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34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)

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Manage episode 378862550 series 3293761
Content provided by Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth.
On this episode we talk about:
- Most common faults marketers do when using HubSpot?
- Most important reports to have built out?
- How to think about marketing attribution while using HubSpot?
- Setting expectations for success when shifting from lead gen to demand gen
🌍 Join our community of 650+ European B2B Marketers on drivingdemand.io.
This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 378862550 series 3293761
Content provided by Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth.
On this episode we talk about:
- Most common faults marketers do when using HubSpot?
- Most important reports to have built out?
- How to think about marketing attribution while using HubSpot?
- Setting expectations for success when shifting from lead gen to demand gen
🌍 Join our community of 650+ European B2B Marketers on drivingdemand.io.
This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

  continue reading

38 episodes

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