Best Fitnessmarketing Podcasts (2024)

1
Fitness Business School - 587 - 4 Characteristics of Success 18:33

1h ago18:33

18:33

In this episode, Pat eplores the common traits that successful business leaders share. The focus is on identifying patterns that lead to success, rather than unicorn opportunities. He describes the four key characteristics of intelligence, hard work, humility, and timing. Successful individuals are continual learners, hardworking, and possess a lev…

1
282 | Transformations Require Lightning Strikes (Part 2) 47:16

2h ago47:16

47:16

When you're preparing to go into a new season of focus, that doesn't mean the other areas of your life should be neglected. Creating your off-season checklist so other areas don't regress The importance of micro-interactions Creating your own calendar Dooms Day and how to rebuild your calendar -- Jon's next book, The Obvious Choice, published by Ha…

1
363: Bad Economy? Maybe. So What? 9:36

19h ago9:36

9:36

In this episode, I explore two contrasting stories that happened on the same day. One features a business owner who is skeptical and pessimistic about how the economy could impact their business. The other story highlights a new, inexperienced entrepreneur with no formal training who just had their best sales day ever. Whether the economy is used a…

1
281 | Why Don’t I Feel Like I Deserve Success? (HOT SEAT) 8:59

24h ago8:59

8:59

You've lost count of the late nights, tears, and dollars you've spent to get to the point where you feel like you're successful. You get there and all of a sudden, you don't feel like you deserve it. Why we don't feel worthy of success when things start to go smoothly You're not cheating by bringing great talent in -- Jon's next book, The Obvious C…

1
280 | Transformations Require Lightning Strikes Part 1 41:33

3d ago41:33

41:33

Everyone knows consistency is important. However, consistency alone isn't enough to make transformational changes. Whether in your business, health, or relationships, you need consistency plus lightning strikes. If you're hardworking yet feel stuck, here's why Treating the important things like grains of sand doesn't work Boredom sucks, so focus on…

1
279 | The Truth About Having It All 36:02

5d ago36:02

36:02

You've been told you can have it all and it feels like no matter how hard you try, you just can't seem to get there. The truth is, you can have it all. Just not all at the same time. Letting your curiousity get the better of you We can blame Editson for our lack of personal seasons How you keep creating opportunities for burn out and how to fix it …

1
Fitness Business School - 586 - Growing Your Business in Turbulent Times 16:15

5d ago16:15

16:15

In this episode, Pat addresses the current economic instability, drawing parallels to past financial crises. Drawing from personal experience in growing businesses during the 2008 recession and the COVID-19 pandemic, the speaker offers actionable strategies for businesses to not just survive but thrive in challenging times. Key concepts include pri…

1
362: The Truth About Selling: Stop Pitching, Start Building Trust 19:30

6d ago19:30

19:30

In this episode, host Mike Arce sits down with Michael Friedman from SupaFitGrow to reveal the secret that most fitness entrepreneurs miss: building trust and authentic relationships with prospects before ever making a sale. Discover how top fitness studios like Anytime Fitness have boosted their lead conversion rates by over 30% by focusing on rea…

1
361: BIG Decision Tool 9:39

8d ago9:39

9:39

As leaders, we're often faced with making critical decisions throughout our careers. Surprisingly, many entrepreneurs and leaders aren’t naturally great at decision-making; it's often a weak spot in their personality assessments. They simply make so many decisions that they inevitably stumble upon some big wins. But what if we could improve our dec…

1
278 | Managing The “If Only It Was Cheaper” Objection (HOT SEAT) 7:17

8d ago7:17

7:17

The almighty price objection - "If only it were cheaper." It seems like a tough objection to manage, but there are really only two directions it can go. Deciding how you value your time Leaving the door open to come back Reconfirming how much your potential client values their goal -- Jon's next book, The Obvious Choice, published by HarperCollins,…

1
277 | The "It's Too Saturated" Myth 47:25

10d ago47:25

47:25

While there may be a lot of other coaches in the same space as you, even if it appears saturated - it doesn't mean there isn't opportunity. The real and perceived differences when you work in-person vs online Earning your Fitness Citizenship The best way to get a referral -- Jon's next book, The Obvious Choice, published by HarperCollins, is now av…

1
276 | Raising Prices & Overcoming Fear - Lessons From Canva 43:59

14d ago43:59

43:59

The scariest part about raising prices is imagining the catastrophic client backlash we assume will happen. Will some clients be upset? Yes, but that doesn't mean it wasn't a good decision to raise your prices. When your business grows, it doesn't mean all of your clients grow with you Why losing clients isn't a bad thing Why raising your prices ma…

1
Fitness Business School - 585 - Roadmap to a Fast $1K Online 18:18

14d ago18:18

18:18

In this episode, we explore the evolution and challenges of the online coaching industry, particularly the surge during the pandemic and subsequent adjustments. We address common misinformation and emphasize the importance of offering genuine, quality service. Key factors discussed include customer retention, accountability, and the importance of s…

1
360: Master the 4 Behavior Styles to Close More Deals 41:15

13d ago41:15

41:15

In this episode, Griff Long, Brand President of Upgrade Labs, discusses the concept of sales quadrants, which are based on behavior styles. He explains that understanding someone else's behavior style allows for better communication and connection. The four behavior styles are formal, informal, dominant, and easygoing. Griff provides insights into …

1
275 | Building A Safety Net (HOT SEAT) 26:04

15d ago26:04

26:04

When things are going well, you can start to worry about what could go wrong and what to do next. Set yourself up so you're prepared and not worried. Add rocket fuel to your operations using the "take two weeks in two weeks" method Use old school tools to avoid putting all of your metaphorical eggs in one Meta basket How much effort you should put …

1
274 | Creating Opportunities For Happiness & Fulfillment 51:33

19d ago51:33

51:33

Life can sometimes feel like a blur, with little space to enjoy, appreciate, or rest. In the little bit of time we manage to carve out, it's not as restful as we wish it were. You may not always be able to create more moments, but you can more more out of the moments you do have. How to make an entire country happier Designing pauses and rituals fo…

1
273 | The Consistency Conundrum 1:00:22

21d ago1:00:22

1:00:22

Consistency is good for things like brushing your teeth and taking your vitamins, but not so much for big growth in the things you care about most. The twin gods of Accumulation and Accomplishment Modern inventions have ruined our natural seasonality The Grass is Greener Fallacy -- Jon's next book, The Obvious Choice, published by HarperCollins, is…

1
Fitness Business School - 584 - The Time Capsule Concept 7:06

21d ago7:06

7:06

In this episode, we explore the insightful 'time capsule' concept shared by Dean Jackson and its implications for long-term client acquisition. The host delves into the importance of consistent follow-up and engagement with potential clients who are not immediate buyers, emphasizing the value of nurturing relationships over time. This approach ensu…

1
359: How To Boost Sales With Good Copywriting 37:02

22d ago37:02

37:02

In this episode, our guest Michael Friedman from SupaFitGrow talks about...copywriting! Copywriting is becoming increasingly important in digital marketing. In the past, optimizing ads was the key to success, but now creativity and good copywriting are crucial. Many businesses struggle with copywriting because they don't understand their target aud…

1
358: Suck First. Master Later. 7:11

23d ago7:11

7:11

If you've read enough books, listened to enough podcasts, or followed enough influential people, you've probably heard that in order to become great at something, you first have to be willing to be really bad at it. But for many entrepreneurs and people in general, this is a tough concept to embrace. In this episode, we dive into how to understand …

1
272 | Content Burn Out (HOT SEAT) 18:13

22d ago18:13

18:13

Creating content for social media can be a lot of fun - until it's not. You've always been told to "post consistently!" so how do you manage that when you feel burnt out on content? The not-so-secret sauce to consistent content The two types of content Where to focus most of you energy besides content -- Please dm Jon the word "mentor" at @itscoach…

1
271 | Building Your Network In A New Space 1:00:28

26d ago1:00:28

1:00:28

Whether you're just starting or trying to grow in a new space, how you approach networking is different than when you're established. It means you'll need to be the one to make things happen if you're going to move the needle. The three principles to building your network Finding an "in" to the person you want to get to know Telling the truth backw…

1
Fitness Business School - 583 - 3 Lessons from Travel Baseball 21:17

27d ago21:17

21:17

In this episode, Pat reflects on his extensive experience coaching youth baseball and shares valuable life lessons applicable to both personal and professional settings. Key takeaways include the importance of understanding the broader context of people's lives, focusing on long-term goals beyond immediate outcomes, and emphasizing teamwork, effort…

1
270 | When Clients Leave - Stay Top Of Mind 45:54

28d ago45:54

45:54

We can take it personally when a client decides to leave. Instead of wondering if you did something wrong or lighting the match to burn the bridge, try creating an offboarding experience that keeps you top of mind. Not being a Stage 5 Clinger when clients decide to leave How to turn a client leaving into a celebration (and into more clients) Creati…

1
357: How To Cut Your Cancellations In Half 33:02

28d ago33:02

33:02

In this episode, siblings Teresa and Gerald Hodges share the powerful strategies that helped them cut their gym’s cancellations in half. Learn how this dynamic brother-sister duo transformed hesitant members into committed clients and drastically improved their retention rates. They reveal the key changes they implemented, their personalized approa…

1
269 | Creating Systems & Tools For Setters (HOT SEAT) 23:28

1M ago23:28

23:28

Most coaches feel understandably stressed about hiring the right setter. To make the role work, you'll need to know what traits make for a good setter, what systems to have in place, and what tools they'll need to succeed. Your setter can, and should, do more than set up calls Supporting your setter beyond typical business conversations Creating a …

1
268 | Self Publishing Vs Traditionally Publishing Your Book 50:04

1M ago50:04

50:04

After publishing and selling books every way known to man - Jonathan has an insight or two on choosing whether to self-publish or traditionally publish your book. The difference in trust when you self-publish vs traditionally publishing your book Why you should self-publish even when traditional publishing is objectively better The best way to sell…

1
356: How to Create Offers That Drive Gym Growth 28:57

1M ago28:57

28:57

In this episode, we sit down with Michael Friedman, co-founder of SupaFitGrow in Australia, to dive into the critical role of compelling offers in marketing success, especially for gyms. Michael shares insights on how his company has revolutionized lead generation for fitness centers by crafting tailored, high-value offers that resonate with specif…

1
Fitness Business School - 582 - Taking Advantage of Opportunities 12:56

1M ago12:56

12:56

In this episode, Pat Rigsby discusses the importance of noticing opportunities around us and effectively leveraging them. He shares personal experiences from recent travels, highlighting how various entrepreneurs and business owners have turned simple ideas into profitable ventures. From a baseball tournament organizer in Panama City to the founder…

1
267 | The Warning Signs of Mediocrity 41:46

1M ago41:46

41:46

Learning from successful people we admire is helpful, but we can also learn a lot from those who seem to have all of the right ingredients but are stuck at being mediocre. The fundamental principle that all successful business people understand How you handle an invite might be the predictor of how successful you are The hard question you need to a…

1
355: Absolutely Most Important Episode Ever 15:49

1M ago15:49

15:49

This will without a doubt be the most important podcast episode you've ever heard us release here on the GSD show. It's arguably more important than any episode you've ever heard on any podcast show ever. Please make sure that you're in a quiet place and your volume is up. Enjoy the episode. GYM OWNERS Schedule your FREE strategy call with us today…

1
266 | Finding & Using Your Geek Flag (HOT SEAT) 44:13

1M ago44:13

44:13

You're great at what you do, but you need your ideal clients to notice you in order to turn them into paying clients. You can make it easier for them to find you by waving your geek flag and using it wisely. Finding your weird connetion with everyone you meet Four ways to generate leads with an interview-style podcast A fun, easy way to generate co…

1
265 | Alice Lemee - Creating Opportunities For Luck To Strike 55:04

1M ago55:04

55:04

Most ventures in your life require a kernel of delusion to convince yourself that the thing you want is meant for you. To start taking steps to getting what you want and giving luck an opportunity to find you, start with your own "Summer of Yes". Upping the odds of getting your opportunity of a lifetime Preventing yourself from pinning your unreali…

1
264 | Stop Playing The "Look At Me Shirtless" Game 44:10

1M ago44:10

44:10

It can feel like in order to get attention on social media that you need to go shirtless or sexy. If that's the game you want to play - awesome! If not, there is another way. Deciding which game you want to play, are qualified to play, and feels good to you How not to be rich with likes but poor with dollars The reason why you're probably hating so…

1
Fitness Business School - 581 - Breaking Through the Glass Ceiling 12:24

1M ago12:24

12:24

This episode explores how seemingly insurmountable barriers can be broken in both athletics and business, using the story of Roger Bannister's four-minute mile as a metaphor. Pat gives his experience in transforming the fitness industry by pioneering the subscription billing model for personal training, and highlights stories of other entrepreneurs…

1
354: The Power of SMS and Follow Up 25:18

1M ago25:18

25:18

In this episode, we dive into proven strategies for fitness studio and gym owners to improve their lead engagement and conversion rates. Our guest Benji Donhardt of SupaFitGrow shares insights on the power of follow-up, emphasizing the importance of using open-ended questions to understand potential clients' goals and challenges. We also explore th…

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