The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Liger Partners and Eric Holtzclaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liger Partners and Eric Holtzclaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Hidden Revenue: The Art of Relational Marketing with Anita Toth
Manage episode 422126828 series 1358995
Content provided by Liger Partners and Eric Holtzclaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liger Partners and Eric Holtzclaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest Anita Toth, also known as the Hidden Revenue Hunter, the importance of relational marketing in B2B contexts. The conversation highlights how C-suite executives and marketing leaders need to understand their customers beyond mere transactions to build lasting relationships. Anita emphasizes that customer relationships are emotional, and maintaining that emotional high is crucial to avoiding buyer’s remorse and potential churn.
To connect with Anita, click here: https://www.linkedin.com/in/anitamtoth/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
104 episodes
Share
Manage episode 422126828 series 1358995
Content provided by Liger Partners and Eric Holtzclaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liger Partners and Eric Holtzclaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest Anita Toth, also known as the Hidden Revenue Hunter, the importance of relational marketing in B2B contexts. The conversation highlights how C-suite executives and marketing leaders need to understand their customers beyond mere transactions to build lasting relationships. Anita emphasizes that customer relationships are emotional, and maintaining that emotional high is crucial to avoiding buyer’s remorse and potential churn.
To connect with Anita, click here: https://www.linkedin.com/in/anitamtoth/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
104 episodes
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Similar to The Claw
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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…
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continue reading
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continue reading
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