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Content provided by Andrei Zinkevich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrei Zinkevich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 125: Account segmentation for ICP development with Andrei & Vladimir

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Manage episode 398170532 series 3072965
Content provided by Andrei Zinkevich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrei Zinkevich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
​In the new episode of Fullfunnel Live, we're going to share with you a step-by-step process of account segmentation for ICP development.
We'll cover:
- The most common mistake when developing an ICP
- How to define the tiers in ICP and segment all accounts properly
- How to define account qualification and disqualification criteria
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
  continue reading

138 episodes

Artwork
iconShare
 
Manage episode 398170532 series 3072965
Content provided by Andrei Zinkevich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrei Zinkevich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
​In the new episode of Fullfunnel Live, we're going to share with you a step-by-step process of account segmentation for ICP development.
We'll cover:
- The most common mistake when developing an ICP
- How to define the tiers in ICP and segment all accounts properly
- How to define account qualification and disqualification criteria
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
  continue reading

138 episodes

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