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Episode 138: Live Case Study: How to get an executive buy-in and transform your GTM strategy with Andrei, Vladimir & Ken Roden
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In the new episode of Fullfunnel Live we'll share a live, step-by-step case study of a new GTM strategy that resulted in 60% marketing-sourced pipeline (from initial 35%).
We invited our client, Ken Roden, former head of marketing at Wiley's Cross Knowledge brand, to share:
How he got a buy-in from the executives and from sales to completely transform their GTM strategy
The exact account-based marketing program Cross Knowledge (a Wiley brand), has implemented to drive 60% of their qualified sales pipeline
Four transformations most B2B marketing teams need to make, and the step-by-step breakdown of how we implemented these at Cross Knowledge
OUR SPONSOR - DEALFRONT.
What sets DealFront apart?
It has intent data, data enrichment, social signals, and data verification. You can identify right accounts for the ABM program and quickly define target buying committee members.
DealFront meets Europe's strict standards, ensuring GDPR compliance competitors can't match.
Grab your free demo today at DealFront: https://bit.ly/3UwLUZr
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers:
https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Ken Roden on Linkedin: https://www.linkedin.com/in/kenroden/
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We invited our client, Ken Roden, former head of marketing at Wiley's Cross Knowledge brand, to share:
How he got a buy-in from the executives and from sales to completely transform their GTM strategy
The exact account-based marketing program Cross Knowledge (a Wiley brand), has implemented to drive 60% of their qualified sales pipeline
Four transformations most B2B marketing teams need to make, and the step-by-step breakdown of how we implemented these at Cross Knowledge
OUR SPONSOR - DEALFRONT.
What sets DealFront apart?
It has intent data, data enrichment, social signals, and data verification. You can identify right accounts for the ABM program and quickly define target buying committee members.
DealFront meets Europe's strict standards, ensuring GDPR compliance competitors can't match.
Grab your free demo today at DealFront: https://bit.ly/3UwLUZr
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers:
https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Ken Roden on Linkedin: https://www.linkedin.com/in/kenroden/
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