Download the App!
show episodes
 
Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who’s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insi ...
  continue reading
 
Loading …
show series
 
From Successful Coach To Profitable Course Creator - How to turn your coaching business into a thriving online courses business. When you listen to today’s episode you’ll learn the exact steps to turn your coaching business into a profitable online courses business so you can take on fewer coaching clients and start selling your knowledge to more p…
  continue reading
 
You Can Build a Large Social Media Following And Still Protect Your Privacy Leave feeling relieved and empowered knowing you can have very strong boundaries between your audience online and your personal life, and still build a following large enough to sell your courses. When you listen to today’s episode you’ll discover why your audience doesn’t …
  continue reading
 
Discover The Key To Turning Your Coaching Business or Your Influencer Business Into a Profitable Online Courses Business. I recently created a bonus course for our students inside The Launch Lounge Membership and shared with them what I share in today’s episode. I’ve never had so many people tell me this was the biggest ah-ha moment for them and no…
  continue reading
 
How To Repurpose Old Blog Posts That You Don’t Want To Use Any More Today is a walk-and-talk episode and you and I will be walking through the streets of Brisbane together. Let me share with you some of the real conversations I’ve had with clients and students this week and give you a sneak peek into our world. Today I answer the question “Should I…
  continue reading
 
Use This Copywriting Tip To Increase Leads Conversions On Your Lead Magnet Landing Pages Words…don’t come easy to me, how can I find a way to make you see, I love you, words don’t come easy! Actually, they do! When you know what to listen for and you can turn your ideal customer’s language into the copy you use on your pages, your conversion rates …
  continue reading
 
Discover The Fastest Way To Build Your Email List As a digital marketer, your email list is your most valuable and important asset in your business. Having a hot email list that loves hearing from you means you have a way to create revenue on demand 24/7. When you listen to today’s episode you’ll learn why using list-building ads is still the faste…
  continue reading
 
Build Your List Faster With Just $5 Per Day When you listen to today’s episode, you’ll: Discover why you keep spinning your wheels when you try to build your audience organically on Facebook and Instagram and why you’re not making progress faster. One easy ad that will help you skyrocket your audience growth now for just $5 per day. Let’s face it, …
  continue reading
 
Enforce Healthy Money Boundaries Without Losing Any Sleep When you’ve listened to today’s episode, you’ll feel confident knowing that you have a strong mindset for setting clear money boundaries and you'll have the tools to enforce those boundaries. Learn from my mistakes and set healthy boundaries with clients and students from day 1. When you kno…
  continue reading
 
Why Selling Out Might Be The Best Thing That Happens To Your Business Today’s episode is another walk-and-talk episode where you and I walk through the streets of Brisbane and we have a casual chat about things that came up in conversations with students and clients this week. When you join me for the walk you’ll discover: How to tap into the power…
  continue reading
 
Some Self-Care Rituals That Help Me Create More Balance In My Life As I Build My Online Business When you listen to today’s episode, you’ll leave feeling inspired to implement some of the self-care rituals I’ve discovered that is helping me live a more balanced life and experience more joy in my business. This is the best time to be alive through o…
  continue reading
 
Fix These Common Landing Page Mistakes And Grow Your Email List Faster Learn how to avoid making some of the most common landing page mistakes and fix them so that you can increase your page conversions and turn more of your social media followers and website visitors into hot leads on your email list. When you listen to today’s episode you’ll disc…
  continue reading
 
Selling Doesn’t Need To Leave You Feeling Icky. Do This To Start Loving Your Sales Conversations. When you listen to today’s episode you’ll discover the real reason you feel icky about sales and how to turn it around You’ll know exactly what to do instead so that you feel confident and, most importantly, comfortable the next time you sell your cour…
  continue reading
 
Share the highs and the lows and all the lessons learned from 10 years of being an entrepreneur with me on today’s show. Today marks the 10 year anniversary of the day I officially started my journey as an entrepreneur. There have been many, many highs worth celebrating and many lows I would not have chosen in the moment. However, every low, every …
  continue reading
 
Welcome to episode 179. Today’s episode is called: Hot Tips To Define Your Niche and today’s episode is a Friday Walk and Talk episode. I walk through the suburbs of Brisbane and you join me as I share some of the ah-ha moments from conversations with students and clients with you. In today’s episode, you’ll: Learn one new way to think about how yo…
  continue reading
 
In 10 years of being an entrepreneur, I’ve learned that something that works well today, might not work tomorrow. That’s why I always help my students in The Launch Lounge Membership to implement marketing principles that work, even when the market, the economy and social media landscapes change. In today’s episode you’ll discover 5 things that’s w…
  continue reading
 
If you’ve ever felt disappointed in the results you got from a live launch, today’s episode is for you. You’ll hear stories about course creators who bawled their eyes out over so much wasted money that could easily have been avoided if they only knew what you’ll know after listening to this episode. When you listen you’ll also learn: Why ads are c…
  continue reading
 
Welcome to the first episode of our brand new show The Launch Lounge Podcast. In this episode, Salome shares what’s happened since the last episode of The Shine Show and why she rebranded her business to The Launch Lounge. When you listen, you’ll learn what you can expect from The Launch Lounge Podcast from now. Salome spills the beans on what’s to…
  continue reading
 
We have a big announcement!**🚨 red lights flashing 🚨** The Shine Show is taking a holiday. Not the sit by the pool kind, the type where you turn your phone off and complete a crazy hike up a mountain. My team and I are using this time to kick goals that we’ve been dreaming of for years. I get goosebumps just thinking about it! So while your ears ha…
  continue reading
 
Would you say you love money? Or does it make you feel dirty and guilty even to think about loving money? I LOVE money. I love the thrill of making money. I love so much about money and what it can do for me, both in terms of needs and wants. I love it. I have no guilt about loving money and I want you to love money too. You will have heard before …
  continue reading
 
You’ve been hearing me talk about Amy Porterfield for a few weeks now and I’m sure by now you know that Amy teaches course creators how to create and launch profitable digital courses. But all you really need to know is that Amy is 100% the reason why I’m here today, speaking with you from this platform I have built thanks to what I learned from Am…
  continue reading
 
When you’re faced with the raw truth of life, that it’s all going to end one day, you think about things differently. You think about what you ‘really’ want. Sitting there in the waiting room, I decided I ‘really’ wanted to teach. But until I came across Amy Porterfield and her course, I literally had no idea how to make that happen. Life is too sh…
  continue reading
 
Why does social media for our business stress us out so much? If you’re like me, then you love endlessly scrolling through other people’s content, there goes a gazillion hours down the rabbit hole. Yet when it comes to posting our own message on the socials.. we see it oh, so differently. Nothing is quick, nothing is good enough and we often hate i…
  continue reading
 
So you already know that launching an online course is the easiest way to change the way you work and create wealth for you, your family and your community - You know that right! ‘Course you do So you’ll want to give that course a cool name! The name is just a tiny part of your course, but it’s easily the one part that most often leads to procrasti…
  continue reading
 
Remember when you first signed up for a social media account? Did you love to share absolutely everything? The excitement of posting ten times a day soon wore off, hey? If you’re anything like me, pretty quickly you started to feel exposed and exhausted, so much so that many of us took a backward step. So, when I tell you that you don’t need social…
  continue reading
 
Are you handling money, or is money handling you? If you're not paying yourself consistently… Or you're scared of being taxed twice... Or bouncing money from biz account to personal account…back to biz account every month… It doesn't have to be this way! I know how intimidating it can be even thinking about finances, especially when deep down you k…
  continue reading
 
I've seen Ads Manager hires turn out worse than Kim & Kanye. It's a story I hear far too often…. Ever thought… "I’m done with this slow poke organic social media growth stuff; I'll get an Ads Manager to put my course in front of millions of people. Surely at least half of them will love what they see, press 'Buy Now' and boom, instant millionaire."…
  continue reading
 
Imagine working for Tony Robbins and having Amy Porterfield as your manager right at the time when this big, mysterious goldmine known as online courses was just starting to emerge. No need to imagine because this week on The Shine Show, I'm joined by Gina Onativia, who spent 5+ years creating online courses for Tony Robbins before online courses w…
  continue reading
 
Today I'm getting a thorn out of my side…pesky little Low Dollar Offers. When your main offer isn't flying out the door, it's completely normal to think… "What if I sell all that value for just $27? It’ll be the deal of the century! I'll hit 1000 sales in no time and CHA CHING baby, I'm a 5-figure launcher”….. Super easy, right? Hoolllldddd up! Low…
  continue reading
 
Finding the right people when you advertise on social media means half the battle is won! When you have great ad copy and a great message, you want the confidence to know for sure that your ad dollars are getting your message in front of the right people. But how do you do that if the platform and the rules keep changing? Easy, you listen to today’…
  continue reading
 
Nothing is more glorious than leaping from the 1-1, saying goodbye to locked in meetings and waving hello to the fat wallet, flexi schedule, online course creator life. Boy, oh boy, is that an exciting place to be. Sweet, sweet freedom to block off time for holidays, to be there to pick your kids up from school, to watch the school play, to see the…
  continue reading
 
I'm about to admit something big. There have been times when I totally lost my passion for my business. **gasp** I know, not everyone will admit to it, but you know I keep things real. There have been moments where I got sidetracked by so many shiny objects because they seemed more fun. There have even been times I felt I would rather watch another…
  continue reading
 
This week we're tackling the golden question….should you be using Facebook's new tech tool CAPI (AKA Conversation API) right now? If you're anything like me, tech isn't your favorite cup of tea. It can be really intimidating trying to figure it all out, and it always feels like as soon as you’re on top of it all, Facebook surprises us all with new …
  continue reading
 
This week’s episode is like a day spa for your brain! You're busy working on your business, course, students, and family, but when was the last time you worked on yourself? If it's been a hot minute, then today's episode of The Shine Show is especially for you. Your potential for success, for more students, and more income comes down to one thing: …
  continue reading
 
Let's talk about the F word. Not that F word. I'm talking about Failure. You've spent months creating an online course. You're finally happy with it. The anticipation. The excitement. The adrenaline. Surely this is YOUR moment….. But instead of hearing "cha-ching" from your bank account, you hear…..crickets. UMMMM...what in the Zuckerberg is going …
  continue reading
 
The business dream isn't always so dreamy. So how do you continue with confidence when it feels like everyone around you is so uncertain about where you’re going? This week we're going to get real vulnerable.... We're all about authenticity in The Launch Lounge, and yes, we do share the perceived wins. But we're also committed to keepin’ it real an…
  continue reading
 
This week on The Shine Show, we’re tackling the number one mistake holding most online course creators back (and what to do if you’ve already made it)! But first, we’re heading to my kitchen. Recently I set out to bake a cake. I had all my ingredients lined up; my apron was on, the oven was ready, and the instructions were simple (no double tray si…
  continue reading
 
Listen up, DIY designers! If your design strategy has so far been, "go for the pretty things,".... Then LOG OUT OF CANVA because we need to chat! As the old saying goes, a picture speaks a thousand words, so what exactly are you saying when it comes to your branding? The cold hard truth is branding has the power to make or break your business. In t…
  continue reading
 
This week we revisit one of the most popular episodes from 2021. Hope you enjoy this blast from the past. Feeling like your energy and money is vanishing into thin air? With little to show for all that hard, hard work you've poured into your business? Stop what you're doing (and double-stop what you're doing if it involves learning a new Reels danc…
  continue reading
 
What happens when the results don't keep getting bigger and better? What if.....they start going…..down? Is your business over? Did you miss the moment? Is it time to call it a day and head back to the dreary office cubicle? Don't panic; this is SO normal. And there are so many things you can do to get your online biz back on track. Starting right …
  continue reading
 
Kinda ready to hire an Integrator but not sure if it's the right move? Or perhaps you’re wondering, Inte-whatnow??? This week’s episode of The Shine Show is especially for you! I’m joined by my work wife, honorary psychologist, punching bag, tissue box, life planner, and cyber angel, Integrator Chloe! Hiring an Integrator was a pivotal point in my …
  continue reading
 
Have you really been able to create freedom for yourself in your business? You gave up that stable corporate job to pursue a freer life….but you're still bogged down by mundane things; you're still stressing about money; some of the people you have to deal with day-to-day STILL suck. Where is this freedom you signed up for? Let's take a few steps b…
  continue reading
 
I used to think, 'once I start making serious money, I'll feel worthy.' Low and behold, the very month that my business made the most profit ever, I had a breakdown in the form of a panic attack (let me tell you, they ain’t fun). But I managed to turn it into my biggest breakthrough. Now I look back on this experience, and I am so grateful it happe…
  continue reading
 
Ever feel like you're not good enough? Like you're a fraud copying others, and someone will find out at any second? If you've ever felt this way, you're not alone. This phenomenon is called imposter syndrome, and it's something that most entrepreneurs experience at some point in their lives. Especially the overachieving type (hands up, overachiever…
  continue reading
 
Get comfy because we’re going to take things back a notch today. There are many unsexy things about running a business—tech problems, EDMs, spreadsheets galore, EDMs, researching, more EDMs, list building. And I'm not sure about you, but building a list does not get me excited about jumping out of bed in the morning. What does get me excited and mo…
  continue reading
 
iOS changes are well and truly here and they are here to stay. Take a deep breath; it will be ok. Before you press the panic button and call your old boss to beg for your job back, let's unpack what this means, tackling the big question first. Are Facebook Ads dead? Here's the thing. Inside A-Lister & The Launch Lounge, there's a community of peopl…
  continue reading
 
“Is all my hard work even worth it, or am I on a one-way road to nowhere?” Launching an online course isn't an easy ride. In fact, it's the total opposite. It's a bumpy ride full of iOS potholes, failed lead magnet detours, wrong tech turns, you name it. My friend, it’s time to pull over, take a breather, and tune in to The Shine Show because this …
  continue reading
 
Newsflash: If you have successfully been able to sell to someone offline…. you'll be able to sell to someone online. Even if you’ve only known bricks & mortar. Even if you’ve only ever done one-on-one in person consulting. Even if you’re a creative person who brings beautiful crafts to life. Sure, your audience may look a little different, and it i…
  continue reading
 
Got a love-hate relationship with social media? Even though it's given us all this amazing opportunity to connect with others, there is a dark side we need to address. It’s no secret there is alotta rubbish floating around our feeds that can fuel feelings of unworthiness, FOMO, isolation, and anxiety. The average person spends around 2 hours per da…
  continue reading
 
Today, we're tackling the big, bad, online course boogie monster hiding under most of our cyber beds. Technology. *shudders* If you've ever procrastinated when it comes to anything business manager or decided reels could be your next audience-building savior or wanted to outsource all the techy business bits, then guess what? It's time you made fri…
  continue reading
 
Feeling a little 'behind' when it comes to your business goals? This episode of The Show Show is especially for you! Ever feel like when you're about to get back on track to achieving your goals, a million sneaky little excuses pop into your head? 'It's too expensive right now,' 'I need to focus on the kids’, 'It's just not the right time'. We can …
  continue reading
 
Loading …

Quick Reference Guide