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The Future of Marketing Measurement with Rick O'Toole - Co-founder of Rockerbox
Manage episode 365430617 series 3466622
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Rick O'Toole is the Co-founder and CTO of Rockerbox, a marketing attribution platform. He joins me on this episode as we discuss the future of marketing measurement, whether multi-touch attribution still has a role to play, and where he sees marketing mix modeling fitting in.
Rick has a unique perspective as someone who's been building an attribution platform for 10+ years.
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