Best George Chen Podcasts (2024)

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Embarking on AI: Cristina Duta’s Do’s and Don’ts 24:53

3h ago24:53

24:53

In this episode of The AI Business Leadership Podcast, we sit down with Cristina Duta, Head of Intelligent Automation at AECOM, to explore the intricacies of leading successful AI initiatives in modern organisations. With over 12 years of experience in software development and AI-driven digital transformation, Cristina shares invaluable insights on…

1
The Future of Green Payments with George Maddaloni of Mastercard 29:24

2d ago29:24

29:24

In this episode of CXO Bytes, George Maddaloni, CTO of Operations at Mastercard, joins Sanjay Podder to discuss how Mastercard is driving innovation in sustainable technology through green software practices. George shares insights on the company's approach to reducing energy consumption in software development, the role of AI and data in enhancing…

1
#154: B2B Triggers and Signals Explained – the Right and Wrong Way to Use Them for Demand Gen 26:08

9h ago26:08

26:08

Triggers and signals are all the rage in B2B marketing at the moment. We have website visitor identification companies like RB2B!, Clearbit, and Dealfront making plenty of noise. We have intent data vendors trying to sell you lists of people more likely to be ‘in-market’. In this eye-opening episode of The B2B Playbook, we dive deep into the world …

1
Sunday Baroque Conversations 126: Will Liverman 24:37

3m ago24:37

24:37

GRAMMY Award-winning musician Will Liverman has been praised for his versatility and skill as a singer. The American operatic baritone has performed in several roles at the Metropolitan Opera, and Lyric Opera Chicago, where he premiered an opera he co-created -- The Factotum – with his longtime friend, DJ King Rico. Will Livermanspoke with Suzanne …

1
#153: What Google's Massive Search Leak Means for Demand Generation Marketers 35:39

5d ago35:39

35:39

In this episode, we dive deep into Google's massive search documentation leak and explore what it means for your SEO and content strategy - and how it plays into your wider Demand Generation strategy. With over 14,000 potential ranking factors exposed, this is a game-changer for anyone serious about digital marketing. We break down key insights fro…

1
AI Workforce Revolution: Christina Chen on Building a Workforce Fit for the AI Era 31:32

8d ago31:32

31:32

Are businesses truly prepared for the AI revolution? In this episode of The AI Business Leadership Podcast, we explore the key to staying competitive in the AI era: your people. Join us as we sit down with Christina Chen, CEO of First AI Talent, to discuss how companies can overcome the AI talent gap and build a workforce that’s ready for the futur…

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#152: Dreamdata's CMO reveals their Demand Generation Strategy and Growth Secrets - Steffen Hedebrandt 42:53

18d ago42:53

42:53

How can B2B marketers navigate and measure your impact on long, complex B2B buying cycles? This week we sat down with Dreamdata We sat down with Steffen Hedebrandt, Co-founder and CMO of DreamData. We explore the complexities of long B2B buying cycles, innovative strategies for demand generation, and how to measure marketing impact across the entir…

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#151: Webinar Guru Shows Us How To Drive More Sales Opportunities - Justin Zimmerman 51:35

19d ago51:35

51:35

How do you go from 70 to 1000+ registrants for your webinar? How do you convert this to revenue? In this game-changing episode of The B2B Playbook, we dive deep into the world of webinar marketing with expert Justin Zimmerman. Justin reveals his innovative approach to webinars that's driving unprecedented results for B2B companies. We explore a com…

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Maximising Retail Success: Ian Scott on AI Empowering Physical Stores 28:53

22d ago28:53

28:53

Welcome to the AI Business Leadership Podcast! In this episode, we have a fascinating conversation with Ian Scott, an independent retail consultant and a Rethink Retail Top 100 Influencer. With over 20 years of experience, Ian shares his journey in the retail industry and offers his expert insights on the evolving role of AI in retail. We explore h…

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#150: Reach More B2B Customers with The Dream 100 Technique 34:08

1M ago34:08

34:08

How can you reach more ideal B2B Customers? In this episode of The B2B Playbook, we dive deep into the game-changing concept of the Dream 100 strategy. We explain how this powerful technique can help you identify and reach your ideal B2B customers more effectively than ever before. We discuss the origins of the Dream 100, how it fits into our 5 B's…

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#149: Are You Overcomplicating Demand Generation? Here's how to simplify it (George Coudounaris on TMW) 1:21:33

1M ago1:21:33

1:21:33

Are you overcomplicating Demand Generation? We've been in the B2B marketing game for a while now, and if there's one thing we've learned, it's that we marketers love to overcomplicate things. Demand generation is no exception. But here's the truth: at its core, demand generation is about building relationships and solving real problems for your cus…

1
Sunday Baroque Conversations 125: ChamberQUEER 43:00

1M ago43:00

43:00

ChamberQUEER highlights LGBTQIA voices in contemporary and historical music and reimagines the classical concert experience as a radically inclusive gathering space and musical community for the 21st century. Founded in 2018 by Jules Biber (cello), Danielle Buonaiuto (soprano), Brian Mummert (baritone), and Andrew Yee (cello), ChamberQUEER operates…

1
Accelerating Growth Through AI: George Boretos on Data-Driven Decision Making and Leadership 25:45

1M ago25:45

25:45

Welcome to the latest episode of the AI Business Leadership Podcast! Join our host, Laura Nelson, Head of Product at SolvedBy.Ai, as she dives deep into the world of artificial intelligence with industry expert George Boretos, Founder and CEO of FutureUp. In this insightful conversation, George shares his 25+ years of experience in enterprise softw…

1
Investment Evolution: Georgios Markakis on AI, Fundraising and Business Strategy 22:22

1M ago22:22

22:22

Welcome to another episode of the AI Business Leadership Podcast hosted by Laura Nelson, Head of Product at SolvedBy.Ai. In this episode, Laura speaks with Georgios Markakis, Managing Partner at Venero, a top-ranked work tech mergers and acquisitions advisor. Georgios brings over 20 years of experience in deal origination and execution, financial a…

1
AWS Summit AI-Ready Infrastructure Panel with Prasad Kalyanaraman, David Issacs & Neil Thompson 45:43

1M ago45:43

45:43

CXO Bytes host Sanjay Podder is joined by Prasad Kalyanaraman, David Isaacs and Neil Thompson at the AI-Ready Infrastructure Panel at the AWS Summit in Washington, June 2024. The discussion featured insights on the transformative potential of generative AI, the global semiconductor innovation race, and the impact of the CHIPS Act on supply chain re…

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#148: How to Reduce Churn with Onboarding and Increase Revenue with Expansion | CRO School - pt.5 20:49

1M ago20:49

20:49

You put so much time, effort and money into winning new customers. But keeping them, preventing churn, and looking for expansion opportunities is what helps take your organisation to the next level. Otherwise you’re just constantly trying to fill a bucket with holes in it. So many organisations don’t have a smooth onboarding process to ensure the c…

1
#147: Maximize Your Chances of Winning Deals | CRO School - pt.4 20:02

2M ago20:02

20:02

You've finally got your target customer to a meeting. It's taken even more touchpoints than research says it should. How do you make sure you don't screw it up? How can you maximize your chances of winning their business? And once you've won it, making sure it gets past legal, finance - and to make sure they stick around as a happy customer? Today …

1
#146: How to Build Relationships of Trust and Make Companies Want to Buy | CRO School - pt.3 32:50

2M ago32:50

32:50

If you want more customers to buy your product or service, you need to build trust with them first. Trust that you won’t let them down, that you will deliver the outcomes expected, and that they won’t regret their decision for choosing your company. Companies that are focussed on ‘selling the meeting’ don’t build trust. In an effort to look for the…

1
#145: Foundations to Set Up Your Revenue Engine | CRO School - pt.2 26:29

2M ago26:29

26:29

If you're a CMO, CRO or Head of Sales, you should be asking yourself: how can our teams work better together to drive more revenue, in a more efficient way? We've come across so many organizations that have bloated methods for acquiring customers. They're loaded to the brim with hungry SDRs who have 'book the meeting at all costs' as their mandate.…

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Transforming Productivity: Simon Hedaux on AI's Impact in Retail and Hospitality 21:26

2M ago21:26

21:26

Welcome to the AI Business Leadership Podcast! In this episode, Laura Nelson, Head of Product at Solved by AI, chats with Simon Hedaux, co-founder and CEO of ReThink Productivity. ReThink Productivity is dedicated to transforming how some of the world's largest companies operate by refining processes, reviewing systems, and analysing change impact.…

1
Greening Digital Sustainability with Dr. Ong Chen Hui 39:07

2M ago39:07

39:07

Welcome to the first episode of CXO Bytes! Join host Sanjay Podder as he talks to leaders in technology, sustainability, and AI in their pursuit of a sustainable future through green software. Joined by Dr. Ong Chen Hui, Assistant CEO of Singapore's Infocomm Media Development Authority (IMDA), the discussion focuses on Singapore's comprehensive app…

1
#144: 5 Steps to Building an End-to-End Business Growth Engine | CRO School - pt.1 22:44

2M ago22:44

22:44

Are you struggling to acquire new customers profitably? Do you have a bloated sales team that are trying to find the needle in the haystack? Are customers churning after being sold a dream you can't deliver on? You may have been setup to fail with a sales-led model that just won't work for your business as you scale. To answer your prayers for a 'b…

1
#143: Should You Take Our Demand Generation Course? Who it's for, outcomes and more 45:05

3M ago45:05

45:05

We’ve shared our 5 BEs Demand Generation Framework with you in over 140 episodes of The B2B Playbook. That’s our ‘free, easy’ way for marketers to get started learning about what a Demand Generation program should really look like. But working out exactly how to implement a Demand Generation engine in your business is going to take time and conside…

1
Streamlining Success: Stefan Fehr on AI-Driven Efficiency 26:58

3M ago26:58

26:58

In this AI Business Leadership Podcast episode, host Laura Nelson, Head of Product at SolvedBy.AI, sits down with Stefan Fehr, the innovative Founder and CEO of ModernIQs. Join us as Stefan shares his journey from an apprenticeship in a German manufacturing plant to leading a company revolutionizing productivity for marketers, entrepreneurs, and co…

1
CXO Bytes Trailer 0:52

3M ago0:52

0:52

Tech leaders, your balancing act between innovation and sustainability just got a guide with the Green Software Foundation’s latest podcast series, CXO Bytes. In each episode, Sanjay Podder, Chairperson of the Green Software Foundation, and host of CXO Bytes will be joined by industry leaders to explore strategies to green software and how to effec…

1
#142: Get a Competitive Edge with Voice of the Customer Research (VOC) - Alan Hale 1:07:27

3M ago1:07:27

1:07:27

We sat down with Alan Hale, president of Consight Marketing Group, to discuss the importance of voice of the customer (VOC) research for B2B companies. Alan is a true expert in the field, and he shared his insights on why customer obsession should be the North star for any business. According to Bain & Company, only 21% of B2B companies identify an…

1
Sunday Baroque Conversations 124: Byron Schenkman 28:30

3M ago28:30

28:30

Byron Schenkman is an American harpsichordist, pianist, and music scholar who specializes in baroque and early music. Along with violinist Ingrid Matthews, Byron Schenkman cofounded Seattle Baroque, which the two musicians directed until 2013. Suzanne spoke with Byron Schenkman -- who has performed on dozens of recordings -- about their current pro…

1
#141: Demand Generation, Sales & Marketing Alignment, and AI in B2B - Steve Armenti (ex-Google) - Demand Gen mini-series Ep.13 56:42

3M ago56:42

56:42

When sales and marketing play on the same team, an organization is able to acquire new customers far more efficiently. But the two are so often at odds with each other. Marketing are pressured to generate 'leads' right now, often forcing their hand to pass onto sales low-intent leads that have little interest in buying. Sales are just looking for '…

1
Empowering Enterprises: Aarti Samani on Making Every Business an AI Business 32:22

3M ago32:22

32:22

Welcome to the AI Business Leadership Podcast! In this episode, we are excited to have Aarti Samani, CEO of Shreem Growth Partners, join us to discuss the transformative power of artificial intelligence in business. 🔍 Episode Highlights: -Introduction to Aarti Samani: Aarti shares her journey from investment banking technology to leading high-growt…

1
#140: Getting sales and marketing working better together - Demand Gen mini-series Ep.12 32:23

3M ago32:23

32:23

Sales and Marketing alignment is the holy grail for an organization. When the two work together, the business benefits enormously by having a much more efficient method of acquiring new customers. But the reality of most organisations is the two teams are often at odds with each other. Marketing are pressured to generate 'leads' right now, often fo…

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#139: Our B2B Demand Gen Tech Stack: what we use and recommend - Demand Gen mini-series Ep.11 36:02

4M ago36:02

36:02

What tools should you have as part of your Demand Generation Tech Stack? This week, we share our favourite tools that we use and that most B2B marketers should consider having in their arsenal. You'll see what we use for our own personal B2B tech stack, including tools we use for content creation, LinkedIn automation, website tracking, and more. Th…

1
Sunday Baroque Conversations 123: Ian Watson 22:49

4M ago22:49

22:49

In 1982, a group of Early Music fans founded the Connecticut Early Music Society to present an annual festival of concerts every June. They feature a repertory of European music written before about 1800 and they focus on historically-informed performance practices, including the use of period instruments. Ian Watson is Artistic Director of the CT …

1
Maximising Cloud Potential: John Julia on AI-Driven Optimisation and Modernisation 25:43

4M ago25:43

25:43

Join us as we enter Episode 3 of the AI Business Leadership Podcast. We will be looking at the world of maximising cloud potential. Host Laura Nelson, Head of Product at SolvedB.Ai, chats with John Julia, Senior Vice President of Sales at Pinnacle AI, about AI-driven optimisation and modernisation. John brings over 35 years of experience in foundin…

1
Sunday Baroque Conversations 122: Wil B 22:40

4M ago22:40

22:40

Kevin Sylvester and Wilner Baptiste met as talented teenage music students in Florida, playing violin and viola respectively. They clicked as friends, and after pursuing their university training in music, the two classically trained instrumentalists formed their hip hop duo, Black Violin. Their performances are energetic, surprising, and captivati…

1
#138: Demand Generation KPIs: What to measure at each stage - Demand Gen mini-series Ep.10 36:34

4M ago36:34

36:34

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX --- How should you measure the success of your Demand Generation programs? What KPIs should you use? This week, we walk you through our proven 3-tiered framework f…

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#137: How to Budget for Demand Generation (creation vs capture allocation) - Demand Gen mini-series Ep.9 31:31

4M ago31:31

31:31

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX --- How much budget should you allocate to Creating Demand versus Capturing Demand? In other words, should you be spending more getting in front and building trust…

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Unlocking Business Value: Jeff Watkins on AI Business Benefits, Human-Compatibility, and Security 27:49

4M ago27:49

27:49

Unlocking Business Value: Jeff Watkins on AI Business Benefits, Human-Compatibility, and Security In this episode of the AI Business Leadership Podcast, your host, Laura Nelson, Head of Product at SolvedBy.Ai, chats with Jeff Watkins, Chief Product and Technology Officer at xDesign. Jeff Watkins shares his incredible journey in the tech industry, s…

1
#136: Our Demand Gen Content Framework that Drives Pipeline (plus how to get it seen by your audience) - Demand Gen mini-series Ep.8 35:25

4M ago35:25

35:25

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX --- Want a demand gen content framework that builds trust and pipeline from your future customers? How can you then get it in front of your target audience? How do…

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#135: The 5 BEs Framework: A Step-by-Step Guide to Driving Demand Generation - Demand Gen mini-series Ep.7 35:29

5M ago35:29

35:29

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX --- In this episode, we're sharing our proven 5 BEs framework for demand generation. This simple yet powerful framework has helped B2B marketers like you go from b…

1
The Future of Work: Ian Hogg on AI and Workforce Optimisation 23:45

5M ago23:45

23:45

The AI Business Leadership Podcast is the go-to destination for insightful conversations with industry leaders at the forefront of AI innovation. Join us on our flagship episode as we explore how organisations use AI technology to boost employee engagement and increase revenue and profitability. This week’s guest, Ian Hogg, CEO of ShopWorks, and ou…

1
#134: 5 Steps to Transition from Lead Gen to Demand Gen - Demand Gen mini-series Ep.6 34:34

5M ago34:34

34:34

Want to make the change from lead generation to demand generation? Making the shift from lead generation to demand generation can be a game-changer for B2B marketers looking to drive sustainable, scalable growth. But knowing how to execute that transition smoothly is key. In this episode, we lay out our proven 5-step framework for successfully impl…

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#133: 10 Questions to Decide If You Should Start a New Demand Gen Strategy - Demand Gen mini-series Ep.5 33:55

5M ago33:55

33:55

Are you struggling to generate consistent demand and pipeline for your B2B business? In this episode of The B2B Playbook, we dive deep into 10 critical questions that will help you determine whether you need to start your demand generation strategy from scratch or simply plug the gaps in your existing approach. You'll love our comprehensive framewo…

1
#132: How To Build A Winning Business Case and Get Internal Buy in For Demand Generation? - Demand Gen mini-series Ep.4 33:55

5M ago33:55

33:55

How do you get buy-in from your organization to pursue Demand Generation as a strategy? We show you EXACTLY how, step-by-step. (Plus we share some free templates to help you put together the presentation you need to!) We cover everything from evaluating the effectiveness of your current lead generation efforts to calculating the true ROI of your ma…

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#131: What Companies Are Suited To Demand Generation? - Demand Gen mini-series Ep.3 23:56

6M ago23:56

23:56

Are you wondering if demand generation is the right fit for your company? We bring out the whiteboard again in this video to explore which companies are suited for demand gen. We'll take into account different go-to-market strategies, industries, and business models. We examine real-life success stories, from traditional manufacturing to cutting-ed…

1
Sunday Baroque Conversations 121: Tom Huizenga 31:20

6M ago31:20

31:20

If you are a fan of NPR's Tiny Desk concerts, you're in luck! Tom Huizenga is a long time NPR producer, editor and reporter whose work you've probably heard. Suzanne interviewed Tom about some of his favorite Tiny Desk performances and NPR interviews, and he shared stories about what it was like to meet some of his personal musical idols.…

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#130: When is the Right Time to Invest in Demand Generation? (and mistakes to avoid getting started) - Demand Gen mini-series Ep.2 23:50

6M ago23:50

23:50

When is the right time to invest in Demand Generation? Are you struggling to scale your B2B business? Tired of feeling like you're searching for a needle in a haystack when it comes to finding new customers? If so, it might be time to explore demand generation. What is Demand Generation? If you asked 10 different marketers, you'd get 10 different a…

1
#129: What is Demand Generation (PLUS lead gen vs demand gen, benefits, easy framework) - Demand Gen mini-series Ep.1 46:41

6M ago46:41

46:41

What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set the record straight. Head over to Sessions.us and sign up for a 14-day free no strings attached free trial https://sessions.us//?utm_source=podcast&utm_…

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Sunday Baroque Conversations 120: Simone Dinnerstein 2024 20:32

6M ago20:32

20:32

Grammy-nominated pianist Simone Dinnerstein has a wide variety of musical passions, but music by Johann Sebastian Bach is an important part of her foundation. She believes Bach's music has it all – intelligence and heart – and her expertise inspired The New York Times to describe her as "an utterly distinctive voice in the forest of Bach interpreta…

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#128: LinkedIn's own B2B go-to-market strategy (revealed) - Lucy Sonter 53:48

6M ago53:48

53:48

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial https://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybk This week we have one of LinkedIn's very own marketers - Lucy Sonter - on the show to walk us through how the beast itself pulls together its own B2B go-to-market strategy. Lucy shares…

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Sunday Baroque Conversations 119: Morgan Sullivan 29:16

6M ago29:16

29:16

Morgan Sullivan came to singing later than many other professional singers do. Nevertheless she has achieved success as a freelance musician who has performed with numerous top tier ensembles, including Bach Collegium Japan, Folger Consort, and American Baroque Orchestra among many others. She has also recorded music by Brahms and Schutz with Yale …

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