Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the ...
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Maximizing Your eTail Experience: Planning and Networking Tips
23:28
23:28
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Summary Kristin Schoenstein, Portfolio Director for eTail US shows, discusses the process of putting on a conference and the importance of retailers attending eTail. She highlights the community aspect of eTail and the opportunities for networking and collaboration. Kristin also emphasizes the variety of content and activities available at eTail, i…
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Magento Maverick: Jisse Reitsma's Bold Vision for Open Source E-commerce
54:06
54:06
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54:06
Summary In this conversation, Brent Peterson and Jesse Reitsma discuss the state of the Magento community and the impact of Adobe's acquisition of Magento. They explore the differences between the European and US Magento communities, with Europe being more skeptical of Adobe's messaging and US being more receptive. They also discuss the role of Mag…
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Can Agencies and Tech Vendors Collaborate for Greater Success?
28:31
28:31
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28:31
Summary Simon Jones, founder of Code Extension, discusses his role in helping agencies discover new technology and tech vendors reach out to more agencies. He connects with agencies and tech vendors through LinkedIn and Slack, organizing partner intro calls and LinkedIn live sessions to showcase success stories and build relationships. Simon is pas…
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The Importance of Analytics in AI and Machine Learning with Lori Schafer
30:14
30:14
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Summary Lori Schaeffer, CEO of Digital Wave Technology, discusses the role of AI in product information management and marketing. She emphasizes the importance of automation and analytics in the e-commerce space, and highlights the value of personalization, social commerce, sustainability, and dynamic pricing. Schaeffer also discusses the impact of…
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Digital Products → How Ryan Sold a Million Stars
40:58
40:58
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40:58
Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen. Guest’s Links: Website: Read the Book: How I Sold a Million…
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Solving the Problem of Excess Inventory and Waste with Diz Petit
38:46
38:46
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Summary In this episode, Brent Peterson interviews Diz Petit, the co-founder and CEO of Liquid Donate, a sustainable social impact software company. They discuss the importance of corporate social responsibility, the issue of excess inventory and waste, and how Liquid Donate is matching excess inventory with schools and nonprofits in need. Diz shar…
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Seamless Ecommerce Checkouts with Linda Xu of Skipify
36:34
36:34
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36:34
Summary In this episode of Talk Commerce, Brent Peterson interviews Linda Xu, the Chief Commercial Officer at Skipify. They discuss how Skipify is revolutionizing the e-commerce checkout experience by providing a next-gen connected wallet that makes online transactions smoother, more secure, and user-friendly. Linda shares insights on the importanc…
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How AI and Entity-Based Search are Transforming SEO → Zach Boyette
50:08
50:08
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Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work …
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How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M → Robert Hamm
55:38
55:38
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55:38
In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business. Learn how effective ad spend, strategic capital management, and automation have driven their gr…
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The Impact of AI and Machine Learning in E-commerce with Peter Van der Westhuizen
22:40
22:40
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Summary Peter Van der Westhuizen, from the partnerships team at Linnworks, discusses the importance of technology in creating a seamless customer experience in e-commerce. He highlights the four key areas of focus: omni-channel marketing, shipping and fulfillment, continuous engagement, and post-purchase experience. Peter emphasizes the need for th…
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How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia
57:50
57:50
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57:50
In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimiz…
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Challenges for Amazon Sellers: Perishable Foods and Apparel with Chris Moe
34:30
34:30
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34:30
Summary Chris Mo, CEO and founder of Cartograph, discusses his role in helping consumer packaged goods brands succeed on Amazon. He highlights the importance of crafting compelling product listings and utilizing advertising to drive visibility and sales. Mo also discusses trends in the food and beverage industry, such as the rise of emerging brands…
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How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
31:18
31:18
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Tyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and retention. Tyler’s work focuses on leveraging personalization to …
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Rewire Your Entrepreneurial Mind for Success with Karim Boktor
43:37
43:37
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43:37
Summary In this episode of Talk Commerce, Brent Peterson interviews Karim Boktor, a leadership and business hypnotherapist. Karim shares his personal journey of overcoming anxiety and depression in his own business and how he discovered the power of the subconscious mind. He explains that 80-90% of our decisions and behaviors are driven by the subc…
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$40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist
1:32:59
1:32:59
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In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses how personal struggles with sleep and health led him to discov…
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Turbocharge E-Commerce Growth with AI: Secrets from NetElixir's Udayan Bose
41:01
41:01
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Summary Udayan Bose, founder and CEO of NetElixir, discusses the importance of AI in digital marketing and the challenges faced by e-commerce merchants. He emphasizes the need for experimentation and testing, as well as reserving time for learning and staying updated with industry changes. Bose believes that AI-powered experimentation is essential …
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Performance-Driven Influencer Marketing Mastery: Generating Revenue at Scale through TikTok and Instagram Posts → Nadia Bubennikova
57:10
57:10
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57:10
In today's episode of the 2X eCommerce Podcast, we delve into the technical intricacies of influencer marketing with Nadia Bubennikova from Famesters. Nadia provides a comprehensive breakdown of how to effectively scale revenue through performance-driven influencer marketing campaigns on platforms like TikTok and Instagram. The discussion emphasize…
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The Top 3 Strategies to Skyrocket Your Marketplace Sales, with Channel Engine's Jordi Vermeer
29:54
29:54
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29:54
Summary Jordi Vermeer, Vice President of Revenue for North America at Channel Engine, discusses the role of Channel Engine in helping brands and resellers list, optimize, and manage their marketplace sales. He explains how Channel Engine integrates with platforms like Amazon and offers automation and tools to streamline the process. Vermeer also di…
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The Top 3 Secrets to Accelerating Your Digital Transformation, with Ben Johnson of Particle 41
33:20
33:20
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Summary In this episode, Ben Johnson, the CEO and founder of Particle 41, discusses the importance of OKRs (Objectives and Key Results) in goal setting and measuring progress. He explains how OKRs can bring a data-driven culture to organizations and shares examples of how they can be applied in business. Ben also talks about Particle 41's services,…
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The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)
1:08:47
1:08:47
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In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion cover…
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A Guide to Geofencing with Ernesto Cullari and Barbara Wardell
36:21
36:21
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36:21
Summary Barbara Wardell and Ernesto Caleri, co-founders of Cullari & Wardell, discuss geofencing as an advertising technology and tactic that helps small businesses recover foot traffic. They explain that geofencing involves drawing virtual fences around competitor locations and sending targeted ads to potential customers when they enter those loca…
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Ex-VaynerMedia and BarkBox Exec Explains How to Scale from $1M to $10M+ → Sam Piliero
48:41
48:41
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48:41
In this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam’s journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He shares how these experiences paved the way for creating The Mo…
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The Top 3 Things Event Organizers Must Know to Boost Ticket Sales in a Post-COVID World with Ashley Stanford
33:55
33:55
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Summary Ashley Stanford, the co-founder of Ice Cream Social, discusses the impact of COVID-19 on the event industry and the changing social aspects of events. She emphasizes the importance of social media in event marketing and shares effective strategies for event organizers. Ashley also highlights the significance of partnering with sponsors and …
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How Automating Accounting Fuels E-Commerce Growth → Jason Richelson
46:41
46:41
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46:41
In this episode of the 2X eCommerce Podcast, host Kunle Campbell speaks with Jason Richelson, the founder of Bookkeep, to explore the critical elements of accounting tailored for the online retail space. The discussion centers on the pivotal role of accrual accounting and its necessity for accurate financial management in business operations. Jason…
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Mastering Platform Products and Ecommerce Complexity with Elena Leonova
34:01
34:01
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Summary In this episode, Elena Leonova, SVP of Product at Spryker, discusses the challenges of building e-commerce platforms for sophisticated use cases. She highlights the limitations of one-size-fits-all solutions and shares examples of complex use cases that require a more flexible and extensible platform. Elena also reflects on her experience i…
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