Introducing the Ready Set Coach Podcast – Meet Em & Lex, two imperfect six-figure business coaches, co-founders, and friends who decided to combine their superpowers to bring to market something they wish they had when they entered the world of coaching. A real, non-BS, intimate, and fun coaching community built with integrity, intention, and a few glasses of wine. Tune in to hear Em & Lex get real - real about life, business, relationships, and what it really takes to find your version of s ...
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High Ticket Sales - How to Sell without Feeling Sleazy
31:08
31:08
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31:08
This week’s episode focuses on high ticket sales and how to sell without feeling sleazy. Em and Lex discuss the psychological motivations behind purchases, emphasizing the importance of understanding clients' basic needs. They share insights on improving sales strategies for small business owners and coaches, including personalizing the approach an…
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The Karens of Coaching - Navigating Difficult Client Situations
36:24
36:24
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36:24
This week’s episode focuses on navigating challenging client situations. Em and Lex discuss their experiences with difficult clients—aka the “Karents” of coaching—emphasizing the importance of handling these situations tactfully and professionally. They review common and less common challenges coaches may face with clients, including procrastinatio…
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Reimagining Your Group Program (+ Introducing the RSC Accelerator)
27:33
27:33
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27:33
This week’s episode discusses reimagining your group coaching program. Em and Lex discuss the opportunity to co-create and evolve a group program at different stages of your coaching business and how to do so authentically and strategically. Em and Lex also introduced the Ready Set Coach (RSC) Accelerator group program. They discuss what it is, how…
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How to Attract Qualified Leads for Your Coaching Business
27:12
27:12
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27:12
This week’s topic covers how to attract qualified leads for your coaching business. Em & Lex discuss how to define a qualified lead, how to set up parameters to weed out those who are unqualified, and what type of marketing is needed to find them in the first place. Here’s What You’ll Learn: What a qualified lead is, and what factors make a lead qu…
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Real Talk: Red Flags & Wellness Check-in for All Coaches
26:50
26:50
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26:50
This week’s episode is a wellness check-in for ALL coaches. Inspired by a recent personal health event, Em and Lex share their experiences identifying wellness red flags and how to navigate your business and life through different seasons of health. Here’s what you’ll learn: Real talk on wellness as a business owner Tips on identifying red flags ah…
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Managing Client Expectations in the Coaching Industry
24:54
24:54
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24:54
This week’s episode discusses managing client expectations in the coaching industry. Em and Lex discuss how to help set and manage expectations with potential and active clients from the sales call through the end of a coaching engagement. Here’s what you’ll learn: Tools that Em and Lex use while they are working with clients to help set expectatio…
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Lessons Learned from Hosting our First Conference for Coaches
24:57
24:57
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24:57
This week’s episode recaps the lessons Em and Lex learned after hosting their first conference for Ready Set Coach last week. They break down what went well, what didn’t go as well, and changes they would make in the future. For any coach interested in hosting a virtual conference, take a listen! Here’s what you’ll learn: What the conference was an…
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This week’s episode focuses on how to build and scale your coaching team. Em and Lex discuss their own experiences with building their team - from their hires to their first fires, and lessons learned. They explore the pros and cons of different hiring structures and how to know when you’re ready to expand your coaching team. Here’s what you’ll lea…
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This week’s episode focuses on 5 different reasons Em & Lex have seen other coaches fail. Drawing from real-world examples, they also share how these reflections can be reframed as an opportunity for growth. They emphasize the importance of mindset, self-awareness, time management, and marketing. They wrap things up by offering a way to audit your …
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Systems and Tools That Have Transformed Our Business
27:55
27:55
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27:55
This week’s episode focuses on what tools Em and Lex use in the Ready Set Coach community and what works and doesn’t. Em and Lex share their favorite types of business tools, including apps, software, extensions, programs, and more. They discuss what works well in each one and what they use within their businesses and workflows. Here’s what you’ll …
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How to Develop a Thought Leader Mentality and Create a B.A.R. Action Plan - Minisode with Lex
11:20
11:20
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11:20
This week’s episode is a minisode with Lex. Lex breaks down tips and ways to develop a thought-leader mentality to support thought leadership efforts, an important and effective PR strategy for coaches. Lex talks about her B.A.R. method and the different elements of the acronym that help you create an action plan to support your thought leader jour…
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Introducing the Ready Set CLIENTS Conference
20:30
20:30
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20:30
This week’s episode is a special episode announcing the new era that Ready Set Coach is entering into… the conference era. Em and Lex announce the launch of the Ready Set CLIENTS conference, a virtual one-day lead generation summit for coaches only, packed with opportunities for learning and growth. Taking place on May 13th, this conference is for …
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What it Takes to Scale Your Coaching Business
26:32
26:32
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26:32
This week’s episode focuses on what it takes to scale your coaching business. Em and Lex share their experiences scaling their coaching businesses and the different obstacles they encountered. They talk about the importance of delegation in your business, and what it means to put on your CEO hat. As they both look to further scaling, they discuss t…
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Legal Advice for Coaches with Colynn O'Brien of Iluma Law Firm
36:05
36:05
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36:05
This week, listeners will hear another guest episode with Colynn O’Brien, founding attorney at Iluma Law Firm and Business Coach. Colynn started her law firm for female founders in 2021 after identifying a gap in the industry for legal support for females. Colynn has been integrated with Ready Set Coach in many ways. Beyond completing the Ready Set…
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Finding Career Clarity & Possibility-Driven Leadership with Lindsay Yellin of Yellin Coaching
37:01
37:01
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37:01
This week’s guest episode features Lindsay Yellin of Yellin Coaching. Lindsay and Lex discuss possibility-driven leadership and how Lindsay got into the coaching world. She shares how listeners can identify and clarify their values, find career clarity, and adapt a game-changing mindset shift that can help leaders and coaches everywhere. Here’s wha…
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What To Do When Everyone Has a Price Objection
26:29
26:29
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26:29
This week’s episode focuses on what to do when everyone has a price objection. Em and Lex speak to their own experiences of handling pricing objections and give tips on what to do when leads are pushing back against your pricing. They review how to navigate identifying if your pricing really is the problem, or if it’s another issue entirely. Here’s…
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Finding Productivity as a Coach with Guest Emily Guerra of The Productivity Flow
37:11
37:11
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37:11
This week’s episode features guest Emily Guerra, Founder of The Productivity Flow and personal productivity life coach. Emily discusses how she found the Ready Set Coach Community through the podcast and connecting with Em and Lex. While Lex is abroad across the ocean, both Emily’s discuss how Emily G. founded The Productivity Flow and what it mean…
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This week's Ready Set Coach podcast episode delves into the world of podcasting from a coach's perspective. Join Em and Lex as they share their insights and experiences on starting and maintaining a podcast. They explore the growing popularity of podcasts, the dedication required to keep one running smoothly, and strategies for engaging your audien…
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How to Prepare For and Embrace Different Seasons of Your Business
39:44
39:44
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39:44
This week’s episode walks listeners through how to prepare for and embrace different seasons of your business. Em and Lex focus on coaching businesses, but the practical advice applies across industries. Gain wisdom on managing life's different seasons, both expected and unpredictable, and understand their impact on your business. The episode delve…
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What to Do After a Failed Launch in the Coaching Industry
25:52
25:52
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25:52
In this week’s episode, Em and Lex break down the ins and outs of what to do after a failed launch in the coaching industry. Whether it be launching online courses or group programs and having no one sign up or failing to meet your goals, they walk listeners through the different steps of what to do post a failed launch. The hosts speak about their…
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How Long Does it Take to Actually to Grow a Successful Coaching Business
34:42
34:42
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34:42
In this week’s episode, Em and Lex discuss how long it takes to actually grow a successful coaching business. They talk timelines and break down their own experiences with growing their respective businesses and recap some of their clients’ journeys to success. They review the factors that impact how fast a business can or will grow, and review the…
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This week’s episode answers the question, should you expand your niche? When a Ready Set Coach graduate has a topic request, Em and Lex start coaching. They ask the listeners the following questions: Should you expand your niche? When do you expand your niche? And if you should, how do you expand your niche? Em and Lex break down what a niche can c…
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What We Learned Being Back in the Buyer’s Seat (and How it Can Help You Get More Clients)
32:45
32:45
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32:45
In this week’s episode, Em and Lex dive into what they learned being back in the buyer's seat as they shopped Ad Coaches and programs - a new skill they’re looking to learn and to leverage for the Ready Set Coach Community. They explain how their observations can be leveraged to help listeners get more clients. Here’s what you’ll learn: How Em and …
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This week’s episode walks through Em and Lex’s predictions for the top coaching industry trends of 2024. One week into the new year, Em and Lex predict what 2024 will look like for coaching and the trends that the market supports. Tune in this week’s episode to stay ahead of the 2024 coaching trends. Here’s what you’ll learn: Trends expected to app…
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Coaching for Closers: The Blueprint to Nail Sales Calls Every Time
30:34
30:34
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30:34
This week’s episode lays out the blueprint for nailing sales calls every time. Em and Lex walk through their five step approach to sales calls in an effort to take the pressure off the idea of “making a sale” and instead offer a strategy that yields results. They take listeners through the evolution of a sales call, offering tips to change one’s mi…
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Two of The Most Powerful Coaching (and Life) Skills
29:55
29:55
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29:55
This week’s episode focuses on two of the most powerful coaching and life skills.. Em and Lex discuss the importance of active listening and provide tips and best practices for listeners to be present at all times with clients and coworkers, and how to tune out distractions to better actively participate in discussions. Em and Lex also discuss an a…
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Should You Build a Community with Nicole Hartwig Landau of Dreamers & Doers
35:13
35:13
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35:13
Nicole Hartwig Landau is the head of the community for Dreamers & Doers, an award-winning community and PR Hype Machine™ amplifying extraordinary women entrepreneurs, investors, and leaders. Nicole is a 2x founder and adjunct professor at Parsons School of Design. Em and Lex (in person from Denver, CO, together on screen) interview Nicole about how…
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Strategies to Stop Procrastinating in Business and Life
27:02
27:02
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27:02
In this week’s episode, Emily Merrell and Lexie Smith break down the cycles of procrastination and how it can impact your goals. They break down the reasons for procrastination and offer strategies to overcome the cycle to stop procrastinating in your business and life. Here’s what you’ll learn: Different examples of how procrastination appears in …
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How Reese Evans of Yes Supply Created a Coaching Certification Program
30:25
30:25
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30:25
This week Em & Lex chat with Reese Evans, Founder of Yes Supply. Reese is a Master Success + Abundance Coach, Trainer of NLP, Hypnosis, EFT, Energy Work, and Success Coaching, and founder of YES SUPPLY INC. Reese shares her story of how she got into the coaching space, what coaching certifications she completed, and why and how she ultimately creat…
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Mastering Reputation Building Strategies for Success in the Coaching Industry
28:03
28:03
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28:03
This week’s episode is focused on starting and building your reputation in the coaching industry. Em and Lex break down their reputation-building strategies to establish authority and sign clients. Here’s what you’ll learn: How Em and Lex got their start building their business reputations The importance of being aware of how you interact with peop…
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How to Turn a Group Program into a Passive Online Course
24:39
24:39
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24:39
In this episode, Em and Lex break down why they decided to turn their signature Ready Set Coach group program into a passive online course, the Ready Set Coach Launch Pack. They break exactly how they did it, and lessons learned along the way. Here’s what you’ll learn: Suggested business models they have when starting out as a new coach They look b…
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Navigating Controversy with Carolyn Stine
34:02
34:02
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34:02
In this episode, Em, Lex chat with Messaging & Storytelling Coach Carolyn Stine about the challenges of navigating controversy while being coaches. Carolyn offers tips on navigating those moments thoughtfully and looking within yourself and your own goals to help along the way. Here’s what you’ll learn: Hear how Carolyn Stine started her own coachi…
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The Client Journey - How We Signed Our Last 9 High Ticket Clients
26:25
26:25
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26:25
In this week’s episode, Em and Lex walk through marketing and the client journey. They pull back the curtain and specifically review how they signed their last 9 high ticket clients and the unique marketing and sales funnel each of those individuals underwent signing. They offer homework to both new coaches and seasoned coaches on things to audit a…
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WE'RE BACK - Lessons Learned in Launching the Free Ready Set Coach Community
32:02
32:02
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32:02
Em and Lex ARE BACK! This episode, the first episode of season 2, reviews what lies ahead in Season 2 of the Ready Set Coach Podcast and reflects on the lessons Emily and Lexie have learned thus far during the launch of the free Ready Set Coach community. Here’s what you’ll learn: How Em and Lex decided to start the RSC Community Who the community …
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Ready Set Coach Community & What’s Inside
10:09
10:09
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10:09
This special drop episode explains more about Ready Set Coach 2.0. Em and Lex talk about the Ready Set Coach Community and what’s inside the new community. They give an update on the upcoming new podcast season and talk about the new Ready Set Coach community launch. Hear who this community is for and how to apply to be a part of the new community …
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Summer Break & Get Ready for Ready Set Coach 2.0
8:32
8:32
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8:32
The 60th episode of the Ready Set Coach Podcast wraps up the first season of the show. Emily Merrell and Lexie Smith update listeners on the current status of their cohort, and what listeners can expect for Ready Set Coach 2.0 (coming soon!) Follow Em & Lex on Instagram at @readysetcoachprogram Learn more about the Ready Set Coach Program at Readys…
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How to Step Into Your Taylor Swift Era of Coaching
23:02
23:02
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23:02
This week is a fun episode that has a lesson in the pun… Emily Merrell and Lexie Smith talk about how to enter into your Taylor Swift era of coaching. They talk about Taylor Swift’s different eras and their pivotal role in her journey to success. They relate the icon’s journey to different stages of launching, growing, and scaling a coaching busine…
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Bonus Minisode: Reminders For When You're Having a Sh*tty Day
12:39
12:39
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12:39
This week’s special minisode is about Emily Merrell and Lexie Smith discussing overcoming a funk and resetting your motivation. Em and Lex share valuable tips and strategies for handling difficult days when you feel down or lack motivation. They’ll emphasize the importance of validating your feelings and share helpful ways to cope when the hard day…
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Time Saving Hacks & Strategies for Coaches
27:38
27:38
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27:38
This week, Emily Merrell and Lexie Smith dive into time-saving hacks and strategies for coaches, sharing their personal approaches in their multi-business lives. They reflect on the evolving landscape of business promotion and the latest influence of technologies such as ChatGPT and AI. Beyond tech, Em and Lex share different techniques to help imp…
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How to Build and Establish Credibility as a Coach
24:25
24:25
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24:25
This week, Emily Merrell and Lexie Smith discuss how to build and establish credibility as you begin your coaching journey and build your business. They talk through common perceptions (and misconceptions) of the title ‘coach’, and share valuable tips on how to build and establish credibility regardless of which phase you’re at in your coaching bus…
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Strategic Partnership Ideas to Grow Your Coaching Business
26:04
26:04
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26:04
This week Emily Merrell and Lexie Smith discuss different strategic partnership ideas that coaches can use to grow their businesses. They give personal examples, review campaigns that have worked for their clients, and share what it takes for a partnership to ultimately be deemed successful in and out of the coaching world. Here’s what you’ll learn…
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BTS of "Success" in Life, Business, and Coaching
31:48
31:48
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31:48
This week’s episode takes listeners behind the scenes of what is looks like when you’ve achieved “success” in life, entrepreneurship, and running a coaching business. Emily Merrell and Lexie Smith reflect on their transitions into entrepreneurship, the highs and lows involved in running a business, and how social media rarely ever shares the full s…
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Should You Add a Coaching Offer to Your Business?
26:15
26:15
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26:15
This week, Emily Merrell and Lexie Smith discuss the ‘should’s’ and shouldn’ts of adding a coaching offer to your existing business. They discuss their own experience in adding a coaching revenue stream, and how they evolved in their own businesses in doing so. Tune in to hear their tips on both what to consider and what to do to create more impact…
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Overcoming Overwhelm & Taming Your Inner Critic with Executive Functioning Coach Corie Wightlin
38:18
38:18
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38:18
In this week’s episode, Emily Merrell and Lexie Smith are joined by executive functioning coach Corie Wightlin. Corie, Em, and Lex discuss overcoming overwhelm in life and business and taming your inner critic. Corie shares tangible practices to improve executive functioning that listeners can implement immediately and reveals how neurodiversity re…
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To Pivot or Not to Pivot - Is It Strategic (or an Excuse)
27:54
27:54
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27:54
In this week’s episode, Emily Merrell and Lexie Smith discuss whether or not pivoting your coaching business is strategic or if it’s an excuse masking a different issue. They break down what a successful, smart pivot looks like versus an unsuccessful, counter-productive pivot, and share how listeners can decipher where they fall between the two. He…
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Maximizing Your Coaching Investments & Reflections on Our 50th Episode
28:01
28:01
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28:01
In the 50th episode of the Ready Set Coach Podcast, Emily Merrell and Lexie Smith discuss their experiences and insights from launching the podcast and program. They explore the strategies behind the podcast's launch and highlight commonalities among successful Ready Set Coach Program participants. They conclude by guiding maximizing personal and b…
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How to Choose the Right Social Platform for Your Coaching Business
27:35
27:35
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27:35
This week, Emily Merrell and Lexie Smith chat about choosing the right social media platform to market your coaching business. They talk about different social platforms they’ve utilized in their businesses, how they track growth metrics, and the main things to consider when selecting where to put your efforts when launching and growing your coachi…
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How to Step Away From Busyness as a Coach
23:45
23:45
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23:45
In this episode, Emily Merrell and Lexie Smith drop tips on how to step away from busyness as a coach. They break down what busyness might look like in different phases of your business life and share necessary mindset reframes they’ve utilized to find a healthier relationship with time and reduce overwhelm. Here’s what you’ll learn: Em & Lex’s bes…
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Lex Minisode: 7 Things I Love & Hate About Being a Coach
13:58
13:58
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13:58
Hear 7 things Lex loves and hates about being a coach. In this minisode, Lex breaks down the less obvious things to prepare for in your coaching business and reviews what she likes and dislikes about the industry and her job. Here’s what you’ll learn: The 7 things Lex loves and hates about being a coach How holding space for others can be both exci…
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Emily’s Minisode: How to Get Over Yourself and Show Up
12:34
12:34
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12:34
This week’s episode is a solo episode from Emily Merrell! She breaks down different things she sees when people start their side hustles or coaching businesses. She breaks down the mindset behind promoting yourself on social media, sending newsletters, and other ways to show up when starting your business. She offers tips on getting over that minds…
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