Episode 119: Dark Social: How to create awareness and generated demand in the communities with Arthur Castillo
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In the new episode of Full-Funnel Live with Arthur Castillo (Chili Piper) we cover:
- How Chili Piper drives awareness through Slack communities: examples of dark social programs
- How to measure the success of your dark social & community engagement strategy
- How to define engaged accounts and proceed with nurturing and activation
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Arthur Castillo: https://www.linkedin.com/in/arthur-castillo/
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In the new episode of Full-Funnel Live with Arthur Castillo (Chili Piper) we cover:
- How Chili Piper drives awareness through Slack communities: examples of dark social programs
- How to measure the success of your dark social & community engagement strategy
- How to define engaged accounts and proceed with nurturing and activation
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Arthur Castillo: https://www.linkedin.com/in/arthur-castillo/
138 episodes