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The Pricing Queen (a.k.a. Sally Farrant) is here to help you get clear on your pricing in your small business and increase your profits so you can create the life you deserve. If you spend more time working IN your business than ON it, Sally is on hand with simple, jargon free practical advice to help you take control, increase your profits and become a Pricing Queen!
 
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In this episode: • VAT thresholds and money blockers • Managing price rises for VAT • VAT registration considerations • Accountants as a necessity Sally is a firm believer that tax and accounting shouldn’t run your business. While it’s important to be aware of these costs, Sally explains why she believes not registering for VAT can act as a money b…
 
In this episode: • Fair value exchanges • The importance of a captive audience • Abundance attitude • Using pricing to relieve pressure • Removing barriers Sally talks to Fleur Emery, founder of REALWORK, an online co-working community for women. With a background in industry, Fleur decided she wanted to connect other founders and business owners i…
 
In this episode: • Different ways to outsource • Pricing considerations • Time saving versus investment • Getting rid of the jobs you hate • Choosing specialists or generalists Sally walks us through what you need think about when it comes to outsourcing and why outsourcing parts of your client work is often the safest route. Whether its bookkeepin…
 
In this episode: • Emotional relationships with money • Why women have more financial baggage • Finding your money personality • How learned money stories define our financial behaviour • Overcoming money blocks • The importance of money conversations Catherine Morgan is a financial coach and qualified financial planner. Catherine helps and support…
 
In this episode: • Why passive income isn’t passive • The importance of having an email list • The planning process • Sell it before you build it • How to price passive income • Expected timelines Sally walks through a simple explanation of what passive income really means and why it is not actually passive! Providing clear examples of what passive…
 
In this episode: • How to put yourself out as an expert • The process of raising your profile and reach • The value of visibility • Choosing the right media • Facing your fears • Personal content Sally talks to Rachel Spencer, a freelance journalist and publicity expert for small pet businesses. Rachel talks about how raising your profile can contr…
 
In this episode: Hourly & daily pricing Value-based pricing Competitor pricing Penetration pricing Psychological pricing Sally talks through 5 pricing strategies, quickly covering off the pros and cons and methodology behind each one. Whether your work is project based or you’re looking to sell packages, Sally will have likely outlined a pricing st…
 
In this episode: Terms and conditions for freelancers Being competitive Valuing your service Unnecessary pressure Measuring success Sally talks to go-to freelancer support & coach Emma Cossey. Emma runs the popular and very active Facebook group The Freelance Lifestyle where she encourages and supports her community with resources and tools to make…
 
In this episode: Why you should consider selling to corporates Income versus impact How to select the right corporates for you Lead generation Business development calls Getting referrals Sally chats with Selling To Corporate founder Jessica Lorimer about how selling to corporates can be a great way to grow your business. Jess explains to Sally why…
 
In this episode: How to fix a price and still make money How to create boundaries with your client How to communicate new pricing structures with existing clients Don’t be afraid to outsource Price in less than 15 minutes! Sally quashes the popular notion that fixed pricing means you won’t charge enough. Do you charge the client for the hours you’v…
 
In this episode: Understanding how to price yourself Creating zero competition Finding your preferred audience Rob, a former hypnotist, and Kennedy, a former mind-reader, are the lively duo who are uniquely positioned discuss the psychology behind email marketing and run Email Marketing Heroes. Through their past 18 years as entertainers, they have…
 
In this episode: How to identify and define your niche. The three niche elements. Tapping into your client’s language. Packaging up your services. Why you should become the specialist in your field. Amy Caiger helps businesses identify and communicate their niche to their target customers. She chats with Sally about dispelling anxieties businesses …
 
In this episode: Why hourly billing is nuts! What is the way you should be getting paid for your services. Why billing and pricing are not the same thing. The importance of scoping last. The ‘why’ conversation. Why you should always offer three price options. Retainers and when to use them. Former software developer and now value-based consulting g…
 
In this episode: Charging more or less than your competitors. How to increase your prices. Pain in the ass tax. Dealing with scope creep. Client boundaries. Can I charge more than my competitors? Sally breaks down this popular question and discusses reasons why it is ok to charge more than your competitors. It is important to look at your personal …
 
In this episode: Top issues with stock. Pricing strategies. Profit margins. Shipping costs – to include or not to include. Direct vs. wholesale selling. Magic margins – good, better best. Laura Harrison is a retail expert with 25 years retail experience across corporate and in-store. Her main focus is on the financial side of retail, looking at pro…
 
In this episode: Creating online products – what to consider. Courses or membership? Pricing strategies for online products. Janet Murray helps build and grow online audiences for businesses (customers, fans, followers, subscribers etc.) to boost sales. Janet discusses what factors you should consider before deciding to create and sell an online pr…
 
In this episode: The importance of time-tracking Centralising tasks Identifying opportunities for systems What to outsource Setting business boundaries The pomodoro technique Amy Mitchell is an online business strategist that develops systems to ensure a business’ day-to-day actions align with their big dreams and end goals. Amy and Sally discuss t…
 
In this episode: How to respond to requests for advice Utilising power hours Should you discount for friends and family? Sally looks at why you should be more conscious about the time and information you’re giving away next time someone wants to “pick your brains.” Whether they are looking for advice or want to have a chat, be mindful. Sally sugges…
 
In this episode: Becoming a business owner not an employee Imposter syndrome Increasing your pricing Pricing blocks Osmaan Sharif is a business and mindset coach who works with ex-corporate professionals to help them overcome obstacles and grow their own business. Osmaan talks to The Pricing Queen about his rapid transformation formula which involv…
 
In this episode: Sally is an accountant with 25 years of corporate experience working for organisations such as Channel 4, Guinness World Records and Philips electronics. But she is a far cry from your typical boring bean-counter! A lover of high heels, diet coke, chick lit and dark chocolate she also has a fantastic track record for helping compan…
 
In this episode: Why you shouldn’t price by the hour Your pricing personality How to get started with pricing Learn how pricing by the hour punishes efficiency and ties you to time for money. Sally’s pricing personality quiz will show if you’re running a business or a hobby; are you an Underpricing Una, an Overpricing Orla, a Discounting Donna or a…
 
In this episode: Why you should price with packages Why you should have prices on your website Avoid discounting Pricing strategies for up-sales and down-sales Sally explains how creating packages for your services can make a big difference to your business. Using pricing packages ensures you know what to charge every single time, removes difficult…
 
The Pricing Queen (a.k.a. Sally Farrant) is here with her straight talking advice on how to increase your profits through properly pricing your product or services, helping you earn more money in your business. Connect with Sally on Instagram LinkedIn Like what you hear? Don’t forget to rate and leave a review to help spread the word! The Pricing Q…
 
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