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#139: Our B2B Demand Gen Tech Stack: what we use and recommend - Demand Gen mini-series Ep.11

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Manage episode 421627428 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What tools should you have as part of your Demand Generation Tech Stack? This week, we share our favourite tools that we use and that most B2B marketers should consider having in their arsenal.

You'll see what we use for our own personal B2B tech stack, including tools we use for content creation, LinkedIn automation, website tracking, and more. They also provide recommendations for CRMs, marketing automation platforms, and outbound marketing solutions.

We also go into how we leverage these tools too to give you an idea as to how we use them.

To illustrate these tools in action, we share a real-life examples - and plenty of drawings on the whiteboard!

This is pt.11 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.

Tune in and learn:

+ The five stages of awareness and the tools needed for each stage

+ Time-saving tools for content creation and repurposing

+ Essential reporting and analytics tools for actionable insights

This episode is a must-watch for any B2B marketer looking to level up their demand generation efforts.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Introduction and Overview

02:37 The Five Stages of Awareness

05:13 Generating Demand with Dripify

10:40 Content Creation Tools

14:40 Prospect Identification and Nurturing

19:57 CRM and Marketing Automation

22:48 Content Management System

24:07 Outbound Marketing Tools

26:16 Reporting and Analytics

29:00 Website Interaction Tracking

30:48 Google Tag Manager

31:30 Key Takeaways and Conclusion

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S06 E139 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing

  continue reading

149 episodes

Artwork
iconShare
 
Manage episode 421627428 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What tools should you have as part of your Demand Generation Tech Stack? This week, we share our favourite tools that we use and that most B2B marketers should consider having in their arsenal.

You'll see what we use for our own personal B2B tech stack, including tools we use for content creation, LinkedIn automation, website tracking, and more. They also provide recommendations for CRMs, marketing automation platforms, and outbound marketing solutions.

We also go into how we leverage these tools too to give you an idea as to how we use them.

To illustrate these tools in action, we share a real-life examples - and plenty of drawings on the whiteboard!

This is pt.11 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.

Tune in and learn:

+ The five stages of awareness and the tools needed for each stage

+ Time-saving tools for content creation and repurposing

+ Essential reporting and analytics tools for actionable insights

This episode is a must-watch for any B2B marketer looking to level up their demand generation efforts.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Introduction and Overview

02:37 The Five Stages of Awareness

05:13 Generating Demand with Dripify

10:40 Content Creation Tools

14:40 Prospect Identification and Nurturing

19:57 CRM and Marketing Automation

22:48 Content Management System

24:07 Outbound Marketing Tools

26:16 Reporting and Analytics

29:00 Website Interaction Tracking

30:48 Google Tag Manager

31:30 Key Takeaways and Conclusion

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S06 E139 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing

  continue reading

149 episodes

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