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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to ...
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The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss
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In episode #2809, Eric Siu and Neil Patel discuss the possibility of creating a billion-dollar one-person SEO agency using AI, the Red Ventures selling CNET at a $400 million loss, and share personal experiences of dealing with failures and the challenges of cleaning up and rebuilding. Don’t forget to help us grow by subscribing and liking on YouTu…
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MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word "AI" in your marketing dead?
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17:40
In episode #2808, Eric Siu and Neil Patel discuss the professionalization of Mr. Beast's YouTube channel, the importance of avoiding bureaucracy in large organizations, the misconception of a four-day workweek, the opportunity to buy discounted exercise equipment from Costco, and the diminishing impact of using the term 'AI' in marketing. Don’t for…
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How long will people wait for websites to load in 2024? Survey says…, Why premature marketing diversification is a killer, Did WFH destroy a generation of workers?, and The astrology app that gets 50m ...
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16:08
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16:08
In episode #2807, Eric Siu and Neil Patel discuss the importance of website speed and provide tips on how to keep a website fast, the impact of remote work on different generations, and share their insights on a successful top-of-funnel strategy for an astrology app. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more …
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How Marketing Agencies Structure Finances: C Corp vs. Pass-Through LLC
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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the pros and cons C Corp vs. pass-through LLC, salary vs. distribution, maximizing profit share, and tax implications. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric…
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Our favorite marketing tools for Q3 2024, and Old marketing that still drives major ROI
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17:25
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In episode #2806, Eric Siu and Neil Patel share their top marketing tools and tactics for Q3 2024. They highlight Overlap for repurposing YouTube content and Zaymo for enabling purchases within emails. They also discuss timeless strategies like live events, partnerships, and email marketing. Don’t forget to help us grow by subscribing and liking on…
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Lessons Learned from Analyzing 3000 Landing Pages Pt. 2
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19:19
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19:19
In episode #2805, we cover a portion of Neil Patel’s Webinar, focusing on boosting conversions, covering color psychology, personalization, high-converting landing pages, hero design, video use, detailed benefit lists, social proof, and best practices for CTAs and page design. Don’t forget to help us grow by subscribing and liking on YouTube! Check…
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Lessons Learned from Analyzing 3000 Landing Pages Pt. 1
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17:53
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In episode #2804, we cover a portion of Neil Patel’s Webinar, focusing on conversion rate optimization and how to go from average to amazing. They discuss the importance of understanding your audience, optimizing landing pages, and implementing CRO strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric…
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Experimenting with LinkedIn ads for CTV, Introducing new services without case studies, How to find good paid SaaS agencies, and Encouraging clients to approve case studies
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17:30
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17:30
In episode #2803, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners including LinkedIn ads for CTV, introducing new services without case studies, finding good paid SaaS agencies, and encouraging clients to approve case studies. Don’t forget to help us grow by subscribing and…
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Strategies for launching a new product, Hiring freelancers for mundane tasks, Finding the right fit for your agency, Framework for hiring, and Leveraging media platforms for agency growth
16:23
16:23
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16:23
In episode #2802, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners and provide insights and advice on launching a new product, hiring freelancers, leveraging media platforms, and more. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’…
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Profit Strategies for Agency Owners: Should You Distribute or Reinvest?
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16:41
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16:41
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Find out the importance of finding a balance between reinvesting in the business vs. taking distributions and insights on acquiring companies, including different financing options and deal structures. Don’t forget to help us grow by su…
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Explaining the value of video to clients, Finding leads for a new agency, Valuations for retainer work vs. productized services, Tracking offline conversions, and Using conversation intelligence tools
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13:44
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13:44
In episode #2801, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil tackle pressing questions from agency owners. The discussion covers crucial topics such as demonstrating the value of video to clients, discovering leads for a new agency, comparing valuations between retainer work and productized services, trac…
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Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance ...
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18:52
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18:52
In episode #2800, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on the challenges and pitfalls of taking equity as compensation, the use of NPS feedback to improve agency performance, the importance of focusing on the right marketing service for clients, strategies for entering new industries, and the acquisition of di…
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Effective ways to generate B2B revenue, Importance of organic social media, Best mediums for long-form content, Building strategic partnerships with other agencies, and more
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15:05
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In episode #2799, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on scaling agencies and generating business leads through long-form content, the importance of case studies on LinkedIn, the effectiveness of awards and RFPs in B2B marketing, the shift from organic to paid SEM, and key factors for successful paid ad campa…
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What's the future of SEO looking like, SEO as we know it is dead, how influencer marketing is moving into a more rigorous, metrics-driven era, and 100% of marketing and sales execs who post on LinkedIn ...
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18:27
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18:27
In episode #2798, we discuss how SEO is evolving to include optimizing for multiple channels, the future of marketing involves leveraging influencer marketing with a focus on ROI, and why you shouldn’t get too caught up in personal branding on platforms like LinkedIn. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more…
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The Meta, Microsoft, and Google arms race, How Microsoft Teams crushed Slack like a cockroach, Why you should go wide and narrow with your social content, The secret organization that Steve Jobs created ...
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16:08
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16:08
In episode #2797, we discuss the Meta, Microsoft, and Google's arms race, the strategy of going wide and narrow with social content, Steve Jobs' secret organization at Apple, the challenges in the SEO industry, and the benefits of having an elite group of employees. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more o…
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Should New Agencies Accept Bad Clients for Cash Flow? Pros & Cons Explained
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14:57
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14:57
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore why you should tier clients based on their level of headache and evaluate whether they are worth the headache based on their overall value. Also discover affordable digital marketing conferences and CRM systems for lead nurturin…
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OpenAI tempers expectations with less bombastic, GPT-5-less DevDay this fall, Prediction: Social media will change in 2025 because of disinformation, and UBI experiment fails
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18:17
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In episode #2796, we discuss the spread of disinformation on social media platforms and the potential need for regulation to address this issue, the results of the UBI experiment, the role of politicians, and the importance of purpose in people's lives. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s cont…
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How Ryan Reynolds and Hugh Jackman hit $1B box office using this maxim, Do high-end luxury (Chanel, Gucci, etc) stores In airports make money?, and The businessman at bay
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16:55
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In episode #2795, we discuss the success of Ryan Reynolds and Hugh Jackman's movies, the power of marketing and advertising, the profitability of high-end luxury stores at airports, and the resilience required to overcome adversity in business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leve…
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The stock market crash creates a marketing opportunity, What will happen to marketing as interest rates drop?, and The difference between Donald Trump & Kamala Harris' marketing
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15:09
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In episode #2794, we discuss how large publicly traded companies tend to cut marketing during bad times, creating an opportunity for smaller businesses to acquire more customers, the potential recession, the role of rate cuts in stimulating spending and the marketing strategies of Donald Trump and Kamala Harris in the upcoming election. Don’t forge…
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Elon Musk retweeted a parody Kamala Harris campaign ad without labeling it as misleading (an apparent violation of his own platform’s rules), and The fall of Nike was partly because of… performance marketing ...
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17:39
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In episode #2793, we talk about AI-generated content and platform trust, censorship and government intervention, education and critical thinking, equal opportunity and hard work, and the downfall of Nike. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Pate…
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The MIT Neurosurgeon who is now unemployed, and Microsoft & John Deere kill their DEI teams
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In episode #2792, we talk about the MIT Neurosurgeon who decided to quit his job, focus on his health, and start a YouTube channel. The video he posted about his experience went viral, highlighting the power of authenticity. We also discuss diversity, equity, and inclusion (DEI) in the business world. Don’t forget to help us grow by subscribing and…
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Making Your Creative Agency Attractive for Acquisition
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14:20
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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore the current market for buying and selling businesses, the importance of monthly recurring revenue (MRR) and contracts, the value of having a business that can operate without the owner, and the role of brokers in the acquisition…
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MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024
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16:31
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In episode #2791, we discuss the importance of virality in building a personal brand, the challenges of tracking ROI in marketing, the upcoming presidential election and its effect on ad inventory, the rise of GOP1 drugs and its potential impact on the beauty industry, and the shifts in DE&I initiatives in marketing. Don’t forget to help us grow by…
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The Olympics opening ceremony fiasco, Woke AI lies about history, and What it's really like to transition from employee to entrepreneur
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12:07
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12:07
In episode #2790, we discuss the importance of avoiding polarizing content in marketing, the need for unbiased AI models, the impact of selective information organization, the complexity of political ideologies, and the difficulties faced by founders. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s conten…
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CrowdStrike offers a $10 apology gift card to say sorry for outage, Olympic ad spending at record levels as streaming boom helps fuel demand, and What it means to be a real executive
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13:17
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In episode #2789, we discuss the impact of the CrowdStrike outage, how they handled the situation, and the negative press it generated. We also tackled the traits of effective executives that are explored through the insights from a book by Jay Paul Getty. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s c…
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