Episode 14 - Industry Dirt, Drama, and Dealer-Vendor Role Playing - 2018 Predictions
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By DealerRefresh - RefreshFriday Podcast, Jeff Kershner, and Alex Snyder. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Brace yourself for this HOUR LONG rambling with your hosts and cohorts Ryan Gerardi and Chris K Leslie. In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into Eric Miltsch's recent article on DealerRefresh: 2018 Automotive Marketing Predictions - https://www.dealerrefresh.com/2018-automotive-marketing-predictions/ Talking points include: How dealers will change the way consumer shop and buy vehicles. Subscription-based ownership models will increase. How vendors will change the way they show value to dealers. Join the conversation in the Dealer Forums: https://forum.dealerrefresh.com/forums/webinars-broadcasts-podcasts-etc.82/
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