
Play later
Play later
Lists
Like
Liked
40:54
Summary In this episode, Danny discusses the business models behind search engines and social media. He explains how search engines like Google monetize their platforms through ad share and the cost per click model. He also delves into the organic side of search engine optimization (SEO) and emphasizes the importance of providing relevant and valua…
…
continue reading
Summary In this episode, Danny discusses the importance of micro conversions in the sales and marketing journey. He uses the analogy of meeting someone at a coffee shop to explain the process of building relationships and converting prospects. Danny emphasizes the need to focus on the human element in digital marketing and avoid the common mistake …
…
continue reading
