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Why Leaders Should Avoid Doing The Work
Manage episode 424512867 series 2838670
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My 19-year-old son, Jace, is an intern at D2 Branding this summer and he had his friend come with him one day. They are fresh out of high school and learning how a digital marketing agency works. At the end of the day, his friend said to me, "You mean you don't do any of the work?" It made me laugh because he thought I was a genius creating websites, running TikTok accounts, doing photography, graphic design, digital ads and video production. I had to share with him that I don't do any of that, but I have an amazing team that are experts in each area that do the work. I am not sure if he thought I was stupid or a genius at that point, but it made me think about business owners out there that are trying to do it all. You will never scale and grow if you are the one doing the work!
I did all of the work in the beginning and I quickly realized that I could only have a handful of clients because I was exhausted working 12 hour days. I knew I couldn't sustain that for long, so I started hiring a great team that could execute way better than I ever could!
Find out why leaders should avoid doing work and how D2 Branding has been able to scale on the latest episode of the DO IT MY WAY Podcast!
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