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The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.
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One of the biggest challenges any coach will face is that of hiring staff. As your business grows the need for help becomes essential. Inevitably you’ll do everything yourself early on, but as the growth hastens so will your desire to bring on help. For me, it was as soon as I hit 6 figures that I sought out help. For others, it may be closer to 7 …
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Social media is an essential part of a coaching business. You may not have known this when you got started in the industry but if you’ve been around for any amount of time, you certainly know now. It has given us the amazing opportunity to reach our exact audience, anywhere in the world, with a single post. There are countless positives when it com…
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The fear of speaking in public is the granddaddy of all fears. It’s often said that people fear public speaking more than death. As a coach if you aren’t out there speaking (whether that be on a virtual or live stage) in front of your audience you’re going to get left behind. It’s really that important. If you’re one of the many that are scared to …
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If you sell anything online, whether you're a coach or creative, you know it’s not as simple as just putting up a website and then counting the moolah that comes in. There are a number of tools, software and strategies that come into play in order to take someone from prospect to customer. But for my money, NOTHING is more powerful at turning a pro…
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As a coach, or even just a human being for that matter, you will encounter your fair share of challenges throughout your life. Some of these challenges you’re going to overcome with ease and flying colors. While others may test you to your core. But there’s one quality that if you possess it, your chances of overcoming challenges will be greatly en…
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If I told you there is a social media platform out there that will allow you to put your content in front of your ideal audience with very little competition and at no cost, would that interest you? Well believe it or not, this platform does exist and it’s one of the biggest sites in the world and you’re probably neglecting it. This platform is Lin…
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When it comes to your marketing, your funnel is the driving force behind your profitability. The more optimized the funnel, the greater the profitability. Period. Most coaches and online course creators know this, but what many don’t know is how to really go about making sure their funnels are optimized. They tend to over do things or not do enough…
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As coaches, we get into this industry to create freedom. Time freedom and financial freedom. With this goal in mind, it’s essential that we create smart money habits. The kind that exponentially speeds up our journey to that desired freedom stage of life. Now while that sounds nice, most people don’t really know how to do this properly and systemat…
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One of the most common mistakes I see coaches make is they try to copy the path that somebody else took to succeed even if it goes against how they’re wired. Don’t get me wrong, you should definitely follow certain systems if you want to replicate results, but the majority of your business needs to be molded to your own strengths and your goals so …
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It’s no secret that AI is not only here but here to stay. In fact, the AI we see today is probably the worst version that we’ll ever see. This is a bit obvious as with time comes innovation and progress, so like the internet once saw the slow dial ups, AI will certainly progress as well. As for how far? Only time will tell. But what I do know is th…
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Every brand knows that they need to be known, liked and trusted if they want to truly thrive. As a coach, you are the brand, so this holds especially true for you. Now there are countless ways for someone to go about building their brand. But some strategies are much more effective & potent than others. Which is why on this episode I brought on Bra…
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You can get a lot wrong as a coach and still be very successful. But there is one thing that, if you get it wrong, your chances of success plummet. And that thing is your messaging. Your messaging is the foundation of all of your marketing and if this is off then it sets off a chain reaction and every other aspect of your marketing becomes signific…
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Not all great stories are told by speakers but all great speakers tell stories. This is the secret to why some speakers have you hanging on their every word and chomping at the bit to take some form of action. The key here though is to not just tell any old story but to tell stories that are captivating with a purpose. During this episode, I share …
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You probably hear about workshops, masterclasses & bootcamps all the time. Invite after invite in your inbox. There’s a real good reason for this and it’s because they work! They are super effective strategies that let coaches and creators connect with and convert their audience. But not even those strategies compete with the effectiveness of in pe…
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Going viral is the holy grail of organic marketing. It’s what almost all content creators dream of when they’re coming up with idea after idea. But what most coaches and creators don’t know is that there are strategies you can apply to your content to exponentially increase the odds of the algorithm picking up your content and making it go viral. T…
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There are few things that will build your business faster than having relationships with people that have been where you are and are where you want to be. So it would only make sense to make sure you have a strategy in place to build relationships with these people, right? Of course! But the problem I see is that most people either don’t know how t…
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Your brand is your reputation and what you are known for. While building a brand will take some time, profiting from your brand doesn’t have to. In fact, you can most likely start making money from your brand right away. My guest on this episode of the expert edge, branding phenom - Julie Solomon, shares 3 ways you can start profiting from your bra…
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As a coach, your ability to attract your audience and get them to convert into your programs is largely going to determine how successful you become. That’s why learning how to write compelling copy should be at the top of every coach's skill development list. You don’t need to become an expert, because you can hire the experts to write your bigger…
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Being a coach or expert requires you to be or become somebody worth following. As soon as you decide to be a coach you're announcing to your audience that you are a leader. But it’s not good enough to just announce you're a coach and leader. You have to have something that initially draws your audience in and attracts them to you. And that thing is…
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You’ll notice quite a few similarities between the top coaches in any industry. But one similarity that tends to be unanimous among all top coaches is that they all consistently show up on video. That’s because video is one of the easiest pieces of content to leverage and when it’s done right it tends to create an instant level of authority. Howeve…
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Most coaches understand that building their personal brand is important. However, a lot of coaches don’t really have a complete grasp on what their personal brand really is. They mistake their personal brand with their brand identities like colors, fonts, websites, etc… During this episode with branding expert Yolanda Smith, we dive deep into what …
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If you have a dream to create a wealthy future then today's podcast is going to give you an insight into how that's done. My guest, Jason Brown, is a master day trader and course creator who exemplifies what it means to truly become an expert by consistently practicing what he preaches. He's not only created immense financial wealth but has built a…
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Establishing your credibility and expanding the reach of your brand are 2 cornerstones of any successful coaching business. There are countless ways to do this in today's day and age but after listening to today’s podcast, you’re going to want to be adding Youtube to your repertoire asap if it’s not a part of it already. My guest on this week’s epi…
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Running a successful launch can absolutely skyrocket your business and vice versa, running a launch that tanks can be detrimental and set you back a bit. We just came off of our most successful launch to date which is really going to set the tone for the rest of the year. That’s why it’s all the more important to follow the strategies and formulas …
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Most coaches I run into tend to over complicate things. From their online courses to their messaging. They tend to think that more is better when in reality, oftentimes less is more. Especially in the case of your messaging. If your messaging is complicated or unclear, your audience is going to move on. My guest on this week's episode, Donald Mille…
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Every successful coach and course creator has their own story and set of circumstances that they had to overcome to reach their breakthrough. My guest and student on this week’s episode - Lindsay Williams is no different. Like any entrepreneur, she had some hurdles she needed to overcome to get to where she is now, which is a $20k/month business. B…
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The goal of almost every coach or course creator I’ve ever encountered is to build a highly lucrative and impactful expert business. It doesn’t take rocket science to realize that! But as a coach it may feel like rocket science trying to figure out the formula and steps that turn your expertise into massive profits! If you've ever struggled to know…
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Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it’s relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentat…
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The majority of coaches understand the importance of selling from stage (virtual & live) but unfortunately, due to fear of speaking, they never cultivate or utilize this immensely valuable skill. You see the second you step on a virtual or live stage, you're instantly viewed as an authority figure. Making your audience way more receptive to what yo…
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Most course creators and coaches are left spinning their wheels when their offer isn’t selling. Oftentimes they'll think it’s their content in the course that’s the issue or sometimes they think they need to add more “how to” information to their presentation to sell it. Neither of these are true. In fact, I have found that there are 3 main reasons…
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As a coach, one of the most important skills you can possess is the ability to communicate your value to the marketplace. And the best way to do that is by speaking on stages - virtual and/or live. However, the fear of speaking publicly usually stops coaches dead in their tracks. This is one of the most common fears in the world and it’s one I want…
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One of the most common phrases you’ll hear in the coaching space is to “stop selling time for money”. And while I wholeheartedly support this idea, I don’t think it applies to every coach. It totally depends on what season you are in. If you’re new, then getting some reps in is a good idea and if you’re a bit more seasoned then by all means you sho…
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If you look next to any successful company or coach, you’ll surely notice a strong personal brand by their side. In today’s business world, a strong personal brand is essential if you want your business to reach its full potential. In fact, your personal brand often precedes your introduction. Meaning people are usually looking you up before they e…
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A common characteristic I notice that some coaches and course creators I work with have, is they tend to focus on what can go wrong instead of what can go right. For example, when they are getting ready to do their first big launch all of these negative “what ifs” tend to come to the surface. When in reality, a much more positive outlook would be “…
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Transformation can occur in a multitude of ways. However, it will most commonly happen 1 of 2 ways. It can happen accidentally with a powerful positive or negative experience. Or it can happen with intention. The latter is what I focus on in this episode. Topics like how to intentionally face the truth of where you are currently at and then how to …
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Too often in life and business we let out circumstances dictate our results. We’ve all been there before where we had an opportunity to take a positive step forward and immediately conditioned based thinking patterns took over and halted our progress. Maybe it was a course, mentor, etc.. and instead of moving forward you questioned the cost or the …
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One of the most common negative traits I see in business owners is the neglect of their own wellness as they try and grow their business. I was guilty of this too in the past, but once I started to focus on my wellness, my business simultaneously started doing better as well. I’ve learned that your business growth has a cap if you don’t take care o…
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In order to move forward, reflection is a must. But once the reflection is done, it’s time to put those lessons learned into practice and build upon what you’ve built. If you caught part 1 of this 2 part series, you would have gone through the reflecting-type questions you need to ask in order to pull the most out of 2023. In this episode, we are g…
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Oftentimes as coaches and business owners we focus too much on “what’s next?”. But in reality, the main growth in your life & business happens when you reflect on the lessons you've learned and apply them moving forward. So you need to take some time to look in the rearview mirror and for me, I love to do this at the end of each year. In this episo…
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One of the most important things you can do as an entrepreneur is work on your mindset. The way you perceive things, events & experiences will have a massive impact on you and who you become. This makes having a positive mindset all the more crucial. Because it’s not about the experiences you go through, it’s about the meaning you give to those exp…
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Coaches & experts are notorious for putting almost all of their attention and efforts into things like their content, marketing, ads, presentations, etc… much to the detriment of other massively important areas that contribute just as much to their success. I was in the same boat early on in my career, but as soon as I realized that there were pers…
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As a coach and content creator, hosting your own podcast is one of the most powerful marketing strategies. Think about it, spending between 20 minutes up to 2 hours listening to someone's content every week could not get any more powerful in its persuasive abilities. This week's guest, Jenna Kutcher - host of the Goal Digger Podcast is the market l…
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Many coaches dream of running a 6 figure webinar. I know I sure did. I mean who wouldn’t want to make that kind of money in a few hours worth of time? But unfortunately, this dream remains a dream for most because they don’t apply the right mindset and strategy. In my experience, most coaches just don’t know the right strategies to truly make this …
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One of the biggest desires I notice most coaches embody is to not only create a thriving business but to have a massive impact on their audience. That’s a BIG reason why I got into the coaching space. But it’s hard to have a large impact on your audience if you yourself weren’t first impacted by the content you’re teaching them. The greater the imp…
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Most of the coaches I work with are on the cusp of a big breakthrough. They just need a push in the right direction. They usually have the content, the course, the knowledge, etc.. in place but they don’t have the vehicle in place that systematically delivers that content in a manner that takes their audience from “interested” to “raving fan/custom…
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The road to becoming a highly paid speaker has many paths. But there are certain foundational fundamentals that almost all highly paid speakers have in place that got them to where they are. There’s always a caveat though… if you’re a celebrity of some sort you get to jump the line & bypass these fundamentals. But for us mere mortals, it takes cons…
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Any coach that’s been running successful webinars knows that there’s a refining & revision process that needs to be taken to maximize conversions. The idea of running a 6-figure webinar right out the gate is just that… an idea. For me, it took a lot of trial and error to get to that point. But when I look back, there are 3 clear big mistakes that I…
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I’d venture to say that all successful coaches have a lead magnet ingrained in their business. Lead magnets come in many different forms but they ultimately are giving something of value away for free in exchange for contact information. This has been a staple business practice since day 1. But what if I told you there’s a much better way? A way th…
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One of the first big financial goals that most coaches have when they start their expert business, is to make their first $100k. There’s something about that first 6 figures that can seem both magical and daunting all at the same time. You hear about some people doing it fast and then others never reaching that momentous moment, only to fizzle out.…
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Depending on what stage you are at in your coaching business, you either have a high ticket program or you’ve contemplated the idea of eventually adding one to your program offerings. It’s important to understand that selling a High Ticket Program is an art and a completely different animal compared to low ticket and medium ticket programs. The who…
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