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Beyond Bitewings

Edwards & Associates, PC

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Beyond Bitewings focuses on helping dentists with the business side of dentistry. Our podcast episodes are a mix of outside experts, and discussions within our own team of CPA's, financial planning, and business experts. This is the podcast for those looking to strengthen your dental practice, run a practice more smoothly, and increase your take-home pay.
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The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.
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show series
 
Ash welcomes Jessica Jones, CEO and founder of Build Your Cash Medical Practice. to discuss various strategies for building stronger relationships with clients and optimizing business operations. Jessica shares insights from her extensive background, including her experience in marketing and managing medical practices. The conversation addresses th…
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In this episode of the Fearless Dentistry Podcast, Dr. John Gordon hosts Janice Hurley, a notable influencer in the dental community, to discuss personal and professional growth. Janice shares her journey from single parenthood to becoming a health center executive, emphasizing the importance of confidence in decision-making and leadership. She pro…
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In this episode of Beyond Bitewings, Ash welcomes Beth Lachance, CEO of Global Medical Virtual Assistants and shares the journey of her company and how virtual assistants can become a critical component for managing administrative work in dental and medical practices. She recounts how her medical background and a chance involvement in virtual assis…
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In this episode of the Fearless Dentistry Podcast, host Dr. John Gordon, a retired general dentist, converses with Mr. Bob Affleck, CEO of Dental Coach USA. They explore the challenges and opportunities for new dentists transitioning from Dental Service Organizations (DSOs) to private practice ownership. Key topics include the importance of buildin…
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In this episode of Beyond Bitewings, Ash and Lynn welcome Paul Edwards to discuss the complexities of the recent ruling concerning exempt employees. They talk about the court decision that allows for a salary raise effective July 1st. The discussion explores strategies for managing salary adjustments, particularly the implications of shifting emplo…
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In this episode of the Fearless Dentistry Podcast, host Dr. John Gordon and guest Dr. Natasha Brown, DMD tackle the critical issue of burnout in dentistry. Dr. Gordon shares his insights and personal experiences, emphasizing the importance of addressing burnout openly. Dr. Brown candidly discusses her struggles, including the pressures of owning a …
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Episode Description In this episode of the Fearless Dentistry Podcast, Dr. John Gordon hosts Laura Nelson, founder of Front Office Rocks and co-founder of Sober Life Rocks. Laura shares her unexpected journey into dentistry and her decision to stop drinking in 2020, leading to the creation of Sober Life Rocks. They discuss the societal pressures ar…
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The conversation continues as we jump into part 3 of this 3 part series discussing some of the biggest issues dentists are facing, and what you can do about them. The conversation kicks off with a deep dive into the mental well-being of dentists and the pervasive issue of burnout. Erin shares her views on hustle culture, emphasizing the importance …
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In this episode of the Fearless Dentistry podcast, Dr. John Gordon hosts David Harris, a dental embezzlement expert. They discuss the high prevalence of embezzlement in the dental industry, with Harris estimating a 70% chance of occurrence during a dentist's career. They explore the motivations behind embezzlement, such as financial need and feelin…
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In this episode of Beyond Bitewings Ash and Erin continue their discussion on some of the biggest challenges dentists face today. Picking up from where they left off, Ash and Erin discuss how independent dental practice owners can compete with corporate dental organizations (DSOs) and private equity firms. The conversation shifts to the importance …
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In this episode of the Fearless Dentistry podcast, Dr. John Gordon interviews Kandice Swarthout, a registered dental hygienist and founder of Inspired Education and Wellness Limited Partnership. Kandice shares her journey from dental hygiene to mental health counseling, driven by her interest in psychology and addressing dental anxiety. The discuss…
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Dentistry can be rewarding, but just like with any other business, it comes with some obstacles. So how do you overcome some of the biggest challenges? This episode is part 1 of a 3-part discussion covering some of the biggest challenges dentists face. Ash is joined by Erin Gregor, and they talk about the importance of standing out by creating mean…
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In this episode of the Fearless Dentistry podcast, host Dr. John Gordon chats with Dr. Aditi Agarwal, an experienced dentist and the co-founder of Practice By Numbers. They delve into Dr. Agarwal's journey in dentistry, the inception of her analytics and communication software, and its impact on her practice. They discuss the importance of understa…
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Are you paying more than 2.2% for your payment processing fees? If the answer is yes, you may be losing a lot of money. In this episode of Beyond Bitewings, Ash welcomes Jeremy Lessari, founder of Payment Brokers. Jeremy shares his entrepreneurial journey and how he negotiated his payment processing fees down after discovering companies kept raisin…
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Welcome to this solo episode! I recently returned from a conference in Phoenix, Arizona, and I have a lot to share with you over the next few weeks. You might ask why a 72-year-old retired dentist still goes to conferences! The truthful answer is that I am a constant learner, relentlessly reading and studying to add more arrows to my quiver in my r…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Stephane Reinhardt, Director of the Education Program for The CLEAR Institute. They discuss how to elevate practices through the integration of aligners. They also explore how this innovative approach can enhance patient outcomes, boost practice growth, and streamline treatment processes. …
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Do you believe embezzlement would never happen within your business? Well, unfortunately, the chances of it happening to you are actually a lot greater than you think. In fact, 75% of dental practice owners will experience embezzlement in their office before their career is over. So what can you do to prevent embezzlement, and what are the signs th…
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It all comes down to people in your practice. The workplace culture you want to create is built on solid leadership and teamwork as everyone works toward the same shared vision. As much as we rely on data and technology, the human elements of a leader and team cannot be overlooked on the path to creating a strengths-based workplace where employee e…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Allison Norris, Founder and CEO of Dentele Group, LLC. They discuss the intricacies of dental industry recruitment. From identifying the right talent to integrating cutting-edge technologies in the recruitment process, learn how to navigate the competitive landscape to build a resilient an…
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It’s a true pleasure to welcome Tiffany Wuebben, a dynamic force in the world of dental hygiene. Tiffany, known widely by her professional moniker, the Hygienepreneur, is not just a registered dental hygienist; she’s a trailblazer who’s reshaping the very fabric of dental practice. As we prepared for today’s show, it became abundantly clear that ou…
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This episode is brought to you by Ortho Marketing in partnership with Synapse. Dean Steinman is joined by George Aliphtiras, Executive Director and Co-founder of Synapse Dental. Learn about the groundbreaking release of the Dental Pain Eraser, a game-changing device designed to alleviate dental pain without invasive procedures. We discuss its impac…
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*In this episode of Beyond Bitewings, Robert and Ash talk numbers, but it’s the good numbers that are crucial to know in order to determine the health of your practice. They talk about the importance of basic financial knowledge and how it can help clients make better decisions. They touch on the differences in collection percentages based on locat…
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This episode is brought to you by Ortho Marketing in partnership with Smiles Change Lives. Dean Steinman is joined by Alexis Barclay, Vice President of Smiles Change Lives. They share the transformative stories of children whose lives have been changed through the power of a smile and why practices need to come aboard. Ready to elevate your practic…
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The pandemic was four years ago, so why are we still talking about the ERC (Employee Retention Credit)? It's a topic that doesn't seem to go away, and so Lynne is joining Ash for another episode to jump into the complexities of this ever-evolving topic. Many are still unclear about the intricacies of ERC eligibility and the recent legal development…
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We are delighted to have Dr. Christina Radics joining us from Malaga, Spain, today. Christina shares thought-provoking posts on LinkedIn, offering deep and meaningful information and conducting insightful polls. She has also written a book that will be coming out soon. We read the first chapter last week, and it was most impressive! Christina grew …
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There's been a lot of buzz about the new Beneficial Ownership Information reporting requirement, but have you filed yours yet? Are you still trying to figure out what it even is? In this episode, Ash and Lynne discuss a crucial topic that has been making waves in the business world throughout the United States. They discuss FinCEN's new reporting r…
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We are delighted to welcome Lourdes Berlanga as our guest for this week’s episode of The Fearless Dentistry Podcast. Lourdes is the Director of Practice Development and the Treatment Coordinator for an orthodontic practice in Los Angeles, California. Although Lourdes could not pursue her lifelong dream of becoming a doctor, she ultimately found her…
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From a humble start as a dental assistant to a vanguard of change in the dental sphere, Melissa Turner joins us on Fearless Dentistry to share an empowering narrative that reshapes the contours of patient care and professional growth. Her voyage of transformation – from being a voiceless individual to a potent influence in the dental community – is…
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Have you ever noticed when you search for something near you on Google, there are always 3 places that pop up on a map? That's called the Google 3-Pack, and it's the key to having Google become a lead-generating machine for your business. In today's episode of Beyond Bitewings, Ash welcomes Darren Tessitore, CEO of Thrive Reviews, to unravel the my…
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In this Ortho Marketing Podcast, Dean Steinman is joined by David Harris, CEO of Prosperident. They discuss the overlooked challenges faced by dental practices in the realm of financial security. Explore the ins and outs of embezzlement within the dental industry, shedding light on the tactics employed by unscrupulous individuals and offering valua…
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Ever wonder why some dental practices thrive while others merely survive? The key might just lie in how well a dentist can waltz through the intricate steps of case acceptance and patient trust. On Fearless Dentistry, I, Dr. John Gordon, sit down with the esteemed dental business coach Sophia Dunkley to examine the pulse of a flourishing dental pra…
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Have you considered what you'll really need to create true financial freedom? In this episode of Beyond Bitewings, Lynne and Ash welcome Eric Miller, co-owner of a national financial planning company dedicated to serving the needs of healthcare owners. They discuss why it's so important for dental practice owners to think beyond just the month-to-m…
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Unlock the transformative power of authenticity in your dental practice with the wisdom of Michael Anderson, the co-founder of Wonderist, a dental marketing agency, and Your Virtual Consult. This episode peels back the curtain on the game-changing strategies that can magnetize new patients to your door. We candidly discuss the shift from generic st…
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Join host Dean Steinman on the Ortho Marketing Podcast as he sits down with Shelley Bostrom, the founder and owner of Align My Practice, to delve into some key insights. Tune in to discover strategies for leveraging same-day starts effectively, optimizing financing options to elevate your practice, and invaluable resources for empowering your team …
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When you think of marketing, do you envision spreadsheets and sterile statistics? Think again. My fascinating guest, Kristie Boltz, CEO of My Dental CMO, joins me, Dr. John Gordon, to redefine marketing in the dental world. Together, we uncover the heartbeat of practice growth - a synergy of culture, team empowerment, and the art of building transf…
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Embark on a journey with me, Dr. John Gordon, as I sit down with the exceptional Brandi Hooker Evans, whose infectious energy and expertise as a registered dental hygienist is revolutionizing how we approach dentistry. This episode takes you behind the scenes of crafting a niche in the dental world that resonates with personal values, illuminating …
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Imagine having a process in place where you set up your team to handle conflict resolution and address issues more easily? Or what if you could easily be able to identify the right team members to hire? It may feel too good to be true, but it's a system that many businesses throughout the world use to clarify, simplify, and achieve their vision. In…
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Unlock the secrets of impeccable communication and customer service with the luminous Daniela Skeen, the Florida-based coach and educator lighting up the dental industry. Witness as we venture into the heart of dental practice dynamics, where Daniela illuminates the art of seamless systems and the importance of holding every team member accountable…
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Navigate the turbulent seas of post-pandemic dental staffing with sage insights from Allison Norris, former dental hygienist turned CEO of The Dentele Group. Our compelling dialogue is a treasure map for practice owners seeking to anchor their teams with the right talent. Discover why opting for just any candidate can steer your practice far off co…
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Do you feel confident that you have the best dental distribution partner for your dental practice? In today's episode, Ash is joined by Jeff Van Hess, a sales rep for Patterson Dental, who talks about five tips for choosing a reliable dental distribution partner. Jeff discusses crucial factors to consider, such as the significance of tenure, buildi…
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Unlock the high-vibe habits that guarantee happiness and success! Nithya Karia joins me, Dr. John Gordon, in a conversation that's not just about teeth, but the soul of dentistry, revealing the secret ingredients—clarity, control, confidence, curiosity, and creativity. These five elements are not just buzzwords; they're transformative practices tha…
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Discover the transformative journey of marketing for veneer and cosmetic dental procedures with my esteemed guest, marketing guru Ross Johnston from finePT. As we sit down together, we uncover how a personal touch and understanding of the deeper desires of patients play pivotal roles in the success of a dental practice. Dive into Ross’s strategies …
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Have you lost employees because another practice offered better benefits packages? If you wonder how you can create a more competitive package for your employees but feel it's too expensive or your office isn't large enough, we may have a solution. Today, Ash is joined by Michael Battaglia. Michael is the owner of Insure You Too, a company that hel…
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Join us in this exclusive episode as Dr. Barry Glaser, Master Align Faculty member sit down with Dean Steinman, CEO and President of Ortho Marketing. A visionary marketing leader who has steered their company to new heights. Dive deep into his journey, strategies, and insights that have shaped their success. Tune in now and discover the keys to mar…
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Discover the transformative power of integrity and authentic connections as I, Dr. John Gordon, sit down with the remarkable John Blumberg. Together, we uncover the essence of true leadership and the impact of living in alignment with one's core values. John's journey from his pivotal role at Arthur Andersen to becoming a national speaker and autho…
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This episode unpacks the emotional significance behind acknowledging every patient's worth and dignity, inviting you to bring this philosophy into every interaction. As we reflect on the game of peekaboo and its ability to forge connections, this discussion is not merely theoretical—it's a call to action, urging you to weave this potent concept int…
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Have you ever found yourself at the crossroads of achievement and authenticity, weighed down by the pressures of perfection? Dr. Sariya Saabye joins me, Dr. John Gordon, for a heart-to-heart on her transformative leap into minimalism, rooted in the liberating practice of barefoot running. Her story is one of courage and revelation, shedding light o…
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As we get ready for another year to close, have you taken full advantage of tax-saving opportunities? In this episode, Ash breaks down everything you need to know before the year ends to ensure you’re setting yourself up for success when tax season comes. Ash covers topics ranging from retirement accounts, proper tax deductions, and ensuring you’re…
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In this Ortho Marketing Podcast, Dean Steinman is joined by Todd Blankenbecler, President/CEO of EasyRx. They discuss improving orthodontic efficiencies and adapting to change. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Todd Blankenbecler Todd has 30+ years in dental specialty software, primarily in ort…
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What if you could transform your dental practice into a thriving hub of excellent customer service and quality care? We give you a chance to hear directly from Dr. David Moffet an accomplished dentist and respected dental consultant from Sydney, who generously shares his journey of creating a successful practice focused on exceptional patient exper…
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