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Eric Holtzclaw Podcasts

Eric Holtzclaw public [search 0]
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Business Marketing Entrepreneurship Brand Liger Partners Jasravee Kaur Chandra
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Expert Authority Effect™ Interviews with Mario Fachini

Mario Fachini

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Expert Authority Effect™ Interviews is the Top 100 Entrepreneurship podcast where 2x #1 International Best Selling Author, Speaker & CEO Mario Fachini interviews industry-leading authors & experts and has them share their best publishing, marketing, and business strategies so you can learn how to implement them in your own business. Now's YOUR time, so prepare to shine!
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Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

Jasravee Kaur Chandra

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“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital market ...
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Mastering Brand Strategy with Kate Dileo: The Power of Authentic Messaging 26:15

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In this episode of The Claw, Eric delves into brand strategy with Kate DiLeo, founder of The Brand Trifecta. Kate shares her journey from pursuing a PhD in linguistic anthropology to becoming a successful brand architect. She discusses her innovative Brand Trifecta methodology, focusing on authentic messaging that drives customer conversion. Join E…
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119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle 1:03:02

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The conversation delves into Proshanjit Dey's (PD) experiences with marketing of nutrition at Dr Reddy's, Kellogg's & Nestle. PD emphasises the importance of understanding the consumer’s cultural context and needs, especially when marketing nutritional products. He shares insights from his experience with Dr. Reddy’s, Kellogg’s, and Nestle, showcas…
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Expert Strategies for Consultants: Lessons from Max Traylor 17:39

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In this episode of The Claw, Eric is joined by Max Traylor of MaxTraylor.com. Max delves into his journey from running a traditional marketing agency to becoming a consultant's consultant. Max shares insights on productizing consulting services, emphasizing the importance of focusing on high-ticket, low-volume engagements before scaling to broader …
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Hidden Revenue: The Art of Relational Marketing with Anita Toth 26:27

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In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest Anita Toth, also known as the Hidden Revenue Hunter, the importance of relational marketing in B2B contexts. The conversation highlights how C-suite executives and marketing leaders need to understand their customers beyond mere transactions to build lasting rel…
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Enhancing Sales Visibility with AI: A Deep Dive into Traq.ai with Adam Rubenstein 29:10

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In this episode of "The Claw," a marketing-focused podcast for C-suite executives, host Eric Holtzclaw interviews Adam Rubenstein, co-founder and CEO of Traq.ai. The discussion revolves around the challenges and solutions in sales visibility and how AI can transform sales processes. Adam elaborates on Traq.ai's capability to provide detailed insigh…
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Navigating B2B Landscapes: Mastering LinkedIn and Branding Strategies with Patrick Burns 24:38

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In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of Patrick Burns Co., shares his journey from entrepreneurship right out of college to establishing a successful marketing agency. Now, at the forefront of his industry, Patrick dives into his approach to…
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Decoding Market Strategies: An In-Depth Conversation with Brady Jensen 22:16

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In this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer needs for product development and market alignment. With a background that transitions from sales to…
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118 - Ben Guttmann on How to Design Messages that Actually Work 49:06

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In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers …
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Bridging Brands and Content: A Deep Dive with Rachelle Kuramoto 33:34

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In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her true calling in the world of storytelling and business. Now overseeing content and brand for BIP Ventu…
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The Claw Podcast | Embracing the In-Between: Navigating Liminal Spaces for Transformation and Growth 34:28

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Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership and strategic development, she outlines how leaders can effectively guide their teams through trans…
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Ep 117 : Phil Mershon on the Art and Science of Creating Memorable Experiences 52:23

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The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected. Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events…
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0415 | Taylor Ferber 1:26:20

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Visit www.EAInterviews.com/TaylorFerber for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: Fearless & Authentic Pitching: The "Celebrity Whisperers" Insights on Securing High-Profile Interviews with On-Air Personality, Journalist, and Cancel Me, Baby! Podcast …
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0411 | B. Jeffrey Madoff [Part 2] 54:38

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Visit www.EAInterviews.com/BJeffreyMadoffP2 for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: Creative Careers: Making a Living with Your Ideas with Author, Speaker, and Madoff Productions Founder and CEO B. Jeffrey Madoff on Episode #0411 [PART 2]…
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0411 | B. Jeffrey Madoff [Part 1] 49:02

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Visit www.EAInterviews.com/BJeffreyMadoffP1 for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: Creative Careers: Making a Living with Your Ideas with Author, Speaker, and Madoff Productions Founder and CEO B. Jeffrey Madoff on Episode #0411 [PART 1]…
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0398 | Ryan Blair 46:42

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Visit www.EAInterviews.com/RyanBlair for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: Nothing to Lose, Everything to Gain: From Gang Member to Multimillionaire with the New York Times Best Selling Author, Speaker, and Alter Call CEO Ryan Blair on Episode #03…
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Ep 116 : Suraja Kishore on Building Iconic Campaigns & Inspiring Culture 1:03:06

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Explore the challenges, strategies, and learnings behind the two iconic campaigns that you worked on Ariel's 'Share The Load' & Idea's 'What and Idea Sirji' ? How has the meaning of leadership evolved in this dynamic advertising and marketing landscape? What defines a positive agency culture for you ? How can we cultivate future-ready talent within…
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Ep 115 : Purna Virji on High-Impact Content Marketing - Make Your Content Intentional, Engaging and Effective 42:01

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Content is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset? Please explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here? Same concept, different angles. Could you share some examples to explain this ? How should one iden…
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