Best Eric Holtzclaw Podcasts (2024)

1
119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle 1:03:02

2h ago1:03:02

1:03:02

The conversation delves into Proshanjit Dey's (PD) experiences with marketing of nutrition at Dr Reddy's, Kellogg's & Nestle. PD emphasises the importance of understanding the consumer’s cultural context and needs, especially when marketing nutritional products. He shares insights from his experience with Dr. Reddy’s, Kellogg’s, and Nestle, showcas…

1
Expert Strategies for Consultants: Lessons from Max Traylor 17:39

20h ago17:39

17:39

In this episode of The Claw, Eric is joined by Max Traylor of MaxTraylor.com. Max delves into his journey from running a traditional marketing agency to becoming a consultant's consultant. Max shares insights on productizing consulting services, emphasizing the importance of focusing on high-ticket, low-volume engagements before scaling to broader …

1
Hidden Revenue: The Art of Relational Marketing with Anita Toth 26:27

15d ago26:27

26:27

In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest Anita Toth, also known as the Hidden Revenue Hunter, the importance of relational marketing in B2B contexts. The conversation highlights how C-suite executives and marketing leaders need to understand their customers beyond mere transactions to build lasting rel…

1
Enhancing Sales Visibility with AI: A Deep Dive into Traq.ai with Adam Rubenstein 29:10

1M ago29:10

29:10

In this episode of "The Claw," a marketing-focused podcast for C-suite executives, host Eric Holtzclaw interviews Adam Rubenstein, co-founder and CEO of Traq.ai. The discussion revolves around the challenges and solutions in sales visibility and how AI can transform sales processes. Adam elaborates on Traq.ai's capability to provide detailed insigh…

1
Navigating B2B Landscapes: Mastering LinkedIn and Branding Strategies with Patrick Burns 24:38

2M ago24:38

24:38

In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of Patrick Burns Co., shares his journey from entrepreneurship right out of college to establishing a successful marketing agency. Now, at the forefront of his industry, Patrick dives into his approach to…

1
Decoding Market Strategies: An In-Depth Conversation with Brady Jensen 22:16

2M ago22:16

22:16

In this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer needs for product development and market alignment. With a background that transitions from sales to…

1
118 - Ben Guttmann on How to Design Messages that Actually Work 49:06

2M ago49:06

49:06

In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers …

1
Bridging Brands and Content: A Deep Dive with Rachelle Kuramoto 33:34

3M ago33:34

33:34

In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her true calling in the world of storytelling and business. Now overseeing content and brand for BIP Ventu…

1
The Claw Podcast | Embracing the In-Between: Navigating Liminal Spaces for Transformation and Growth 34:28

3M ago34:28

34:28

Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership and strategic development, she outlines how leaders can effectively guide their teams through trans…

1
Ep 117 : Phil Mershon on the Art and Science of Creating Memorable Experiences 52:23

3M ago52:23

52:23

The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected. Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events…

1
Ep 116 : Suraja Kishore on Building Iconic Campaigns & Inspiring Culture 1:03:06

4M ago1:03:06

1:03:06

Explore the challenges, strategies, and learnings behind the two iconic campaigns that you worked on Ariel's 'Share The Load' & Idea's 'What and Idea Sirji' ? How has the meaning of leadership evolved in this dynamic advertising and marketing landscape? What defines a positive agency culture for you ? How can we cultivate future-ready talent within…

1
Ep 115 : Purna Virji on High-Impact Content Marketing - Make Your Content Intentional, Engaging and Effective 42:01

5M ago42:01

42:01

Content is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset? Please explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here? Same concept, different angles. Could you share some examples to explain this ? How should one iden…

1
Ep 114 : Sanchita Roy on How Can Brands Be More Meaningful in People's Lives - Havas Meaningful Brands Study 45:50

6M ago45:50

45:50

In a sea of brands, the Meaningful Brands Study dives deep to find those with true substance. What's the core compass guiding this research, and how vast is its impact?What does it mean to be a meaningful brand in the current times? 222% market outperformance is mind-blowing. How do meaningful brands weave purpose into profits, and can this be repl…

1
The Claw Podcast | Using Marketing to Raise Capital for Startups, with Jason Fishman 23:03

7M ago23:03

23:03

In this episode, we take a dive deep into equity crowdfunding and marketing strategies. Eric sits down with Jason Fishman, the Co-Founder and Chief Executive Officer of the Digital Niche Agency, to talk about his company's niche - marketing targeting of investors for startup seed capital raising. To connect with Jason, click HERE. To connect with t…

1
The Claw Podcast | Why Clear Messages Win, with Ben Guttmann 24:13

7M ago24:13

24:13

When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether. In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why th…

1
The Claw Podcast | Branding Yourself, with Emma Donovan 27:08

7M ago27:08

27:08

In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into. In many business-to-business companies, though, it's often a challenge to convince those ex…

1
The Claw Podcast | How Service Design Shapes the Future of Organizations, with Patrick Quattlebaum 29:49

8M ago29:49

29:49

Most organizations, whether they realize it are not, service organizations. A lot of the work that happens in organizations is separated and spread out across a variety of different nodes so much so that it's easy to lose sight of whether the value to customers and employees is actually being manifested. In this episode, Eric sits down with Patrick…

1
The Claw Podcast | Social Media Horror Stories 2.0 with Stella Huffman 23:35

8M ago23:35

23:35

Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this throwback episode of The Claw, our Social Media Coordinator, Stella Huffman chats about social media horror stories that made her cringe. To connect with Stella Huffman, cli…

1
The Claw Podcast | The Art (and Science) of Persausive Selling (with Jeremy Miner) 33:58

8M ago33:58

33:58

In business-solutions markets - your prospects - unfortunately - don't really know what they need when you first start talking with them." "They might have an idea of what they need," as Jeremy Miner, Founder and Chief Executive Officer of 7th Level, a sales training company, says, "but they understand neither the depth of the problem nor the conse…

1
Ep 113 : Eric Holtzclaw on Marketing Effectiveness: Laddering, Content, Lead vs Demand Generation 45:32

8M ago45:32

45:32

What is the concept of Laddering and the 5 Whys ? How does one craft content that converts?Please explain with a case study or example. In an AI-driven era, how does content marketing need to evolve? How does one make content authentic, engaging, and relatable to engage both robots and humans? B2B Marketing: What is the distinction between demand g…

1
The Claw Podcast | Pursuing Earned Media the Right Way (with Mickie Kennedy) 25:55

9M ago25:55

25:55

Earned media, it's a useful thing. It's easy to see why - "that third-party corroboration, getting media pick-up," as Mickie Kennedy, Founder of eReleases, says, "it's almost like social proof - or maybe even implied endorsement." "It works like a referral in a way." Useful - but resource-intensive, slow to build, and inherently unpredictable. This…

1
The Claw Podcast | The 7 Steps of the Customer Journey (with Stephanie Nivinskus) 22:08

9M ago22:08

22:08

With business-solutions purchases, "most people don't make immediate decisions." As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says "you have to nurture them, love on them - provide reasons for them to do business with you, cultivating trust and consumer confidence." This sort of thing, though, doesn't happen in today's market, as…

1
The Claw Podcast | Connecting With Your Audiences Using Branded Content (with Zachary Slingsby) 29:04

9M ago29:04

29:04

"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?" As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to ex…

1
The Claw Podcast | Growing Your Brand Inside-Out (with Rhea Allen) 22:08

9M ago22:08

22:08

Your shareholders now are your employees who share - they are the holder of that story to share." So says Rhea Allen, President and Chief Executive Officer of Peppershock Media, a full service advertising agency with in-house video production and graphic design, seasoned with digital spice. Today - we're talking about culture - and how a "happy cul…

1
Ep 112 : Patrick Fagan on Are You Guarding Your Mind from Control and Manipulation ? 47:08

9M ago47:08

47:08

"Modern technology encourages artful choreography over truth”. What are some instances where the digital marketing world exploits data and predictive models to influence behaviours and beliefs? What ethical concerns arise from the convergence of AI, machine learning, and personal data, specifically regarding privacy, control, and abuse for both con…

1
The Claw Podcast | Growing Your Business with Podcast Interviews (with Tom Schwab) 32:40

10M ago32:40

32:40

My viewpoint is: obscurity is the fundamental problem. There are thousands - tens of thousands - of people out there we'd be able to help - if only they knew about us." So says Tom Schwab, Founder and Chief Evangelist of Interview Valet, a concierge-level podcast guest booking service. That's right - today, we're talking about podcasting on a podca…

1
The Claw Podcast | Making Influencer Marketing More Straightforward and Accessible with Kyle Painting 29:45

10M ago29:45

29:45

Today, we're talking with Kyle Painting, Founder of My Influency, about influencer marketing - what it is, its use as a tactic, and his efforts to make it more straightforward and accessible for small and mid-market businesses. To connect with Kyle Painting, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel…

1
Ep 111 : Atul Minocha on Is Your Marketing Real or Fake? Sorting Fact from Fiction for Growth 55:35

10M ago55:35

55:35

How have your engineering skills helped you in marketing? How is marketing like a bridge? What is the difference between marketing and sales? Can you explain the distinction using the headlight analogy? What is the difference between "Big M" and "Small m" marketing? How can the obsession with measurable ROI limit marketing potential? Why is pricing…

1
Making Marketing Agencies More Profitable with Jon Morris 28:00

10M ago28:00

28:00

Today, we're talking with Jon Morris, who’s built a proprietary, tech-enabled approach for surfacing hidden financial insights and (given his background in digital marketing - he’s the mind behind Rise Interactive) is using it to empower marketing agencies to achieve first-rate financial performance. To connect with Jon Morris, click HERE. To conne…

1
The Claw Podcast | Marketing as a Revenue (instead of Cost) Center with Zee Jeremic 25:38

10M ago25:38

25:38

Today, we're talking with Zee Jeremic, Founder and CEO of Mass Engines, about revenue growth, business process optimisations re: marketing and sales, and marketing as a revenue (instead of cost) center. To connect with Zee Jeremic, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the po…

1
Ep 110 : Rashi Goel on Scaling Consumer Brands : Insights from Nestle, Nescafe, Lakme, Closeup, Amazon etc. 49:21

11M ago49:21

49:21

In this conversation with Rashi Goel, a battle-tested marketeer, we embark on a quest to explore the world of consumer brands and scaling them through innovative strategies. Join us on a journey through insightful musings from thought-provoking conversations, touching upon diverse brands like Nestle, Nescafe, Lakme, Closeup, and even Amazon. Rashi …

1
The Claw Podcast | Becoming a "Creative Renegade" with Ericka Saurit 24:29

11M ago24:29

24:29

Today, we're talking with Ericka Saurit, Founder at Saurit Creative, about on becoming a "creative renegade," being strategic with your message, and capturing market voice. To connect with Ericka Surit click HERE. To connect with Eric Holtzclaw click HERE. To subscribe to our YouTube Channel click HERE.…

1
The Claw Podcast | Digital Marketing and Strategy, a Few Thoughts From an Outsider with Evan Johnson 30:45

11M ago30:45

30:45

Today, we're talking with one of our most recent additions to the Pride: Evan Johnson, someone who's found himself working in marketing without much of a marketing background. Evan talks about the work that went into learning the "language of marketing," how his non-marketing background has informed his view of the marketing landscape, and the advi…

1
The Claw Podcast | The Power of Authentic Storytelling with Jeff Bartch 30:51

11M ago30:51

30:51

On this episode of The Claw, we welcome Jeff Bartsch of Story Greenlight. Story Greenlight unlocks the power of messaging so that people can connect. Jeff defines what a story actually is, how he approaches storytelling for companies, and advice for businessess who are hesitant to tell their story authentically. Listen in on what Jeff has to say! T…

1
Ep 109 : Peter Fader on Leveraging CLV and a Customer Base Audit to Achieve Customer Centricity 42:33

11M ago42:33

42:33

How do you define customer centricity? What it is not? How does it challenge the traditional view as irresponsible, ineffective and misaligned with best practice? Why ‘unmasking the customer base’ is the hidden goldmine within one’s business? How should a business go about it? What are the misconceptions? What are some of the best practices? Please…

1
The Claw Podcast | Paid Media Strategy 101: How to Capture Attention in a Content-Saturated Market with Josh Cohen 27:58

12M ago27:58

27:58

Today, we're talking with Josh Cohen, Director, Digital Marketing at Tarkenton about digital strategy, account-based marketing, and digital and display advertising - something he's forgotten more about than we'll ever manage to learn. To connect with Josh Cohen, click HERE To connect with Eric Holtzclaw, click HERE To subscribe to our YouTube Chann…

1
The Claw Podcast | Don't Count Out Your Local Chamber with Adam Forrand 29:46

12M ago29:46

29:46

On today's episode of The Claw, we welcome Adam Forrand, CEO and President of Sandy Springs/Perimeter Chamber of Commerce. A chamber is all about being a liaison and advocate to the business community. Adam chats about the advantages of plugging into your local chamber including building connections, and how you choose which chamber is best for you…

1
Ep 108 : Uri Gneezy on Cracking the Code of Incentives - In Marketing, Organizations & Real Life 48:20

1y ago48:20

48:20

How can incentives be more effective by considering the signals they send? What role do mixed signals play in shaping behaviour? How can incentives be designed to align with desired outcomes and intentions?What are the misconceptions and pitfalls in marketing and designing incentives? What is the role of common sense. (chief common sense officer) i…

1
The Claw Podcast | Surviving the Friction Between Business Development and Marketing with Will Adams Part 2 15:46

1y ago15:46

15:46

On today's episode of The Claw, in a continuation of last week's episode, we welcome back Will Adams of Tarkenton. In part 2 of this podcast Eric and Will discuss navigating the political nature of an organization, and what happens when you "go outside the roadmap". Listen in on what Will has to say! To connect with Will click HERE To connect with …

1
The Claw Podcast | Surviving the Friction Between Business Development and Marketing with Will Adams Part 1 16:16

1y ago16:16

16:16

On today's episode of The Claw, we welcome Will Adams, President of Tarkenton. Tarkenton helps companies of all stripes get to market quickly and scale. In part one of this two-part episode, Will chats about adapting to change, navigating as an employee in a large organization, and the reward of being a political animal. Listen in on what Will has …

1
Ep 107 : Dr. Emmanuel Probst on How to Create a Transformative Brand - The Art & Science of Disruptive Brand Building 50:20

1y ago50:20

50:20

Assemblage: How does Assemblage relate to brands? Brand Transformation - How brands can transform the world we live in by leveraging the concept of Assemblage. Explore the three dimensions of transformative branding, including advertising and services, sustainability and environmental impact, and consumer empowerment. Power of Archetypes - How can …

1
Ep 106 : Jim Everhart on B2B Marketing - Aligning Business Strategy, Marketing Tactics & Messaging 31:55

1y ago31:55

31:55

How can marketing be a powerful force that helps a company communicate its strategy?How can B2B marketers create a common language to improve internal communication?How can strategic differentiation through messaging drive meaningful connections with customers?Jim answers the above questions and many more as he makes a case for aligning marketing t…

1
The Claw Podcast | Expanding Your Company Through Communications with Beth Miller 21:19

1y ago21:19

21:19

On today's episode of The Claw, we welcome the The 'God Mother of Liger', Beth Miller of Executive Velocity. Executive Velocity specializes in leadership development, executive coaching, and succession planning. Beth chats about how the personalities and beliefs of individuals play into communications, how important development is in leadership rol…

1
Ep 105 : Melanie Deziel on Transforming Content Marketing via Unlimited Story Ideas & Earning Trust 50:42

1y ago50:42

50:42

What is the Content Fuel Framework, and how can it generate an endless stream of story ideas? Can you share some examples of its different focuses, formats, and multipliers? How do you view the role of user-generated content in building a brand's presence? In "Prove It," how can strategies like corroboration, demonstration, and education be used to…

1
The Claw Podcast | The WheelHouse of Digital Marketing with Aaron Burnett 25:14

1y ago25:14

25:14

On today's episode of The Claw we welcome Aaron Burnett of WheelHouse DMG. WheelHouse DMG is a data-driven performance drives marketing agency. Aaron chats about regulations put in play that all marketers should know about, how he approaches content strategy, and how to remain laser-focused on business value. Listen in on what Aaron has o say! To c…

1
Ep 104 : Shourav Sen on Marketing Innovation - Putting People & Data at the Center of Growth Strategies 53:19

1y ago53:19

53:19

Confluence of data, analytics and insights for Innovation : What is the ideal scenario for data, analytics, and insights to come together for innovation? Examples of the consequences of disregarding insights in favour of raw data & vice verse "Joining the Dots": What is it and why is it vital for marketing success? An example at demonstrates the po…

1
What's Broken about B2B Marketing with Camela Thompson 23:09

1y ago23:09

23:09

On this episode of The Claw we welcome Camela Thompson, VP of marketing at Calibermind. Calibermind is a B2B customer data platform. Camela talks about adjusting your marketing to the way buyers are shopping, challenges B2B marketers face when adjusting to new industry standards, and the reality of B2B marketing today. Listen in on what Camela has …

1
Ep 103 : Doug Kessler on How to Create a Great Content Brand? Principles, Pillars & Process 52:35

1y ago52:35

52:35

What is a Galvanizing Story? Can a Galvanizing Story Really Unify Your Marketing and Sales Strategies? How to creating a Great Content Brand ? What are the Six Principles of Great Content Brands? What is the importance of Content Pillars ? Are You Missing Something Tangential? What is the role of Confidence & Experimentation in Content Marketing? W…

1
The Claw Podcast | Creating Your Ideal Culture Through Leadership with Jesan Sorrells 31:40

1y ago31:40

31:40

"Leadership is the thing that creates culture." People running small and medium-sized businesses are the most impactful entities regarding company culture. On today's episode of The Claw, we welcome Jesan Sorrels of Leadership Toolbox. Leadership Toolbox helps managers and supervisors become better leaders. In this podcast, Jesan talks about how to…

1
Ep 102 : Professor Dr. Kai-Markus Mueller on Using Neuroscience to Optimize Pricing Strategies & Win Deals 59:14

1y ago59:14

59:14

Are we missing out on potential profits by not exploring your customers' willingness to pay more? How do we find the optimal price for your product? What is NeuroPricing ? How neuroscience can help us in finding the "Goldilocks price" for your product ? Can discounts trigger impulsive buying behavior? What is the science behind discount pricing str…

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Eric Holtzclaw Podcasts

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