Episode 122: Transforming your company from lead gen to demand generation and full funnel marketing with Andrei & Vladimir

Full-Funnel B2B Marketing Show

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7M ago 1:02:01

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In the new episode of Fullfunnel Live we're going to cover the transformation process you need to take to move your organization from lead gen and sales-led motion to full-funnel marketing.
We cover:

10 transformation pillars
The POWERFUL checklist for a CMO
Defining the transformation stages and change management

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

139 episodes

#Business #Marketing #Andrei Zinkevich