Welcome to "eCom Pulse" – Your Gateway to the Heartbeat of E-Commerce Dive into the dynamic and ever-changing world of eCommerce with "eCom Pulse," a podcast dedicated to bringing you the latest trends, strategies, and insights from the digital marketplace. Hosted by Eitan Koter, co-founder and co-CEO of Vimmi, "eCom Pulse" offers a unique blend of informative discussions, expert interviews, and in-depth analysis, making it the perfect companion for anyone keen on understanding the intricaci ...
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89. Expert Marketing Tips from Newton Baby’s CMO Aaron Zagha
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https://youtu.be/5UVqvk4aY2k Welcome back to eCom Pulse! Today, our host Eitan Koter is chatting with Aaron Zagha, the Chief Marketing Officer at Newton Baby. Aaron shares his journey from finance and investment banking to becoming a leader in marketing and e-commerce. Newton Baby, known for its innovative and breathable crib mattresses, has been r…
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88. Dr. Liraz Margalit: Psychology Behind Consumer Decisions
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Hello listeners and welcome to another episode of eCom Pulse! In today's episode, I interview Dr. Liraz Margalit, a renowned psychologist and founder of Topicx. Dr. Margalit specializes in decision-making processes, behavioral economics, and neuropsychology. With a deep understanding of how people make decisions, she has applied her expertise to bo…
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87. How IZEA Shaped the Creator Economy with Ryan Schram
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https://youtu.be/jlyVGa4F0-c We’re excited to host Ryan Schram, President and COO of IZEA, a pioneering force in the influencer marketing and creator economy landscape. With over a decade of experience at IZEA, Ryan has been instrumental in leading the company to its current status as a global leader in the field. In this episode, Ryan shares with …
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86. Future of Retail: Carol Spieckerman’s Expert Take
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https://youtu.be/QrX7AdhN6Fs Hello listeners and thank you for tuning in to eCom Pulse! Our host Eitan Koter sat with Carol Spieckerman, President of Spieckerman Retail, an advisor to a diverse range of retail stakeholders in the B2B space. Carol is renowned for her expertise in accelerating thought leadership and business development through her u…
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85. Maximizing Influencer Marketing ROI With Mike Newton
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https://youtu.be/Xm-1n3tA1o0 Hello listeners! Today, our host Eitan Koter interviewed Mike Newton, a seasoned expert in influencer marketing. Mike has been in the industry since 2016, with notable experience working with Kobe Bryant for Lenovo Smartphones and playing a pivotal role at Discord, where he expanded their partner program significantly. …
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84. The Secrets of Efficient E-commerce Shipping with Erez Sages
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https://youtu.be/9-WFP95QV8E Welcome to another episode of the 'eCom Pulse' podcast. Today, we have Erez Sages, the CEO and Co-founder of iBundle, joining us. Erez and his team have transformed the shipping landscape for e-commerce businesses, particularly in the D2C sector. iBundle offers a unique shipping method that consolidates shipments, ensur…
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83. Mastering CLV for Profitability with Valentin Radu
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https://youtu.be/MvT1zBzmFHw Valentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability. Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We d…
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82. E-commerce Innovations with Oren Inditzky from Wix
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https://youtu.be/iwAQU-BxNU4 On today's episode, our host, Eitan Koter, talks with Oren Inditzky, Wix's VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon. At Wix, Oren leads the charge in providing merchants with professional tools to…
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81. Marketeam.ai: The World’s First Fully Autonomous AI Marketing Team
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https://youtu.be/6wzNPvZekN0 In this episode, our host Eitan Koter joined by Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai, a groundbreaking company that has created the world's first fully autonomous AI marketing team. With over 24 years of experience in the marketing industry, Naama brings a deep understanding of the challenges and oppor…
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80. Sabina Campbell’s Guide to E-Commerce SEO Success
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https://youtu.be/kWLu0uo3WgE In this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies. Du…
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79. Retention vs. Acquisition: Sachin Bhargava’s E-commerce Secrets
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https://youtu.be/eIGdnieYM_s In this episode, I welcome Sachin K. Bhargava, the Senior Director of Digital Products and e-commerce at John Hardy, a leading luxury jewelry brand. Sachin brings a wealth of experience from his roles at notable companies like Gilt Groupe, Mack Weldon, and Bespoke Post. He shares with us his journey in e-commerce, empha…
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78. Mastering SEO for E-commerce Success with Josh Piepmeier
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https://youtu.be/FeMSQth9NwM Today I'm talking with Josh Piepmeier, a prominent SEO expert and the founder of Meriwether, a successful SEO agency. Josh's journey from engineering to becoming an SEO specialist is both remarkable and educational. He combines his technical expertise with a passion for content marketing to help e-commerce brands achiev…
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77. Customer-Centric Commerce: Lisa Scheps of Lancome
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https://youtu.be/0b5b0fB0F1s Welcome listeners! I'm so excited to introduce my guest on today's episode, Lisa Scheps, Vice President at L'Oréal, where she oversees Lancome.com in the US. Lisa is a seasoned professional with a rich background in both brick-and-mortar and digital retail, having started her career in store retail before transitioning …
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76. The Power of Storytelling in Brand Building with Betsy Mello
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https://youtu.be/Mu-YplRJlcA It is my pleasure to welcome you to the latest episode of the eCom Pulse podcast! Let me introduce our guest, Betsy Mello, Senior Vice President of E-commerce at Durel Home, a leading furniture manufacturer in North America. With over 20 years of experience in the retail industry, Betsy shares her extensive knowledge an…
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75. Brandon Rael: Your Trusted Advisor on Digital Transformation
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https://youtu.be/qklxt9XNYFk Today I speak with Brandon Rael, an experienced retail and e-commerce professional and a RETHINK Retail Top Expert, about the role of a trusted advisor in digital transformation. Brandon emphasizes the importance of understanding the root cause of challenges and prioritizing transformation initiatives. We discuss the ne…
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74. Data-Driven Marketing with Katy Katz of Basic Fun!
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https://youtu.be/aKlR5SvJOTQ Hello listeners and welcome to today's episode of our eCom Pulse podcast! I'm thrilled to have Katy Katz, a digital marketing expert with nearly 20 years of experience, joining us. Katy heads Digital Marketing & E-Commerce at Basic Fun!, a company known for its beloved toy brands like Care Bears, Tonka, and Littlest Pet…
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73. CRO Secrets by Will Laurenson from Customers Who Click
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https://youtu.be/TWi9F7KbdNw Will Laurenson, the founder of Customs Who Click, discusses the importance of conversion rate optimization (CRO) in e-commerce. He explains that CRO involves customer research, problem-solving, and optimizing the website to improve advertising efficiency, conversion rates, and customer satisfaction. Brands typically rea…
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72. Mobile UX and Technical SEO with Dekstech’s Luke Tull
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https://youtu.be/dRPvxag8N5U Welcome to today's episode! We have a fantastic guest joining us, Luke Tull, founder and CEO of Dekstech, where he specializes in web design and development for medium and large-sized businesses on Shopify and Shopify Plus. With a strong emphasis on data-driven strategies, Dekstech helps brands navigate the complexities…
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71. Expanding into Latin America with Michael Begg from AMZ Advisers
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https://youtu.be/FpiX1c8CBoo Greetings, listeners! Today we've got Mike Begg on the show, co-founder and CEO of AMZ Advisers, and Go Avance. Mike is an expert in e-commerce and Amazon marketplace strategies, with a particular focus on expanding brands into the Latin American market. In this episode, Mike shares his fascinating journey from Connecti…
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70. The Process of De-Commoditization with Jesse Wroblewski
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https://youtu.be/VrfXY8FMUb4 The focus of today's podcast episode is differentiation, in which Jesse Wroblewski, a marke ting expert with over 25 years of experience in the field, shares his unique perspectives. Jesse works tirelessly to help businesses stand out and not just blend in with the competition. His journey began when he realized his uni…
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69. North Star in E-commerce: Chris Hallisey of AW Chang Explains
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https://youtu.be/yCP-F1Iflww It is my pleasure to introduce our guest, Chris Hallisey, who leads the e-commerce division at AW Chang Corporation, a men's apparel and accessories company known for its sustainable practices and innovative digital printing technology. Chris brings a wealth of experience in managing both direct-to-consumer and business…
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68. Increase Brand Valuation with Jason Somerville of GW Partners
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https://youtu.be/T0OtpwWPfBg Welcome to today's episode! Our host Eitan Koter set with Jason Somerville, co-founder of GW Partners, a boutique advisory firm that uniquely combines business consulting and M&A advisory services. Jason and his team work closely with founders, engaging one to two years before a strategic transaction, to optimize every …
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67. Katharine McKee‘s Guide to Navigating E-Commerce Complexities
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https://youtu.be/iVnDFwWvPms Katharine McKee, founder and principal of Morphology Consulting, discusses her passion for consulting and working with brands in the e-commerce industry. Katharine provides digital commerce consulting services focused on profitability and efficiency. She analyzes broad demand signals and customer behavior to help brands…
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66. Driving E-Commerce Profitability: Burak Yolga, CEO of Forceget
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https://youtu.be/KPCuFRtQcgY Welcome to today’s episode where our host Eitan Koter explores the current state of global supply chain and logistics in e-commerce with our guest, Burak Yolga. Burak brings an international perspective, having lived and worked across Turkey, China, and now the United States, where he operates from Miami. As the CEO of …
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65. The E-Commerce Guru of the Middle East: Meet Lina Gallagher
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https://youtu.be/gZS2B8aPXaE Located in Dubai, Lina Gallagher is regarded as the e-commerce guru of the Middle East. I've discussed the growth and opportunities in the Middle East market. She highlights the importance of understanding the Middle East consumer and tailoring strategies to their preferences. Lina emphasizes the need for localization, …
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64. Online grocery innovation with Zvika Baida
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https://youtu.be/c6HWUi-sRAA On today's episode, I welcome Zvika Baida, the former CEO of Shufersal Online. Zvika has navigated a career path starting from practicing law to managing Israel’s leading online grocery service, bringing a unique perspective on the intersection of legal acumen and business innovation. In our conversation, Zvika shares h…
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63. Omnichannel Insights with Matt Ezyk, Pet Supermarket
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https://youtu.be/OETdFQzWUUo Matt Ezyk, Director of E-commerce at Pet Supermarket, discusses the challenges and trends in digital transformation and omnichannel retail. He emphasizes the importance of AI and personalization in enhancing the customer experience. Matt also shares insights on managing multiple channels, optimizing inventory, and build…
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62. Selling the Idea, Not Just the Product with Alex Nyezhnyk
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https://www.youtube.com/watch?v=MDFUGHCfLXc Our host Eitan Koter, discussed with Alex Nyezhnyk, the CEO of Profit Whales, an e-commerce growth agency, on product launches and the challenges involved in launching new products on Amazon. Alex explains that the private label model is no longer effective due to increased Amazon commissions and expensiv…
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61. Rare Coins Spotlight: Kate Ovodova on Collectibles
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https://www.youtube.com/watch?v=CLwVTBkeW9Y Welcome to today’s episode where we explore the collectibles industry, with a special focus on the rare coin market. Our guest, Kate Ovodova, Head of eCommerce @ Bullion Shark, which is a prominent player in the collectible coin industry. Kate brings her experience and passion for the market, offering a u…
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60. The Future of E-commerce Logistics with Refael Elbaz of Unicargo
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UniCargo is a logistics company that focuses on providing freight forwarding and logistics services to e-commerce businesses. They specialize in serving online entrepreneurs who have unique logistics needs but are often overlooked by traditional freight forwarding companies. UniCargo offers services such as import of record, warehousing, last mile …
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59. Paid Media Secrets with Nikki Lindgren from Pennock
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https://youtu.be/XmUDEkSm8Vk Nikki Lindgren, founder and managing partner at Pennock, a paid media agency, discusses her background and the inspiration behind starting her agency. Nikki shares insights on the evolving landscape of paid media, including the impact of AI and machine learning. We've discussed the importance of a balanced approach betw…
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58. Children’s Costumes Online: James Sposto on Ecommerce Growth
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https://youtu.be/w8s5K9WdO4E Welcome to today’s episode of our podcast where we dive into the fascinating world of children's costumes with none other than James Sposto, the Director of E-commerce at TEETOT. TEETOT, a brand with a 35-year legacy, specializes in high-quality dress-up costumes that go beyond Halloween, focusing on everyday imaginatio…
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https://youtu.be/QyxnZtQO7kw Michael Dumas, Director of E-commerce at Zelouf International, a Global Fabric Wholesaler, shares his strategies for driving growth and success in the industry. In this episode, we'll explore how Michael's strategic implementations, such as introducing express shipping options and overhauling the site's SEO, have dramat…
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56. Handwritten Outreach with David Wachs: Personalized Notes for High ROI
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https://youtu.be/0b6iQy3Koog Handwrytten is a company that helps businesses scale handwritten outreach in a world dominated by AI and digital communication. They use robots to write and send personalized handwritten notes on behalf of their clients. David Wachs, Handwrytten's founder and CEO, was interviewed by our host Eitan Koter. They discussed …
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55. Mastering Luxury E-Commerce: Insights from Mezlan’s Joshua Young
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https://youtu.be/seBfjGn8c0E Welcome to today's episode, where we explore the evolving landscape of luxury retail and e-commerce innovation. Joining us is Joshua Young, the head of e-commerce at Mezlan, a company renowned for its handcrafted luxury shoes, made with passion and precision in Spain for over four decades. Joshua offers a deep understan…
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54. Inside the Printer Supply Industry with Bo Acimovic: Sustainability and Sales
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https://youtu.be/7Mf7Uf0ixzs Bo Acimovic, Director of Global e-commerce for Clover Imaging Group, shares his professional journey and the challenges and benefits of selling remanufactured printer supplies. He discusses the characteristics of the printer supplies industry and the importance of sustainability. Bo emphasizes the need to educate custom…
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53. Building E-commerce Empires with Neil Twa from Voltage
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https://youtu.be/JvKmSLTaAQ8 Welcome to today’s episode where our host Eitan Koter discuss e-commerce with Neil Twa, the founder of Voltage Digital which launches, operates, and acquires e-commerce brands. Neil has also written the book "Almost automated income with FBA!" where you will learn how to create your own "almost automated" Amazon e-comme…
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52. Retail Reimagined: Pedro Santos on Leading E-Commerce Innovation
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https://youtu.be/_OBOgj-Ogqk Welcome to today’s podcast episode where our host Eitan Koter is joined by Pedro Santos, the head of e-commerce at MC Sonae, a leader in Portuguese retail. Our conversation explores the transformative trends in e-commerce and Q-commerce within the diverse retail formats operated by MC Sonae, from large hypermarkets to c…
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51. The 8 Dimensions of E-Commerce Brilliance by Sabir Semerkant – Part 2
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https://youtu.be/kzNJVGi7p4o Welcome back to eCom Pulse! In this next segment with Sabir Semerkant, we're unpacking the essentials of product positioning and brand building. You've heard the what and the why, but now it's time for the how. Forget about playing catch-up with the competition; Sabir is here to show us that the secret sauce to success …
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50. The 8 Dimensions of E-Commerce Brilliance by Sabir Semerkant – Part 1
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https://youtu.be/kzNJVGi7p4o Welcome to the first part of a two-part series where I sit down with ecommerce industry expert, Sabir Semerkant. As a co-founder of VaynerCommerce alongside Gary Vaynerchuk in 2010, Sabir has developed unique insights over the course of his 25-year journey through the evolution of online commerce. Using these insights, …
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49. From Nature to Nutrition: Neal Didonna’s Take on Outdoor Supplements
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https://youtu.be/GiikY1XBUT8 In this conversation, Neal Didonna, the VP of Marketing at Mountain Ops, discusses the company's mission to provide quality nutrition and supplements for outdoor enthusiasts, particularly hunters. He highlights the importance of partnerships and influencer marketing in their growth strategy, focusing on building an ecos…
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48. The SMB Yoda: Rick Wingender’s E-Commerce Growth Strategies
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https://youtu.be/wKeaba7lNW8 Rick Wingender, an experienced e-commerce professional, shares his journey in the industry and his passion for helping small businesses succeed. He discusses his background in e-commerce, including his involvement with the Green Bay Packers as a minor shareholder. Rick explains the challenges and mistakes he often sees …
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47. Mastering B2B and D2C: Elias Castaneda’s Strategies for Success
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https://youtu.be/f7MQs3cnqm0 Get ready for a super interesting chat on today's eCom Pulse podcast episode as I've set down with Elias Castaneda, VP Marketing & Digital Commerce at AP&G - Catchmaster, where they're pioneering eco-friendly pest control solutions. We've discussed what's new and hot in e-commerce for 2024, and how online shopping and p…
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46. Lights, Camera, Action: Stephanie Garcia’s Guide to Live Shopping
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https://youtu.be/WYhWweI-4Hs Stephanie Garcia shares her expertise in live shopping and remote live production services. She provides tips for being irresistible on camera and emphasizes the importance of mindset and structure in video presentations. Stephanie discusses her background in the ad agency world and her transition to live streaming. She…
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45. The Portless Way of Efficient Shipping
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https://youtu.be/TJBvpndLo4U In this conversation, our host Eitan Koter dives into an intriguing conversation with Izzy Rosenzweig from Portless, a company that’s making significant waves in the e-commerce logistics sector. We got an in-depth look at how Portless is innovating the way products move from production to consumers. It’s not just about …
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44. Google, AI, and Privacy: Esther Cisneros Explores the Changing Digital Landscape
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https://youtu.be/S-TlA5og5Fo Our host Eitan Koter discussed with Esther Uhalte Cisneros, a seasoned professional with a rich background spanning several countries and leading roles in media, advertising, technology and e-commerce. From her early days in advertising sales at CNN to her transformative years in New York working for Estee Lauder and he…
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43. Staying True to Your Brand’s DNA: Abigail Joseph on the Future of Fashion
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https://youtu.be/MmRGB3adiec In this episode, our host Eitan Koter dives into the world of luxury e-commerce and fashion with our guest, Abigail Joseph. Imagine this: we're chatting with Abigail while she's surrounded by the beautiful desert in Scottsdale, Arizona. She's going to talk about her time with amazing brands like Forever 21 and Jacques M…
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42. Creating World’s No.1 Sports Insole with Ryan Regan of VKTRY
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https://youtu.be/saG1Zzzg5Bk Ryan Regan, the Director of E-commerce at VKTRY, discussed with our host Eitan Koter the company's carbon fiber insole product and their focus on becoming the number one sports insole in the world. Ryan shares how the product was designed and the viral marketing campaign that propelled their growth. Ryan discussed VKTOR…
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41. A Deep Dive into Baby Gear E-Commerce with Thomas Hamilton
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https://youtu.be/UTiEBj6EHYY Thomas Hamilton, VP of Sales and Marketing for Snuggle Bugs, discusses the baby gear industry and the transition to e-commerce. He shares his background in digital marketing and the agency world, as well as the challenges and benefits of replatforming to Shopify Plus. Thomas also highlights the offline and online omnich…
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40. Creating a Brand on Amazon: Dan Brownsher’s Strategies for Success
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https://youtu.be/xpfcAlqOUTw Our host Eitan Koter sits down with Dan Brownsher, CEO of Channel Key, a full-service channel management marketplace agency, to discuss his journey of building a business on Amazon as well as the transition to exclusive distribution and private labeling. Dan shares insights into the growth of Channel Key and the company…
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