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Pernilla Johansson - Electrolux - The Evolving Role of the CDO

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Manage episode 308369153 series 2988153
Content provided by Martin Dowson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Martin Dowson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I am joined in conversation by Pernilla Johansson, who when we were recording this, was stepping down as the Chief Design Officer of Electrolux.
Pernilla shares her own journey through Design from Philips to Electrolux, from going deep into the belly of industrial design processes, working across global teams through to setting up brand new teams in territories.
We reflect on the crucial moment of being asked to take the reigns as Chief Design Officer at Electrolux, how the role of Design Leadership evolves at the moment and how Pernilla chose to approach the challenge of elevating the impact that Design can have in a corporation.
Corporate Purpose, organisational structure, business models, cross-silo collaboration and bottom-up change all play a part in her story which she shares with us in this episode. Finally, we discuss the crucial role of the CDO in a diverse executive team made up of specialists and generalists.
you can follow Pernilla on LinkedIn
and you can find out more about Electrolux Design here
subscribe to the Business x Design Newsletter here
and connect with your show host Martin Dowson on LinkedIn - we really welcome feedback from our listeners so do get in touch!

  continue reading

11 episodes

Artwork
iconShare
 
Manage episode 308369153 series 2988153
Content provided by Martin Dowson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Martin Dowson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I am joined in conversation by Pernilla Johansson, who when we were recording this, was stepping down as the Chief Design Officer of Electrolux.
Pernilla shares her own journey through Design from Philips to Electrolux, from going deep into the belly of industrial design processes, working across global teams through to setting up brand new teams in territories.
We reflect on the crucial moment of being asked to take the reigns as Chief Design Officer at Electrolux, how the role of Design Leadership evolves at the moment and how Pernilla chose to approach the challenge of elevating the impact that Design can have in a corporation.
Corporate Purpose, organisational structure, business models, cross-silo collaboration and bottom-up change all play a part in her story which she shares with us in this episode. Finally, we discuss the crucial role of the CDO in a diverse executive team made up of specialists and generalists.
you can follow Pernilla on LinkedIn
and you can find out more about Electrolux Design here
subscribe to the Business x Design Newsletter here
and connect with your show host Martin Dowson on LinkedIn - we really welcome feedback from our listeners so do get in touch!

  continue reading

11 episodes

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