Best Flightpath Podcasts (2024)

1
The Hitmaker with Wavland’s Jason Hoch 37:22

9d ago37:22

37:22

What do wrestling and podcasting have in common? Jason Hoch, who ran WWE’s digital team during the early social media days and is now a leading podcast producer. In this episode, I talk with Jason, now the CEO and Chief Creative Officer at Wavland. Jason and I chat about his experience at the WWE, what it was like to work at HowStuffWorks on the hi…

1
The Client Whisperer with Pod People’s Rachael King 36:42

20d ago36:42

36:42

The podcast industry, like all media and entertainment, is undergoing a course correction. In this episode, I speak with Rachael King, CEO of Pod People. Rachael and I chat about podcast marketing strategies, team building advice, her latest predictions for the future, and why her first question to client has nothing to do with podcasts. To learn m…

1
From Private Equity to Podcasting with Blanchard House’s Hassan Chaudhry 44:15

1M ago44:15

44:15

Storytelling podcasts are a unique subsection of podcasting, and one with many obstacles and challenges to overcome. In this episode, I’m talking with Hassan Chaudhry, head of partnerships and strategy at Blanchard House, a UK-based independent podcast company which focuses on storytelling. Hassan is the former director of business and strategy wit…

1
89 - The Five Ages Of Marketing For Consultancy Firms 16:08

2M ago16:08

16:08

Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, a…

1
The Power of Predictive Podcast Analytics with Flightpath’s Sean Howard 39:37

2M ago39:37

39:37

The podcast world is growing rapidly, and podcasters can fall behind without a glimpse of the future. Predictive analytics have become vital for podcasts to survive and flourish. In this episode, I’m talking with Sean Howard, the founder and CEO of Flightpath, a predictive analytics platform for podcasting. He’s also the founder of Fable and Folly,…

1
Cinematic Sound Design with Garrett Tiedemann of Campside Media 26:45

2M ago26:45

26:45

On today’s episode we’re doing something different: Chris Boniello, the Podglomerate’s VP of Production Services, is taking over the host seat to discuss the production side of podcasting. He chats with Garrett Tiedemann, Mix Engineer and Sound Designer at Campside Media. This year, Garrett was nominated for ‘Best Production and Sound Design’ at th…

1
Bringing SEO to Podcasting with Ausha’s Odile Beniflah 31:56

3M ago31:56

31:56

There are many unknowns when it comes to podcast marketing. This is because ‘podcast marketers’ are often podcasters who become marketers, rather than professional marketers who got into podcasting. In this episode, I’m speaking with someone from the latter category: Odile Beniflah, Head of US at Ausha. Ausha is a podcast hosting platform with an i…

1
The State of Acast with CEO Ross Adams 44:38

3M ago44:38

44:38

By Jeff Umbro, The Podglomerate LLC

1
Should Podcasters Care About the IAB? 38:12

3M ago38:12

38:12

The Interactive Advertising Bureau (IAB) can be a confusing organization for the podcasting industry. They’re an influential player that many recognize by name, but it's not often clear to the everyday podcaster what they actually do. The IAB’s main objective is to develop and establish the ‘rules and regulations of podcasting’ – namely determining…

1
Mission-Driven Development with Wonder Media Network’s Emily Rudder 31:07

4M ago31:07

31:07

Wonder Media Network was founded in 2018 to “introduce empathy into politics, business, and culture.” Since then, they’ve grown into a sizable independent network, creating award-winning originals and branded series for clients. To walk me through the secrets to Wonder Media’s success, I talk with their Head of Development, Emily Rudder. Emily has …

1
Slate’s Most Profitable Year Ever with VP of Audio Alicia Montgomery 31:58

4M ago31:58

31:58

The 27-year-old Slate Magazine just had its most profitable year ever, and it credits podcasting for much of its success. Slate has been publishing podcasts since the 2005 launch of Political Gabfest, and they’ve built on that success ever since. Today, they have dozens of successful shows, a thriving subscription business in Slate Plus, and they r…

1
88 - Promotion V Positioning 15:25

5M ago15:25

15:25

Most consultancy firms tend to work on promotion as their marketing strategy, judging by their websites and the way they present themselves and their firms both online and in networking meetings. However, from what I see, promotion creates resistance and triggers questions that raise doubts about competence, trustworthiness and reliability. On the …

1
Building a Podcasting Cooperative with Maximum Fun CEO Bikram Chatterji 38:12

5M ago38:12

38:12

In March of 2023 the podcast agency Maximum Fun announced the company would convert to a worker-owned model. At the same time, Maximum Fun’s founder, Jesse Thorn, would be stepping down as CEO after nearly 20 years at the company (though would still work at MaxFun). On this episode, I'm checking in with their current CEO Bikram Chatterji to see how…

1
87 - The Question Your Marketing Must Answer 16:00

5M ago16:00

16:00

There is one critical question your marketing must answer, if you are going to be able to create relevant marketing messages that connect with your ideal clients. I see a lot of marketing from consultancy firms that fails to answer this question. The result is failure to attract the attention of ideal clients and an inability to attract regular new…

1
86 - How Much IP Should Consultants Give Away? 20:08

5M ago20:08

20:08

Many consultants have a fear that if they give away any or much of their valuable intellectual property in their marketing process, the recipients will use that material to solve their own problems instead of coming to the consultant who provided the material to ask for their help. The conundrum is that we know that if we give away some of our IP i…

1
Tenderfoot TV in 2024 with CEO Donald Albright 39:32

5M ago39:32

39:32

Since the launch of Up and Vanished Season 1 in 2016, Tenderfoot TV has steadily grown into one of the most impactful companies in the podcast industry. To explain how Tenderfoot TV got to where it is today, CEO Donald Albright joins me to talk about Tenderfoot’s unique approach to podcast marketing, how they leveraged the success of Up and Vanishe…

1
85 - The Fast Path To New Clients 23:43

6M ago23:43

23:43

Most consultancy firms make a big mistake in their marketing that slows down their progress to new sales and acquiring new clients or may prevent them having an opportunity with some potential clients at all. There is a predominant tool on most consulting firms' websites that asks for too much too soon. That is typically the innocuous "Contact Us" …

1
84 - The Value of Focused Specialization for Your Consulting Firm 17:06

6M ago17:06

17:06

In many consulting firms, operational processes are more complex than they need to be. Rather than offering a wide range of services to potential clients in order to achieve higher revenues, in my experience, operating with a focused specialization is what achieves greater simplicity in running the business, greater operating efficiencies, lower op…

1
The Bull Case for Podcasting with DWNLOAD Media’s Chris Peterson 33:29

6M ago33:29

33:29

Chris Peterson is betting big on the podcast industry in 2024. The ex-iHeart executive founded DWNLOAD Media, a podcast roll-up aimed at buying and operationalizing existing podcast companies to compete with the giants in the space. He’s currently in the early stages of development, pitching investors and audio companies on the idea. To promote his…

1
83 - How To Be Attractive To Your Target Market 22:35

6M ago22:35

22:35

Many consultancy firms do a lot of activities in their marketing with the aim of attracting their target market. But do these activities actually attract? A lot of the activities I see consultancy firms engaging in don't get the results the owners of those firms are looking for. They don't attract. Instead of doing things to try to attract more cli…

1
82 - How To Avoid The Sales Roller Coaster 20:47

6M ago20:47

20:47

One of the most common scenarios that consultancy firms experience is what I call the sales roller coaster. That is where the firm goes from being busy with client delivery work for a while, maybe a month or two, and then goes through a subsequent period of having not enough work and needing to find new clients or projects. The main reason this occ…

1
Running a Small but Mighty Podcast Operation with Podcamp Media’s Dusty Weis 34:27

6M ago34:27

34:27

Today I’m chatting with Dusty Weis, Founder and President of the B2B podcast production company Podcamp Media. Podcamp is a small but mighty firm based in Wisconsin. They largely works with companies, brands, and trade associations also based in the Midwest. Dusty does for brands what typically takes a whole team – from conceptualizing to producing…

1
81 - The Three Steps To Systematic Client Acquisition 21:23

7M ago21:23

21:23

For most consultancy firms, client acquisition is not a systemtic process. Typically, we get clients through referrals and maybe networking, which ends up being a referral process too. Unless we have our marketing systems perfectly dialled in, we cannot expect our client acquisition to be consistent or predictable. When this is the case, we have no…

1
80 - What Is Branding Really For A Consultancy Firm? 16:41

7M ago16:41

16:41

I believe there is actually a lot of confusion about the importance of branding and what branding actually is for many owners of consultancy firms. In this episode, I reveal my take on what branding really is and how we can waste a lot of time and money when we get this wrong. In my experience, many consultants go about branding the wrong way, in a…

1
79 - Marketing is a Journey, Not an Event 22:01

7M ago22:01

22:01

Many consultants make the mistake of hurrying an potential client towards the sale, without realizing that this process violates the normal buying journey that all potential clients take. Our approach to selling is more like seeing the selling process as an event that happens around the sales meeting, instead of a journey that the client can take w…

1
78 - Creating Demand For Your Consultancy Services 25:19

7M ago25:19

25:19

Many consultancy firms are great at satisfying demand for their services, but not so great at creating demand for their services. Most consultants start out in business for themselves and develop a team around them because they are good at what they do. They already demonstrate a level of authority in their field, especially when they can receive r…

1
QCODE Media’s Steve Wilson on Bringing “Prestige” to Fiction Podcasts 32:25

7M ago32:25

32:25

The antiquated radio drama is making a comeback, now rebranded as “fiction podcasts,” and agencies like QCODE Media are leading the way in making these shows marquee programming. Their production is up there with the best, the artwork has the iconic look of an HBO original, and they’ve cast A-list Hollywood stars like Rami Malek, Kerry Washington, …

1
77 - Consultancy Practice or Consultancy Business? 20:38

7M ago20:38

20:38

In this episode of The Accepted Authority Podcast, I discuss the difference between a consultancy practice and a consultancy business. I see most of the consultancy firms that I come across being run as a consultancy practice, which tend to end up being complex operations lacking consistency and predictability around the outcomes they are striving …

1
The State of the Audiobook Industry 34:32

8M ago34:32

34:32

Today we’re shifting our focus away from podcasts and toward its sister industry: audiobooks. While the explosive growth of podcasting has dominated headlines in the audio world, the audiobooks market has slowly and steadily grown alongside it. Today, the international audiobook industry can claim $5 billion in revenue, while podcasting boasts arou…

1
Double Elvis’s Brady Sadler and the Business Behind Disgraceland 30:49

8M ago30:49

30:49

Music and podcasting, in many ways, are a natural combo. Today, they’re often even consumed on the same platform. The music podcast subgenre is brimming with opportunity for interesting new collaborations, formats, and technologies. The result: this niche within podcasting is producing some of the most innovative projects out there. Today I’m chatt…

1
76 - How to Plan for Accelerated Growth of Your Consulting Firm in 2024 25:33

8M ago25:33

25:33

As we come to the end of 2023, I'm hearing thought from many consultants about how glad they are the 2023 is nearly over, but that they are worried about how the challenging economic environment might affect them in the new year. What appears to be uppermost in their thoughts is how the external environment will impact them. What my concern is howe…

1
Why Audacy’s Jenna Weiss-Berman is Optimistic About the Podcast Industry 38:17

8M ago38:17

38:17

2023 has been a tough year for a lot of people in the podcast industry. Years of investment in the space looks to be slowing down, and dozens of companies are reeling because of it. It’s clear to most that the business side of podcasting will have to be more intentional moving forward. To discuss this transition, I’m speaking with Jenna Weiss-Berma…

1
75 - The Need For Speed In Selling Consulting Services - Not 21:00

8M ago21:00

21:00

Many consultants display and obvious need for speed when it comes to selling their consulting services. However, this need for speed is counter productive to results. Your need for speed in selling your consultancy services undermines your authority, which ultimately undermines your sales effectiveness and your financial results. In this episode, I…

1
Studio Ochenta CEO Lory Martinez on Adapting Podcasts for an International Market 32:41

8M ago32:41

32:41

Like the rest of the world, podcasting is becoming a global business. However here in the Anglophone world, we don’t hear much about what’s going on in other podcasting markets like LATAM, India, China, let alone create content to serve these markets. Folks like Lory Martinez, founder and CEO of Studio Ochenta, are here to help bridge that gap. Stu…

1
74 - Marketing Consulting Services Effectively 18:01

9M ago18:01

18:01

Marketing your consulting services as a consultant or owner of a consulting firm is often a challenge to conduct effectively. By effectively, I mean that your investment in marketing actually delivers new clients rather than just getting exposure on social media or being seen by your market but not getting results. The marketing efforts I see from …

1
Magnificent Noise’s Eric Nuzum on Covering Audio as an Industry Insider 31:20

9M ago31:20

31:20

Eric Nuzum has been on the front lines of the audio industry for more than 20 years. He was the man who helped NPR move into the podcast space, before heading to Audible to lead their original podcast development. Today, he is a co-founder of Magnificent Noise, a boutique production agency for huge brands. On top of his production and consulting wo…

1
73 - Your Competitive Strategy To Differentiate Your Consultancy Firm 18:22

9M ago18:22

18:22

Many owners of consultancy firms struggle to differentiate their consulting practice from their competitors and often have to compete against them to present proposals. Often in these situations, the cheapest quote wins. This is not a situation you want to be in. The challenge around lack of differentiation basically comes down a failure to do the …

1
72 - How To Become The Accepted Authority In Your Field 20:49

9M ago20:49

20:49

What does it take as an owner of a consultancy practice to be regarded as the accepted authority in your field? Does it need someone to appoint you to that position? Of course that's not how it happens. Does it need us to claim that position? Well, yes and no. We can't just claim to be the authority and then go on doing what we've always done and j…

1
Quill and CoHost’s Fatima Zaidi on the Future of Distributing Branded Podcasts 31:57

9M ago31:57

31:57

How do you reach your target audience? While this is a challenge for all podcasters, it’s especially important in the branded podcast space, where it’s often not always obvious who your listener is, let alone how to make a show they’d want to listen to. Quill and CoHost founder and CEO Fatima Zaidi is tackling this challenge. Quill is a branded pod…

1
71 - Making Lead Flow Consistent and Predictable 20:24

9M ago20:24

20:24

Many consultancy firms suffer from inconsistent workloads which are the result of inconsistent lead flow. Inconsistent lead flow comes about because of the manual labour involved in the way most consultants attend to the activities required to generate new leads. What if you could reduce the time and effort required to create lead flow? In this epi…

1
Sounds Profitable’s Bryan Barletta on Building an Audio Industry 36:51

9M ago36:51

36:51

As the podcast space grows, it’s becoming clear that many in the audio industry are not on the same page about a few key things: standard rules and regulations, how we measure success, even basic terms and definitions. In 2020 Bryan Barletta founded Sounds Profitable – a company committed to setting the course of the audio business by creating free…

1
70 - Sell Your Service With Power and Authority 22:59

10M ago22:59

22:59

Selling consultancy services comes with a specific set of problems that relate to the levels of trust and belief that is established with your potential client. The typical lead that comes from a referral has led us into some habits in the sales meeting that don't help us with a marketing generated lead. Unless we have thought about the challenges …

1
Lemonada Media CEO Jessica Cordova Kramer on the State of the Network 36:31

10M ago36:31

36:31

Lemonada Media launched as a brand new podcast network with just one show in 2019. Just four years later, they've grown into a network of nearly 50 podcasts known for pumping out audio hits – Wiser Than Me with Julia Louis-Dreyfus, Last Day, Believe Her, and more. Keen observers will also notice their innovative partnerships, like the Lemonada Book…

1
69 - Your Stance As The Accepted Authority 18:11

10M ago18:11

18:11

When it comes to selling your consulting services at a sales meeting, what is the stance you adopt? If your stance is to try to win the sale every time, perhaps you actually undermine your authority. Your attitude towards the sale and your demeanour in the sales meeting, will greatly affect the level of authority you portray, which will either enha…

1
HubSpot’s Jonathan Barshop on Podcast Growth and Doing Video Right 31:51

10M ago31:51

31:51

In 2021 HubSpot made a surprising move to acquire The Hustle, a newsletter along with the My First Million podcast. The Hustle and MFM eventually became the base of what today is the HubSpot Podcast Network, an audio unit within HubSpot aimed at funneling sales towards their other more lucrative products. The network has greatly expanded over the l…

1
68 - What Do You Offer? 18:40

10M ago18:40

18:40

Most consultants are very good at communicating who they are and what they do, but most potential clients aren't interested in that, until they know it's relevant. Being able to frame the answer to the question, "What do you do?" in terms of an offer, is much more engaging, much more relevant to the right prospect and much more effective in extendi…

1
iHeartMedia’s Amber Smith on What is Ruby? 30:26

10M ago30:26

30:26

This year the podcasting giant iHeartMedia launched a new division called Ruby, which works exclusively to create and amplify podcasts for brands. To understand why iHeart made this move and what Ruby is up to, today I’m chatting with Ruby’s Director of Audience Development, Amber Smith. Amber has an eclectic background in the audio world, working …

1
67 - The Benefits of Authority Positioning 20:50

10M ago20:50

20:50

When you are ready to scale your consultancy practice you need to be able to generate new business beyond the reliance on referrals that come organically from doing great work with clients, or through networking. You can't scale a business until you have consistency and predictability around client acquisition. This is the time when having a market…

1
Media War & Peace’s Evan Shapiro on Podcasting in the Media Universe 31:53

10M ago31:53

31:53

Evan Shapiro writes the newsletter “Media War and Peace” where he maps out the state of the media industry using data visualization models. He’s also a professor at NYU and used to work in podcast and television development at IFC Sundance and NBC Universal’s Seeso. This background allows him to have a comprehensive view of the podcast industry fro…

1
66 - Authority Using An Assessment Model 19:58

11M ago19:58

19:58

When selling consultancy services, often there is a challenge because your potential clients don't know what they don't know. They sometimes don't recognize they have a problem, because what they are dealing with is the norm for them. They don't know how things could be better, even if they don't particularly like their current situation. An assess…

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