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Episode 130: How to fix a broken B2B playbook with full funnel marketing with Andrei & Vladimir

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Manage episode 409057466 series 3072965
Content provided by Andrei Zinkevich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrei Zinkevich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
​In the new episode of Fullfunnel Live we're going to cover How to fix a broken B2B playbook with full-funnel marketing.
  • How horizontal marketing and sales planning kills most programs and makes your pipeline sinking
  • How to develop a full-funnel marketing planning to increase marketing-sourced revenue
  • How to improve ICP and your targeting to nurture the right accounts and buyers

RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
  continue reading

138 episodes

Artwork
iconShare
 
Manage episode 409057466 series 3072965
Content provided by Andrei Zinkevich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrei Zinkevich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
​In the new episode of Fullfunnel Live we're going to cover How to fix a broken B2B playbook with full-funnel marketing.
  • How horizontal marketing and sales planning kills most programs and makes your pipeline sinking
  • How to develop a full-funnel marketing planning to increase marketing-sourced revenue
  • How to improve ICP and your targeting to nurture the right accounts and buyers

RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
  continue reading

138 episodes

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