My name is Emily Witt, and I am an experienced legal recruiter navigating lawyers' careers. Beyond the Legal Lens helps you to open the door to jobs in tech and health law. Join me in each episode, where I share advice for creating and succeeding in your next dream role.
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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Emily Reagan | Digital Marketing Assistant
This podcast is for the digitally curious, smart go-getters, virtual assistants, and freelancers who want to work the freedom and flexibility of working from home as a higher-paid marketing assistant. On the show host, Emily Reagan, shares marketing tips and strategies, mindset, encouragement, best practices and stories of how your fellow freelancers achieved their dreams. It'll help you on your journey to building a sustainable, profitable independent contractor business on our terms.
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Megan Smiley interviews recovering lawyers, career advisors, and other professionals for advice and inspiration on transitioning out of law practice.
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#212 Land Better Marketing Clients: The Science Behind Every Click, Buy, and Subscribe with Krystle Church
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I’ve been in this online marketing world for a while but I had never heard of neurocopywriting before. In this episode, we’re talking about all the secrets to grabbing attention and landing those dream clients. We covered everything from the nitty-gritty of copywriting that converts to the psychology behind why people click, buy, and subscribe. My …
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#211 Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran
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Branding Mini-Series #3 I see way too many virtual assistants who don’t stand out. They're not showing their personality. They have muddied messages. It's hard to even know what they do and who they serve. I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service p…
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54. How To Find Purpose in Law as a Public Interest Lawyer
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Have you ever felt a strong sense of purpose but struggled to find a career that aligns with your values? Many professionals seek fulfilling work that allows them to make a meaningful impact, but it can be challenging to navigate the transition into a different field, especially one as demanding as public interest law. In this episode you will: Gai…
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#210 Upgrade Your Service Provider Brand Image with Elysha Lenkin
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Branding Mini-Series #2 We’re freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this episode, we're talking about the ever-important brand photos, styling yourself, and getting to that power level so you feel confident…
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#209 Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton
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Branding Mini-Series #1 If we know our brand voice and personality, if we can feel good about how we're showing up and how we speak about ourselves, then the rest will fall into place and won't feel so salesy, slimy, and gross. Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talk…
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#208 Tax Strategies for Freelance Marketing Assistants with CPA Kimberly Tara
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Pay less in taxes and keep more money in your pocket. In this episode, we’re taking the next step by thinking about options with your finances and empowering yourself because taxes shouldn’t scare you. My guest is CPA Kimberly Tara. She’s a wife, a mom to four little kids, and a multi-passionate entrepreneur. As a tax strategist and business growth…
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#207 How Marketing Assistants Fit into Business Operations with Ange Quinn
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We’re talking about business operations versus marketing and where the two intersect. It's an area where I always felt weak coming from journalism and PR background. I've never really been in a big operational environment. My guest is my friend Ange Quinn: operations expert, Clockwork Certified Partner, and owner of The Ops Builder. Her whole goal …
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#206 How to Support Course Creator Clients with Legal Protections with Lawyer Autumn Witt Boyd
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An often overlooked part of the online business world: copyright and legal safeguards. Today we’re diving into legal protection for our clients who produce digital courses, memberships, and coaching programs. Sometimes they forget to do some of the most basic things. I cover some of this inside my signature program, the Unicorn Digital Marketing As…
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#205 TikTok Content Creation & Growth Strategies for Service Providers with Helen Polise
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Short-form video is king and it just became a necessity. I've learned that clients are counting on us for consistency and to show up on other social media platforms. As service providers, we can help clients with repurposing clips and getting in front of a new audience. TikTok is one of those places that has a lot of room for growth. I have the “Ti…
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#204 Automate & Monetize Your Email List with Evergreen Newsletters with Toyin Alli
57:37
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One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematiz…
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#203 Podcasting Lessons After 200 Episodes
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After 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously and don't put it aside. This is gonna be a fun episode because I also asked my podcast editor, Emily Porter, a fellow military sp…
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#202 Six Ways to Make Six Figures as a Virtual Assistant
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I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and transformed my approach to freelancing. In this episode, I'm pulling back the curtain on the myth of the "six-figure VA" and sharing …
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#201 Common Mistakes Service Providers Make on Packages
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Here’s what I see happen with freelance service providers: We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger clients who value us and who pay more. This becomes a problem when you’re ready for project rates because you're not positioned as an ex…
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#200 Celebrate 200 Episodes: Behind the Scenes with Emily Reagan and Friends
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We’re celebrating 200 EPISODES of Unicorns Unite with a takeover! My 2 friends and guest hosts, Celi Arias and Jen Liddy, are asking unfiltered questions about my personal and professional journey as a freelancer, entrepreneur, and mother. Celi Arias is a seasoned entrepreneur and consultant with a proven track record of building and selling 7-figu…
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#199 Intake Form Questions for Service Providers
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What intake form questions should service providers ask prospects before a discovery call? Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, ensuring that your time and theirs are well spent. We've got an all-star lineup of Workgroup members, biz friends, and service prov…
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#198 Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi Schmidt
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Today we have one of our very own Digital Marketer’s Workgroup members here on the podcast! I love to highlight other freelancers, how they're doing business, what kind of services they're offering, what lessons they've learned, and in Heidi's case, sharing how she has scaled to six figures as an agency. She's one of our most recent workgroup membe…
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#197 Building a Virtual Assistant Agency Model with Tasha Booth
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Agency ownership isn't for everybody. We’re really diving into what it takes to start an agency, what you need to do to prepare yourself, and what mistakes to avoid. Even if you're not thinking of an agency right now, you just never know. Or you might run across sister service providers who have these questions, and now you know where to steer them…
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#196 Bookkeeping for Virtual Assistant Businesses with Serena Shoup
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All of us are freelancers for a reason: we want freedom. We also envisioned financial freedom. We're diving deeper into the bookkeeping, the accounting, and the expenses we can write off so that we are not paying the IRS as much at the end of the year (and keeping more for ourselves). We're getting credit for running our business because we're alre…
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#195 Understanding Business Finance as a Virtual Assistant with Pam Prior
1:14:24
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It’s so important to pay attention to your business finances. The reality is more simple than most entrepreneurs think. It’s so easy to get stuck sweating the small stuff that it creates this paralysis where you don't want to move forward, where you're hesitant, where you're overthinking everything. I have a special guest here to clear things up an…
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#194 Using Human Design to Enhance Your Service Provider Business with Danielle Laura
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How can understanding your unique Human Design transform your business success? We’re all designed differently: how we form relationships, make decisions, and choose career paths. Imagine creating and designing a business that’s aligned with you. The ultimate job satisfaction with the best clients who are the best fit, being part of a mission you’r…
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#193 How Virtual Assistants Can Transition from Hourly to Project Rates
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Are you tired of tracking every little hour? Do you feel like a smooth, well-oiled machine ready to charge a flat rate? Hourly rates are a good way to start when you’re a new virtual assistant or service provider. But over time you end up feeling undervalued and struggling to communicate your worth. It's time to break free from the hourly grind and…
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#192 Visibility for Introverted Service Providers & Virtual Assistants with Mai-Kee Tsang
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How can we protect our energy and show up in a way that moves the needle in our business and helps us get clients so we can make a bigger difference in the world? Today my guest is Mai-Kee Tsang who is talking about podcast guesting and getting your business out there. She has really made a name for herself. I met her years ago and at a couple of c…
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#191 Curriculum Design for Course Creator Clients with Cat O’Brien
1:02:45
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The eLearning market is expected to hit $400 billion by 2026. So this is a huge opportunity for us freelancers to support clients who are tapping into this digital source of revenue. There's an art to designing and writing a course where students get through to the finish line and have success. And we can be a part of that success as a digital mark…
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#190 Never Split the Difference: Negotiation for Service Providers
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So you want to do better on your discovery calls? You want to book more dreamy clients and work with the best of the best? Well, you need to become a better listener. Today I’m pulling out key, actionable insights from “Never Split the Difference” by Chris Voss that you can use in your average everyday negotiations and on that sales call. Maybe you…
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#189 Email Marketing: How to 3x Your Client's Email Open Rates with Sage Polaris
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Are you a Bart, Marge, Homer, or Lisa? And what the heck do The Simpsons have to do with email marketing & open rates? Email is related to everything we do in this online business world. The goal is always to collect our audience’s email so we can market to them. It’s just part of it that we have to know to step up and be a premium service provider…
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#188 2023 Recap & Four Lessons Learned as a Digital Service Provider
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When you talk to other people about trends and what's happening, it makes you realize that it's not just you. This has been an interesting year. In this episode, I’m going over my four lessons of 2023 and some insight into what's happening in our economy, in our online space, and how you can really get ahead. Listen to learn more about Making money…
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