Welcome to "eCom Pulse" – Your Gateway to the Heartbeat of E-Commerce Dive into the dynamic and ever-changing world of eCommerce with "eCom Pulse," a podcast dedicated to bringing you the latest trends, strategies, and insights from the digital marketplace. Hosted by Eitan Koter, co-founder and co-CEO of Vimmi, "eCom Pulse" offers a unique blend of informative discussions, expert interviews, and in-depth analysis, making it the perfect companion for anyone keen on understanding the intricaci ...
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Increase Brand Valuation with Jason Somerville of GW Partners
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Welcome to today's episode! Our host Eitan Koter set with Jason Somerville, co-founder of GW Partners, a boutique advisory firm that uniquely combines business consulting and M&A advisory services. Jason and his team work closely with founders, engaging one to two years before a strategic transaction, to optimize every aspect of their business from…
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Katharine McKee‘s Guide to Navigating E-Commerce Complexities
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https://youtu.be/iVnDFwWvPms Katharine McKee, founder and principal of Morphology Consulting, discusses her passion for consulting and working with brands in the e-commerce industry. Katharine provides digital commerce consulting services focused on profitability and efficiency. She analyzes broad demand signals and customer behavior to help brands…
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Driving E-Commerce Profitability: Burak Yolga, CEO of Forceget
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https://youtu.be/KPCuFRtQcgY Welcome to today’s episode where our host Eitan Koter explores the current state of global supply chain and logistics in e-commerce with our guest, Burak Yolga. Burak brings an international perspective, having lived and worked across Turkey, China, and now the United States, where he operates from Miami. As the CEO of …
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The E-Commerce Guru of the Middle East: Meet Lina Gallagher
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https://youtu.be/gZS2B8aPXaE Located in Dubai, Lina Gallagher is regarded as the e-commerce guru of the Middle East. I've discussed the growth and opportunities in the Middle East market. She highlights the importance of understanding the Middle East consumer and tailoring strategies to their preferences. Lina emphasizes the need for localization, …
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Online grocery innovation with Zvika Baida
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https://youtu.be/c6HWUi-sRAA On today's episode, I welcome Zvika Baida, the former CEO of Shufersal Online. Zvika has navigated a career path starting from practicing law to managing Israel’s leading online grocery service, bringing a unique perspective on the intersection of legal acumen and business innovation. In our conversation, Zvika shares h…
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Omnichannel Insights with Matt Ezyk, Pet Supermarket
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https://youtu.be/OETdFQzWUUo Matt Ezyk, Director of E-commerce at Pet Supermarket, discusses the challenges and trends in digital transformation and omnichannel retail. He emphasizes the importance of AI and personalization in enhancing the customer experience. Matt also shares insights on managing multiple channels, optimizing inventory, and build…
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Selling the Idea, Not Just the Product with Alex Nyezhnyk
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https://www.youtube.com/watch?v=MDFUGHCfLXc Our host Eitan Koter, discussed with Alex Nyezhnyk, the CEO of Profit Whales, an e-commerce growth agency, on product launches and the challenges involved in launching new products on Amazon. Alex explains that the private label model is no longer effective due to increased Amazon commissions and expensiv…
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Rare Coins Spotlight: Kate Ovodova on Collectibles
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https://www.youtube.com/watch?v=CLwVTBkeW9Y Welcome to today’s episode where we explore the collectibles industry, with a special focus on the rare coin market. Our guest, Kate Ovodova, Head of eCommerce @ Bullion Shark, which is a prominent player in the collectible coin industry. Kate brings her experience and passion for the market, offering a u…
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The Future of E-commerce Logistics with Refael Elbaz of Unicargo
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UniCargo is a logistics company that focuses on providing freight forwarding and logistics services to e-commerce businesses. They specialize in serving online entrepreneurs who have unique logistics needs but are often overlooked by traditional freight forwarding companies. UniCargo offers services such as import of record, warehousing, last mile …
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Paid Media Secrets with Nikki Lindgren from Pennock
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https://youtu.be/XmUDEkSm8Vk Nikki Lindgren, founder and managing partner at Pennock, a paid media agency, discusses her background and the inspiration behind starting her agency. Nikki shares insights on the evolving landscape of paid media, including the impact of AI and machine learning. We've discussed the importance of a balanced approach betw…
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Children’s Costumes Online: James Sposto on Ecommerce Growth
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https://youtu.be/w8s5K9WdO4E Welcome to today’s episode of our podcast where we dive into the fascinating world of children's costumes with none other than James Sposto, the Director of E-commerce at TEETOT. TEETOT, a brand with a 35-year legacy, specializes in high-quality dress-up costumes that go beyond Halloween, focusing on everyday imaginatio…
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https://youtu.be/QyxnZtQO7kw Michael Dumas, Director of E-commerce at Zelouf International, a Global Fabric Wholesaler, shares his strategies for driving growth and success in the industry. In this episode, we'll explore how Michael's strategic implementations, such as introducing express shipping options and overhauling the site's SEO, have dramat…
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Handwritten Outreach with David Wachs: Personalized Notes for High ROI
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https://youtu.be/0b6iQy3Koog Handwrytten is a company that helps businesses scale handwritten outreach in a world dominated by AI and digital communication. They use robots to write and send personalized handwritten notes on behalf of their clients. David Wachs, Handwrytten's founder and CEO, was interviewed by our host Eitan Koter. They discussed …
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Mastering Luxury E-Commerce: Insights from Mezlan’s Joshua Young
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https://youtu.be/seBfjGn8c0E Welcome to today's episode, where we explore the evolving landscape of luxury retail and e-commerce innovation. Joining us is Joshua Young, the head of e-commerce at Mezlan, a company renowned for its handcrafted luxury shoes, made with passion and precision in Spain for over four decades. Joshua offers a deep understan…
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Inside the Printer Supply Industry with Bo Acimovic: Sustainability and Sales
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https://youtu.be/7Mf7Uf0ixzs Bo Acimovic, Director of Global e-commerce for Clover Imaging Group, shares his professional journey and the challenges and benefits of selling remanufactured printer supplies. He discusses the characteristics of the printer supplies industry and the importance of sustainability. Bo emphasizes the need to educate custom…
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Building E-commerce Empires with Neil Twa from Voltage
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https://youtu.be/JvKmSLTaAQ8 Welcome to today’s episode where our host Eitan Koter discuss e-commerce with Neil Twa, the founder of Voltage Digital which launches, operates, and acquires e-commerce brands. Neil has also written the book "Almost automated income with FBA!" where you will learn how to create your own "almost automated" Amazon e-comme…
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Retail Reimagined: Pedro Santos on Leading E-Commerce Innovation
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https://youtu.be/_OBOgj-Ogqk Welcome to today’s podcast episode where our host Eitan Koter is joined by Pedro Santos, the head of e-commerce at MC Sonae, a leader in Portuguese retail. Our conversation explores the transformative trends in e-commerce and Q-commerce within the diverse retail formats operated by MC Sonae, from large hypermarkets to c…
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The 8 Dimensions of E-Commerce Brilliance by Sabir Semerkant – Part 2
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https://youtu.be/kzNJVGi7p4o Welcome back to eCom Pulse! In this next segment with Sabir Semerkant, we're unpacking the essentials of product positioning and brand building. You've heard the what and the why, but now it's time for the how. Forget about playing catch-up with the competition; Sabir is here to show us that the secret sauce to success …
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The 8 Dimensions of E-Commerce Brilliance by Sabir Semerkant – Part 1
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https://youtu.be/kzNJVGi7p4o Welcome to the first part of a two-part series where I sit down with ecommerce industry expert, Sabir Semerkant. As a co-founder of VaynerCommerce alongside Gary Vaynerchuk in 2010, Sabir has developed unique insights over the course of his 25-year journey through the evolution of online commerce. Using these insights, …
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From Nature to Nutrition: Neal Didonna’s Take on Outdoor Supplements
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https://youtu.be/GiikY1XBUT8 In this conversation, Neal Didonna, the VP of Marketing at Mountain Ops, discusses the company's mission to provide quality nutrition and supplements for outdoor enthusiasts, particularly hunters. He highlights the importance of partnerships and influencer marketing in their growth strategy, focusing on building an ecos…
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The SMB Yoda: Rick Wingender’s E-Commerce Growth Strategies
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https://youtu.be/wKeaba7lNW8 Rick Wingender, an experienced e-commerce professional, shares his journey in the industry and his passion for helping small businesses succeed. He discusses his background in e-commerce, including his involvement with the Green Bay Packers as a minor shareholder. Rick explains the challenges and mistakes he often sees …
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Mastering B2B and D2C: Elias Castaneda’s Strategies for Success
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https://youtu.be/f7MQs3cnqm0 Get ready for a super interesting chat on today's eCom Pulse podcast episode as I've set down with Elias Castaneda, VP Marketing & Digital Commerce at AP&G - Catchmaster, where they're pioneering eco-friendly pest control solutions. We've discussed what's new and hot in e-commerce for 2024, and how online shopping and p…
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Lights, Camera, Action: Stephanie Garcia’s Guide to Live Shopping
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https://youtu.be/WYhWweI-4Hs Stephanie Garcia shares her expertise in live shopping and remote live production services. She provides tips for being irresistible on camera and emphasizes the importance of mindset and structure in video presentations. Stephanie discusses her background in the ad agency world and her transition to live streaming. She…
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https://youtu.be/TJBvpndLo4U In this conversation, our host Eitan Koter dives into an intriguing conversation with Izzy Rosenzweig from Portless, a company that’s making significant waves in the e-commerce logistics sector. We got an in-depth look at how Portless is innovating the way products move from production to consumers. It’s not just about …
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Google, AI, and Privacy: Esther Cisneros Explores the Changing Digital Landscape
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https://youtu.be/S-TlA5og5Fo Our host Eitan Koter discussed with Esther Uhalte Cisneros, a seasoned professional with a rich background spanning several countries and leading roles in media, advertising, technology and e-commerce. From her early days in advertising sales at CNN to her transformative years in New York working for Estee Lauder and he…
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Staying True to Your Brand’s DNA: Abigail Joseph on the Future of Fashion
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https://youtu.be/MmRGB3adiec In this episode, our host Eitan Koter dives into the world of luxury e-commerce and fashion with our guest, Abigail Joseph. Imagine this: we're chatting with Abigail while she's surrounded by the beautiful desert in Scottsdale, Arizona. She's going to talk about her time with amazing brands like Forever 21 and Jacques M…
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Creating World’s No.1 Sports Insole with Ryan Regan of VKTRY
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https://youtu.be/saG1Zzzg5Bk Ryan Regan, the Director of E-commerce at VKTRY, discussed with our host Eitan Koter the company's carbon fiber insole product and their focus on becoming the number one sports insole in the world. Ryan shares how the product was designed and the viral marketing campaign that propelled their growth. Ryan discussed VKTOR…
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A Deep Dive into Baby Gear E-Commerce with Thomas Hamilton
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https://youtu.be/UTiEBj6EHYY Thomas Hamilton, VP of Sales and Marketing for Snuggle Bugs, discusses the baby gear industry and the transition to e-commerce. He shares his background in digital marketing and the agency world, as well as the challenges and benefits of replatforming to Shopify Plus. Thomas also highlights the offline and online omnich…
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Creating a Brand on Amazon: Dan Brownsher’s Strategies for Success
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https://youtu.be/xpfcAlqOUTw Our host Eitan Koter sits down with Dan Brownsher, CEO of Channel Key, a full-service channel management marketplace agency, to discuss his journey of building a business on Amazon as well as the transition to exclusive distribution and private labeling. Dan shares insights into the growth of Channel Key and the company…
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Multi-Channel Marketing Mastery with Jonathon Blevins of Equipment Share
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https://youtu.be/gWs5QIzEMtY Our host Eitan Koter interviewed Jonathon Blevins, the e-commerce manager at Equipment Share, a B2B company in the construction industry. Jonathon explains Equipment Share’s omni-channel strategy and the challenges of purchasing behavior for high-ticket items. He discusses their content creation efforts and the value-ad…
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From Courtrooms to Clicks: A Lawyer’s Pivot to Global E-Commerce
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https://youtu.be/XLPsHAiE3QE In this episode, our host Eitan Koter sat down with Guy Rotberg, Head of Ecommerce at Mashbir, one of Israel’s largest retailers, and we’ve discussed Guy's journey from practicing law in Israel to diving into the dynamic e-commerce sector in China and the United States. You’ll hear about Guy's experiences in the early d…
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Unveiling Meni Dahan’s Masterplan for HY Group’s Customer-Centric Future
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https://youtu.be/lMm5OxPmPCk In this conversation, Meni Dahan, who leads customer experience and digital assets at HY Group, discusses the company's focus on customer experience and its various business areas. He explains that HY Group is a distributor of top-tier consumer electronics brands and provides installation, warranty, and service to custo…
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Mastering the Art Market: Amitai’s Story of OverstockArt.com
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https://youtu.be/hxrsm_bN9y0 Amitai Sasson, the founder of OverstockArt.com, shares insights into the e-commerce industry and his experience running a successful online art gallery. He discusses the challenges of fulfillment, inventory management, and demand planning. Amitai also highlights the importance of customer acquisition and retention strat…
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The Future of Shopping: A Talk with Retail Expert Michael Zakkour
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https://youtu.be/9ogaKxRC2yw Michael Zakkour discusses with host Eitan Koter on the transformation happening in the retail and e-commerce industries. He highlights the shift from digital transformation to a new phase of disruption and transformation in e-commerce itself. The retail industry is experiencing a renaissance, with the emergence of new c…
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Jackie Hernández Reveals: The Gen Z Effect on Modern Marketing
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https://youtu.be/YeSSw52WE8o In this conversation, Jackie Hernandez discusses the importance of understanding and engaging with Gen Z consumers. She highlights the characteristics and values of Gen Z, including their tech-savviness, focus on sustainability and social responsibility, and desire for personalized experiences. Gen Z's purchasing power …
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Behind Big Brands: Amy Silino’s E-Commerce Strategies
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https://youtu.be/_9Wm3SAUAwY In this conversation, Amy Silino, a marketer with over 16 years of experience in the e-commerce space, discusses various topics related to the industry. She emphasizes the importance of curiosity and adaptability in the rapidly changing digital landscape. Amy also highlights the shift towards profitability and the focus…
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UGC and Influencer Marketing: A Conversation with Lauren Roth
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https://youtu.be/ZYa3Y1G7IO8 In this conversation, Lauren Roth discusses influencer marketing, community engagement, and community building. She explains that influencer marketing is primarily used for brand awareness but can be utilized throughout the marketing funnel. User-generated content (UGC) is content created by customers or UGC content cre…
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Jen Root of Hawke Media: Pioneering Partnerships in E-Commerce
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https://youtu.be/QUT1k0393jY In this captivating episode, we sit down with Jen Root of Hawke Media to delve into the dynamic world of e-commerce partnerships and strategies. As the Vice President of Partnerships at Hawk Media, Jen brings a wealth of knowledge and experience, having played a pivotal role in establishing Hawk as a top performance mar…
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Blake Droesch of eMarketer: The New Era of Shoppable Digital Media
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https://youtu.be/gMiP0qTwiFw In this conversation, Blake Droesch discusses the concept of shoppable media and its various platforms. He explains that shoppable media refers to any form of digital media that includes a call to action for purchasing a product. The conversation then delves into the strategies and approaches of different platforms, inc…
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Crafting Success with Sarah Nesheim: The Birth and Evolution of Crafted
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https://youtu.be/sylkrbfzvdQ Sarah shares her personal story and entrepreneurial journey, from growing up in a multicultural household to studying media and communications at NYU. She talks about her initial idea for a social cooking recipe app and the challenges she faced in getting viewership. Sarah then explains how Crafted pivoted to become a U…
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From Local Stores to Global Marketplaces: Jessica Lesesky’s Story
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https://youtu.be/3KMQ9O7EwkM Jessica shares her background in retail and e-commerce, including her experience with marketplaces and brand partnerships. She discusses the role of Shutterfly in helping people preserve their memories and highlights the practical use case of Make My Book, an AI-powered service. The conversation explores the growing dem…
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Venturing into Agricultural E-commerce with Sangeeta Motwani
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https://youtu.be/JQPMNtw3wJI Sangeeta Motwani, a leader in the agriculture industry, discusses the impact of e-commerce on farming and the challenges and opportunities it presents. She shares her experience working in the CommoditAg marketplace and the various stakeholders involved. Sangeeta also highlights the importance of strategic partnerships …
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E-commerce Innovation: The Excellence of Akshay Kumar in the Furniture Industry
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https://youtu.be/FKNto2-Vs-4 Akshay discusses his background in e-commerce and his role as head of e-commerce at Michael Murphy Home Furnishing. He highlights the challenges and opportunities in the furniture industry, including the shift to online shopping and the importance of customer experience. Akshay shares insights into the company's digital…
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Customer Retention Mastery: Lessons from Eli Weiss
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https://youtu.be/qyvc8qZCO18 In this conversation, Eli Weiss, VP Retention Advocacy at Yotpo and an expert in customer experience and retention, discusses the importance of customer retention and the future of retention strategies at Yotpo. He emphasizes the need for brands to understand the holistic customer journey and utilize data to communicate…
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Decoding SEO’s Next Wave with Darwin Santos
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https://youtu.be/Y-t0gMA5cD8 In this conversation, Darwin Santos, a technical SEO expert, discusses various aspects of SEO in the context of e-commerce. He emphasizes the importance of SEO in driving organic traffic and conversions for online stores. Darwin highlights the need for strategic planning and execution of SEO strategies, considering fact…
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From Clicks to Customers: Mastering E-Commerce Payments with Dror Birzon
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https://youtu.be/mi9zJgZT9Aw In this conversation, Dror Birzon, a payments expert from BlueSnap, discusses the challenges and opportunities in the payment industry. He highlights the importance of converting users into buyers and the role of AI in payment workflows. Dror also emphasizes the need for localization in international expansion and the s…
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Chic Sustainability: Esther Richter’s Fashion and Sustainability Practices
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https://youtu.be/t244iIanLKk Esther Richter, a fashion industry professional, shares her journey and expertise in the world of fashion, with a focus on secondhand clothing and sustainability. She discusses her experience working with e-commerce platforms like Amazon, Etsy, and eBay, and provides insights into launching and marketing on these platfo…
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Innovations in E-Commerce: Liz Kressel’s Journey from Media to Online Shopping
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https://youtu.be/RAN_bwSEQOQ In this conversation, Liz Kressel, an e-commerce expert, discusses various topics related to e-commerce, including the integration of entertainment and commerce, the rise of live shopping and shoppable videos, best practices for live shopping events, e-commerce challenges and trends, optimization and customer journeys, …
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From China to Global Impact: Carmen Muley’s Live Shopping Journey
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https://youtu.be/ld7ucT04Jjo Carmen Muley, a live shopping and social commerce expert, shares her personal journey and experiences in the live shopping industry. She discusses the birth of live shopping in China and its evolution over the years. Carmen highlights the differences in consumer behavior between China and the Western world, emphasizing …
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Driving Profit Through Operational Innovation with Kathleen Sullivan Garman
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https://youtu.be/BUwmNXNZAtE In this conversation, Kathleen Sullivan Garman shares her expertise in operations and optimization in the e-commerce industry. She discusses her passion for operations and the importance of efficiency in driving profitability. Kathleen explains her typical engagements, which involve analyzing and optimizing various aspe…
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