Best Donor Retention Podcasts (2024)

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256. Nonprofit “Membership” Benefits + Volunteer Recruitment and Engagement Advice 42:28

2h ago42:28

42:28

This week, we continue our new mini-series with Little Green Light about how your nonprofit can develop an engaging membership program to add another revenue stream for your organization. In this first segment, we’ll start by talking about the details of how you can build a membership program and the benefits you can offer supporters. Next, we take…

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Why Your Giving Day Campaign Hasn’t Worked (And How to Fix It) 31:40

3d ago31:40

31:40

Send us a Text Message. Ready to transform your Giving Day fundraising efforts? Join me as I share my personal journey from early setbacks to a triumphant campaign that raised over $74,000 in the first attempt at launching a giving day campaign. We'll uncover the five essential steps to ensure your campaign's success, including setting ambitious ye…

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Building a Stronger Donor Base from Scratch 43:22

11d ago43:22

43:22

Send us a Text Message. Ever wondered how to turn your personal network into a powerhouse donor base for your nonprofit? Discover how to engage co-workers, family, and friends who already trust you, and transform them into dedicated supporters. We'll walk you through the art of hosting intimate parlor meetings where you can connect deeply with pote…

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255. Types of Nonprofit Membership Programs + Equity-Driven Leadership Development + Improve Grant Writing With AI 58:53

7d ago58:53

58:53

This week, we start a brand new mini-series with Little Green Light about how your nonprofit can develop an engaging membership program to add another revenue stream for your organization. In this first segment, we’ll start by talking about the different types of membership programs your nonprofit may decide to launch. Next, we have a new Nonprofit…

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Speak to Their Hearts: The Power of Donor Personas 18:19

18d ago18:19

18:19

Send us a Text Message. Hey there, hi, and welcome back to Let’s Talk Fundraising! Have you ever felt like you’re just throwing spaghetti at the wall with your newsletters and appeals, hoping something sticks? In this episode, we dive into a game-changing concept that can transform the way you connect with your donors: donor personas. Join us as we…

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254. Six Elements of Inspiring Nonprofit Newsletters + Conflict Resolution Strategies 32:50

5d ago32:50

32:50

This week, we’re wrapping up our mini-series with Little Green Light about donor retention with advice about how to keep donors engaged in your mission with inspiring email newsletters. Next, we have a Rewind of an interview with Christopher Arnold about how your nonprofit leaders can successfully manage conflicts, and even proactively develop a co…

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253. Donor Thank-You Letters + 5 Giving Trends Every Fundraiser Should Keep an Eye On 43:55

13d ago43:55

43:55

This week, we continue our new mini-series with Little Green Light about how your nonprofit can improve its donor retention efforts, this time specifically focusing on how to write gift acknowledgment letters that help maximize your nonprofit’s opportunities to receive future gifts. Next, we have a new Nonprofits in the News segment with a report o…

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Reimagining Fundraising Events: From Galas to Genuine Connections 32:23

25d ago32:23

32:23

Send us a Text Message. Hey there, hi, and welcome back to Let’s Talk Fundraising! In this episode, we dive deep into the world of fundraising events. Before the pandemic, traditional events like galas often felt like a chore—expensive, repetitive, and sometimes even a punchline. But as the landscape has shifted, so have our opportunities to create…

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From Data to Dollars: The 10 Metrics Every Fundraiser Needs 46:14

1M ago46:14

46:14

Send us a Text Message. In this episode of Let's Talk Fundraising, we’re diving deep into the world of fundraising metrics. Join me, Keith Greer, CFRE, as we explore the top 10 metrics that can transform your nonprofit’s fundraising strategy from good to great. We'll start with a captivating story from a small Sicilian village that learned the powe…

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252. How Often to Ask Donors for Gifts + Advocate for Issues Impacting Your Community 28:03

25d ago28:03

28:03

This week, we continue our new mini-series with Little Green Light about how your nonprofit can improve its donor retention efforts, this time specifically focusing on how often you can ask donors for additional gifts. Then we take a Rewind back to a conversation Jenni had with Bethany Snyder to talk about how and why nonprofits should get involved…

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Transform Your Nonprofit: Building a Culture of Philanthropy 43:22

1M ago43:22

43:22

Send us a Text Message. Hey there, hi, and welcome, Ambitious Fundraisers! 🎙️ In this episode of Let's Talk Fundraising, we're diving deep into creating a culture of philanthropy within your organization. We'll explore why a unified vision is crucial and share strategies to engage everyone from board members to donors. Join me as I share personal s…

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251. Three Steps for Donor Retention + LGBTQ Nonprofit Employee Experiences 39:35

1M ago39:35

39:35

This week, we start a new mini-series with Little Green Light about how your nonprofit can improve its donor retention efforts to develop a more consistent and sustainable fundraising strategy. Then we host another segment of Nonprofits in the News, this time to talk about news stories and research articles about the career experiences of LGBTQ+ no…

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The Power of Donor Surveys Pt. 2 44:16

1M ago44:16

44:16

Send us a Text Message. Welcome back, Ambitious Fundraisers! In this exciting episode of "Let's Talk Fundraising," we dive deep into the transformative power of Lapsed Donor Surveys. Discover how these invaluable tools can help you understand why donors stop giving and, more importantly, how you can win them back. Join your host, Keith Greer, as he…

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250. Set Sensible Fundraising Goals + Build a Scalable Development Plan 44:54

2M ago44:54

44:54

This week, we finish up our mini-series about how nonprofits can streamline fundraising processes with Virginia Davidson from Little Green Light to talk about how to set realistic-yet-bold fundraising goals. Then we take a Rewind back to a conversation with Paul F. Morris, the founder of Foundry Fundraising, about how your nonprofit can create a sc…

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The Power of Donor Surveys Pt. 1 16:33

2M ago16:33

16:33

Send us a Text Message. Hey there, Ambitious Fundraisers! Welcome to the first official episode of "Let's Talk Fundraising!" I'm your host, Keith Greer, and I'm thrilled to kick off this journey with you. In this episode, we’re diving into "The Power of Donor Surveys" – a game-changer for understanding and engaging your donor base. Join me as we ex…

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249. CRM Appeals Features + IRS Glitch for 990s + Candid/Guidestar Transparency Seals 39:59

2M ago39:59

39:59

This week, we continue our mini-series about how nonprofits can streamline fundraising processes with Virginia Davidson from Little Green Light. Then we talk about some Nonprofits in the News stories, including an update about a major IRS glitch that could negatively impact your nonprofit’s fundraising efforts, as well as information about why Cand…

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Welcome to "Let's Talk Fundraising" with Keith Greer, CFRE 1:44

2M ago1:44

1:44

Send us a Text Message. Welcome to "Let's Talk Fundraising" with your host, Keith Greer, CFRE! In this trailer, Keith introduces you to the heart and soul of our new podcast, dedicated to exploring the core principles of fundraising and how innovative tools, techniques, and technology can elevate your efforts. Whether you're new to the field or a s…

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248. Email Fundraisers + Time-Saving Strategies With Project Management 32:36

2M ago32:36

32:36

This week, we continue our mini-series about how nonprofits can streamline fundraising processes with Virginia Davidson from Little Green Light. Then we take a Rewind back to a conversation with project management expert Stacye Brim about how your nonprofit can use project management strategies to save time with your everyday work. In this episode,…

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247. Streamline Fundraising Appeals + Capital Campaign Planning 1:07:12

2M ago1:07:12

1:07:12

This week, we start a new mini-series about how nonprofits can streamline fundraising processes with Virginia Davidson from Little Green Light. Then we take a Rewind back to two interviews I had with Brooke Bernard from the Belcourt Theatre and Teri Sloan from the Nashville Food Project about how they planned and executed capital campaigns at their…

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246. Time-Saving Fundraising Tips + 4-Day Work Weeks + Intro Meetings With Funders 54:26

3M ago54:26

54:26

This week, Virginia Davidson from Little Green Light talks about how fundraisers can balance their time when juggling the need to generate and evaluate fundraising reports, as well as the need to actually get out there and fundraise. Then my sister comes back on the show for our Nonprofits in the News segment to chat about a case study of how a non…

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245. Quick Fundraising Reports + Donor-Advised Funds + Gift Policies + Employee Commitment 41:38

3M ago41:38

41:38

This week, Virginia Davidson from Little Green Light comes back on the show to share advice about how nonprofits can use their donor management systems to create really quick, easy reports that can save you a ton of time as you decide on next steps to pursue with your fundraising strategy. Then my sister comes back on the show to play Nonprofit Sca…

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244. Smart Fields for Fundraising Reports + 10 Time-Saving Tools for Nonprofits 38:39

3M ago38:39

38:39

This week, Virginia Davidson from Little Green Light comes back on the show to share advice about streamlining your fundraising report generation processes using Smart Fields in your donor database. Then we take a Rewind back to a conversation with tech expert Michael Getzy, who shares 10 automation tools that make it easy for your nonprofit to sav…

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243. Fundraising Metrics + State of the Nonprofit Sector Reports (CO and TX) 51:31

3M ago51:31

51:31

This week, Virginia Davidson from Little Green Light comes back on the show to share advice about the fundraising metrics your nonprofit should track. Next, my sister and I talk about the latest “State of the Nonprofit Sector” reports that have come out from Colorado and Texas, and what these reports can tell us about the state of the sector on a n…

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242. Internal Fundraising Reports + Inspire Your Board to Fundraise + Nonprofit Scattergories 1:02:57

3M ago1:02:57

1:02:57

This week, we start a new mini-series with Little Green Light about how to use internal fundraising reports to improve your fundraising strategy throughout the year. Next, we take a Rewind back to a conversation with Elizabeth Abel about how to inspire your board members to fundraise. Finally, my sister and I try out a new game called Nonprofit Sca…

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241. Email Fundraising Appeals + Public Statements on Controversial Issues + Inclusive Board Meetings + Planning Board Retreats 1:05:09

4M ago1:05:09

1:05:09

This week, Little Green Light shares seven tips for writing better email appeals for your next fundraising campaign. Next, Jenni’s sister – Michelle – comes back on the show to talk about considerations to make before your nonprofit issues a public statement about a controversial issue and advice for hosting inclusive board meetings. Finally, we ta…

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240. Overcome Writers’ Block in Fundraising + Make Your Donate Webpage More Effective 31:44

4M ago31:44

31:44

This week, Little Green Light shares four tips for getting over writers’ block when you’re trying to write your next appeal letter. Then we take a Rewind back to a conversation with website expert Stu Swineford about how to increase donations made through your nonprofit’s website. In this episode, we mention a few resources you may want to check ou…

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239. Converting Lapsed Donors Into Volunteers + Volunteer Management Advice 30:02

4M ago30:02

30:02

This week, Little Green Light shares three tips for reengaging your lapsed donors by inviting them to become volunteers. Then we take a Rewind back to a conversation with Kathy Edersheim from Impactrics about how you can engage and retain volunteers at your nonprofit. In this episode, we mention a few resources you may want to check out! — Find Lit…

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238. More Lapsed Donor Advice + Skilled Volunteer Opportunities 30:16

4M ago30:16

30:16

This week, Little Green Light shares four tips for reengaging your lapsed donors. Then we take a Rewind back to a conversation with Abby Lehman from Photo Start about how to engage lapsed, existing, and future supporters through skilled volunteer opportuniteis. In this episode, we mention a few resources you may want to check out! — Find Little Gre…

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237. Reengage Lapsed Donors + Use Donor Data More Effectively 28:58

5M ago28:58

28:58

This week, Little Green Light shares advice for reengaging your lapsed donors. Then we take a Rewind back to a conversation with Randy Gorod about how to make better use of your donor data to segment your different donor groups and get ahead of those lapsed relationships more easily. In this episode, we mention a few resources you may want to check…

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236. Strengthen Donor Relationships + Fundraising Through a Crisis 48:42

5M ago48:42

48:42

This week, Little Green Light shares four ways you can strengthen donor relationships using your donor management system. Then we chat with Erin Davison, the CEO of Big Brothers Big Sisters of Southwest Louisiana, about how her nonprofit was able to continue fundraising through three back-to-back crises that could have destroyed her organization. I…

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235. Increase New Donor Retention + Prove Your Nonprofit’s Impact + Create a Theory of Change 1:05:58

5M ago1:05:58

1:05:58

This week, Little Green Light shares research-proven best practices for improving donor retention rates when your nonprofit receives gifts from first-time donors. Next, we chat with Lauren Buitta, founder and CEO of Girl Security, about how nonprofits can demonstrate measurable impact to stakeholders (including funders), even if your program’s ulti…

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234. A Simple Valentine’s Day Donor Love Strategy + 4 Tax Credits and Incentives for Nonprofits 52:21

6M ago52:21

52:21

This week, Little Green Light outlines a simple strategy you can use on Valentine’s Day (or even year-round!) to make sure your donors feel the love. They share insider information about how a nonprofit called GrubStreet has successfully incorporated thank you calls into their donor acknowledgment and engagement strategy. Then we chat with Randy Cr…

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233. Showing Donor Love for Valentine’s Day + Easy Sustainability Tips 37:45

6M ago37:45

37:45

This week, Little Green Light has 5 ideas for your nonprofit to show your donors some extra love on Valentine’s Day. Then we chat with Pam Gregory, the CEO of The Princeton-Blairstown Center, about how every nonprofit (regardless of size) can improve their environmental sustainability efforts. In this episode, we mention a few resources you may wan…

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232. Fundraising Procedures + Corporate Sponsorships 34:30

6M ago34:30

34:30

This week, Little Green Light offers tips for documenting your nonprofit’s fundraising procedures to help build and improve your fundraising processes. Then we take a Rewind back to an interview with Kim Patterson about how your nonprofit can develop and maintain long-term corporate sponsor relationships. In this episode, we mention a few resources…

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231. Milestone Years + Executing (and Pivoting) Your Strategic Plan 32:05

6M ago32:05

32:05

This week, Little Green Light offers tips for celebrating a milestone year, like your nonprofit’s anniversary. Then Stacye Brim comes back on the show to talk about how to successfully execute a strategic plan at the organizational, department, and individual levels… Plus what to do when unexpected challenges impact your original plans. In this epi…

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230. Donor Database Tips + How to Make a 2024 Marketing Calendar + 6 Essential Social Media Posts for Nonprofits 49:48

7M ago49:48

49:48

This week, Little Green Light offers tips for getting your donor database in shape for the new year. We walk through the five basic steps of creating a digital marketing content calendar. Finally, Jenni’s sister, Michelle, joins us to talk about the six essential types of social media posts every nonprofit should include in their content calendar. …

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229. Refresh Your Theory of Change + 5 Book Recommendations for 2024 + Level Up Your 2024 Fundraising Strategy 26:17

7M ago26:17

26:17

This week, we take a Rewind back to an interview with Paul Collier about how to develop an effective Theory of Change that speaks to all stakeholder groups. We share five book recommendations from The Acacia Company to help you learn more about how you can create and implement a DEI strategy at your nonprofit. Finally, we kick off a new mini series…

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228. Accountability for Your DEI Plan + Retain Donors After Giving Tuesday 15:02

7M ago15:02

15:02

This week, we’re continuing our series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on developing systems of accountability. We’re also wrapping up our mini-series with Little Green Light about how to retain your donors after Giving Tuesday. In this episode, we mention …

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227. Gifts That Give Back + Early Days of DEI Work + Retain Donors After Giving 26:28

7M ago26:28

26:28

This week, we’re continuing our annual Gifts That Give Back season by chatting with the Executive Director of the Mwebaza Foundation. We also continue our series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on the early days of your DEI implementation. Finally, we conti…

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226. Gifts That Give Back + Create a DEI Strategy + Retain Donors After Giving Tuesday 39:44

8M ago39:44

39:44

This week, we’re continuing our annual Gifts That Give Back season by chatting with the team from Made by DWC. We also continue our series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on developing a DEI plan. Finally, we continue our mini-series with Little Green Light…

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225. Gifts That Give Back + Buy-In for DEI Work + Retain Donors After Giving Tuesday 36:33

8M ago36:33

36:33

This week, we’re kicking off our annual Gifts That Give Back season by chatting with Gretchen Witt, co-founder and executive director of Cookies for Kids Cancer. We also continue our series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on getting buy-in for your DEI plan…

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224. Microaggressions and Harmful Interactions + Year End Appeals (Contin) 9:43

8M ago9:43

9:43

This week, we continue our new series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on reducing harmful interactions at your nonprofit. We also continue our mini-series about how to plan a year-end fundraising appeal, with a focus on evaluation of campaign success. In th…

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223. 3 Signs Your DEI Work is Incomplete + Year End Appeals (Contin) 17:26

9M ago17:26

17:26

This week, we continue our new series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on figuring out whether your nonprofit’s DEI work is incomplete. We also continue our mini-series about how to plan a year-end fundraising appeal, with a focus on gift acknowledgment. In …

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222. DEI in Strategic Planning + Year End Appeals (Contin) 12:55

9M ago12:55

12:55

This week, we start a new series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024. We also continue our mini-series about how to plan a year-end fundraising appeal. In this episode, we mention a few resources you may want to check out! — The Acacia Company’s free DEI strategy assessment:…

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221. Strategic Planning + Year End Appeals (Contin) 26:49

9M ago26:49

26:49

This week, we chat with Eric Ryan about strategic planning for your nonprofit. We also continue our mini-series about how to plan a year-end fundraising appeal. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources (including their ebook “6 Steps to a Successful Appeal”): www.little…

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220. Influencer Marketing + Philanthropy Trends + Year End Appeals 30:07

9M ago30:07

30:07

This week, we have a jam-packed episode! We talk about Gifts That Give Back, influencer marketing, some trends in philanthropy, and tips for planning your year-end appeal. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources: www.littlegreenlight.com/jenni — Gifts That Give Back: t…

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219. Bonus Giving Tuesday Tips + Increasing Online Donations 11:17

10M ago11:17

11:17

This week, we have some bonus Giving Tuesday planning tips from Little Green Light! We’ll also take a Rewind back to an SSIR article about how your nonprofit can increase donations made through your website. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources: www.littlegreenlight…

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218. Do You Hate Giving Tuesday? + Brainstorm a Giving Tuesday Campaign Theme 38:39

10M ago38:39

38:39

This week, we’re wrapping up our mini-series about how to plan for Giving Tuesday, thanks to our sponsorship by Little Green Light! We take a Rewind back to a segment I recorded a few years ago to address four key reasons nonprofiteers sometimes hate Giving Tuesday. Then my sister, Michelle, comes back on the pod to help inspire you as you brainsto…

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217. Matching Gifts for Giving Tuesday Campaigns + More Giving Tuesday Planning Tips 25:56

10M ago25:56

25:56

This week, we’re continuing our mini-series about how to plan for Giving Tuesday, thanks to our sponsorship by Little Green Light! We take a Rewind back to a segment I recorded a couple years ago with five tips for planning a successful Giving Tuesday fundraiser. Then Jenni’s sister, Michelle, comes back on the pod to discuss how to incorporate a m…

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216. Realistic Giving Tuesday Goals + Example of Planning for Giving Tuesday 31:54

10M ago31:54

31:54

This week, we’re starting a mini-series about how to plan for Giving Tuesday, thanks to our sponsorship by Little Green Light! We take a Rewind back to a story about how I helped a client plan their Giving Tuesday campaign. Then we take a deep dive into how to set goals for your Giving Tuesday campaign, along with examples of effective goals. In th…

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Donor Retention Podcasts

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