DO IT MY WAY PODCAST empowers women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you’re an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do bus ...
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The Expert Unrivalled Podcast: If you're a coach, consultant or service based business who's ready to become a market leader, stand out in your niche and get more market share - then you're in the right place. Jen Hall specialises in helping business owners & entrepreneurs create concrete USP 's that aren't just unique but that position you as the number one choice for your ideal clients and target market. It's time to elevate your positioning, dominate your niche and give your industry some ...
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The entrepreneur podcast that teaches you how to make money, start a new side hustle or business venture, as well as how to better position your business, and take your marketing, growth and mindset to the next level.
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Is Influencer Marketing Right For My Business?
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We have been doing a lot of influencer marketing lately for clients and seeing some really great results! We all follow influencers that we like and trust and we've probably bought products because they said they were great. Influencers are able to "influence" their audience in such a powerful way. Influencer marketing offers several benefits, maki…
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Do People Really Still Advertise in the Phonebook?
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As I was driving home this past weekend, I noticed there were phonebooks placed at every mailbox in my neighborhood. I had to laugh as I thought to myself, "Is there really still a phonebook?" and better yet, "Are people really still advertising in the phonebook?" Sure enough, it was a full blown phonebook with ads throughout. I took it to work bec…
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Building a Business and a Community – Hannah Arnaud
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I had an amazing conversation with Hannah Arnaud, owner of The Scout Guide - Tulsa. Hannah’s path has taken her from a corporate office, to the classroom, and to a nonprofit before becoming an entrepreneur. She shares the pivotal moments that led her to become a business owner and the community she’s passionately built around it—all while raising t…
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How Do Working Moms Find Work Life Balance?
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Back to school time has me thinking about work/life balance. It is always such a crazy time getting the kids back in gear for school, making lunches, taking them to all of their after school activities all while you are trying to run a business! As a new empty nester, I am wishing those days were back, but remember all too well the hustle it took g…
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10 Reasons Content is King in Your Marketing
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I met with a client the other day who was questioning continuing their social media content posting. They had gotten over 45,000 impressions on their posts in the last couple of months but weren't sure if it was converting to buyers. I get it, when you don't see a return on something you are investing in, it can get frustrating. They weren't doing …
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In this episode, I sat down with LaTonya Pratt, leader of the nonprofit "In Tulsa," which connects job seekers to opportunities. LaTonya shares her journey from aspiring to be the next Oprah to becoming a leader in HR and a champion for women. She discusses her role as a mom, wife, and career woman, fashion influencer, and the importance of finding…
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I was reminded of why it is so important to give more than you receive yesterday when I got a call from an attorney out of L.A. that I talked to back in 2020. He saw something I posted on LinkedIn when we were in the thick of Covid and things weren't looking so good for business owners. I felt helpless myself, but decided that I had knowledge that …
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Following Your Calling and Empowering Women – Courtney Bullard
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Courtney Bullard is a dynamic speaker, accomplished author, and dedicated mentor with a passion for making a difference. As a mother and wife, she balances her personal and professional life with grace and determination. Courtney is also the visionary behind The Pearl House, a life-changing nonprofit organization that empowers teenage girls in Ghan…
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We all face adversity from time to time and it can be a real downer! It has taken me some time, but I have learned to turn my adversity into motivation! One of the hardest things I have lost was the Tulsa Spirit Award competition for my business start up idea: a niche website for moms in the Tulsa area. I can't remember if it was a $10,000 or $15,0…
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My 19-year-old son, Jace, is an intern at D2 Branding this summer and he had his friend come with him one day. They are fresh out of high school and learning how a digital marketing agency works. At the end of the day, his friend said to me, "You mean you don't do any of the work?" It made me laugh because he thought I was a genius creating website…
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I recently hired a sales rep and we spent a day cold calling local businesses, which is walking in without having an appointment or knowing who to talk to. It reminded me that you can never stop cold calling! Remember people have to get to know you, like you and trust you to buy. You have to start somewhere! We talked to 15 different business owner…
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You Can Do It All AND Be Successful – Teresa Forehand
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Tulsa-based digital creator, Teresa Forehand, started her career as a physician’s assistant and loved her job until she had a baby and realized her priorities were changing. She began sharing her workouts online and documenting her journey while growing a large following on Instagram. She eventually left her PA job, and now is a mom of three little…
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Why You Should Say Yes To That Speaking Engagement
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Someone asks you to speak as an expert in your industry but you would rather die than get in front of a group. I know you are probably thinking no, but the next time you get asked, you need to say YES! It is a great way to get your personal brand out there and be seen as the expert in your industry. You can also get sales leads added to your list. …
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7 Steps to Creating a Successful Personal Brand
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We've talked a lot about personal branding and the importance of launching a personal brand to grow and scale your business. You might be thinking, ok, I know I need to create a personal brand, but I just don't know where to start! After coaching female CEOs and entrepreneurs on creating personal brands, I came up with the seven things that make su…
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Six Options If You Are Out of Money for Your Startup
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If you are thinking of starting a business, listen up! Business startups are not for the faint at heart! I recently met with a client who had just spent $250k on a build out for their business and they were out of money and ready to give up. Find out the six options I coached her on and quitting was not one of them!…
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Paving The Way For Women – Dr. Kayse Shrum
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We took the DO IT MY WAY Podcast on the road to my alma mater, Oklahoma State University, to chat with the university’s first female President, Dr. Kayse Shrum! She started as a pediatrician, became Dean of the medical school at OSU, and now is the President! Not to mention a wife and mother to SIX KIDS! She has set an incredible example for young …
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Creating a Personal Brand is Your X Factor
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Find out why a personal brand can be the X Factor that separates you from your competition! All you need is your skills, experience and personality to create a personal brand that will elevate your business!
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Becoming a Community Leader – Tina Parkhill
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Tina Parkhill is a community leader who has been recognized for her amazing contributions in community service and business. She’s been recognized as ‘Woman of Distinction’ and ‘Volunteer of the Year,’ and ‘Fastest Growing Company,’ just to name a few. Tina shares with us her story of leaving the corporate world to become an entrepreneur, while pri…
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Accounting to Marketing to District Development – Shea Roach
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Shea Roach is the Co-Founder of Freeform, a global marketing automation company for people to get the most out of their digital marketing efforts. They developed their own software, Profithack that is known as the Quickbooks of marketing. Shea has worked with celebrity clients like Odell Beckham Jr., Duck Dynasty, and ESPN. She worked in corporate …
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Business Success During a Cost of Living Crisis (re-release)
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Are you wondering how your business will survive and thrive through a cost of living crisis? In this week's new podcast episode, I'm sharing four ways you can help your business succeed during a cost of living crisis. I'll be giving you: 🌟 The ONE thing that every business should have to ensure its success regardless of what's going on in the outsi…
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Tulsa entrepreneur, Teresa Knox, wears many hats. Teresa shares how she started her career as a dental assistant, then went on to teach others, specifically women, about the career and started Community Care College. She explains how she grew the college, opened two more, and now owns some of the most iconic spots in Tulsa, like the Church Studio a…
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How To Stop Being a Doormat and Create Strong Business Boundaries (Re-release)
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If you’re fed up with being a doormat for your clients, then get some business boundaries in this episode. If you want to: 👉 Stop feeling like a doormat 👉 Put some boundaries in place 👉 And start feeling like a business bad-ass Then listen to this podcast episode where I’m sharing three tips on how you can set better boundaries in your business thi…
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Health Journey and Franchise Success – Kay Koziol
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Kay Koziol is one of the healthiest 50-year-olds you will ever meet, but she wasn’t always that way. She was a former CEO who put so much time into her work that she neglected her health. Before she knew it, she was 80 pounds overweight and disgusted with herself. Breaking away from her corporate role, she decided to take control of her health and …
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False Scarcity versus Genuine Scarcity (re-release)
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Cart closing! Limited Spaces! Buy Now Before This Deal Ends! Are you using false scarcity to help market your programmes? Or do you find it all a bit icky? This week I'm sharing the truth about false scarcity and busting some myths about what false scarcity means, what it is and what it isn't. Plus, you can find out ways to create urgency with inte…
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The Ultimate Female CEO and Entrepreneur – Paula Marshall
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A third-generation Tulsan, Paula Marshall has served as CEO of Tulsa-based international food manufacturer, Bama Companies, Inc. since 1990. Paula has served, started or partnered with numerous organizations and causes in the Tulsa area, including Tulsa Chamber of Commerce, Tulsa Area United Way, the Margaret Hudson Program, DVIS, Food On The Move …
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Why A High-Ticket Offer is Essential For Your Business and Wellbeing (re-release)
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Are you fed up with scrimping and scraping around the bottom to get the sales you need each month? Wondering if there’s any point in even trying a high-ticket off when you can’t even sell enough of your low-ticket offer? I’m here to inject some positivity and drive back into your business with some rock-solid reasons as to why you need a high-ticke…
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Becoming An Entrepreneur At Age 49 – Teresa Gawey
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Tulsa native, Teresa Gawey, left her corporate job and did not know the direction her career path was going in. She graduated college with a journalism degree, worked in the corporate world, then pivoted to get her master’s degree in social work and worked as an executive director at local nonprofit, Tulsa Area United Way. After having a premature …
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How to get confidence to sell high-ticket (re-release)
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If you're lacking the confidence to sell high-ticket and it all feels a bit icky then I show you how to gain confidence to sell high-ticket. Busting some big pricing myths and sharing the biggest things that hold business owners back when it comes to selling high-ticket. Plus, the key elements you need in place to boost your confidence in selling h…
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From Stay at Home Mom to Worldwide Photographer - Amy Herndon
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I had too much fun interviewing lifestyle photographer, Amy Herndon, on the DO IT MY WAY Podcast this week! Amy explains how she started her business at the perfect time when her style was rare and Instagram was just becoming popular. She shares how to stay relevant in industries that are constantly evolving. Find out how Amy went from stay at home…
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Selling High-Ticket with Integrity (re-release)
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Does the word “high-ticket” make you feel icky? In this episode, I talk about how you can sell a high-ticket product with integrity. Find out what selling with integrity looks like How you can stop over-promising and deliver EXACTLY what your clients want What you really need to consider when you price your high-ticket programme And the mistakes yo…
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Turning Adversity Into Something Good - Mia Fleming
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Sometimes it's hard to look at the good life when things are crumbling around you, but mindset is everything! Mia Fleming is a highly accomplished and captivating TV host, known for her magnetic personality, infectious energy, and strong journalistic background. At the height of her career, Mia had a paralyzing realization that success doesn’t alwa…
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Which Business Model is Right for You? (re-release)
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In a world where there only seem to be three types of business models - 121 vs group vs membership - I want to show you that there is more than one way to peel an orange! For instance, when it comes to scaling, ‘online courses’ isn’t the only way - hiring support, outsourcing, training team members and hiring other experts can also be a great way t…
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Several years ago my goal was to have Fridays off. It would be the day where my kids were still in school, my husband was working and I had free time to do whatever I wanted. It was a great “errand day” to get things done while other people were working, picking up my dry cleaning or getting my hair done without having to stress about work. Most Sa…
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Can you think of a time in your life when money played a factor in an important decision you made? Or maybe you couldn't make the right decision because you did have the money to do so. My mom got pregnant in high school with my older brother and had to quickly get married because my dad’s family was Catholic and lived in a small town in Kansas whe…
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How to confidently charge more with Robin Waite (Re-release)
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If you’re looking for a listen with a shed ton of truthbombs then this episode is the one to listen to. Robin Waite - Fearless Business Coach & best selling author of Online Business Start Up & Take Your Shot, specialises in helping businesses to step up and charge more and in this episode not only does he drop a few swear bombs (#zerobleeps), he’s…
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Does Company Culture Really Increase Revenue?
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A strong company culture is the most important thing to grow your business but it often gets overlooked. Companies with a positive culture have more employee engagement and fulfillment in their jobs, which makes them work harder and results in higher revenue. Culture is your employee’s beliefs and attitudes about the way things are done in your wor…
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Market Leaders Focus on the Basics - Rerelease
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In a world that forces businesses to continually bring the ‘wow factor’ in order to capture attention and market share, many businesses overlook very important but basic aspects that have serious consequences for their clients, reputation AND their bank balance. In this episode we cover:- How by going back to basics and focusing on the smaller thin…
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I can’t believe I am on my 100th podcast! What a fun learning experience with ups and downs. I originally wanted to write a book, but realized I am a much better talker than I am a writer, so I shifted my focus to launching a podcast. I have several coaching clients that I have helped launch podcasts so I also thought I better practice what I preac…
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One of the hardest things to do when you are starting a business is to come up with the name! You want it to be memorable, mean something, easy to say, easy to Google, eventually become a household name and make you money! That is a lot to ask from a brand name! The process of coming up with a brand name is one of the most important steps in establ…
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Want to Sell More Products Online? Listen Up!
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I have a coaching client I am working with that has an amazing e-commerce product. The founder is an inventor who created an incredible patented one of a kind product that solves a massive problem in their industry. They recently attended a highly visible trade show and got a ton of traffic to their website. Sales were good, but when they looked in…
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How To Position Yourself As An Expert (when you're suffering from imposter syndrome)
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Do you struggle with being known as an expert because you're suffering from imposter syndrome? In this week's podcast episode, I take you through why you need to reach that expert status in your industry and how you can change your mindset about what it means to become an expert. Plus I'm sharing: The one key thing you need in place so you can beco…
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High Ticket versus Low Ticket Launches (re-release)
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Looking to add a high-ticket product to scale your business this year? Then you’re going to love my series of podcast episodes this month. I’m digging into everything you need to know about selling high-ticket starting with whether launching high-ticket versus low-ticket is the best strategy for your business. If you want to scale in 2023, then lis…
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If you’re looking to hire the next team member then I’m going to be sharing my hiring and leadership experience in this week’s podcast. Listen to find out: - When is the best time to hire your first member of staff - Who you need to hire - When is the best time to hire someone for your team Plus, I’ll be covering some of the considerations you need…
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Is it Better to do SEO or Google Ad Words in Your Marketing Plan?
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If you have been listening to this podcast for a while, you know I love Google. If you can get to the top of Google for key terms in your industry, you will win! I get asked all of the time if it’s better to do Google Ad Words or SEO. It all depends on your specific business goal, target audience, and budget. Google is not a gamble in marketing. If…
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3 Ways to Create a Compelling Video for Facebook + Instagram
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Producing a compelling video in your digital marketing campaigns is so important to grab your potential customer's attention! People are scrolling mindlessly and they have to be stopped in their tracks to pay attention to your brand! What is the "hook" that is in the first few seconds of your video to get them to stop and pay attention? To create a…
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Are you the kind of person who wants what they sell to look professional and perfect but end up simply wasting time? In this episode, I show you why you need to sell your next programme, course or product FIRST and then create it. You'll find out: - Why selling first is best for your clients and for you - What most coaches and consultants get wrong…
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3 Big Mistakes To Avoid A Launch Flop (Re-release)
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When your latest launch flops it feels like the end of the world. Not getting the sales you wanted - or even any sales at all - can take a hit to your confidence. But launch-flop happens to everyone. It is the season of launching. Even your next-door neighbour seems to be launching a new product at this time of year. Whether it's a whole new servic…
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You’ll Never Regret Launching Your Personal Brand
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I do a lot of personal branding coaching and one thing I always say when they are starting is, “You’ll never regret launching your personal brand!” It will follow you wherever you go! Let’s just say you are a well known attorney and you are an expert in your field. No one outside of your field would know this unless you built a personal brand aroun…
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How to stop tyre-kickers (and convert actual paying clients) Re-Release
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Are you sick of the freebie hunters, tyre-kickers and the time wasted on calls without actually making sales? Then this podcast episode is for you where I show you how: To make sure the people who want to work with you are booking sales calls to have people excited about buying from you BEFORE they even book a call with you and how to pre-qualify y…
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Get More Clients Through An Epic Referral Programme
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In this new juicy podcast episode, I'm sharing real-life business experiences on how you can supercharge your leads through an epic referral programme. I'll be sharing: >> What you need to know about running a referral programme >> The tech you need (and when to avoid adding too much tech) >> How to make it super easy for your current clients to re…
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