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How Artificial Intelligence is Changing Marketing
Manage episode 359365829 series 2838670
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What if you could predict your customers' next move and improve their overall customer journey? You’ve probably been hearing a lot about artificial intelligence and how it is changing the world. The world of marketing is no exception! Maybe you’ve heard people talk about AI but aren’t sure what it is? AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audiences or economic trends that may impact your marketing. A great example of this is using AI chatbot to write marketing copy like a blog post, podcast script, Facebook ad or an article. All you have to do is tell the chatbot the topic you’d like it written about and give specific directions to get a 500 word article back in an instance! It’s insane! You can even ask it to create Facebook ad copy for a specific product and it will come back with copy for an ad! I have even seen an example where it told the bot to make the ad funnier and it came back funny! Find out the best ways to use artificial intelligence in your next marketing campaign on the latest episode of the DO IT MY WAY Podcast at D2Branding.com/podcast.
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