Best Ideal Customer Profile (icp Podcasts (2024)

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74: How Well Do We Really Know Our Ideal Customer Profile (ICP)? - with Talya Heller, Competitive Positioning Advisor and Founder at Down to a T 42:57

9h ago42:57

42:57

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Talya Heller, a competitive positioning advisor and founder of Down to a T. Talya shares her career journey from industrial engineering to product marketing, emphasizing the importance of networking, especially after relocating to a new country. She provides insights into comp…

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75: Lessons in Performance Branding and Team Dynamics - with Gwen Lafage, VP Marketing, Global Brand and Content at Sinch 46:15

5h ago46:15

46:15

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Gwen Lafage, VP of Brand and Content at Sinch, to discuss her journey in marketing. Gwen shares insights from her experiences in both B2C and B2B sectors, emphasizing the evolution of marketing tactics and the critical role of storytelling in branding. They explore how brand camp…

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73: CPG or B2B: Customer Obsession Reigns - with Irem Isik, Head of Marketing at Storyly 48:58

6d ago48:58

48:58

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Irem Isik, Head of Marketing at Storyly, who shares her journey from B2C roles at Unilever and Nestlé to leading marketing in a B2B startup. Erin discusses the transition from structured corporate environments to the dynamic startup world, emphasizing the importance of unde…

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72: Understanding Your Buyer Journeys to Transform Your B2B Marketing Strategy - with Tas Bober, B2B SaaS Digital Marketing Advisor & Founder at Delphinium Solutions 1:00:01

16d ago1:00:01

1:00:01

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Tas Bober, B2B SaaS Digital Marketing Advisor & Founder at Delphinium Solutions. Tas shares her unique journey from journalism to marketing, emphasizing the importance of understanding product marketing and buyer journeys for effective landing pages. She discusses her exper…

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71: The Power of Word-of-Mouth: Fostering Trust in B2B Marketing - with Natalie Marcotullio, Head of Growth and Operations at Navattic 46:19

25d ago46:19

46:19

In this episode of "Women in B2B Marketing," host Jane Serra interviews Natalie Marcotullio, the Head of Growth and Operations at Navattic. They explore Natalie's journey into B2B marketing, her insights on the evolution of SEO, and the importance of creating valuable content. Natalie emphasizes brand awareness and value creation over direct conver…

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70: Creating Meaningful Connections through Content (that Converts) - with Chelsea Castle, Head of Content at Close 48:03

1M ago48:03

48:03

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Chelsea Castle, Head of Content and Brand at Close. They delve into Chelsea's career journey, from journalism to tech marketing, and her new role's challenges. Chelsea shares her strategies for the first 90 days in a new position, emphasizing rapport-building and impactful contri…

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69: Measuring, Tracking, and Finance-Minded Marketing - with Margot Kashuba Lee, CMO at Belkins 38:00

1M ago38:00

38:00

In this episode of "Women in B2B Marketing," host Jane Serra interviews Margot Kashuba Lee, CMO at Belkins. Margot shares her unique career path from finance to marketing, driven by her passion for social media and community building. She discusses the importance of her finance background in shaping data-driven marketing strategies and bridging the…

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68: Email Deliverability: Why it Matters and How to Improve it for B2B Sales and Marketing - with Maggie Blume, Deliverability Consultant at The Luster Group 44:18

2M ago44:18

44:18

In this episode of "Women in B2B Marketing," host Jane Serra engages with Maggie Blume, a Deliverability Consultant at The Luster Group, to delve into the intricacies of email deliverability in the B2B sector. Maggie shares her journey from an introverted accountant to a successful sales professional, emphasizing the power of active listening and a…

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Episode 139: Case Study: Converting Skeptical IT Buyers with ABM with Andrei, Vladimir & João Crisóstomo 1:13:58

2M ago1:13:58

1:13:58

In the new episode of Fullfunnel Live we'll share a live, step-by-step case study of an ABM program for skeptical IT buyers that generated several enterprise opportunities and won enterprise deals. We invited our client, João Crisóstomo from TestRail (a brand of Gurock Software), to share: - How to market to a technical audience not active on soci…

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67: Leading Marketing Transformation and Building Your Own Blueprints - with Catherine Solazzo, Chief Marketing Officer at Syntax 47:22

2M ago47:22

47:22

In this episode of "Women in B2B Marketing," host Jane Serra interviews Catherine Solazzo, CMO at Syntax. Catherine shares her career journey, starting as an intern at IBM and evolving into leadership roles. She discusses the challenges and strategies involved in leading marketing transformation, emphasizing the importance of trust, data-driven dec…

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Branding in 2024 - Your Reputation is your Brand with Jacob Wade 52:24

2M ago52:24

52:24

Summary The conversation is about branding and relationships in the context of digital marketing. The guest, Jacob Wade, shares his journey from being a personal finance writer to building a coaching business. He emphasizes the importance of building relationships and reputation in the online space. The conversation also touches on the role of pers…

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Episode 138: Live Case Study: How to get an executive buy-in and transform your GTM strategy with Andrei, Vladimir & Ken Roden 56:26

2M ago56:26

56:26

In the new episode of Fullfunnel Live we'll share a live, step-by-step case study of a new GTM strategy that resulted in 60% marketing-sourced pipeline (from initial 35%). We invited our client, Ken Roden, former head of marketing at Wiley's Cross Knowledge brand, to share: How he got a buy-in from the executives and from sales to completely transf…

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66: Tactical Ways to Leverage AI for B2B Marketing - with Alessandra Colaci, AI Consultant and Founder of Humans + AI 47:02

2M ago47:02

47:02

In this episode of "Women in B2B Marketing," host Jane Serra interviews Alessandra Colaci, an AI consultant and founder of Humans Plus AI. Alessandra shares her journey from B2C to B2B marketing and her transition into AI. They discuss the practical applications of AI tools like ChatGPT, emphasizing the importance of providing context and experimen…

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Episode 137: Live Case Study Breaking Marketing and sales silos with a pilot ABM with Andrei, Vladimir, Lee Adam & Divash Basnet 1:04:49

2M ago1:04:49

1:04:49

In the new episode of Fullfunnel Live we share a live case study of a 2-months ABM program launch with Divash Basnet, VP Marketing and Lee Adam, Product Marketing from Cardata. We cover: - How to get buy in from sales and stakeholders to launch a joint program - How to orchestrate a pilot program and set up the right KPIs for the ABM team - How to …

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Unpacking Interest Graph Algorithms and Practical Strategies to Navigate Relevance 20:54

2M ago20:54

20:54

Summary In this episode, the host discusses the emotional core of relevance in digital content. He explains the concept of interest graph algorithms and how they have changed the way social media platforms show content. He also explores the human emotional responses and triggers that make content relevant, such as personal connection, value alignme…

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65: 2024 B2B Buying Report: It's All About Brand Awareness, Trust, and Transparency - with Allyson Havener, SVP of Marketing and Community at TrustRadius 45:23

2M ago45:23

45:23

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Allyson Havener, SVP of Marketing and Community at TrustRadius. Allyson shares insights from the B2B Buying Disconnect report by TrustRadius and Pavilion. She emphasizes the value of leveraging customer reviews, original content, and proprietary research to build brand trust and …

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64: Creating Your Portfolio Career, Layer by Layer - with Brianna Doe, Founder & CEO at Verbatim 45:29

3M ago45:29

45:29

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Brianna Doe, Founder & CEO at Verbatim. Brianna delves into how she built her "portfolio career," revealing her creative passions and her role as a guiding light on LinkedIn, where she created a job board to help others. The conversation touches on her organizational strategies, …

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63: Building a Strong Relationship with Sales: Communication, Collaboration, and Feedback - with Tara Robertson, Head of Demand Generation at Chili Piper 43:08

3M ago43:08

43:08

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Tara Robertson, Head of Demand Gen at Chili Piper, for a rich discussion on the intersection of brand and demand generation. Tara shares her marketing journey, emphasizing the importance of brand strength, sales alignment, and the power of collaboration for successful marke…

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Understanding Human-Centric SEO and Its Importance 27:12

3M ago27:12

27:12

Summary In this episode, Danny discusses the concept of human-centric SEO and how it can be applied to improve SEO strategies. He emphasizes the importance of creating content that provides value to the audience and is relevant to their needs and interests. Danny explains the history of search engines and how they have evolved to prioritize relevan…

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Episode 136: How to leverage intent data to generate pipeline with Andrei & Vladimir 45:53

3M ago45:53

45:53

In this video we share live examples of how to leverage intent data to: Define highly engaged accounts that should be added to account-based marketing programs Matching next actions and call to actions with the intent level OUR SPONSOR - DEALFRONT No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront…

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Episode 135: How to create an Ideal Customer Profile ICP for ABM programs with Andrei & Vladimir 1:03:03

3M ago1:03:03

1:03:03

In a new episode we share the step-by-step process on how marketing and sales should work on defining ICP for their ABM programs. - Why ICP development for account-based marketing is different from your marketing strategy - How to define account qualification and disqualification criteria - How to segment accounts by tiers - How to define the real …

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How To Grow Word of Mouth and Referrals Using the Respect Ladder 23:32

3M ago23:32

23:32

Summary In this episode, Danny discusses the concept of the respect ladder and how businesses can earn the respect of their customers to generate word-of-mouth referrals. He breaks down the respect ladder into several steps, including respecting the outcomes of the engagement, respecting the customer's process, respecting the customer's money, resp…

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62: Exploring Generational Attitudes and Challenges for Women in Leadership: A Deep Dive into the 'Balancing the Boardroom' Report - with Nycole Walsh, Senior Manager, Digital RevOps at Kickstand and Melissa ... 41:23

3M ago41:23

41:23

In this episode of "Women in B2B Marketing," host Jane Serra is joined by Melissa Moody and Nycole Walsh to dissect their "Balancing the Boardroom" research report. They delve into gender equity in leadership, the impact of societal norms on women's career choices, and the balancing act of family and work life. The conversation reveals generational…

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Creating Digital Human Experiences that Nurture Your Leads 36:57

3M ago36:57

36:57

Summary In this episode, Danny discusses the importance of nurture campaigns in driving conversions for businesses. He emphasizes the need to shift focus from solely driving sales to building relationships with potential customers. Danny shares examples of how nurturing leads can be done effectively, both in-person and digitally. He highlights the …

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61: The Path to CMO: Networking & Building Meaningful Connections - with Sydney Sloan, CMO at Drata 42:39

3M ago42:39

42:39

In this episode of "Women in B2B Marketing," host Jane Serra chats with B2B rockstar Sydney Sloan, CMO of Drata, about the power of personal branding and networking for career advancement. Sydney also shares her B2B marketing journey, emphasizing the need to understand the market and be passionate about solving customer problems. She advises listen…

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Episode 134: The Ultimate Guide to Develop a Full Funnel B2B Marketing Function with Andrei & Vladimir 1:03:46

3M ago1:03:46

1:03:46

In the new episode of Fullfunnel Live we explain how to develop a Full-Funnel B2B marketing function by refocusing everyone in your marketing and sales teams on revenue creation. OUR SPONSOR - DEALFRONT No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZr Key questions we dis…

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Tik Tok Ban and Why You Might Want to Consider Starting an Account 18:07

3M ago18:07

18:07

Summary In this episode, Danny discusses the controversy surrounding TikTok and why he decided to start a TikTok account. He explains that TikTok is owned by a Chinese company affiliated with the Chinese government, which raises concerns about foreign government ownership of a major media platform. The US government has found evidence of algorithm …

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60: RT 1 - Introducing WIB2BM Roundtables: Is Marketing seen as a "pink collar" job? 35:54

3M ago35:54

35:54

**Introducing WIB2BM Roundtables** A new monthly episode - published the second Friday of every month. Don't worry, the usual weekly episodes will still publish every Wednesday. We're adding additional formats to engage more women and see what you enjoy best! Like (or don't like) the new roundtable format? Feel free to share feedback directly with …

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Creating Ad campaigns Using the Law of Averages and Human Virtues 38:29

4M ago38:29

38:29

Summary This episode explores the law of averages and how human virtues can impact it. The law of averages states that there is a 1% chance of closing a deal in sales and marketing. However, the human element can dramatically affect this outcome. The episode discusses the history of the law of averages, the impact of humanistic elements, and the im…

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59: Crafting a Winning Owned Media Strategy: BTS of The Compete Network - with Katie Berg, VP Marketing at Klue 51:49

4M ago51:49

51:49

In this episode of "Women in B2B Marketing," host Jane Serra chats with Katie Berg, VP of Marketing at Klue, about the innovative Compete Network. Katie recounts her unique marketing journey, from events marketing to nonprofit work in Africa, and how it shaped her approach to B2B marketing. They delve into the creation of Klue's Compete Network, a …

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High Value Offers that Actually Grow Businesses 41:32

4M ago41:32

41:32

Summary In this episode, Danny discusses the importance of creating high-value offers that actually convert for B2B businesses. He emphasizes the need to build relationships with potential customers before jumping straight into a transactional offer. Danny suggests creating an environment where people can share their stories and be promoted, whethe…

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Episode 133: Level Up Your ABM Strategy with SDRs with Andrei & Vladimir 1:03:19

3M ago1:03:19

1:03:19

In the new episode of Fullfunnel Live we'll explain the role of SDRs in ABM to make it efficient. Join us to learn and discuss: - 5 SDR functions to run a great account-based marketing (ABM) program - How SDRs can create awareness among the buying committee members - How SDRs should collaborate with marketing - KPIs for SDRs in the account-based ma…

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Digital Shaping in GovCon With Eric Gregory 1:26:31

4M ago1:26:31

1:26:31

Summary In this episode, Danny introduces Eric Gregory, an experienced executive consultant and advisor in the government contracting industry. Eric shares his journey in the field of federal business development and proposal operations, highlighting the importance of continuous learning and the adrenaline rush of competing for federal business. He…

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58: How Can Partnerships Drive Sales and Marketing Strategies in B2B? - with Jamie Tharp, Digital Access Program Director at UPS 45:33

4M ago45:33

45:33

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Jamie Tharp, UPS's Digital Access Program Director, about the nuances of B2B partnerships. With a rich background in strategic account management, Jamie shares her journey and the evolution of partnerships across various industries. They explore the importance of aligning part…

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Leveraging Search engine and Social Media Business Models 40:54

4M ago40:54

40:54

Summary In this episode, Danny discusses the business models behind search engines and social media. He explains how search engines like Google monetize their platforms through ad share and the cost per click model. He also delves into the organic side of search engine optimization (SEO) and emphasizes the importance of providing relevant and valua…

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Episode 132: How to select the right accounts for ABM with Andrei & Vladimir 49:36

4M ago49:36

49:36

In this episode we share How to select the right accounts for the ABM program. Learn: - Territory/market based account selection vs clusters - 4 criteria you must pay attention to define accounts that are likely to become sales opportunities - 3 ABM lists, and how to work with them to generate sales opportunities OUR SPONSOR - DEALFRONT No more not…

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57: Leading Your Marketing Team Through Change: Mergers, Acquisitions, and Rebrands - with Erica Morgenstern, CMO at Personify Health 42:08

4M ago42:08

42:08

In this episode of "Women in B2B Marketing," host Jane Serra interviews Erica Morgenstern, CMO at Personify Health, about the intricacies of mergers and acquisitions and the journey of rebranding. Erica shares her accidental entry into marketing and the significance of empathy and communication during organizational changes. She discusses the strat…

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Breaking Down Micro Conversions 42:46

4M ago42:46

42:46

Summary In this episode, Danny discusses the importance of micro conversions in the sales and marketing journey. He uses the analogy of meeting someone at a coffee shop to explain the process of building relationships and converting prospects. Danny emphasizes the need to focus on the human element in digital marketing and avoid the common mistake …

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56: Embracing a Squiggly Career: From Finance to Marketing to Coaching - with Alice Ko, Leadership Coach and Facilitator at Reframed Coaching 43:49

4M ago43:49

43:49

In this episode of "Women in B2B Marketing," host Jane Serra and Alice Ko take us through Alice's fascinating transition from accounting to marketing and her evolution into a coaching expert. Alice shares how the CliftonStrengths assessment profoundly shaped her career path and her approach to team dynamics. They explore the timing and impact of su…

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55: Death to the Marketing Funnel - with Jody Spencer, CMO and GTM Growth Advisor 51:44

4M ago51:44

51:44

In this episode of "Women in B2B Marketing," host Jane Serra engages with Jody Spencer, a seasoned fractional CMO and GTM growth advisor. They delve into the evolution of the marketing funnel into an "infinity loop," advocating for a customer-centric approach that focuses on quality interactions over quantity. Jody challenges outdated metrics and e…

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54: Driving B2B Marketing Growth while Navigating Life Transitions - with Olga Noha, CMO at SplitMetrics 41:43

5M ago41:43

41:43

In this episode of "Women in B2B Marketing," host Jane Serra engages with Olga Noha, CMO at SplitMetrics, in a candid conversation about her unique journey from electrical engineering in Ukraine to leading marketing in the US. Olga shares the challenges and triumphs of her career, emphasizing the importance of content marketing, account-based marke…

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53: Starting & Scaling Newsletters and Leveraging Product-Led Content - with Masooma Memon, B2B SaaS Content Marketer, for companies like Shopify, Vimeo, and Calendly 41:18

5M ago41:18

41:18

In this episode of "Women in B2B Marketing," host Jane Serra speaks with seasoned B2B content marketer Masooma Memon. With experience at Shopify, Vimeo, and Calendly, Masooma shares her journey from content writing to B2B SaaS marketing, emphasizing the human connection in storytelling and the actionable value of content. They tackle overcoming sel…

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Episode 131: Allbound marketing: how to create joint marketing and sales playbooks with Andrei & Vladimir 1:02:40

5M ago1:02:40

1:02:40

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we cover Allbound marketing: how to create joint marketing and sales playbooks. Tune in to learn: - How to create joint full-funnel marketing and sales playbooks - How internal reviews decrease the playbook efficiency - How to incorporat…

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Episode 130: How to fix a broken B2B playbook with full funnel marketing with Andrei & Vladimir 59:57

5M ago59:57

59:57

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover How to fix a broken B2B playbook with full-funnel marketing. How horizontal marketing and sales planning kills most programs and makes your pipeline sinking How to develop a full-funnel marketing planning to increase…

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52: B2B Copywriting that Converts: Key Words, Frameworks, & CTAs - with Linda Melone, B2B Copywriter and Copy Strategist @ The Copy Worx 52:16

5M ago52:16

52:16

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Linda Melone, a seasoned B2B copywriter and strategist from The Copy Worx. Linda recounts her diverse career journey and shares her insights on the significance of customer-centric copy, the power of words, and the effectiveness of frameworks. The episode touches on the import…

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51: When it Comes to Executive Alignment & Proving Marketing Value, Revenue Solves All Problems - with Alice Walker, Senior Product & Partnership Marketing Manager at LeanData 50:24

5M ago50:24

50:24

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Alice Walker, Senior Product & Partnership Marketing Manager at LeanData, about her accidental entry into B2B marketing and her rise to a senior role. Alice discusses the challenges of breaking into a new industry, the synergy between product and partner marketing, and the imp…

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50: Conversations over Monologues, LinkedIn Takeovers, and All Things B2B Social Media Marketing - with Meryoli Arias, Head of Social Media & Senior Community Manager at Apollo.io 46:31

6M ago46:31

46:31

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Meryoli, Head of Social Media & Senior Community Manager at Apollo. They explore Meryoli's transition from journalism to social media management, emphasizing the importance of both self-teaching and formal education. They also delve into Apollo's recent LinkedIn "job update" t…

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Episode 129: Building a credible content creation and distribution machine with SMEs, SDRs and marketing with Andrei, Vladimir & Morgan 41:29

6M ago41:29

41:29

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live, we're going to cover together with Morgan Ingram how to create a content creation and distribution machine for non-sales/marketing audiences. We'll cover: How to enable your SMEs to create and share content How to bring external expertis…

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49: Transformational Marketing Leadership: It's All About Team Empowerment and Operational Excellence - with Mariana Cogan, CMO at Hexagon Manufacturing Intelligence 39:37

6M ago39:37

39:37

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Mariana Cogan, CMO of Americas at Hexagon Manufacturing Intelligence. Mariana recounts her unique career path, starting at the Mexican embassy and as a TV presenter in Japan, before entering the marketing field. She discusses her customer-centric marketing philosophy, operatio…

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48: Leveraging a Neuromarketing Mindset & Storytelling in B2B Marketing - with Anne Murlowski, VP, Digital and Performance Marketing at Terminus 45:46

6M ago45:46

45:46

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Anne Murlowski, VP, Digital and Performance Marketing at Terminus, about her journey in B2B marketing and the integration of AI in content creation. They discuss the importance of understanding customer behavior, the role of content in generating demand, and maintaining a uniq…

Podcasts Worth a Listen

Ideal Customer Profile (icp Podcasts

Podcasts Worth a Listen

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