98. How In-Package Personalization Drives Sales?

eCom Pulse - Your Heartbeat to the World of E-commerce.

In this episode of eCom Pulse, our host Eitan Koter sit down with Ryan Millman, the founder of Undigital, a company pioneering a new marketing channel called in-package personalization.

Ryan is a serial entrepreneur, having successfully launched and scaled five companies, and he's now focused on revolutionizing how eCommerce brands connect with their customers through personalized experiences.

Ryan shares the story behind Undigital and the concept of in-package personalization, which allows brands to deliver tailored marketing messages inside every package they ship. This episode explores how brands can build deeper connections with their customers by leveraging data to create one-to-one marketing at scale.

Ryan discusses the challenges of bootstrapping a business, the importance of innovation, and how Undigital helps brands achieve higher reorder rates, reduce customer service inquiries, and increase overall customer loyalty.

We also dive into Ryan’s thoughts on fostering a culture of customer-centric innovation, balancing the costs of R&D with sales and marketing efforts, and the critical role that partnerships play in scaling a business.

Tune in to discover how Ryan’s approach can help your brand achieve greater customer love and long-term success.

Website: https://www.vimmi.net

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Podcast website: https://vimmi.net/ecom-pulse-podcast/

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LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

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YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Ryan Millman, co-founder and CEO of Undigital

LinkedIn: https://www.linkedin.com/in/📦ryan-millman-1446504/

Undigital: https://undigital.com/

Takeaways:

• Customer love is a critical aspect of e-commerce success, and brands should focus on creating a unique and memorable experience for their customers.
• In-package personalization allows brands to deliver highly curated and relevant marketing collateral in every outgoing package, driving customer engagement and loyalty.
• Implementing in-package personalization can lead to reduced customer service calls, increased revenue, and higher customer lifetime value.
• Partnerships with 3PLs can help drive adoption of in-package personalization and provide access to a wider customer base.
• Investing in customer love and continuously improving the customer experience is key to long-term success in e-commerce.

Chapters:

00:00 Introduction and Background

03:07 The Importance of Customer Love in E-commerce

08:10 Introducing In-Package Personalization

12:40 Driving Revenue and Customer Loyalty

18:10 Challenges and Objections

22:31 Business Model and Engagement

25:34 Marketing Strategies and Channels

28:41 Balancing Innovation and Sales

31:30 Partnerships and Bootstrap Growth

33:29 Final Thoughts and Contact Information