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In August 2017, Semcasting, a tech firm in North Andover, MA and creators of the patented IP targeting technology Semcasting Smart Zones®, announced the acquisition of Orlando-based Transparency AI (TAI), an automotive marketing attribution company. The transaction was a purchase of assets for an undisclosed amount.The acquisition gives Semcasting …
 
Brace yourself for this HOUR LONG rambling with your hosts and cohorts Ryan Gerardi and Chris K Leslie. In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into Eric Miltsch's recent article on DealerRefresh: 2018 Automotive Marketing Predictions - https://www…
 
In today’s generally flat new-car market, successful dealers need the perfect mix of data and market intelligence to drive more sales, cultivate deeper customer relationships and develop new ways of better conquesting customers from their competition.One of the few companies in the auto retail tech space that does this is String Automotive and in M…
 
Chris K Leslie and Ryan Gerardi are back for Episode #12, our final co-hosted show for 2017. In this edition we open up with a friendly debate about whether there is or is not opportunity for dealers to do more with their fixed-ops business, and if so then what exactly is the opportunity, how dealers can capitalize on that, and why. We also continu…
 
While most of those who use the term “old school” in automotive retail are speaking disparagingly about dealerships, managers and salespeople relying on outdated marketing, sales techniques and processes; the truth is that the most successful dealers I work with today understand that sometimes “old school” is still the best way to move some metal.I…
 
Millennials differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars.Dealers, however, because of the unique complexity to shopping and buying cars, are faced with tremendous new challenges when it comes to embracing e-commerce, but they sti…
 
Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be turned into conversions if…
 
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