Welcome to "eCom Pulse" – Your Gateway to the Heartbeat of E-Commerce Dive into the dynamic and ever-changing world of eCommerce with "eCom Pulse," a podcast dedicated to bringing you the latest trends, strategies, and insights from the digital marketplace. Hosted by Eitan Koter, co-founder and co-CEO of Vimmi, "eCom Pulse" offers a unique blend of informative discussions, expert interviews, and in-depth analysis, making it the perfect companion for anyone keen on understanding the intricaci ...
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Ever feel like social media is wasting your business's time? Well, let's fix that! The online marketing world is ever changing, so allow me to stay on top of these changes and how to respond to them for you. This show will give you your social media marketing news as well as your plan of action. We'll mostly focus on how to grow on Instagram, but also cover Facebook Ads, YouTube, TikTok, and any emerging social media platforms as well. To hear social media updates first, watch out for my Ins ...
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418: Going Live on Multiple Social Media Platforms at Once w/ Eitan Koter
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Learn about modern day video marketing strategies and an intro to leveraging the Vimmi.net app to go live on multiple platforms at once! This Is Propaganda Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner! Listen on: Apple Podcasts Spotify ----- Hosted by Derek Videll Book Complimentary Consultation Call (DWY o…
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419: Why Hiring Employees Should be Avoided Whenever Possible
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Hiring employees is one of the biggest headaches of running a business with HUGE potential setbacks. Having a computer do as many human jobs is possible is the way of the future. Here are some tips on how to go about this. GET FREE PRO BOTS COURSE AND SOFTWARE: https://pro-bots.ai/trial This Is Propaganda Challenging marketers' delusions about the …
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91. The Omnichannel Queen Kait Stephens on Bridging Retail Gaps
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In this episode of eCom Pulse, our host Eitan Koter welcomes Kait Stephens, CEO and co-founder of Brij. Brij helps brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences. Kait is a leading voice in e-commerce and omnichannel strategies. Known as the "Omnichannel Queen," Kait also host…
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90. Musician Turned E-commerce Expert: Rusty’s Story at Caspari
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https://youtu.be/EWlvYgOnNM8 In this episode of eCom Pulse, our host Eitan Koter welcomes Rusty Speidel, a digital marketing expert with a very unique background. Rusty works as Global Director, E-Commerce at Caspari, a company renowned for its high-end paper products that enhance home events and celebrations. He shares his journey from being a mus…
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89. Expert Marketing Tips from Newton Baby’s CMO Aaron Zagha
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https://youtu.be/5UVqvk4aY2k Welcome back to eCom Pulse! Today, our host Eitan Koter is chatting with Aaron Zagha, the Chief Marketing Officer at Newton Baby. Aaron shares his journey from finance and investment banking to becoming a leader in marketing and e-commerce. Newton Baby, known for its innovative and breathable crib mattresses, has been r…
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417: How to Get Creators to Make Social Media Content for You
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Viral eCom Vidz: https://viralecomadz.com/discount/DEREK?ref=lnxtaefm ----- Hosted by Derek Videll Book Complimentary Consultation Call (DWY or DFY services available): https://socialbamboo.com/30 Build a Perfectly Trained AI Chatbot (Free Course & Software) : https://pro-bots.ai/trial Get First 3 Lessons of Social Launch Formula for Free: https://…
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88. Dr. Liraz Margalit: Psychology Behind Consumer Decisions
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Hello listeners and welcome to another episode of eCom Pulse! In today's episode, I interview Dr. Liraz Margalit, a renowned psychologist and founder of Topicx. Dr. Margalit specializes in decision-making processes, behavioral economics, and neuropsychology. With a deep understanding of how people make decisions, she has applied her expertise to bo…
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416: Sometimes you DON'T Need to Pick a Niche
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Here's when you need to pick a niche for your business and when you don't. ----- Hosted by Derek Videll Book Complimentary Consultation Call (DWY or DFY services available): https://socialbamboo.com/30 Build a Perfectly Trained AI Chatbot (Free Course & Software) : https://pro-bots.ai/trial Get First 3 Lessons of Social Launch Formula for Free: htt…
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87. How IZEA Shaped the Creator Economy with Ryan Schram
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https://youtu.be/jlyVGa4F0-c We’re excited to host Ryan Schram, President and COO of IZEA, a pioneering force in the influencer marketing and creator economy landscape. With over a decade of experience at IZEA, Ryan has been instrumental in leading the company to its current status as a global leader in the field. In this episode, Ryan shares with …
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86. Future of Retail: Carol Spieckerman’s Expert Take
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https://youtu.be/QrX7AdhN6Fs Hello listeners and thank you for tuning in to eCom Pulse! Our host Eitan Koter sat with Carol Spieckerman, President of Spieckerman Retail, an advisor to a diverse range of retail stakeholders in the B2B space. Carol is renowned for her expertise in accelerating thought leadership and business development through her u…
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85. Maximizing Influencer Marketing ROI With Mike Newton
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https://youtu.be/Xm-1n3tA1o0 Hello listeners! Today, our host Eitan Koter interviewed Mike Newton, a seasoned expert in influencer marketing. Mike has been in the industry since 2016, with notable experience working with Kobe Bryant for Lenovo Smartphones and playing a pivotal role at Discord, where he expanded their partner program significantly. …
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84. The Secrets of Efficient E-commerce Shipping with Erez Sages
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https://youtu.be/9-WFP95QV8E Welcome to another episode of the 'eCom Pulse' podcast. Today, we have Erez Sages, the CEO and Co-founder of iBundle, joining us. Erez and his team have transformed the shipping landscape for e-commerce businesses, particularly in the D2C sector. iBundle offers a unique shipping method that consolidates shipments, ensur…
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415: The 4 Types of Facebook Ad Campaigns that Work Right Now
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Here is some guidance for those of you looking to get into Facebook Ads but don't know where to start. ----- Hosted by Derek Videll Book Complimentary Consultation Call (DWY or DFY services available): https://socialbamboo.com/30 Build a Perfectly Trained AI Chatbot (Free Course & Software) : https://pro-bots.ai/trial Get First 3 Lessons of Social …
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83. Mastering CLV for Profitability with Valentin Radu
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https://youtu.be/MvT1zBzmFHw Valentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability. Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We d…
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82. E-commerce Innovations with Oren Inditzky from Wix
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https://youtu.be/iwAQU-BxNU4 On today's episode, our host, Eitan Koter, talks with Oren Inditzky, Wix's VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon. At Wix, Oren leads the charge in providing merchants with professional tools to…
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Here's how to get more views from your Instagram Reels so that you can get more reach and find more followers! ----- Hosted by Derek Videll Book Complimentary Consultation Call (DWY or DFY services available): https://socialbamboo.com/30 Build a Perfectly Trained AI Chatbot (Free Course & Software) : https://pro-bots.ai/trial Get First 3 Lessons of…
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81. Marketeam.ai: The World’s First Fully Autonomous AI Marketing Team
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https://youtu.be/6wzNPvZekN0 In this episode, our host Eitan Koter joined by Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai, a groundbreaking company that has created the world's first fully autonomous AI marketing team. With over 24 years of experience in the marketing industry, Naama brings a deep understanding of the challenges and oppor…
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80. Sabina Campbell’s Guide to E-Commerce SEO Success
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https://youtu.be/kWLu0uo3WgE In this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies. Du…
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413: How I Eventually Struck Gold in Entrepreneurship
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How long does it take to find success in entrepreneurship? This long. Get an AI Chatbot: https://pro-bots.ai This Is Propaganda Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner! Listen on: Apple Podcasts Spotify ----- Hosted by Derek Videll Book Complimentary Consultation Call (DWY or DFY services available): h…
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79. Retention vs. Acquisition: Sachin Bhargava’s E-commerce Secrets
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https://youtu.be/eIGdnieYM_s In this episode, I welcome Sachin K. Bhargava, the Senior Director of Digital Products and e-commerce at John Hardy, a leading luxury jewelry brand. Sachin brings a wealth of experience from his roles at notable companies like Gilt Groupe, Mack Weldon, and Bespoke Post. He shares with us his journey in e-commerce, empha…
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78. Mastering SEO for E-commerce Success with Josh Piepmeier
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https://youtu.be/FeMSQth9NwM Today I'm talking with Josh Piepmeier, a prominent SEO expert and the founder of Meriwether, a successful SEO agency. Josh's journey from engineering to becoming an SEO specialist is both remarkable and educational. He combines his technical expertise with a passion for content marketing to help e-commerce brands achiev…
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412: Best Instagram Hashtag Strategy for 2024
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What is the best Instagram hashtag strategy to be using in 2024 to get the maximum amount of views? ----- Hosted by Derek Videll Book Complimentary Consultation Call (DWY or DFY services available): https://socialbamboo.com/30 Build a Perfectly Trained AI Chatbot (Free Course & Software) : https://pro-bots.ai/trial Get First 3 Lessons of Social Lau…
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77. Customer-Centric Commerce: Lisa Scheps of Lancome
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https://youtu.be/0b5b0fB0F1s Welcome listeners! I'm so excited to introduce my guest on today's episode, Lisa Scheps, Vice President at L'Oréal, where she oversees Lancome.com in the US. Lisa is a seasoned professional with a rich background in both brick-and-mortar and digital retail, having started her career in store retail before transitioning …
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411: Do Images or Videos Work Better for Facebook Ads?
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Here's a detailed answer on whether you should be doing images, videos, or both in your Facebook and Instagram ads. ----- Hosted by Derek Videll Book Complimentary Consultation Call (DWY or DFY services available): https://socialbamboo.com/30 Build a Perfectly Trained AI Chatbot (Free Course & Software) : https://pro-bots.ai/trial Get First 3 Lesso…
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76. The Power of Storytelling in Brand Building with Betsy Mello
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https://youtu.be/Mu-YplRJlcA It is my pleasure to welcome you to the latest episode of the eCom Pulse podcast! Let me introduce our guest, Betsy Mello, Senior Vice President of E-commerce at Durel Home, a leading furniture manufacturer in North America. With over 20 years of experience in the retail industry, Betsy shares her extensive knowledge an…
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75. Brandon Rael: Your Trusted Advisor on Digital Transformation
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https://youtu.be/qklxt9XNYFk Today I speak with Brandon Rael, an experienced retail and e-commerce professional and a RETHINK Retail Top Expert, about the role of a trusted advisor in digital transformation. Brandon emphasizes the importance of understanding the root cause of challenges and prioritizing transformation initiatives. We discuss the ne…
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410: Is Social Media Marketing Wasting your Time? PROBABLY. Here's Why...
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In this episode, I, the Social Media Marketing Master, am going to tell you why you are probably wasting your time if your focus is on consistent posting and why. Then I'll explain what you should be doing. This Is Propaganda Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner! Listen on: Apple Podcasts Spotify --…
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74. Data-Driven Marketing with Katy Katz of Basic Fun!
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https://youtu.be/aKlR5SvJOTQ Hello listeners and welcome to today's episode of our eCom Pulse podcast! I'm thrilled to have Katy Katz, a digital marketing expert with nearly 20 years of experience, joining us. Katy heads Digital Marketing & E-Commerce at Basic Fun!, a company known for its beloved toy brands like Care Bears, Tonka, and Littlest Pet…
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73. CRO Secrets by Will Laurenson from Customers Who Click
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https://youtu.be/TWi9F7KbdNw Will Laurenson, the founder of Customs Who Click, discusses the importance of conversion rate optimization (CRO) in e-commerce. He explains that CRO involves customer research, problem-solving, and optimizing the website to improve advertising efficiency, conversion rates, and customer satisfaction. Brands typically rea…
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72. Mobile UX and Technical SEO with Dekstech’s Luke Tull
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https://youtu.be/dRPvxag8N5U Welcome to today's episode! We have a fantastic guest joining us, Luke Tull, founder and CEO of Dekstech, where he specializes in web design and development for medium and large-sized businesses on Shopify and Shopify Plus. With a strong emphasis on data-driven strategies, Dekstech helps brands navigate the complexities…
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409: Google SEO Strategies to Rank on Page 1 [w/ High Voltage SEO]
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Here are some Google SEO strategies to help you rank your business's website. Kyle Roof, High VoltageSEO Get Page Optimizer Pro: https://www.pageoptimizer.pro Coupon Code: 20socialmedia for 20 free credits This Is Propaganda Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner! Listen on: Apple Podcasts Spotify ---…
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71. Expanding into Latin America with Michael Begg from AMZ Advisers
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https://youtu.be/FpiX1c8CBoo Greetings, listeners! Today we've got Mike Begg on the show, co-founder and CEO of AMZ Advisers, and Go Avance. Mike is an expert in e-commerce and Amazon marketplace strategies, with a particular focus on expanding brands into the Latin American market. In this episode, Mike shares his fascinating journey from Connecti…
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70. The Process of De-Commoditization with Jesse Wroblewski
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https://youtu.be/VrfXY8FMUb4 The focus of today's podcast episode is differentiation, in which Jesse Wroblewski, a marke ting expert with over 25 years of experience in the field, shares his unique perspectives. Jesse works tirelessly to help businesses stand out and not just blend in with the competition. His journey began when he realized his uni…
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69. North Star in E-commerce: Chris Hallisey of AW Chang Explains
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https://youtu.be/yCP-F1Iflww It is my pleasure to introduce our guest, Chris Hallisey, who leads the e-commerce division at AW Chang Corporation, a men's apparel and accessories company known for its sustainable practices and innovative digital printing technology. Chris brings a wealth of experience in managing both direct-to-consumer and business…
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408: How to Get the Maximum Amount of Instagram Story Views
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Here's how to game the Instagram algorithm to get the maximum amount of unique Instagram story views. ----- Hosted by Derek Videll Book Complimentary Consultation Call (DWY or DFY services available): https://socialbamboo.com/30 Build a Perfectly Trained AI Chatbot (Free Course & Software) : https://pro-bots.ai/trial Get First 3 Lessons of Social L…
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68. Increase Brand Valuation with Jason Somerville of GW Partners
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https://youtu.be/T0OtpwWPfBg Welcome to today's episode! Our host Eitan Koter set with Jason Somerville, co-founder of GW Partners, a boutique advisory firm that uniquely combines business consulting and M&A advisory services. Jason and his team work closely with founders, engaging one to two years before a strategic transaction, to optimize every …
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67. Katharine McKee‘s Guide to Navigating E-Commerce Complexities
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https://youtu.be/iVnDFwWvPms Katharine McKee, founder and principal of Morphology Consulting, discusses her passion for consulting and working with brands in the e-commerce industry. Katharine provides digital commerce consulting services focused on profitability and efficiency. She analyzes broad demand signals and customer behavior to help brands…
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66. Driving E-Commerce Profitability: Burak Yolga, CEO of Forceget
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https://youtu.be/KPCuFRtQcgY Welcome to today’s episode where our host Eitan Koter explores the current state of global supply chain and logistics in e-commerce with our guest, Burak Yolga. Burak brings an international perspective, having lived and worked across Turkey, China, and now the United States, where he operates from Miami. As the CEO of …
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65. The E-Commerce Guru of the Middle East: Meet Lina Gallagher
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https://youtu.be/gZS2B8aPXaE Located in Dubai, Lina Gallagher is regarded as the e-commerce guru of the Middle East. I've discussed the growth and opportunities in the Middle East market. She highlights the importance of understanding the Middle East consumer and tailoring strategies to their preferences. Lina emphasizes the need for localization, …
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407: The Best 7 Business Models for 2024 and Exactly How to Start Them
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Want to start a business but don't know where to start? I have more than got you covered! Here are 7 different business models and exactly how to start them. 1. TikTok Shop / UGC Content Creator 2. Viral Clips Channel 3. AI Chat Bot Agency 4. Local Service Leads 5. Coaching Business with a YouTube Funnel 6. ClickBank Affiliate 7. Invent Products to…
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64. Online grocery innovation with Zvika Baida
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https://youtu.be/c6HWUi-sRAA On today's episode, I welcome Zvika Baida, the former CEO of Shufersal Online. Zvika has navigated a career path starting from practicing law to managing Israel’s leading online grocery service, bringing a unique perspective on the intersection of legal acumen and business innovation. In our conversation, Zvika shares h…
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63. Omnichannel Insights with Matt Ezyk, Pet Supermarket
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https://youtu.be/OETdFQzWUUo Matt Ezyk, Director of E-commerce at Pet Supermarket, discusses the challenges and trends in digital transformation and omnichannel retail. He emphasizes the importance of AI and personalization in enhancing the customer experience. Matt also shares insights on managing multiple channels, optimizing inventory, and build…
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406: 3 MORE Businesses NOT to Start in 2024
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Listen closely prospective entrepreneurs! This Is Propaganda Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner! Listen on: Apple Podcasts Spotify ----- Hosted by Derek Videll Book Complimentary Consultation Call (DWY or DFY services available): https://socialbamboo.com/30 Build a Perfectly Trained AI Chatbot (Fr…
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62. Selling the Idea, Not Just the Product with Alex Nyezhnyk
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https://www.youtube.com/watch?v=MDFUGHCfLXc Our host Eitan Koter, discussed with Alex Nyezhnyk, the CEO of Profit Whales, an e-commerce growth agency, on product launches and the challenges involved in launching new products on Amazon. Alex explains that the private label model is no longer effective due to increased Amazon commissions and expensiv…
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61. Rare Coins Spotlight: Kate Ovodova on Collectibles
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https://www.youtube.com/watch?v=CLwVTBkeW9Y Welcome to today’s episode where we explore the collectibles industry, with a special focus on the rare coin market. Our guest, Kate Ovodova, Head of eCommerce @ Bullion Shark, which is a prominent player in the collectible coin industry. Kate brings her experience and passion for the market, offering a u…
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60. The Future of E-commerce Logistics with Refael Elbaz of Unicargo
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UniCargo is a logistics company that focuses on providing freight forwarding and logistics services to e-commerce businesses. They specialize in serving online entrepreneurs who have unique logistics needs but are often overlooked by traditional freight forwarding companies. UniCargo offers services such as import of record, warehousing, last mile …
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59. Paid Media Secrets with Nikki Lindgren from Pennock
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https://youtu.be/XmUDEkSm8Vk Nikki Lindgren, founder and managing partner at Pennock, a paid media agency, discusses her background and the inspiration behind starting her agency. Nikki shares insights on the evolving landscape of paid media, including the impact of AI and machine learning. We've discussed the importance of a balanced approach betw…
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58. Children’s Costumes Online: James Sposto on Ecommerce Growth
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https://youtu.be/w8s5K9WdO4E Welcome to today’s episode of our podcast where we dive into the fascinating world of children's costumes with none other than James Sposto, the Director of E-commerce at TEETOT. TEETOT, a brand with a 35-year legacy, specializes in high-quality dress-up costumes that go beyond Halloween, focusing on everyday imaginatio…
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We'll do businesses to start next episode! ----- Hosted by Derek Videll Book Complimentary Consultation Call (DWY or DFY services available): https://socialbamboo.com/30 Build a Perfectly Trained AI Chatbot (Free Course & Software) : https://pro-bots.ai/trial Get First 3 Lessons of Social Launch Formula for Free: https://socialbamboo.com/freecourse…
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404: How to Get Out of a Sales Slump and Keep it That Way
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Here's how to get out of a sales slump. This content is top notch if you are ready to absorb it and act on it. ----- Hosted by Derek Videll Book Complimentary Consultation Call (DWY or DFY services available): https://socialbamboo.com/30 Build a Perfectly Trained AI Chatbot (Free Course & Software) : https://pro-bots.ai/trial Get First 3 Lessons of…
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