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Episode 14 - Industry Dirt, Drama, and Dealer-Vendor Role Playing - 2018 Predictions
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Brace yourself for this HOUR LONG rambling with your hosts and cohorts Ryan Gerardi and Chris K Leslie. In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into Eric Miltsch's recent article on DealerRefresh: 2018 Automotive Marketing Predictions - https://www.dealerrefresh.com/2018-automotive-marketing-predictions/ Talking points include: How dealers will change the way consumer shop and buy vehicles. Subscription-based ownership models will increase. How vendors will change the way they show value to dealers. Join the conversation in the Dealer Forums: https://forum.dealerrefresh.com/forums/webinars-broadcasts-podcasts-etc.82/
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