Best Simon Poulton Podcasts (2024)

1
The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling 55:30

2M ago55:30

55:30

How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor?Join Jim and Simon in this in-depth discussion about the current state and future of Marketing Mix Modeling (MMM). They cover the evolution o…

1
Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google 50:44

3M ago50:44

50:44

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI?In two words: unmet expectations.Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges. Even with MMMs and incrementality testing, at th…

1
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick 54:06

3M ago54:06

54:06

Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that?We brought on an expert at the cutting edge of OOH to a…

1
Do you really know how to test your paid media? 51:41

5M ago51:41

51:41

Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample size requirements, right? Were you left with questions about specifically how to do that?In this episode, we talked with Nick S…

1
Unscripted: A Dive Into MeasureCamp with Peter O'Neill 50:30

5M ago50:30

50:30

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws people to MeasureCamps around the world, and about the critical things you must get right if you want to start a measurement com…

1
Respect your customers! Privacy in marketing with Siobhan Solberg 46:31

5M ago46:31

46:31

"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."- Jeff Goldblum / Ian Malcolm, Jurassic ParkWith all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we…

1
Marketing Measurement for Higher Education - with Josh Dodson 53:07

6M ago53:07

53:07

Universities are facing a shrinking market with changing demographics, and they're not immune from the economic pressures most businesses face today. So how do they ensure their marketing dollars are being spent wisely - especially with the challenges imposed by super long consideration cycles?Josh Dodson, Founder and CEO of Honed Consulting, joins…

1
Your Data is Garbage - Learn How to Fix It with Chad Sanderson 55:02

6M ago55:02

55:02

You can’t make good decisions without quality data - whether those be decisions about pricing models, marketing budgets, or website performance. Garbage in, garbage out, as they say. But how do we ensure the data quality? Chad Sanderson joined us to answer this question. Chad is the CEO and Co-Founder of Gable - a startup that some have called the …

1
How did this year Measure Up? 1:15:59

7M ago1:15:59

1:15:59

You know it's that time of the year - time for navel gazing (not to be confused with naval gazing) end-of-year reviews, proclamations, and prognostications. It's been a busy year for me and Simon, as we were both laid off and started new paths and projects. One project in particular was this podcast! Join us as we open up about the highs and lows o…

1
How does private equity view marketing measurement? 51:09

8M ago51:09

51:09

Mark Fiske led the marketing teams at well-known brands like Ancestry and Credit Karma before going over to private equity, where he now advises on marketing and digital transformation for portfolio companies of H.I.G. Capital.Learn the ins and outs of private equity from a marketing perspective, including trends in marketing measurement since iOS …

1
Breaking into data science with Leondra Gonzalez 55:08

8M ago55:08

55:08

Data science has been "the sexiest job of the 21st century" for more than a decade now. For those just coming out of school, or trying to switch from marketing or analytics roles into data science, it's gotten a lot more competitive. Leondra Gonzalez is a Senior Data & Applied Scientist at Microsoft, and is currently co-authoring a book on intervie…

1
GA4 - The Good, the Bad, and the Ugly 51:23

9M ago51:23

51:23

Love it or hate it, GA4 is here to stay. But is it all that bad? Or are we just resistant to change? Find out why Dana DiTomaso has "I <3 GA4" stickers, and how marketers can get the most out of GA4. Dana has spent more than 20 years in the digital marketing and analytics space. She's currently the President and Partner at Kick Point Inc., and the …

1
Should you trust "AI-driven" MMM? 55:24

9M ago55:24

55:24

When it comes to machine learning and artificial intelligence being deployed for marketing mix modeling, we might want to pump the brakes a bit, at least that’s what some industry leaders are saying. To explore this topic in a little more depth, we wanted to bring on an expert, someone who’s been in this field for nearly 2 decades, and has built a …

1
Learning Marketing Measurement with Myles Younger 58:26

10M ago58:26

58:26

Get out your #2 pencils, because today we're going back to school! In this episode, we’re talking about marketing measurement education - how we learn it, what we learn, and how to deal with teaching and learning technical subjects effectively. And as an added bonus, I'm lucky to be joined by Simon Poulton as my new co-host for the show! We're join…

1
How To Build a Marketing Data Team with Simon Poulton 53:26

10M ago53:26

53:26

We’ve all heard the quote from British mathematician Clive Humby, who declared way back in 2006 that “data is the new oil.” But who are the roustabouts and roughnecks working these new-age oil rigs, where do we find them, and how do we organize them? Simon Poulton grew the Digital Intelligence team at Wpromote from 0 to more than 50, and is doing t…

1
Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8 28:24

10M ago28:24

28:24

Today we join Kirk as he has a conversation with the Chief Everything Officer of Teabeeshell Media, Travis Beeshell. Kirk and Travis chat about some high-level PPC tactics, PMAX and Discovery Campaigns. Discovery?? Yeah, Google recently announced they are transitioning Discovery into the newly created Demand Gen Campaigns and we recorded this episo…

1
Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace 37:28

11M ago37:28

37:28

Sometimes two things go together perfectly, like cookies & cream, Batman & Robin, or doing a happy dance when that meeting you've been dreading gets cancelled at the last minute. Here's another one to add to the list - incrementality testing and marketing mix modeling. Ok, it sounded way less boring in my head :) Either way, the conversation I had …

1
How to Cut 40% of Ad Spend and NOT Lose Revenue with Ben Dutter 44:56

11M ago44:56

44:56

Ben Dutter, Senior Vice President of Strategy at Power Digital, has a lot of great stories about making or saving clients a lot of money by being smart about how they measure marketing performance. Like the one in the title of this episode - they saved a client $6 million (!) in wasted ad spend while keeping revenue flat. In this episode, he shares…

1
Digging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7 38:28

12M ago38:28

38:28

In this episode, we sit down with the self-described ROAS Queen to dig into anything from multiple languages (Kirk knows one), ROAS, and Reach. Ana is particularly enthusiastic about the concept of Reach, and how it is an under appreciated metric in the world of PPC... so listen in and learn! Want to be a guest on the PPC Ponderings Podcast? Apply …

1
Profit-Maximizing Marketing Experiments with Elea Feit 48:26

1y ago48:26

48:26

A lot of marketers are familiar with A/B testing, usually with regards to website testing and conversion rate optimization. But there’s another kind of testing that marketers are becoming more interested in lately, and that’s testing of the marketing itself. It goes by many names - randomized controlled trials, geo-lift experiments, conversion lift…

1
Building a PPC Community - with Miles McNair, PPC Mastery - S2, E6 56:31

1y ago56:31

56:31

Miles McNair is a PPCer many in Europe and around the world know about, but who is lesser known in the community of US PPCers. We're here to help change that! Miles is one of my favorite PPC people to follow because he has two strengths that he uses well: (1) deep PPC knowledge and experience, (2) incredible content creation skills. Miles came from…

1
Launching Cauzle Analytics + Top 9 Marketing / Analytics Podcasts To Subscribe To 15:25

1y ago15:25

15:25

Have you ever thought of going out on your own and starting your own consulting company? Yeah, me too. But there was always something stopping me - usually the golden handcuffs of a cushy job with benefits - and needing to be the primary provider for a family of 5. But today is the day I'm thrilled (and if I'm being honest, terrified) to announce t…

1
Cutting marketing budget in a recession? Here's what Greg Dolan recommends. 35:52

1y ago35:52

35:52

Greg Dolan is no stranger to marketing in a recession. He saw it first hand as a brand manager for Campbell Soup Company during the Great Financial Crisis in 2008. Now, he's got front row seats as a co-founder of Keen, a SaaS marketing mix modeling platform founded in 2011. Listen in to hear what are the most common mistakes marketers make when fac…

1
Creating Clear Client Communication - with Sarah Vlietstra, ZATO - S2, E5 21:55

1y ago21:55

21:55

Today we join Kirk as he has a conversation with one of ZATO’s very own Senior Paid Search Strategists, Sarah Vlietstra. Sarah was formerly a TTEC employee representing Google to agencies, and thus has a *lot* of experience learning how to connect with clients, and then communicate well. Listen in as Sarah and Kirk chat customer service and how imp…

1
The Future of Marketing Measurement with Rick O'Toole - Co-founder of Rockerbox 45:57

1y ago45:57

45:57

Rick O'Toole is the Co-founder and CTO of Rockerbox, a marketing attribution platform. He joins me on this episode as we discuss the future of marketing measurement, whether multi-touch attribution still has a role to play, and where he sees marketing mix modeling fitting in. Rick has a unique perspective as someone who's been building an attributi…

1
Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - S2, E4 22:15

1y ago22:15

22:15

Ever wondered whether click fraud tools are worth it? Us too! So we had Ekta on to meet her, and quickly learned of her international experience with click fraud tools so thought we would take advantage of that knowledge and share it with you. Come listen to Kirk meet PPCers he doesn't know and chat about their expertise! We chat click fraud, how P…

1
Is your MMM lying to you? Michael Kaminsky talks validation. 45:14

1y ago45:14

45:14

Michael Kaminsky is a trained econometrician and co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling. Listen in as Michael shares his thoughts on validating MMM, how to do it right, and the cost of doing it wrong (or n…

1
Attribution Frameworks with Attribution Gal - Kate Cook 44:30

1y ago44:30

44:30

Kate Cook is the Head of Analytics at The Lumery, a marketing and technology consultancy in Melbourne, Australia. But she didn’t start out in data and analytics - she transitioned there from digital marketing. That combination of marketing chops and knack for numbers has proven to be valuable as she leads companies along the attribution journey. Kn…

1
Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - S2, E3 34:05

1y ago34:05

34:05

Christopher is a brilliant Ecommerce PPCer based in the UK. He works for Kelkoo Group, and works in Google Merchant Center more than your average joe! In this episode, Kirk and Christopher chat all things about PMax tactics and Google Merchant Center (we even discuss "Next" the... well, next, iteration of the GMC UI). Kirk also learns a little more…

1
Marketing Memetics & Measurement with Mike Taylor 52:16

1y ago52:16

52:16

Mike Taylor created and grew a successful growth marketing agency (Ladder.io), is building a business around simulator-based courses for data-driven marketers (Vexpower), and is the author of a forthcoming book about marketing memetics. He joins me on the show to talk about the power of memetics in marketing (and so much more), creative testing, an…

1
Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - S2, E2 19:14

1+ y ago19:14

19:14

In this episode, Kirk chats with the Head of PPC Affiliates at Lounge Underwear, Hannah Lewis. Hannah is a razor sharp PPCer who is also a self-acclaimed outdoor activities enthusiast. Hannah’s job at Lounge Underwear means she is always looking for a new way to target the right person through PMax, while handling the inevitable ad suspension sure …

1
No-Code MMM with Gabriele Franco 43:44

1+ y ago43:44

43:44

Today on the show I’m joined by Gabriele Franco, the founder of Cassandra, a no-code marketing mix modeling tool that allows marketers to build models within minutes, without needing to know R or Python. We talked about Robyn - the open source package from Meta that enables semi-automated marketing mix modeling and how Cassandra adds an enhanced la…

1
Why Are Google Reps The Way They Are? - with Ben Kruger, Google - S2, E1 45:37

1+ y ago45:37

45:37

In this first episode of the PPC Ponderings Podcast, Kirk chats with Ben Kruger. Ben is a Googler with an opinion. After connecting on Twitter and LinkedIn for months, Kirk and Ben decided to have *the* conversation about Google's relationship with advertisers, the Google Rep Program, advertiser adoption hesitancy, and more. We think you'll enjoy t…

1
Announcing the Measure Up Podcast! 0:24

1+ y ago0:24

0:24

The Measure Up podcast is almost here! The first episode will be coming out on April 12 - subscribe now so you don't miss it. In the first episod, I talk with Gabriele Franco, founder of Cassandra, a no-code marketing mix modeling tool that makes it easy fro anyone to get up and running with MMM without needing to know R or Python.…

1
Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy Interview 49:52

2y ago49:52

49:52

This interview will challenge what you thought you knew about digital privacy as Bethany Singer-Baefsky, the Director of Privacy and DPO at iRobot schools us all on the complex nature of digital privacy and security. Make sure to listen to this one with your pondering cap on, because there is a ton to think through! If you missed it, go listen to o…

1
Bonus: A Deeper Conversation about Digital Privacy & Security - Simon Poulton Interview 51:03

2y ago51:03

51:03

In this bonus interview with Simon Poulton of WPromote, we go deeper into the concept of digital privacy, digital security, user permission, GDPR, and how this all impacted Simon's wedding day. Simon is Vice President of Digital Intelligence at Wpromote and oversees the Data Strategy & Marketing Science teams. He has worked with an array of global …

1
Ep 5 - Privacy, Security, & Digital Ecosystem Confusion 32:36

2y ago32:36

32:36

Let's throw caution to the wind and wade into the giant, legally confusing territory of digital privacy. In this episode, we talk with two privacy experts. While neither is an attorney (they both wanted us to point that out), both have extensive experience pondering the reality of digital privacy, as well as privacy's lesser known but more importan…

1
Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview 36:51

2y ago36:51

36:51

In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank thi…

1
Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC 57:32

2y ago57:32

57:32

In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective). A common name, for an uncommon guy, Chris showed a mastery on a multitude of Ecommerce topics and we dig into them in this bonus guest episode with him. We discussed iOS14.5 and how brands may have overreacted t…

1
Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear 42:19

2+ y ago42:19

42:19

There is a reason Sean McGinnis has moved up to President in a short time at KURU Footwear! Enjoy listening him talk about their handling of the Pandemic response, supply chain issues, inflation, and iOS14.5. You'll hear about scenario prepping and more in this valuable bonus episode. As a reminder, Sean was interviewed in our last Core episode on …

1
Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham 44:52

2+ y ago44:52

44:52

What do water bottles, train robberies, inventory management, 7x increases in shipping containers, employee purpose and the great job exit, have to do with one another? They're all topics of today's fascinating conversation with Simple Modern CEO, Mike Beckham. From Mike's first reactions to Covid, to his company's purpose and how that translates i…

1
Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding? 40:55

2+ y ago40:55

40:55

Two years ago, the pandemic started a chain of events that would hit the supply chain in ways it had never before been impacted in the more global economy of Ecommerce. We're talking to DTC brand owners and Ecommerce / Retail agency people to get an idea of what happened, why it happened, and how we can better prepare ourselves for continued supply…

1
Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models 16:59

2+ y ago16:59

16:59

This episode is purposefully geared towards the PPC Newb or Student. In this brief Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should be used. This isn't an advanced episode, but you might learn something anyway. Better yet, share this with those you kn…

1
Bonus: Amanda Farley on Attribution & the Client 32:28

2+ y ago32:28

32:28

Our last bonus guest interview of our Attribution episodes is here. Then we move on to the next topic! Today, we chat with Amanda Farley of AimClear (based in frigid Duluth, MN!) about her take on all things attribution. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution toget…

1
Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making 37:46

2+ y ago37:46

37:46

One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company. Give this episode a listen, and ponder not simply the attribution models that can be used in your Google Ads account, but the ramifications of utilizing them incorrectly... and…

1
Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense 34:42

2+ y ago34:42

34:42

Do you know the machine learning algorithms driving your attribution models? Nechama does! Grab some coffee so you can keep up, and ponder each and every word Nechama shares about attribution in this can't miss episode. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution togeth…

1
Bonus: Heather Aeder on Imputation, Predictive Models, and Emotions 42:30

2+ y ago42:30

42:30

What do Imputation, Predictive Models, and Emotions have to do with attribution? I don't know, but Heather does! Check out this brilliant full interview episode with Heather Aeder, VP of Analytics at SEER Interactive. In this episode, you'll hear the stuff we couldn't include in our full episode on attribution as we ponder attribution together. If …

1
Ep 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to Avoid 30:39

2+ y ago30:39

30:39

Attribution is something we all think we understand, but perhaps there are questions we haven't answered yet? In the next core episode of the PPC Ponderings Podcast, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding and usage of the models. Th…

1
Bonus: Full Keyword Interview with Aaron Levy 38:22

2+ y ago38:22

38:22

In this bonus episode, Kirk and Aaron Levy chat about common misconceptions PPCers have with the keyword as we release the full length interview. You may disagree with him, but you can't help but be challenged by Aaron's thoughts on why the keyword has changed, and why PPCers need to adapt their strategies along with these changes. In our first Cor…

1
Bonus: Full Keyword Interview with Brad Geddes 41:14

2+ y ago41:14

41:14

In this bonus episode, Kirk and Brad Geddes chat about the keyword as we release the full length interview. The knowledge Brad has not only received, but retained over his decades in Paid Search is truly remarkable, and you can't help but learn from him here. In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron L…

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