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Digging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7

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Manage episode 372395086 series 3002030
Content provided by Kirk Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirk Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we sit down with the self-described ROAS Queen to dig into anything from multiple languages (Kirk knows one), ROAS, and Reach. Ana is particularly enthusiastic about the concept of Reach, and how it is an under appreciated metric in the world of PPC... so listen in and learn!

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

  • Check out ZATO (over $10K/mo in ad spend)
  • Check out MAKROZ (under $10K/mo in ad spend)
  • Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)
  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 372395086 series 3002030
Content provided by Kirk Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirk Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we sit down with the self-described ROAS Queen to dig into anything from multiple languages (Kirk knows one), ROAS, and Reach. Ana is particularly enthusiastic about the concept of Reach, and how it is an under appreciated metric in the world of PPC... so listen in and learn!

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

  • Check out ZATO (over $10K/mo in ad spend)
  • Check out MAKROZ (under $10K/mo in ad spend)
  • Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)
  continue reading

26 episodes

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