Best Decoding Devs Podcasts (2026)

1
Decoding the Legacy of Cricket Coaches: A Comprehensive Discussion 1:28:56

15d ago1:28:56

1:28:56

The legacy of coaches in cricket has become an increasingly significant topic of discussion, especially in light of the recent transformations within various national teams. In this discourse, we delve into the profound impact that coaches have on shaping not only the strategies employed by their teams but also the broader culture of cricket itself…

1
Marketing Mix Madness: Challenges & Realities of MMM, with Henry Innis 56:18

17d ago56:18

56:18

We needed some help regulating and validating our podcast (and models), so we invited Henry Innis - Co-Founder of Mutinex - to help out.Listen in to this lovely chat about the quirky differences between the American and Australian markets, challenges and realities of MMM, and the future of media measurement and regulation. Buckle up for the hot tak…

1
The Intersection of Cricket and Climate Change: A Discussion with Chris Britt-Searle 57:18

1M ago57:18

57:18

The conversation with Chris Britt-Searle from the nonprofit organization Next Test delves profoundly into the ongoing ramifications of climate change within the realm of cricket. Chris articulates the pressing nature of this issue, underscoring how extreme weather conditions, such as heightened temperatures and intensified rainfall, are increasingl…

1
Countdown to The Ashes: Key Players and Predictions with Ben Brettell 40:30

2M ago40:30

40:30

The forthcoming Ashes series between England and Australia is poised to be a highly significant event in the cricketing calendar. As England embarks on their tour of Australia, the discourse surrounding team preparations, player form, and historical performance becomes increasingly pertinent. Notably, England has not secured an Ashes victory on Aus…

1
Driving Business Growth through Experimentation - with Kelly Wortham & Ton Wesseling 50:36

2M ago50:36

50:36

Version A: Join Simon and Jim as they babble about button colors while the experts tell them what really matters in experimentation. Version B: Have you ever wondered what makes for a great experimentation culture? (Let us know in the comments which version you prefer!) We were lucky to talk with Kelly Worthham and Ton Wesseling, both experts in de…

1
From Dreams to Reality: The Indian Women's Cricket World Cup Victory with Sarthak Dev 1:20:18

2M ago1:20:18

1:20:18

The recent triumph of the Indian women's cricket team in the Women's Cricket World Cup represents a historic milestone that resonates deeply within the realm of sports and beyond. This episode delves into the profound implications of this victory, celebrating the culmination of years of perseverance and dedication from players who have long fought …

1
Analyzing the Ongoing Women's Cricket World Cup: Mayank and Sarthak's Perspective 1:04:26

3M ago1:04:26

1:04:26

The ongoing Women's ODI World Cup, currently being hosted in India and Sri Lanka, stands as the focal point of our discussion today. In an engaging conversation, co-host Mayank welcomes esteemed journalist Sarthak Dev, who provides insightful commentary on the tournament's dynamics amidst the backdrop of rain delays and the impressive performances …

1
Retail Media Networks: Measurement Challenges & Opportunities with Skye Frontier 45:33

4M ago45:33

45:33

Ever wonder how Walmart, Kroger, Home Depot, and Instacart are different from a guy in a trench coat? They ask for consent before exposure! Join Simon and Jim as they dive into the often misunderstood world of retail media networks with Sky Frontier, EVP at Incremental.Discover why retail media is the Wild West of advertising, how it's moving up th…

1
The Legacy of Cheteshwar Pujara: A Cricketer's Journey 1:09:21

4M ago1:09:21

1:09:21

The international retirement of Cheteshwar Pujara marks a significant milestone in the landscape of Indian cricket, as he steps away from the sport after an illustrious career that has spanned over a decade. Throughout this episode, we delve into the ramifications of his retirement, reflecting on his pivotal role as a stalwart in the Test format, p…

1
Irresistible meets Immovable: England vs India Series Wrap-Up 1:07:46

5M ago1:07:46

1:07:46

The conclusion of the Test series between England and India has yielded a thrilling exchange of emotions for both teams and their supporters. Hosts Benny and Mayank provide their immediate reactions, encapsulating the exhilaration and disbelief that accompanied India's remarkable fightback to secure a draw in the series. The episode delves into the…

1
Cricket and the Media: A Discourse on Coverage and Responsibility 1:05:09

5M ago1:05:09

1:05:09

The current landscape of cricket journalism and television coverage is characterized by a significant decline in quality and depth, as discussed in our latest podcast episode. We explore how the monopolistic tendencies of the Board of Control for Cricket in India (BCCI) have led to a homogenization of narratives, focusing excessively on celebrity p…

1
Battle of the Wickets: England's Resilience Against India's Young Brigade 1:06:13

6M ago1:06:13

1:06:13

The ongoing Test series between England and India has presented a riveting spectacle of cricketing prowess, with the series currently poised at 2-1 in favor of England. This episode features a comprehensive discourse between host Mayank and guest Ben, who delve into the nuances of the series, highlighting the youthful Indian team's formidable chall…

1
Decoding the Future of SEO (Measurement) with Mike King 49:57

7M ago49:57

49:57

Should you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing for this channel.Mike King is the founder and CEO of digital marketing agency iPullRank. King's journey from battle rapping with the Wu-Tang Clan to decoding Google's algorit…

1
Where is Google Headed with Measurement? 48:58

7M ago48:58

48:58

Google Marketing Live 2023: Key Announcements, AI in Search, and the Future of Measurement Simon and Jim unpack the highlights of Google Marketing Live 2025. Fresh from the conference, Simon "delves" (yes, AI was a big part) into key announcements, including AI in Search, AI Max for Search, VEO advancements, and measurement challenges. They discuss…

1
Unraveling the World Test Championship: Insights with Ben Brettell 1:06:15

7M ago1:06:15

1:06:15

Hosts Benny and Mayank engage in an in-depth discourse regarding the World Test Championship (WTC), welcoming back special guest Ben Brettell to lend his insights. The episode's primary focus revolves around the inherent flaws within the WTC's current structure, particularly its contrasting methodology compared to traditional Test rankings. We delv…

1
Rohit Sharma: A Retrospective on a Career of Unfulfilled Potential 1:02:43

8M ago1:02:43

1:02:43

The retirement of Rohit Sharma from Test cricket marks a significant moment in the landscape of Indian cricket, followed by Virat Kohli's own retirement. In this discourse, we explore the implications of Rohit's departure, reflecting on his illustrious yet enigmatic career, characterized by flashes of brilliance juxtaposed with bouts of inconsisten…

1
From Dominance to Departure: Kohli's Impact on Test Cricket 45:33

8M ago45:33

45:33

Virat Kohli's recent retirement from Test cricket marks a significant turning point in Indian cricket, and we delve into the implications of his abrupt departure from the format. In this episode, we analyze the context surrounding Kohli's departure alongside that of Rohit Sharma, both of whom have been stalwarts in the Indian Test lineup. We explor…

1
Plot your next move: From web dev to CRO to SaaS founder, with Sani Manić 50:41

8M ago50:41

50:41

Are you wondering what to do next in your career? Is AI going to leave you living in a van, down by the river? What paths have others taken through this crazy measurement industry we're in?Let's learn from a sample of 1: Sani Manić - who has gone from web dev to CRO to co-founder of a SaaS company. Find out how he transitioned across various web de…

1
Analyzing the Surprises of IPL 2025: A Deep Dive with Mayank and Abhaye 37:02

8M ago37:02

37:02

Mayank and Abhaye engage in an insightful discourse concerning the recent developments within the Indian Premier League (IPL) 2025. They delve into team performances, highlighting the surprising trajectories of franchises such as Delhi Capitals, who initially displayed promise but are now grappling with inconsistencies, and Mumbai Indians, whose re…

1
Live from MeasureCamp New York! 37:25

9M ago37:25

37:25

Is MMM the right solution for your company? With seasoned professionals Gabriel Franco (Founder of Cassandra) and TS Kelly (Managing Director at Arima), we go deep into the world of Marketing Mix Modeling (MMM). What does the adoption of MMM look like? What's the role of open-source tools like Meta's Robyn and Google's Meridian? When is MMM the NOT…

1
The IPL 2025 Landscape: Teams in Turmoil and Rising Stars 57:04

9M ago57:04

57:04

The latest discourse on the Indian Premier League 2025 unfolds with hosts Benny and Mayank as they delve into the unexpected developments of the tournament thus far. Central to our dialogue is the disconcerting performance of traditionally dominant teams, specifically the Chennai Super Kings and Mumbai Indians, both languishing at the bottom of the…

1
Dhoni Rages Against The Dying Light - An IPL Roundup 1:10:05

9M ago1:10:05

1:10:05

The ongoing IPL season has elicited a fervent discourse among hosts Benny and Mayank, who engage with special guest Ben Brettell to delve into the intricacies of the tournament. A salient point of discussion revolves around the contentious issue of pitch preparation and its implications for teams seeking home advantage. The hosts explore the contra…

1
The MMM Zeitgeist with Elea Feit & Karen Chisholm 58:25

9M ago58:25

58:25

A professor, an analytics director, and a podcaster walk into a bar and order a whiskey. Which brand do they order? And how does that data make it's way into a marketing mix model? That's what Simon and Jim wanted to know, so they asked Elea Feit - Associate Dean of Research and Professor of Marketing at Drexel, and Karen Chisholm, Director of Tran…

1
Sixers and Spinners: IPL 2025's Round 1 Unwrapped 49:43

10M ago49:43

49:43

Hosts Benny and Mayank delve into the exhilarating realm of IPL 2025, encapsulating the fervor of cricket enthusiasts as we reflect upon the remarkable performances witnessed in the initial matches of the season. We commence by celebrating the culmination of our first century of episodes, a milestone that underscores our enduring passion for the sp…

1
Unraveling India's Triumph: A Deep Dive into the 2025 Champions Trophy 1:02:59

10M ago1:02:59

1:02:59

A comprehensive analysis of the recently concluded 2025 Champions Trophy reveals the remarkable journey of Team India, culminating in their triumphant victory under the astute leadership of Rohit Sharma. Throughout the tournament, India displayed an unparalleled level of consistency, remaining unbeaten and demonstrating a depth of talent that has b…

1
Is Google's Meridian a Game Changer for MMM? 45:41

10M ago45:41

45:41

There's been a lot of excitement about Google's recent launch of Meridian - their open-source MMM framework. But does it live up to the hype? Jim and Simon explore what sets Meridian apart from other tools like Meta's Robyn and PyMC Marketing. They also discuss the evolution and impact of open-source MMM, the role of new data streams such as Google…

1
Cricket's Skill Revolution: Insights from Mayank and Arnav Jain 58:36

10M ago58:36

58:36

The conversation between host Mayank and guest Arnav Jain delves into the profound transformation of cricketing skills over the past two decades, illuminating how both batting and bowling techniques have evolved significantly. Arnav articulates the notion that the current cricketing landscape is markedly distinct from that of the early 2000s, prima…

1
Unveiling the Champions Trophy: Insights from Cricket Expert Gaurav Tripathi 1:09:19

11M ago1:09:19

1:09:19

The Champions Trophy is upon us, and in this episode, we delve into the intricacies of this prestigious tournament with a keen focus on the dynamics of the competing teams. Host Mayank engages in a substantive dialogue with Gaurav Tripathi, sub-editor at Cricket.com, as they explore the strengths and weaknesses of the various squads, dissecting the…

1
From MMM to AI: Jim & Simon's Big Bets for 2025 1:00:45

11M ago1:00:45

1:00:45

Big Bets for 2025: AI, Marketing Mix Modeling, and the Future of Retail MediaJoin Simon and Jim as they place their bets for 2025. Find out why Jim thinks MMM adoption is going to skyrocket, and why Simon is all in on retail media measurement.More importantly, find out why Simon's house was once listed on Google Maps as a Forever 21 location. ▶️Wat…

1
Bowled Over: Celebrating Ravichandran Ashwin's Legendary Career 1:13:41

1y ago1:13:41

1:13:41

Ravichandran Ashwin's retirement from international cricket marks the end of an era for Indian cricket, and this episode delves deep into his illustrious career. The hosts Benny and Mayank, along with special guest Shayan, explore the nuances of Ashwin's contributions to the game, from his remarkable bowling feats to his strategic mind on the field…

1
Gully Gully - Behind the Scenes of the 2023 World Cup: Aditya Iyer's Memorable Stories 1:07:11

1y ago1:07:11

1:07:11

This podcast episode features author Aditya Iyer discussing his book, "Gully Gully," which chronicles his experiences traveling across India during the 2023 Cricket World Cup. Iyer shares captivating anecdotes and insights into the remarkable performance of the Indian cricket team, highlighting that this squad boasted not only a stellar batting lin…

1
Behavioral Analytics & Rock Operas with Josh Silverbauer 53:55

1y ago53:55

53:55

Do you ever feel like your activities online are being watched? Well, it's probably because they are 🤣 Join Simon and Jim as they explore behavioral analytics with guest Josh Silverbauer. Josh explains the intricacies of tools like Microsoft Clarity, the comparison between marketing and behavioral analytics, and the potential future of AI-driven pe…

1
Talking Cricket Analytics with Soham Sarkhel 1:00:05

1y ago1:00:05

1:00:05

CricViz senior broadcast analyst Soham Sarkhel joins The Last Wicket's Mayank to discuss his journey in cricket broadcasting, his roles with HawkEye and Cricviz, the evolution of technology within the sport and much more. Soham Sarkhel | Career highlight to get the chance to work with Ian Bishop and others in the comm box. What an absolute legend h…

1
Checking in on Pakistan Cricket with Assad 1:01:48

1y ago1:01:48

1:01:48

Special guest Assad (Assad (@CoverDriveCric) / X) is back on the Last Wicket to discuss the latest happenings in Pakistan cricket and what lies ahead. We talk about the constant upheavals, flailing performances, state of domestic cricket and much more.By Cricket Guys

1
Measuring Podcast Ads: Insights & Techniques with Amelia Coomber 53:16

1+ y ago53:16

53:16

Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast advertising with Amila Coomber, Head of Marketing & Growth at Podscribe. We explore everything from the technicalities of measuri…

1
Prompt Engineering for Marketers & Analysts with Mike Taylor 52:44

1+ y ago52:44

52:44

⁠Mike Taylor⁠, co-author of ⁠Prompt Engineering for Generative AI⁠ and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like. Learn about the principles of prompt engineering, the role of generative AI in analytics, and how to effectively use AI for data cleaning…

1
A Peek into the Indian Cricket Team's Engine - A Data Analyst's Story 50:28

1+ y ago50:28

50:28

Himanish is back to talk about his brief foray into working with Rahul Dravid and the Indian Men's Cricket team over a heady 23-month period. Himanish Ganjoo (@hganjoo_153) / X Deep Point | Himanish Ganjoo | SubstackBy Cricket Guys

1
How to Measure & Maximize PMax with Expert Navah Hopkins 53:20

1+ y ago53:20

53:20

What do PMax, Advantage+ and an 8-year-old in an arcade have in common?They'll spend as much as they can, if you let them!In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a seasoned expert with over 16 years in the marketing industry. Navah shares her insights on Google’s Performance Max (PMax) campaig…

1
Ashwin Has The Streets 49:03

1+ y ago49:03

49:03

The Last Wicket duo is joined by founding member of the pod - Himanish to discuss Indian spin legend Ravi Ashwin's book "I Have The Streets - A Kutty Cricket Story". We discuss what the book reveals about what sets Ashwin apart from his peers, the perceptions about his attitude and constant innovations, what the future holds for Ashwin, and much mo…

1
Future of American Cricket with Aaman Patel 57:31

1+ y ago57:31

57:31

Special guest Aaaman Patel (Aaman Patel (@APSportsNews_) / X) joins The Last Wicket to talk through an eventful phase of cricket in the USA - the recent T20 World Cup and the ongoing second season of Major League Cricket. We talk about his journey to becoming a commentator in American cricket, the US team's campaign in the World Cup, the outlook fo…

1
Cricket and Documentaries 1:29:24

1+ y ago1:29:24

1:29:24

The Last Wicket boys are joined by Prashant DP to discuss cricket documentaries - best, worst and everything in between. We discuss our personal favorites, the stories and agendas they contain, the relevance of documentaries in sports, and our wishlist for potential cricket documentaries. Links Prashant DP (@prashantdptweet) / X Prashant DP – Mediu…

1
The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling 55:30

1+ y ago55:30

55:30

How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor?Join Jim and Simon in this in-depth discussion about the current state and future of Marketing Mix Modeling (MMM). They cover the evolution o…

1
The Battle for Cricket's Calendar in the Brave New World 1:15:01

1+ y ago1:15:01

1:15:01

Special guest Aryan Surana joins the Last Wicket duo to discuss the Future Tour Program (FTP), the impact of franchise cricket on the cricketing calendar, ideas for finding a balance between the economics of the game, franchise cricket, and international cricket. Bonus: some ranting on the Real Big Bash League aka IPL. Links Re-defining cricket's c…

1
Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google 50:44

1+ y ago50:44

50:44

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI?In two words: unmet expectations.Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges. Even with MMMs and incrementality testing, at th…

1
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick 54:06

1+ y ago54:06

54:06

Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that?We brought on an expert at the cutting edge of OOH to a…

1
Royal Challengers are Winners and Bazballers are Brought Back to Earth 1:16:35

2y ago1:16:35

1:16:35

The Last Wicket duo is joined by Kartik (@EliteCynic) once again - this time to break down the year in cricket so far. We discuss the recent England men's tour of India, RCB lifting winning their maiden title in the WPL, the BCCI contracts fracas, and the amusing Bangladesh-Sri Lanka rivalry. ---------------------------------------- Music from #Upp…

1
Do you really know how to test your paid media? 51:41

2y ago51:41

51:41

Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample size requirements, right? Were you left with questions about specifically how to do that?In this episode, we talked with Nick S…

1
Unscripted: A Dive Into MeasureCamp with Peter O'Neill 50:30

2y ago50:30

50:30

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws people to MeasureCamps around the world, and about the critical things you must get right if you want to start a measurement com…

1
Respect your customers! Privacy in marketing with Siobhan Solberg 46:31

2y ago46:31

46:31

"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."- Jeff Goldblum / Ian Malcolm, Jurassic ParkWith all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we…

1
Shastri and Dravid - A Song of Fire and Ice 1:32:59

2y ago1:32:59

1:32:59

For the first episode of 2024, The Last Wicket duo are joined by Nikhil Popat aka @CricCrazyNiks to talk about the contrasting tenures of the Indian men's erstwhile and current coaches - Ravi Shastri and Rahul Dravid. We discuss their approaches to man-management, tactics and vision, their highs and lows, and what their stints mean for the immediat…

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