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Want to learn about customer acquisition and retention strategies employed by high growth digital-native product brands? This podcast - 2X eCommerce features interviews with experts at the forefront of technology and innovation in digital retail. Hear firsthand stories from founders of innovative direct-to-consumer brands. These insights will help you grow in specific areas of your direct-to-consumer business. hosted by Kunle Campbell
 
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show series
 
On today’s episode, Kunle is joined by Edward Upton, Founder of Little Data, a platform that helps eCommerce merchants automatically connect Google Analytics with platforms such as Shopify and apps like ReCharge and Facebook Ads. Making data-based decisions is a goal for many-a-business. But getting a unified picture of data from multiple platforms…
 
On today’s episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely, a maternity and breastfeeding apparel brand founded in 2016 along with his wife Deeanne. Kindred Bravely is a case study in female entrepreneurship and innovation which is a testament of achieving a three-year revenue growth of 8,544%. Running a profitable busines…
 
On today’s episode, Kunle is joined by Eden Amirav, Founder & CEO of BeProfit, a Profit Optimization and Analytics platform helping eCommerce businesses grow by leveraging the power of their own data. BeProfit is top-rated on Shopify app store and is also available on Wix stores. We often hear merchants complain of rising costs and reducing margins…
 
On today’s episode, Kunle is joined by David Perry, Co-Founder & CEO of Carro, a new age eCommerce platform that combines Cross‑Store Sales and Influencer Marketing. The platform already has over 33,000 stores and 7 Million influencers! Every merchant’s dream is to become a one-stop shop for their niche. To be able to sell products that aren’t nece…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Ian Leslie, with an expert panel consisting of Stephan Lukac, Joe Cornfield, Michael Ahuja and Lewis Fauset. We’ve mentioned in various episodes how Creative is one of the main pillars of online marketing. While that is true, there is a lot o…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Rosie Bailey, with an expert panel consisting of Ban Parr, Val Geisler, Dan McGaw and Meghann York. We all know that there have been seismic shifts in the marketing landscape. The iOS 14 update has made it difficult for ad platforms like Face…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Chloë Thomas, with an expert panel consisting of Nii A. Ahene, Nick Shackleford, Darius Kunca and Steve Dinelli. Gone are the days of just throwing together creatives last minute and hoping the Facebook algorithm does the work for you. This y…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Derric Haynie, with an expert panel consisting of Eric Toz, Marc Barros, Dylan Mullan and Umar Qamar. It is said that problems are often opportunities in disguise. The last 18 months have been full of such problems and those that have grabbed…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Savannah Sanchez, Claudiu Cioba, Sherice Banton and Moshe Saraf. Ever since the democratization of ad platforms, the Creative has become the key differentiator for marketers. The Creative, and b…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Gen Furakawa and Soma Toth. The marketing landscape has made monumental shifts with the tightening of privacy and data sharing rules. Merchants can no longer bank on Facebook ads to grow their b…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kaleigh Moore, with an expert panel consisting of Benjamin Smith, Eric Bandholz, Jeffrey Sawyer Lee and Josh Elizetxe. The current eCom landscape is probably as volatile as it can be. On one hand you have the massive growth in eCom, on the ot…
 
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Will Laurenson, with Chase Dimond, Rytis Lauris and Jessica Totillo Coster among the expert panel. Black Friday and Cyber Monday (BFCM) are almost upon us. And the competition this year is going to be intense. While there are many more online…
 
On today’s episode, Kunle is joined by Joseph Heller, Founder & CEO of The/Studio and Supplied, California-based platforms offering on-demand product creation/manufacturing and all-in-one wholesale solutions to small businesses. We all know either heard of or even come across Live selling on social media. More and more businesses are leveraging the…
 
On today’s episode, Kunle is joined by Erik Huberman, Founder & CEO of Hawke Media, a LA-based full-service marketing consultancy. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon, and Alibaba. Businesses traditionally make annual plans for functions like Finance, HR and Marketi…
 
On today’s episode, Kunle is joined by Guy Hanson, VP for Customer Engagement, Validity, a data integrity platform that enables constant assessment of customer data quality coupled with marketing analytics. Apple is soon going to alter the Email marketing landscape with the iOS 15 update. This comes hot on the heels of iOS which changed the game fo…
 
On today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert. Gone are the days where you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has go…
 
On today’s episode, Kunle is joined by Mike Yan, Co-founder and CEO of ManyChat, a chat-focused omni channel communication platform trusted by over 1 million businesses. We all know business and almost everything is mobile-first nowadays. Apps like Instagram and Tiktok have stolen a lot of Facebook’s thunder. Indeed Instagram is predicted to drive …
 
On today’s episode, Kunle talks about the upcoming Commerce Accel Conference on 16-17th September, 2021 and why you should be attending it! This event has been specifically tailored for DTC eCommerce teams keen to deliver their strongest BFCM. We have an array of practitioner speakers who have taken the time to share their firsthand experience and …
 
On today’s episode, Kunle is joined by Nick Raushenbush, Co-founder and COO of Shogun, a California-based software company empowering over 20,000 brands to create exceptional ecommerce experiences. In today’s market, customer experience is everything. But at the same time too many eCom stores make the mistake of sticking with the default features a…
 
On today’s episode, Kunle is joined by Jeff Sawyer Lee, Founder of FitTrack. Jeff is a Toronto-based entrepreneur and growth marketer who has taken multiple brands from incubation to 8 figures within the past 5 years. In one of our recent episodes, we showcased a business that hit 8-figures on the back of steady annual growth. But there are certain…
 
On today’s episode, Kunle is joined by Mikey Moran, Founder and CEO of Private Label Extensions, a hair extension, and technology company helping entrepreneurs launch and manage their brands. We all know how eCommerce has grown in leaps and bounds over the past year. With this growth we hear of more and more brick-and-mortar stores shutting shop. B…
 
On today’s episode, Kunle is joined by Jessica Totillo Coster, Founder of eCommerce Badassery. Jessica is an LA-based eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs. Too many businesses jump into email marketing without a real strategy while also ignoring best practices. They get little to no results and promptly…
 
On today’s episode, Kunle is joined by Domm Holland, Co-Founder of Fast, the world’s fastest online login and checkout platform. Fast is a San Francisco based privately held company funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital. More and more shoppers now prefer buying things online rather than in stores. But that bein…
 
On today’s episode, Kunle is joined by Brian Sloan, Founder of Autoblow. His company, Very Intelligent Ecommerce Inc., achieved 8-figure yearly sales, with only two full-time employees and an army of part-timers around the world. Building a successful business is hard even at the best of times. But doing so in an industry where most avenues for mar…
 
On today’s episode, Kunle is joined by Lisa Popovici, Co-Founder at Cartloop - a done-for-you SMS marketing platform that helps Shopify brands build better customer relationships through 1:1 conversational messaging. Abandoned cart recovery is a crucial element of every eCommerce brand’s marketing strategy. It’s usually just one question or doubt i…
 
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