show episodes
 
DO IT MY WAY PODCAST empowers women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you’re an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do bus ...
  continue reading
 
Loading …
show series
 
I recently hired a sales rep and we spent a day cold calling local businesses, which is walking in without having an appointment or knowing who to talk to. It reminded me that you can never stop cold calling! Remember people have to get to know you, like you and trust you to buy. You have to start somewhere! We talked to 15 different business owner…
  continue reading
 
Tulsa-based digital creator, Teresa Forehand, started her career as a physician’s assistant and loved her job until she had a baby and realized her priorities were changing. She began sharing her workouts online and documenting her journey while growing a large following on Instagram. She eventually left her PA job, and now is a mom of three little…
  continue reading
 
Someone asks you to speak as an expert in your industry but you would rather die than get in front of a group. I know you are probably thinking no, but the next time you get asked, you need to say YES! It is a great way to get your personal brand out there and be seen as the expert in your industry. You can also get sales leads added to your list. …
  continue reading
 
We've talked a lot about personal branding and the importance of launching a personal brand to grow and scale your business. You might be thinking, ok, I know I need to create a personal brand, but I just don't know where to start! After coaching female CEOs and entrepreneurs on creating personal brands, I came up with the seven things that make su…
  continue reading
 
If you are thinking of starting a business, listen up! Business startups are not for the faint at heart! I recently met with a client who had just spent $250k on a build out for their business and they were out of money and ready to give up. Find out the six options I coached her on and quitting was not one of them!…
  continue reading
 
We took the DO IT MY WAY Podcast on the road to my alma mater, Oklahoma State University, to chat with the university’s first female President, Dr. Kayse Shrum! She started as a pediatrician, became Dean of the medical school at OSU, and now is the President! Not to mention a wife and mother to SIX KIDS! She has set an incredible example for young …
  continue reading
 
Tina Parkhill is a community leader who has been recognized for her amazing contributions in community service and business. She’s been recognized as ‘Woman of Distinction’ and ‘Volunteer of the Year,’ and ‘Fastest Growing Company,’ just to name a few. Tina shares with us her story of leaving the corporate world to become an entrepreneur, while pri…
  continue reading
 
Shea Roach is the Co-Founder of Freeform, a global marketing automation company for people to get the most out of their digital marketing efforts. They developed their own software, Profithack that is known as the Quickbooks of marketing. Shea has worked with celebrity clients like Odell Beckham Jr., Duck Dynasty, and ESPN. She worked in corporate …
  continue reading
 
Tulsa entrepreneur, Teresa Knox, wears many hats. Teresa shares how she started her career as a dental assistant, then went on to teach others, specifically women, about the career and started Community Care College. She explains how she grew the college, opened two more, and now owns some of the most iconic spots in Tulsa, like the Church Studio a…
  continue reading
 
Kay Koziol is one of the healthiest 50-year-olds you will ever meet, but she wasn’t always that way. She was a former CEO who put so much time into her work that she neglected her health. Before she knew it, she was 80 pounds overweight and disgusted with herself. Breaking away from her corporate role, she decided to take control of her health and …
  continue reading
 
A third-generation Tulsan, Paula Marshall has served as CEO of Tulsa-based international food manufacturer, Bama Companies, Inc. since 1990. Paula has served, started or partnered with numerous organizations and causes in the Tulsa area, including Tulsa Chamber of Commerce, Tulsa Area United Way, the Margaret Hudson Program, DVIS, Food On The Move …
  continue reading
 
Tulsa native, Teresa Gawey, left her corporate job and did not know the direction her career path was going in. She graduated college with a journalism degree, worked in the corporate world, then pivoted to get her master’s degree in social work and worked as an executive director at local nonprofit, Tulsa Area United Way. After having a premature …
  continue reading
 
I had too much fun interviewing lifestyle photographer, Amy Herndon, on the DO IT MY WAY Podcast this week! Amy explains how she started her business at the perfect time when her style was rare and Instagram was just becoming popular. She shares how to stay relevant in industries that are constantly evolving. Find out how Amy went from stay at home…
  continue reading
 
Sometimes it's hard to look at the good life when things are crumbling around you, but mindset is everything! Mia Fleming is a highly accomplished and captivating TV host, known for her magnetic personality, infectious energy, and strong journalistic background. At the height of her career, Mia had a paralyzing realization that success doesn’t alwa…
  continue reading
 
Several years ago my goal was to have Fridays off. It would be the day where my kids were still in school, my husband was working and I had free time to do whatever I wanted. It was a great “errand day” to get things done while other people were working, picking up my dry cleaning or getting my hair done without having to stress about work. Most Sa…
  continue reading
 
Can you think of a time in your life when money played a factor in an important decision you made? Or maybe you couldn't make the right decision because you did have the money to do so. My mom got pregnant in high school with my older brother and had to quickly get married because my dad’s family was Catholic and lived in a small town in Kansas whe…
  continue reading
 
A strong company culture is the most important thing to grow your business but it often gets overlooked. Companies with a positive culture have more employee engagement and fulfillment in their jobs, which makes them work harder and results in higher revenue. Culture is your employee’s beliefs and attitudes about the way things are done in your wor…
  continue reading
 
I can’t believe I am on my 100th podcast! What a fun learning experience with ups and downs. I originally wanted to write a book, but realized I am a much better talker than I am a writer, so I shifted my focus to launching a podcast. I have several coaching clients that I have helped launch podcasts so I also thought I better practice what I preac…
  continue reading
 
One of the hardest things to do when you are starting a business is to come up with the name! You want it to be memorable, mean something, easy to say, easy to Google, eventually become a household name and make you money! That is a lot to ask from a brand name! The process of coming up with a brand name is one of the most important steps in establ…
  continue reading
 
I have a coaching client I am working with that has an amazing e-commerce product. The founder is an inventor who created an incredible patented one of a kind product that solves a massive problem in their industry. They recently attended a highly visible trade show and got a ton of traffic to their website. Sales were good, but when they looked in…
  continue reading
 
If you have been listening to this podcast for a while, you know I love Google. If you can get to the top of Google for key terms in your industry, you will win! I get asked all of the time if it’s better to do Google Ad Words or SEO. It all depends on your specific business goal, target audience, and budget. Google is not a gamble in marketing. If…
  continue reading
 
Producing a compelling video in your digital marketing campaigns is so important to grab your potential customer's attention! People are scrolling mindlessly and they have to be stopped in their tracks to pay attention to your brand! What is the "hook" that is in the first few seconds of your video to get them to stop and pay attention? To create a…
  continue reading
 
I do a lot of personal branding coaching and one thing I always say when they are starting is, “You’ll never regret launching your personal brand!” It will follow you wherever you go! Let’s just say you are a well known attorney and you are an expert in your field. No one outside of your field would know this unless you built a personal brand aroun…
  continue reading
 
What if you could predict your customers' next move and improve their overall customer journey? You’ve probably been hearing a lot about artificial intelligence and how it is changing the world. The world of marketing is no exception! Maybe you’ve heard people talk about AI but aren’t sure what it is? AI marketing uses artificial intelligence techn…
  continue reading
 
How present are you in your day-to-day interactions as a leader? Or as a mom, a friend or a spouse? I can tell you right now, this is one of the things I struggle with the most! Learning to be present in your day to day interactions with your team and with clients will up your leadership game! Often, many of us let distractions (online & offline) h…
  continue reading
 
Working with entrepreneurs for the last 20 years, there are some common traits I have discovered that make them successful. No matter what their business is or what industry they are in, their age, sex or income level, I have found the most successful entrepreneurs possess the following traits on the latest episode of the DO IT MY WAY Podcast at (l…
  continue reading
 
There are two reasons you can get people to buy your product or service: Get them out of pain Bring them pleasure Let’s talk about pain for a minute. Think of the weight loss industry. They are playing off of pain. It is painful to be overweight, unhealthy, have low self esteem and feel bad about the way you look and feel every day. They promise a …
  continue reading
 
I was listening to some podcasts over the weekend that were talking about masterminds. This is getting a group of experts together to share what they are working on right now and what they are struggling with to get peer to peer help in all areas of their life. It is so important to have people around you to help you grow in business and in life! I…
  continue reading
 
Well they don’t call it the January blues for nothing. This time of year can be very depressing for many people as the holidays are over, you probably spent more money than you wanted to, maybe even gained a few pounds with all of the parties and it all starts to set in. Maybe you aren’t where you want to be in life and the new year reminds you of …
  continue reading
 
This is the time of year I am always re-evaluating my life and looking for ways to improve with the new year. This is a great exercise to do in business as well as your personal life. I also do this exercise with my coaching clients evaluating all areas of their life including their financial freedom, time freedom, health, relationships and their s…
  continue reading
 
One of my favorite things to do is read up on the latest marketing trends. Things change so quickly in the digital space and it is fascinating to me to see what is working and what is phasing out as quickly as it came in. This is why you hire a marketing expert that can help you navigate the digital marketing world! I am sure you don’t have hours t…
  continue reading
 
We are all looking to grow our businesses this next year. December is a great time to start looking at your expenses and looking at the revenue that is coming in to see what is working and what you need to pivot away from. Maybe it’s the people in your business or programs you are paying for that are no longer serving you. Everyone wants to see gro…
  continue reading
 
I love working with startups, the energy and enthusiasm they have for their dream is contagious! It does take money to start a business and sometimes they do not realize the magnitude of what it will cost. Even if you are an online business, there are costs to create your brand, create your website, create a brand story video explaining the problem…
  continue reading
 
I recently had the honor of speaking to digital marketing students at Oklahoma State University. I just love talking to students that age that are eager to learn and want to know what the real world is like for when they graduate! What you learn in the classroom will help you as you get into the real world, but there is nothing like real world expe…
  continue reading
 
The older I get, the wiser I get when it comes to business, relationships, parenting, making money and living a happy, fulfilling life! What if you could give your younger self advice that would save you YEARS of stress and heartache? I don’t have all of the answers, but there are many things I wish I figured out earlier. Here are 6 Things I Would …
  continue reading
 
If you flip on the news, it’s doomsday. The recession is here, gas and food prices are at an all time high, and interest rates have gone up. They want to scare you into a poverty mindset of staying home, not spending money, laying off employees, and preparing for the worst. I hate this mentality which is why I choose to not watch the news. I even w…
  continue reading
 
I do a lot of personal branding coaching, it's one of the most rewarding parts of my job. I love to see the light bulb go off when someone discovers their brand by taking their skills, knowledge, expertise and life purpose and packaging it and selling it to the world. The first thing I always say to my clients is the only way for a personal brand t…
  continue reading
 
I was going to Target yesterday and I saw these 14 or 15 year old boys who were in their soccer uniforms holding up signs for donations for a tournament. What have we done to our kids if they think all they need to do is stand there with a sign and get donations? What can we do to create that work ethic in our children? I worry about my kids all of…
  continue reading
 
Digital marketing should be your single biggest strategy for your business today. That’s Facebook, Instagram, Twitter, YouTube, Google, TikTok and Linkedin. And there’s probably a new platform growing as you listen to this! I see common mistakes brands make when it comes to their digital marketing so I decided to come up with 10 of the Worst Digita…
  continue reading
 
One of the hardest things as an entrepreneur is to invest in your business because at the end of the day, the money you put back into it, is money that comes out of your pocket. If you do what you've always done, you will get the same results. The only way to grow is through investing! Here are 5 Reasons You Must Invest in Your Business on the late…
  continue reading
 
School is back in session which always has me setting a new goal. I dropped off my daughter at college and my son is starting his junior year of high school which means we are back to the busy schedule. We have 5 months left in the year, plenty of time to reach your goals! What is something you wanted to do this year but have been putting it off? N…
  continue reading
 
If you want to become a sales rock star, listen up! I hear people say all of the time, "I’m so terrible at sales!" Yes, sales may not come naturally to you, but it is something you can learn and be really great at if you put in the work! I have worked with so many amazing sales people over the years and they all have these five skills mastered in t…
  continue reading
 
As a small business owner, you must show a return on your investment in marketing for it to make sense. Do you have a plan to track ROI for every dollar you spend? If not, you could be wasting thousands of dollars every year! Listen up to why ROI is so important in growing and scaling your business on the latest episode of the DO IT MY WAY Podcast!…
  continue reading
 
Feeling like a fake? Listen Up! Have you ever felt like you weren’t qualified to do something? I remember coming home from the hospital with my precious baby girl and saying…are we qualified to be parents and take care of this tiny baby? I hear this all of the time from my clients. They get close to launching their business or their personal brand …
  continue reading
 
If you are anything like most people, you spend about five hours per day on your phone skimming through emails, checking out your Facebook and Instagram feed and then there’s Linkedin, SnapChat and TikTok which might be the biggest time suck of all! You start scrolling and look up and an hour has gone by and you have accomplished NOTHING! You are m…
  continue reading
 
We all have bad habits we have created over the years in our business. After all, we didn’t start with a playbook, we went off our instinct, our skills, and maybe a little blood, sweat and tears to get where we are today. It worked for you to this point, but there reaches a point where you have to get rid of these bad habits to grow. I see a common…
  continue reading
 
I don’t know if you’ve explored TikTok yet, but I am sure your kids know all about it and spend hours on it each week! TikTok has really exploded out of nowhere to become one of the most downloaded apps in the world. Now marketers and brands are jumping on board to see if the brand has potential to add to their marketing mix. Here are three main wa…
  continue reading
 
It is so easy to get to work, answer a few emails, check out your Facebook or Instagram feed, answer the 10 texts that came through, check out the notification you just got on Linkedin, and the next thing you know an hour or two has gone by and you haven’t accomplished anything! Then your meetings start, phone calls come in, an employee has an issu…
  continue reading
 
The number one question I get asked by D2 Branding clients and prospects is, "What in the heck do I post on my social media?" It can be daunting and it is just another “To Do” on your long list as a business owner. Very few entrepreneurs have time to spend all day coming up with creative ideas for their social media. They have about 15 minutes at t…
  continue reading
 
Loading …

Quick Reference Guide