2017 is VML's 25th anniversary. "VML 25@25" is a podcast series, led by Global CEO Jon Cook, dedicated to exploring the people and offices that make up our growing VML family. VML is a contemporary marketing agency that moves brands forward by inspiring a human connection. VML’s clients include Bridgestone, Colgate-Palmolive, Dell, Electrolux, Gatorade, the Kellogg Company, Kimberly-Clark, Microsoft, NAPA AUTO PARTS, New Balance, PepsiCo, Sprint, Tennessee Tourism, Wendy’s and Xerox. Founded ...
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New technology is enabling marketers today to engage and communicate with customers in ways like never before. Episerver is proud to have been part of these changes for more than 20 years. But we have noticed one change that is not happening fast enough: there are not enough women in leadership positions in marketing and IT. We want to help change this. With our Digital Ninety-Nines series, Episerver focuses on women who are doing amazing things in marketing and IT. We meet women who are dig ...
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A podcast exploring how Design Leadership is evolving and maturing as a business discipline, the implications on Design Management, Design Education and the role of Chief Design Officers and Executives. With a focus on in-house design teams our guests are Design executives, directors and CDOs from around the world who have dealt with evolving design to support and have impact within large-scale business. Your host Martin Dowson is a Design Leadership Coach and Interim Design Exec with over 2 ...
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Brian Hoadley & Martin Dowson - Season 1 Review
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Season 1 Final Episode - Martin & Brian Hoadley review the season. I've invited Brian Hoadley to return, having opened the season, and reflect back with me on 9 interviews with 9 very different Leaders of Design. All of our guests have led design in an in-house, large-scale complex environment and have brought with them some insightful perspectives…
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Nathan Weyer - Philips - The Co-Dependency of Design and Business
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OVERVIEW In today's episode, I'm going to be in conversation with Nathan Weyer COO of Design at Phillips. For me Phillips is one of two aspirational models for Design in complex legacy organizations (The other being IBM). Organisations that have transformed themselves to be relevant and growing into the future with Design as a core superpower. In t…
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Peter Merholz - The Success of in-house Design and the Design Executive Leader Role
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OVERVIEW: In this episode, I am joined by Peter Merholz, Design Executive and Organisational Consultant, Author and Founder of Adaptive Path. His book, co-authored with Kristin Skinner, Organisational Design for Design Orgs is a go-to book for so many Designers, Design and non-design Leaders. In our conversation, we cover specifically the differenc…
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Jane Austin - CXO @ Digitas - In-house vs Agency Leadership Perspectives
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In this episode, I am joined in conversation by Jane Austin who is the Chief Experience Officer for Digitas UK, prior to which she held a number of Design Exec roles for in-house teams. Jane recently delivered a talk on the Language of Business at UXLive where she shared measurement frameworks such as Pirate Metrics with the Audience. She speaks wi…
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Pernilla Johansson - Electrolux - The Evolving Role of the CDO
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In this episode, I am joined in conversation by Pernilla Johansson, who when we were recording this, was stepping down as the Chief Design Officer of Electrolux. Pernilla shares her own journey through Design from Philips to Electrolux, from going deep into the belly of industrial design processes, working across global teams through to setting up …
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Jose Dos Santos - Signify - The 10 barriers to Designers in the C-Suite
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In this episode, I talk with José Dos Santos, Head of Design at Signify, about his Ph.D. research into the lack of Designers in the C-Suite of large-scale complex organisations. This is a fascinating piece of work articulation 10 key factors behind why there are not more Designers at the C-suite level. Some of the factors are intrinsic to what José…
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Andrew Barraclough - Design Director GSK - Linking Business and Design Strategy
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In this episode, Andrew Barraclough, Design Director for GSK and Board Member for the Design Business Association joins me to discuss the linking of Business Strategy and Design Strategy. Andrew has been working with GSK for over 10 years. And in that time he has built and developed the design function practically from scratch into a core valued ca…
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Clive Grinyer - RCA - The role of Design Education in Preparing Emerging Designers for Design in Business
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In this episode I talk with Clive Grinyer, Head of Service Design at the Royal College of Art, founder of Tangerine, and previously Design Director at IDEO-Samsung, Orange, Cisco and Barclays Bank. We discuss the role that Design Education plays in maturing Designers for the workplace, how Design disciplines and the business value of Design has evo…
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Dr Anne Stenros - Lost & Found - The Auteur of Design
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My guest in this Episode, Dr Anne Stenros, is the former CDO of Helsinki, Design Director of KONE and Professor of Design Business Management. She is an Architect and Multi-Disciplinary Designer whose family steeped her in Design from an early age to the extent that it really is a part of her. Anne was introduced to me because she has a perspective…
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Brian Hoadley - Earning a Seat for Design - but which table?
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My guest in this episode, Brian Hoadley, is an Interim Design Executive, currently a Design Transformation Director with SopraSteria and a seasoned builder and shaper of Design Capability. We caught up to discuss his recently published article about Design missing out on the many Tables it could be playing at while it worries about not reaching the…
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In this first short episode, I (Martin Dowson) will introduce Business X Design to you. You'll hear how my guests and I will be exploring and challenging the evolving role of in-house Design Leadership, I'll share a few clips from the first four episodes that we are releasing and invite you to subscribe to keep following the conversation. After eac…
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We’re excited to share with you the culminating episode of the 25@25 podcast series. We started this series in conjunction with VML’s 25th anniversary with the goal of learning more about some very distinctive VMLers … and in the process, I believe we learned what makes VML such a special place.Jon Cook has served as the host of the initial 24 epis…
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In episode No. 24 of 25@25, Global CEO Jon Cook talks with his long-time friend and business partner Eric Campbell, the president of VML. Jon and Eric have worked together for almost 20 years. This is a great conversation that gets into some big things happening in Eric’s life. He’s moving to New York to be part of VML there and continue his role. …
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As we near the end of the 25@25 podcast series, VML Global CEO Jon Cook sits down with members of the VML Foundation Advisory Committee, a group of VMLers dedicated to VML’s charitable outreach programs. The VML Foundation has always been at the core of who we are, and this conversation showcases the diverse ways VML gives back around the world.…
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VML 25@25 – Jarred Cinman & Danelle Stiles
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This episode of 25@25 was recorded in Johannesburg, South Africa in a week of very exciting news! VML was evolving from NATIVE VML to VML South Africa and along with that came evolution of our leadership. Global CEO Jon Cook sat down with VML South Africa CEO Jarred Cinman and Managing Director Danelle Stiles. Both are newly appointed in these posi…
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In this episode, VML Global CEO Jon Cook sits down for a compelling discussion with Suba Nadarajah, director of design. Suba has a deep, articulate, and rich perspective on the impact design has on society and diversity / inclusion at VML. 25@25 is a podcast series, led by Global CEO Jon Cook, dedicated to exploring the people and offices that make…
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In this episode, Jeff Geheb, global chief technology officer, joins to talk about balance, his priority of family and how he focuses. Jeff started his career at VML as a technology intern in 1999, and offers a unique perspective on growth and his time on the road – not only traveling for VML, but around the country in his RV.…
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Listen as Natalie discusses how technology and digital inform human behavior, her five year study into today’s digital natives, the consumer shift from owned to subscription-based services, and the need to educate our youth on the careers available in tech.By Episerver
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Tune in to hear Gavriella discuss the benefits of doing business in the cloud, hot technologies forward-thinking companies are looking for now, and the challenges and opportunities presented by the speed at which technology changes today.By Episerver
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Episerver Digital Ninety-Nines series: In this podcast, Laurie Hood, World Wide Portfolio Marketing Leader at IBM, discusses the challenges of staying on top of industry trends, the impact today’s consumer-driven world has on both B2B and B2C marketers, and the important role personalization plays in increasing conversions.…
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Episerver Digital Ninety-Nines series: listen to Heather Hanson, Global Head of Marketing Technology, chat about her transition from IT into marketing to become a new breed of marketing technologist, plus how she is applying her technical know-how to bridge the gap and improve customer experience in celebration of International Women’s Day.…
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Episerver Digital Ninety-Nines series: listen to Kellie Richter, Chief Marketing Officer at Provasi Capital, speak about the challenges of leading a large rebrand and digital transformation in financial services, plus how get a seat on the board in celebration of International Women’s Day.By Episerver
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