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25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross)
Manage episode 354115871 series 3293761
Viktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why intent data is really what has set them up for success.
On this episode we talk about:
- What does cost-efficient growth mean for us as marketers?
- What is intent data?
- Is there different types of intent data that serve different purposes?
- How can a company utilize intent data to grow their revenue during this recession?
This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.
PS. Get your free ABM diagnostics from N.Rich - HERE
38 episodes
Manage episode 354115871 series 3293761
Viktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why intent data is really what has set them up for success.
On this episode we talk about:
- What does cost-efficient growth mean for us as marketers?
- What is intent data?
- Is there different types of intent data that serve different purposes?
- How can a company utilize intent data to grow their revenue during this recession?
This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.
PS. Get your free ABM diagnostics from N.Rich - HERE
38 episodes
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