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Episode 115: How to create a cross functional content creation machine that generates revenue and leverages SMEs with Stapho Thienpont

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Manage episode 377865991 series 3072965
Content provided by Andrei Zinkevich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrei Zinkevich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
​In the new episode of Fullfunnel Live, we are going to share a step by step framework we use to develop a joint content creation and demand generation playbook for marketing and sales teams.
​You'll learn:
- How to get sales buy-in and involve them in demand gen
- How to simply content creation involving SMEs
- How to systemize content creation and content publishing processes instead of sporadic publications
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/
  continue reading

139 episodes

Artwork
iconShare
 
Manage episode 377865991 series 3072965
Content provided by Andrei Zinkevich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrei Zinkevich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
​In the new episode of Fullfunnel Live, we are going to share a step by step framework we use to develop a joint content creation and demand generation playbook for marketing and sales teams.
​You'll learn:
- How to get sales buy-in and involve them in demand gen
- How to simply content creation involving SMEs
- How to systemize content creation and content publishing processes instead of sporadic publications
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/
  continue reading

139 episodes

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