Best Andrei Zinkevich Podcasts (2024)

1
Episode 137: Live Case Study Breaking Marketing and sales silos with a pilot ABM with Andrei, Vladimir, Lee Adam & Divash Basnet 1:04:49

2d ago1:04:49

1:04:49

In the new episode of Fullfunnel Live we share a live case study of a 2-months ABM program launch with Divash Basnet, VP Marketing and Lee Adam, Product Marketing from Cardata. We cover: - How to get buy in from sales and stakeholders to launch a joint program - How to orchestrate a pilot program and set up the right KPIs for the ABM team - How to …

1
Episode 136: How to leverage intent data to generate pipeline with Andrei & Vladimir 45:53

24d ago45:53

45:53

In this video we share live examples of how to leverage intent data to: Define highly engaged accounts that should be added to account-based marketing programs Matching next actions and call to actions with the intent level OUR SPONSOR - DEALFRONT No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront…

1
Episode 135: How to create an Ideal Customer Profile ICP for ABM programs with Andrei & Vladimir 1:03:03

27d ago1:03:03

1:03:03

In a new episode we share the step-by-step process on how marketing and sales should work on defining ICP for their ABM programs. - Why ICP development for account-based marketing is different from your marketing strategy - How to define account qualification and disqualification criteria - How to segment accounts by tiers - How to define the real …

1
Episode 134: The Ultimate Guide to Develop a Full Funnel B2B Marketing Function with Andrei & Vladimir 1:03:46

1M ago1:03:46

1:03:46

In the new episode of Fullfunnel Live we explain how to develop a Full-Funnel B2B marketing function by refocusing everyone in your marketing and sales teams on revenue creation. OUR SPONSOR - DEALFRONT No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZr Key questions we dis…

1
Episode 133: Level Up Your ABM Strategy with SDRs with Andrei & Vladimir 1:03:19

1M ago1:03:19

1:03:19

In the new episode of Fullfunnel Live we'll explain the role of SDRs in ABM to make it efficient. Join us to learn and discuss: - 5 SDR functions to run a great account-based marketing (ABM) program - How SDRs can create awareness among the buying committee members - How SDRs should collaborate with marketing - KPIs for SDRs in the account-based ma…

1
Episode 132: How to select the right accounts for ABM with Andrei & Vladimir 49:36

2M ago49:36

49:36

In this episode we share How to select the right accounts for the ABM program. Learn: - Territory/market based account selection vs clusters - 4 criteria you must pay attention to define accounts that are likely to become sales opportunities - 3 ABM lists, and how to work with them to generate sales opportunities OUR SPONSOR - DEALFRONT No more not…

1
Episode 131: Allbound marketing: how to create joint marketing and sales playbooks with Andrei & Vladimir 1:02:40

3M ago1:02:40

1:02:40

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we cover Allbound marketing: how to create joint marketing and sales playbooks. Tune in to learn: - How to create joint full-funnel marketing and sales playbooks - How internal reviews decrease the playbook efficiency - How to incorporat…

1
Episode 130: How to fix a broken B2B playbook with full funnel marketing with Andrei & Vladimir 59:57

3M ago59:57

59:57

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover How to fix a broken B2B playbook with full-funnel marketing. How horizontal marketing and sales planning kills most programs and makes your pipeline sinking How to develop a full-funnel marketing planning to increase…

1
37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) 33:29

3M ago33:29

33:29

Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform. On this episode we talk about: - How do you start building out an ABM program? - How do you define your I…

1
Episode 129: Building a credible content creation and distribution machine with SMEs, SDRs and marketing with Andrei, Vladimir & Morgan 41:29

4M ago41:29

41:29

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live, we're going to cover together with Morgan Ingram how to create a content creation and distribution machine for non-sales/marketing audiences. We'll cover: How to enable your SMEs to create and share content How to bring external expertis…

1
Episode 128: 15 bottlenecks that destroy marketing & sales programs with Andrei & Vladimir 49:11

4M ago49:11

49:11

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover 15 UNOBVIOUS bottlenecks that make marketing & sales programs fail and the root reasons behind them. RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c Full-Funnel Insider - A Marketing …

1
Episode 127: Ignite Your Sales: How to Warm Up Target Buyers with Andrei & Vladimir 1:04:50

4M ago1:04:50

1:04:50

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we cover How to warm-up target buyers, including: - 6 categories of warm-up tactics and why they don't work if siloed. - How to warm up buyers who are not active on social - The right KPIs to measure "warm up" program performance RESOURCE…

1
Episode 126: The Old SDR model is DEAD - meet ABSRs with Andrei & Vladimir 1:03:15

5M ago1:03:15

1:03:15

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover a hot topic: Why the old SDR model is dead, and how you can replace it with ABSRs (account-based sales reps). We'll cover: - SDRs vs ABSR (account-based sales reps) - How ABSRs collaborate with marketing and their ro…

1
Episode 125: Account segmentation for ICP development with Andrei & Vladimir 1:01:11

5M ago1:01:11

1:01:11

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live, we're going to share with you a step-by-step process of account segmentation for ICP development. We'll cover: - The most common mistake when developing an ICP - How to define the tiers in ICP and segment all accounts properly - How to …

1
Episode 124: We need revenue NOW: joint marketing and sales planning with Andrei & Vladimir 59:58

5M ago59:58

59:58

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to address the most common question we've heard from the GTM teams at the end of the year: "We need revenue NOW". We'll cover: How to define the accounts that are likely to buy your product this quarter Two sublists for the de…

1
36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide) 24:11

6M ago24:11

24:11

In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it. You will learn about: Understand where your audience consume content Split your funnel into high-intent and low-intent Understand the dar…

1
Episode 123: The State of Full Funnel Marketing 2023 + Lessons for 2024 with Andrei & Vladimir 59:44

6M ago59:44

59:44

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover the insights from our State of Full-funnel Marketing research and the lessons for 2024. We'll cover: The core B2B marketing challenges and their root reasons How to do more with less in 2024 The trends (both good and …

1
Episode 122: Transforming your company from lead gen to demand generation and full funnel marketing with Andrei & Vladimir 1:02:01

6M ago1:02:01

1:02:01

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover the transformation process you need to take to move your organization from lead gen and sales-led motion to full-funnel marketing. We cover: 10 transformation pillars The POWERFUL checklist for a CMO Defining the tra…

1
Episode 121: How to launch an ABM pilot with Andrei Zinkevich & Vladimir Blagojević 1:00:12

7M ago1:00:12

1:00:12

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel This episode is sponsored by Dealfront (https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=fullfunnel ) - a European leading intent data vendor. With DealFront you can harness three layers of data – market signals, web visitors, and EU company databas…

1
Episode 120: How to plan ABM for 2024 with Davis Potter 1:11:38

7M ago1:11:38

1:11:38

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover how to plan ABM for 2024. We cover: How to plan ABM properly How is ABM evolving from 2023 to 2024 AI in ABM: pros & cons Tech stack trends On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c Full-…

1
Episode 119: Dark Social: How to create awareness and generated demand in the communities with Arthur Castillo 1:01:43

7M ago1:01:43

1:01:43

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Full-Funnel Live with Arthur Castillo (Chili Piper) we cover: - How Chili Piper drives awareness through Slack communities: examples of dark social programs - How to measure the success of your dark social & community engagement strategy - How to define …

1
Episode 118: How to run a B2B customer research to make a data driven GTM Strategy with Andrei Zinkevich & Vladimir Blagojević 1:04:31

7M ago1:04:31

1:04:31

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live we're going to cover how to run a B2B customer research to support your GTM strategy with actionable insights. We'll cover: What types of customers should you select for customer research? What questions do you need to ask? How to process…

1
35 - How to use podcasts as a revenue driver (with Tara Robertson, Head of Demand Generation at Chili Piper) 28:11

8M ago28:11

28:11

Tara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks about how to use podcasts as your main content piece and how to tie it back to revenue. On this episode we talk about: - What to think about when creating your own podcast as a company - How to tie your podcasting…

1
Episode 117: Sales and Marketing's Collaborative Journey to Revenue Acceleration witch Leanne Chescoe 1:36:10

8M ago1:36:10

1:36:10

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In this Episode Andrei Zinkevich (Fullfunnel.io) and Leanne Chescoe (Demandbase) cover: How to go from siloed teams to revenue-driven organization: 2 levels of marketing and sales alignment. How to develop joint marketing and sales playbooks: real examples How to start a reve…

1
Episode 116: Holistic B2B marketing attribution. How to measure B2B marketing and make the right decisions with Steffen Hedebrandt 59:35

8M ago59:35

59:35

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel The Social selling "playbook" for most companies (because it's rarely an actual and formalized process) is this by the new episode of Fullfunnel Live we're going to cover with Steffen Hedebrandt, CEO @Dreamdata, the holistic b2b marketing attribution or how to measure B2B mar…

1
34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale) 39:28

9M ago39:28

39:28

Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth. On this episode we talk about: - Most common faults marketers do when using H…

1
Episode 115: How to create a cross functional content creation machine that generates revenue and leverages SMEs with Stapho Thienpont 48:10

9M ago48:10

48:10

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In the new episode of Fullfunnel Live, we are going to share a step by step framework we use to develop a joint content creation and demand generation playbook for marketing and sales teams. You'll learn: - How to get sales buy-in and involve them in demand gen - How to sim…

1
Episode 114: Why your MQLs don't convert. Implementing an MQL model that drives pipeline with Stapho Thienpont 1:02:17

9M ago1:02:17

1:02:17

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth. By the end of the episode, you'll know how to improve your MQLs and convert more leads!…

1
33 - Growing revenue organically through subject matter experts (SMEs) (with James Sutton, Senior Demand Generation Manager at Jiminny) 49:12

10M ago49:12

49:12

James Sutton has been working at two of the fastest growing SaaS companies in the UK for the last 4 years, Cognism & Jiminny. In this episode he shares openly why playbooks need to be different dependent on the company you work for and how to make it work regardless. On this episode we talk about: - How to grow revenue through subject matter expert…

1
32 - How to evaluate H1 in order to crush your marketing targets in H2 13:43

11M ago13:43

13:43

What should you prioritize first when you get back after your vacation? In this episode, we talk about how and why you should evaluate H1 in order to crush your marketing targets in H2. 🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io. This episode is brought to you by our great partners GetAccept, Sway & N.Rich.…

1
31 - Growing through a recession (with Andrew Davies, CMO at Paddle) 28:04

12M ago28:04

28:04

Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees. In this episode, Andrew shares openly how they think about growing during a recession and why marketers should get back to the fundamentals. On this episode we talk about: - Wha…

1
Episode 113: How To Run Marketing & Sales Alignment & Sync Meetings with Stapho Thienpont 1:01:20

1y ago1:01:20

1:01:20

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel To make marketing and sales work together, make sure you’ve scheduled these 4 sync meetings. 1. 𝐖𝐞𝐞𝐤𝐥𝐲 𝐣𝐨𝐢𝐧𝐭 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐫𝐞𝐯𝐢𝐞𝐰 𝐦𝐞𝐞𝐭𝐢𝐧𝐠. Agenda: - Leading indicators report for every joint campaign - Wins: what moves us forward? - Challenges: what’s holding us back? 2. 𝐀𝐁𝐌 𝐬𝐲𝐧𝐜…

1
Episode 112: How to target and warm up B2B buyers with Zero Social Presence with Stapho Thienpont 57:23

1y ago57:23

57:23

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel 3 ways to target and warm up B2B buyers if they are not active on social. If you're selling to technical teams or conservative industries, your buyers may not be active on social. Hence, ads and cold outreach are doomed. Here are several ways to reach and warm up them. 1. Par…

1
30 - How to master LinkedIn Ads for B2B (with Justing Rowe, Founder & CMO at Impactable) 32:20

1y ago32:20

32:20

Justin Rowe is one of the brightest stars when it comes to LinkedIn Ads for B2B. One thing that's so great about Justin is the fact that he openly shares the playbooks and frameworks he is running for his clients and in this episode he deep-dives into how you could use them for yourselves. On this episode we talk about: - Most common LinkedIn Ads m…

1
Episode 111: How to measure ABM and demand gen across the full funnel journey 43:36

1y ago43:36

43:36

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel How to measure ABM (account-based marketing) and demand gen across the full funnel 1. 𝗕𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗱𝗲𝗺𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻. - Increased website visits from target accounts - Pricing/demo visits by target accounts - Total time spent and repetitive visits by target accounts - …

1
29 - How to Build a Stronger Paid Pipeline for 2023 (with Canberk Beker, Global Head of Paid at Cognism) 44:17

1y ago44:17

44:17

Q1 is done and dusted: How did we achieve our highest paid pipeline ever? Adam Holmgren (Global Demand Gen Leader at GetAccept) and Canberk Beker (Head of Paid Acq at Cognism) give you their secrets on how they crushed their paid pipeline during the first quarter of 2023. Find out: How to succeed with LinkedIn Ads in a Demand Gen setting Why Lead G…

1
Episode 110: How to launch omnichannel ABM campaigns including paid social and direct buys with Dan Cafiero 47:34

1y ago47:34

47:34

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In this video, we're going to show you how to launch omnichannel ABM campaigns, including paid social and direct buys. Omnichannel ABM campaigns allow you to engage with your customers from multiple channels, which can help you reach your target audience more effectively. We …

1
Episode 109: Marketing and sales playbooks: how both teams SHOULD work together with Stapho Thienpont 48:51

1y ago48:51

48:51

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In this video, we're going to show you how both teams should work together to create effective marketing and sales strategies. By understanding how marketing and sales work together, you'll be able to create effective strategies that will help your business grow! We'll discus…

1
28 - From 0 to ABM hero (with Andrei Zinkevich & Vladimir Blagojević, Co-Founders at Fullfunnel.io) 39:14

1+ y ago39:14

39:14

We've never seen so much chatter about ABM as in the last few months. Marketing teams have been forced to niche down their marketing efforts and focus on high-value accounts. But executing on ABM can mean so many things. In this episode we run through a pilot program anyone could start doing if you are looking to do more ABM. On this episode we tal…

1
Episode 108: How to Make the CFO Say YES to Your Marketing Budget with Amber Bogie 41:39

1+ y ago41:39

41:39

In this episode we'll share with Amber Bogie from Reachedesk, with you how to make the CFO say YES to your marketing budget. By understanding how to pitch your marketing budget to your CFO, you'll be able to get the funding you need to achieve your marketing goals. We are covering: - How to present and justify marketing investments - The reports an…

1
Episode 107: Building powerful ABM teams: from sales buy-in to execution with Stapho Thienpont 58:36

1+ y ago58:36

58:36

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches Upcoming ev…

1
Episode 106: Building a demand gen program from scratch: planning, budgeting & execs buy-in with Sam Kuenhle 1:04:40

1+ y ago1:04:40

1:04:40

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches Upcoming events: http…

1
27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism) 39:46

1+ y ago39:46

39:46

During the last few years Cognism have been a real success story in their shift from Lead Gen to Demand Gen. A little over 6 months ago, Canberk Beker joined the company as their Global Head of Paid Acquisition and managed to double the ROI from their paid pipeline during these months. In this episode he shares how he did it: - How they generated a…

1
Episode 105: Brand strategy for B2B tech companies with Stapho Thienpont 1:04:17

1+ y ago1:04:17

1:04:17

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel Join me, Stapho Thienpont, and Stef Hamerlinck, brand builder at Alan sharing: - The step-by-step process of creating a B2B brand strategy with examples from Alan: raising $490mln, growing to $258mln ARR and acquiring 20k customers in 3 countries. - How to make sure people re…

1
Episode 104: How to use intent data to identifi engaged accounts for ABM with Stapho Thienpont 56:16

1+ y ago56:16

56:16

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In this episode I will tell you how to unlock the power of intent data and use it to determine who is engaging with your brand and what they're looking for. By understanding the intent of your audience, you can create more effective marketing campaigns that truly resonate wit…

1
26 - The no bullsh*t guide to Social Selling (with Laura Erdem, Senior Account Executive at Dreamdata) 38:05

1+ y ago38:05

38:05

Laura Erdem is a Senior Account Executive at Dreamdata. During this episode she gives us an in-depth look into how Dreamdata (and herself) became extremely successful with Social Selling. On this episode we talk about: - Their playbook for social selling on LinkedIn - Main success metrics? - How to get everyone to buy into it? - 3 most important th…

1
Episode 103: ABM marketing & sales playbooks: Fullfunnel.io & Terminus experience with Jim Gilkey 1:08:26

1+ y ago1:08:26

1:08:26

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel Join me and Jim Gilkey from Terminus sharing: - Live examples of the research cascade method - How marketing and sales should collaborate when running ABM campaign - Real ABM playbooks and case studies RESOURCES - Account-based beverages podcast: https://www.accountbasedb…

1
25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross) 26:05

1+ y ago26:05

26:05

Viktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why intent data is really what has set them up for success. On this episode we talk about: - What does cost-efficient growth mean for us as marketers? - What is intent data? - Is there different types of intent dat…

1
Episode 102: How to measure B2B marketing for companies with long sales cycle with Stapho Thienpont 1:01:40

1+ y ago1:01:40

1:01:40

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel In this episode we are covering: - The consolidated revenue report that demonstrates marketing impact on pipeline and revenue - How to measure different ABM campaigns - How to measure B2B demand generation and intertwine it with the revenue report. RESOURCES On-Demand B2B Mar…

1
24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator) 29:11

1+ y ago29:11

29:11

Roman Krs is the performance marketer at Easygenerator. He is also a freelancer within the paid ads domain and focuses especially on Google Ads and LinkedIn Ads within B2B SaaS. On this episode we talk about: - How to set your Google Ads account up for success? - How to find and decide what keywords to focus on? - How to think around bidding? - Doe…

Podcasts Worth a Listen

Andrei Zinkevich Podcasts

Podcasts Worth a Listen

Quick Reference Guide