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37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)
Manage episode 406570790 series 3293761
Content provided by Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform.
On this episode we talk about:
- How do you start building out an ABM program?
- How do you define your ICP?
- How do you plan the actual campaigns?
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🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
38 episodes
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Manage episode 406570790 series 3293761
Content provided by Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform.
On this episode we talk about:
- How do you start building out an ABM program?
- How do you define your ICP?
- How do you plan the actual campaigns?
- How do you measure success?
🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
38 episodes
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Similar to Driving Demand
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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